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December 4th, 2013
The following are several key considerations for developing a successful new business blog:
Gather content from your audience. Pay attention to what your audience is saying and the questions they are asking you. Create posts that focus on answering interesting, relevant questions from readers you engage with on your own blog site. This is an excellent way to gather ideas and subject matter on topics your visitors would most like to read about. Make sure to look through the commentary after each article and see what your readers are saying. A lot of times readers will even request articles or seek information specifically. This is the easiest way to start looking for potential topics to address.
Create a database of email subscriptions. Consider offering an email subscription to your readers as soon as you launch you blog. Developing a database takes time, so get started as soon as possible, and over time you will see your list grow. The list allows you to promote new blog content, advertise promotions, etc to your readership directly without having to worry about search rankings or any other online obstacles in communications. Think of an interesting way to incentivize visitors to subscribe to your email list by getting creative with language, words, and/or phrasing you use.
Value your visitors. While it’s good and necessary to focus about new readers and expanding your audience, you shouldn’t ignore the ones you already have! It’s difficult to create an audience in the first place, so it’s important to value the readers that are already make up your audience. Take some time out every so often to show your current readers that you care about them too. Not only is a blog an online technological platform, but it is also commitment between you and your audience, in that they expect to you to present and share with them actual, relevant content of value. Readers look at content from the point of view of valuable, reliable, and credible information about what’s happening in their lives.
Share your knowledge. The point of a blog is to disseminate information. The last thing you want to do is have any fears about showcasing what you know. A lot of bloggers withhold good, relevant content, fearing they will give away their “secret recipe” to blogging. Unfortunately, there are no “secrets” in the blogosphere, where nowadays everyone has access to the Internet and all of its content quickly and easily. The better approach, no matter what line of business you’re in, would be to give away your information, and sell your knowledge.
Create citable content. Something to consider before publishing an article on your blog is whether anyone would want to cite any of its content for any reason. Interesting and relevant subject matter can generate many findings, or simply an idea that ties into the next, which is what many readers are often looking for. Publishing articles that include such content, often makes them citable on the web by visitors for a variety of reasons. When readers engage this way by creating links to your blog, or giving mention to a specific post of your, it gives exposure and credibility to your blog and its content.
Having this mentality about the content of your blog also gives you a threshold to consider before posting an article.
Call us toll free (800) 877-2776 to speak with an law firm blog writing expert, and not a sales representative, regarding all of your blogging needs. We are here to help answer any additional questions you may have with getting started on your new law firm business blog!
Tags: law firm blog writing expert, new law firm blogging tips for 2014
Posted in Blogging Tips & Advice | Comments Off on Creating A Successful New Law Firm Blog: Part II
December 1st, 2013
The following are some useful tips and strategies for creating a new business blog:
Write for yourself first. Writing takes a lot of time, effort and commitment, which is why it’s important that you are writing for yourself first & foremost. Focus on what you want to say, and how you want to say it. Expressing your thoughts and ideas is what will make your blog unique and interesting to visitors. You will also notice that you write more and publish more content when you yourself first before your readers. Allow your readers to react and comment, and create a dialogue.
Consistency is key. Publishing content consistently is probably one of the most important aspects of creating a successful blog. Many bloggers tend to overlook this. It’s essential to maintain your readership, because it’s far easier to lose visitors than to generate traffic. It is statistically proven that blogging consistently leads to a greater amount of site subscribers, so make sure to make an effort on a regular basis to update your blog posts.
Success takes time. When starting a blog, or any new venture for that matter, investing time and effort are necessary before reaching any level of success. The blogosphere is a competitive place, with many blogs and bloggers out there looking to capitalize on their efforts, whatever their objectives may be. It’s crucial you keep in mind that creating a successful blog requires an investment in effort over a period of time. Not only will you learn more about your audience, but you will also improve you own blogging skills and the site itself.
Keep it concise. One of the most important things to keep in mind about the content of each blog post is to keep it short and sweet. Try keeping it somewhere between one and two minutes in reading length. The attention span of most site visitors doesn’t stretch too far. Most visitors are looking for relatively short articles by which they can gain information quickly and move on, readers are also likely to share shorter posts than longer ones. Naturally, some articles will be longer than others, which is completely understandable and fine. It is up to you to determine the kind of attention certain content may require. Generally, for search engines to index content, there is usually a 300 word minimum, so keep this in mind. Statistically, most visitors to any blog don’t even bother scrolling to see the entire content of your site, and most read less than half of what is written and/or posted. Remember, blog posts should be short enough to engage the reader, but long enough to cover the subject matter.
Be Yourself. Establishing an identity for your blog begins with you. Whether it’s regarding style, function, or content, the most important thing is that you stay true to yourself. Simply being yourself over time will allow you to create a cohesive, well thought out blogging platform that your visitors can identify with and know what to expect. This is especially crucial in developing and maintaining an audience.
There is also a greater likelihood you will enjoy the entire process and writing articles even more when operating within your own comfort level. There isn’t a single formula for success. You should execute your blog and blogging strategy in a way that you are most comfortable with. This includes all aspects of communicating with your readership, no matter how simple or complex the content or subject matter.
To speak with an expert regarding all of your blogging needs and any additional questions you may have, call us toll free (800) 877-2776 to get started today with your new law firm business blog!
Tags: Law Firm Blog Success, law firm blogging tips
Posted in Blogging Tips & Advice | Comments Off on Creating A Successful New Law Firm Blog: Part 1
November 22nd, 2013
When launching a new business blog there are many ways to promote it, some more apparent than others. The following are some helpful tips to get you going. Lets get started with the more obvious tips. Here is a checklist of those you should consider implementing first:
• Syndicate your blog content, i.e. your Twitter page.
• Link your blog to your other personal social media accounts, i.e. your Facebook page.
• Link your blog to your professional social media accounts, i.e. your LinkedIn profile.
• Consider submitting your blog to blog directories.
• Write and post a social media press release for your new blog.
• Announce the launch of your blog via your email contact list.
The following suggestions are less obvious:
• Use offline marketing. Ask both new and existing clients to promote your new blog to their contacts. Give your clients an incentive to promote your new blog by rewarding them if they do.
• Use video to promote your blog. Create a video about your blog and post it on you YouTube, your page Facebook and Twitter accounts. You can also send the video link to your email contacts.
• Utilize experts and guest speakers. It’s always a great idea to feature other people on your blog. Create an interview series with focused content that features experts and credible speakers. Invite interesting, relevant people to participate in interviews and discussion that ask creative and insightful questions.
• Link to other blogs in areas of similar subject matter. Commenting and sharing outside blog content, form other blogs, can provide insight and create interest in your blog in the minds of other readers. More importantly, they help to develop a network of links and associations.
• Engage in guest posting. There are two aspects to consider when doing this–inviting others to guest post on your blog and offering to post on others’ blogs. There are benefits to both in terms of generating visibility for your own blog and business. Links and associations will support your blog launch undoubtedly.
• Consider hosting a webinar. A webinar resembles a live video chat. You can create a webinar or to launch your blog into the blogosphere, rather than simply introducing your blog in a more conventional way, for example, and email blast. You can also post content to your blog utilizing a webinar as another way to keep things fresh for your audience.
• Create a theme of special reports. Providing viewers additional access to information and topics already covered in your blog, can be a great way to maintain reader interest. For example, by releasing a extended material in the form of a PDF memo or video tutorial on your blog. Although the additional information may be valuable in its own right, it also acts as a source of credibility for you amongst your viewers, due to your commitment and intent to expand and educate others on interesting and relevant topics associated with your field of work, by presenting specific subject matter in greater detail. It’s also a great way to attract long-term subscribers.
• Advertise Your Site. Create greater awareness of your new business blog by advertising on Craigslist, Facebook, and other forms of social media that allow for cross marketing. Although this may require an outside budget, it can be highly lucrative with generating traffic to your site.
To speak with an expert regarding your law firm blogging needs, call us toll free at (800) 877-2776 for more information. Don’t wait- contact us today to get started!
Tags: generate new law firm clients for free, Legal Blogging, promote legal blog
Posted in Legal Blogging | Comments Off on Creative Ways to Promote Your New Legal Blog
November 15th, 2013
By its very nature, blogging is conversational in nature; unlike websites which typically offer unchanging copy, blogs are more like journals detailing a particular topic, continually updated by the author. An interactive blog goes even a step further than a “regular” blog in that it allows visitors to the site the opportunity to add their own feelings and ideas about the topic. If you write in a manner which invites others to add their own comments to your site you will end up with a more dynamic blog. You can’t simply expect others to comment without a little prompting from you. Aside from having a comments link, you can add a comments widget as well as asking readers within the blog itself to comment afterwards. A good place to add your request for comments is in the final paragraph, making it a call to action inviting comments.
Ask Questions to Get Comments
If you want others to comment on your blog, ask questions. Asking a question in the title of the blog is a good way to get additional comments. If your blog is titled “Are Younger Doctors More Compassionate?” then after reading your blog your readers are likely to either dispute your findings or agree with you, adding in their own insights and feelings. You can add a forum to your blog which extends the comments section and allows your readers to communicate with one another as well as with you. When the readers are answering your title question, they have more opportunity to interact with one another.
Leave Some Things Unsaid
If you cover a topic so thoroughly there is no room for your readers to add their opinions you will have severely limited the interactivity of your blog. Cover your subject, but leave at least a few things unwritten. This gives your readers room to respond to your blog by adding their own feelings and opinions. Don’t forget that if you are not willing to use your comment blog others may not be either. Once there are comments left, make sure you reply to those comments or you will leave the impression that your readers’ comments are not important. Interactivity includes you, the blog owner, so interact with your readers to the fullest extent.
Show Your True Self
Readers are most likely to respond to personal tidbits about you which show your human weaknesses or failings. For instance, married people want to read about the marriage problems of others in order to determine whether their own marriage is “normal.” Be humble and allow your readers to gain some insight into your life or your personality. Once they have a personal connection with you, readers are much more likely to continue to follow your blog. This doesn’t mean you can’t be controversial from time to time, simply because your readers now “know” you, however controversy brings risk so be aware. If you decide to use controversy to increase the interactivity of your blog, establish boundaries as to what is acceptable and what is not acceptable or you could end up with constant squabbling.
Encourage Others to Comment
When a particularly good blog comment comes along, highlight it in your next blog. This encourages others to continue to comment in hopes their own comments could be highlighted in a future blog. Don’t forget that you are the person who will set the tone for your blog; if you continuously write ranting posts, you can expect to receive rants in your comment section. If your tone is inclusive your readers are more likely to respond in kind when they comment. If you are having trouble getting readers to comment at all, include a survey regarding a particular topic of interest. In the end, exercise patience and your blog will be well on its way to interactivity.
Want to speak with an expert, not a sales rep? Call (800) 877-2776 for real answers to your important law firm blogging and lead generation questions.
Tags: law firm blogging ideas, law firm blogging strategies, law firm blogging tips
Posted in Law Firm Blogging | Comments Off on How to Build an Interactive Blog
November 2nd, 2013
It’s a common to feel uncertain or struggle with creating a strategy to implement a new business blog. Blogging should be all about your viewership and what your readers want, not necessarily self-promotion. It is tempting to throw in a few promotional lines or stray from your content, which is perfectly fine. The primary objective is to have a clear plan of action for your blog, balancing educational, informative articles with marketing and promotion. Some questions to ask yourself:
- Who is my customer, and target audience?
- What type of content would my visitor want to read?
- Should I consider allowing guest bloggers to post on my blog?
- How often should I update content on my blog?
Creating a plan will allow for greater time efficiency and give you better direction to execute your strategy. Understandably, there will be a little bit of uncertainty, and trial and error. As with anything else, you’ll slowly begin to create a clear vision of your goals and objectives and implement your plan successfully.
The following are some helpful steps you can take to ensure your new blog is headed in the right direction:
The Right Visitors. Part of starting a great blog means knowing your audience and generating the type of traffic you want. You want to attract an audience for the kind of services and issues your firm sells and deals with. Google is likely the common way to find a large portion of your customer base, so SEO plays a big role in establishing your viewership. Utilize key words and phrases to determine what your visitor may be searching for.
Appealing Titles. Titling in general is all about attracting a reader. The same goes for titling your blog. Take the time to think about a relevant title related to your area of practice, not one that necessarily includes simply your law firm name. Try and get creative to find a way to capture your audience. When it comes tot titling blog articles, keep a similar open mind about your audience and gaining their attention.
Communicating With Your Audience. It’s important to make sure a blog visitor, once they read a post on your site, can continue to go further and explore additional information about the subject matter. A good idea is to add links to other related articles, or make it available for them to contact you for more information.
Guest Bloggers. There are many points of view about guest blogging, and whether or not it’s a good idea to allow them on your site. In general, including guest bloggers occasionally is not a bad idea. However, if you choose to do this in the beginning, be selective about your choices and giving permission. Remember to always review and proof their content before you post it. It’s ok to be questionable about other’s work, in terms of opinions, style, or tone. You want to make sure everything is as right as possible for your blog audience. For the most, its best to produce most of your own blog content, so you can establish a look and feel, content-wise and stylistically for your readers to become familiar with.
Updating Posts. Updating your blog posts is really about how much time you have to dedicate to it and creating a consistent schedule for your readers. Ideally, if you can update it once a day, you’re in good shape. However, three times a week works as well, especially if you are in the early stages of starting your new law firm business blog and your are familiarizing yourself with the entire process. Consistency is the key. Also keep in mind, the more content and variety of content you can produce, the easier it will become to promote yourself and your business online.
To speak with an expert for additional help or information on how to get started with your new law firm blog, call toll free (800) 877-2776. We are here and ready to assist you with all of your blogging needs!
Tags: capture legal leads, ideas for starting a new law firm blog, tips for starting a new law firm blog
Posted in Law Firm Blogging | Comments Off on Essential Tips For Starting A New Law Firm Business Blog
October 11th, 2013
Lawyer website design is much like legal case strategy. In litigating a case, a lawyer puts-on his (or her) best evidence for the trier-of-fact. The lawyer strategically decides which motions to file, the scope of discovery, who to call as a witness, and the content of direct- and cross-examinations. Lawyer websites follow a similar strategy only, here, the lawyer decides who the target audience is, which facts are most important to his (or her) practice, the scope of legal content, and the substance of blog material.
Strategizing content for lawyer websites further parallels legal case strategy when it comes to behind-the-scenes work. Lawyers oftentimes have paralegals and secretaries organizing the case from the sidelines – interviewing witnesses, requesting evidence, drafting documents, and otherwise dotting the i’s and crossing the t’s. In other words, an appealing and orderly presentation to the court is generally dependent upon a little team work. That’s exactly what LawyerSuccess, Inc. can do for you. Our team of marketing experts, lawyer website designers, legal content and blog writers, and technical support staffers create an online presence that is geared toward favorable results for your practice in the way of building your client-base. We understand that lawyers are busy people. Let us save you some time and money by letting us handle the behind-the-scenes work for your lawyer website.
LawyerSuccess, Inc. begins the strategizing of your lawyer website design with an interview. We want to know the practice areas you wish to promote online and the venues from which you wish to generate cases. Next, we feed your practice data into the latest web traffic reporting tools, searching for the best and most frequently used key-phrases in your specific market. This process, known as search engine optimization (SEO), allows us to generate the highest amount of web traffic possible by tactically positioning your lawyer website within the major search engines (such as Google, Yahoo!, and Bing) and bringing you the clients and cases you desire. The ultimate goal for your lawyer website is to be optimized for great search engine rankings; Lawyer Success, Inc. assists and guides you through the SEO maze. We provide you with a free, no-obligation consultation, and show you how SEO can significantly increase your website traffic.
Saving lawyers time and money
LawyerSuccess, Inc. is, perhaps, the only lawyer website design firm on the market willing to build a free website for your practice. You don’t pay unless you’re happy with our work. We guarantee our performance with opt-outs and SEO placement. A lawyer would never offer a guaranteed outcome of their legal representation for obvious reasons (e.g., too many variables beyond your control); however, Lawyer Success, Inc. has the ability to overcome certain variables and is confident to offer a No Risk lawyer website design and SEO service, saving you both time and money. Our strategy is to successfully design your strategy.
Free Advice Hotline – Call Toll Free 1 (800) 877-2776
Lawyer Success, Inc.
P.O. Box 1926
Brandon, MS 39042
Tel. (800) 877-2776
Fax (662) 510-0159
Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.
Tags: lawyer website, Lawyer Website Design, lawyer websites
Posted in Lawyer Website Design | Comments Off on Strategizing Your Lawyer Website
September 11th, 2013
Your online brand is the calling card that separates the real lawyers from the wannabes. It’s important for your online presence to reflect the professional image that you project in your own practice. A generic website says little more than that you exist and that you might be a good lawyer — or you might not? Custom lawyer website designs enable prospective clients to differentiate between the two. They readily identify your brand. The landing page and legal content within your lawyer website resonates with prospective clients getting them offline and on your appointment calendar.
Lawyer Success, Inc. designs a custom lawyer website to showcase your practice areas, curriculum vitae, location, client service venues, and more. We meet with you first, then design your custom lawyer website — before asking you to sign a contract or pay a deposit. We guarantee you’ll love the results! Our designs are based upon your preferences, rather than being limited to a specific set of design skills. Our work is proprietary; therefore, we don’t display sample lawyer website designs on our pages because we prefer not to share our trade secrets with our competitors — or yours (for reasons similar to the fact that you don’t draft legal forms and post them online). However, happy clients make for great testimonials and we do feature a few of their lawyer websites on our pages, which speak to our talent and client satisfaction level.
Getting your lawyer website noticed – in a positive way — is critical to your practice, and it just happens to be what we do best! Accomplishing this requires:
- Reader satisfaction. The layout of headers, indentations, and whitespace is essential. In fact, reading comprehension for prospective clients increases by nearly 20-percent when white space is left between the paragraphs and in the left and right margins.
- Black vs. Blue. Despite the fact that black lines have higher visual contrast, prospective clients find blue easier to click.
- Icons vs. Links. In navigating your lawyer website, prospective clients prefer links to icons when given a choice.
- Labels. Prospective clients tend to read more copy and browse longer when they find prominent navigation options and clear labels on a lawyer website.
- Perception driven choice. The ultimate decision of a prospective client to choose you to be his (or her) legal counsel can easily be driven by perceived security, privacy, quality of content, and design. Your lawyer website is their first impression of your brand. Make it a good one — customization makes you stand out!
Simplify to save time and money
Our job is to simplify your role in the custom design of your lawyer website. We not only save you time, but Lawyer Success, Inc. also helps you generate leads to convert more web-based client business than any other lawyer-specialty marketing solution firm. Personalized project management and free lawyer website design sets us apart from our competitors, and ensures a World Class Web-presence for you at NO Risk!
Free Advice Hotline – Call Toll Free 1 (800) 877-2776
Lawyer Success, Inc.
P.O. Box 1926
Brandon, MS 39042
Tel. (800) 877-2776
Fax (662) 510-0159
Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.
Tags: custom lawyer websites, Web Design Tips
Posted in Lawyer Website Design | Comments Off on Lawyer Website Design Tips
May 2nd, 2013
SEO — search engine optimization – is to Google and lawyer websites, what Boolean searches are to Lexis-Nexis and Westlaw. Feeding specific search terms into the search engine quickly produces reliable results consistent with the search terms. SEO relies on keywords and key-phrases (e.g., search terms) that have been narrowed by feeding criteria specific to your practice into the latest web traffic reporting tools.
Lawyer Success, Inc. uses these results to decide to the best and most frequently used keywords and phrases and, more specifically, those likely to generate the highest volume of web traffic to your lawyer website. Google then uses algorithms that interpret the SEO to evaluate your lawyer website and determine your search rankings. When a prospective client uses search terms that contain your keywords and phrases, the SEO elevates your lawyer website search ranking producing consistent search results for both you and the prospective client.
These important tips can complement your SEO campaign:
- Titles. Your page title is the most important tool you have to attract new clients from Google search listings. Productive titles incorporating SEO increases search engine visibility. SEO is how prospective clients find you on the Web, and factors into their navigation of your lawyer website by guiding them to the specific page that is useful to them.
- Answers. Clients expect lawyers to answer their questions. Prospective clients searching your lawyer website expect your legal content to answer their questions. Our goal-driven nature sends us to the Web in search of a specific find or to accomplish a particular goal. The next website is just a click-of-the-mouse away, making efficient and relevant legal content interspersed with SEO critical to meeting the needs of prospective clients and keeping them on your lawyer website.
- Design. Effective lawyer website design complements SEO and promotes the prospective client’s goal-driven search. Remember, you are branding your name and marketing your practice — not advertising. Animation, flashing text, pop-ups, and banners give the appearance of a gaming business, and not a lawyer website. Make your professionalism stand out through tasteful lawyer website design and legal content.
- Color. Changing the color of visited links guarantees ease-of-navigation for prospective clients visiting your lawyer website. This allows them to exclude pages already visited, and to proceed to pages that spoke to a particular issue or otherwise piqued their interest. Links are generally tied to SEO. For example, links labeled “personal injury” and “product liability” are likely to contain cross-over information; yet, each topic has its own link allowing the prospective client to discern the difference. The changing color link also helps visitors easily identify and recall pages on your lawyer website that were helpful.
- Format. Your legal content needs to be “scannable” meaning you are writing for an online audience, as opposed to a print media. Prospective clients are drawn to the use of short paragraphs, simple writing style, highlighted keywords, bulleted lists, and subheads. The idea is to draw the visitor’s eye to your page using understated, yet highly-effective formatting.
The SEO experts
At Lawyer Success, Inc., optimizing your lawyer website for great search engine rankings is our biggest goal. We provide that critical keyword research, and guarantee the results. Our consultants are happy to show you how to stay competitive and increase your client-base through no-obligation strategies. Our lawyer website design and 24/7 client-support saves you both time and money! Ask about our Free, No Risk lawyer website design when you call.
Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.
Tags: law firm seo, Optimizing Your Law Firm Website For Top Search Engine Rankings
Posted in Bing SEO, Google SEO, Law Firm SEO | Comments Off on Optimizing Your Law Firm Website For Top Search Engine Rankings
May 1st, 2013
The benefits of blogging just may be the best kept secret on the Internet. When added to a lawyer website, blogs naturally attract both prospective clients and search engine traffic. Blogs are set-up to link every page back to other main pages on your lawyer website and are, therefore, exceptionally well-linked!
If you’re writing your own blog, here’s a couple of tips to get started:
- Brainstorm. Identify legal content to use in your blog. The topic should be relevant to your practice areas and prospective client you wish to attract. The object is to hold their attention long enough to read your blog, and to encourage them to further explore your lawyer website. Get to the point of your blog post quickly – like a couple of seconds into the visit – and interesting enough to compel them read further or leave a comment.
- Think short and scannable. Follow the same formatting guidelines used on your lawyer website (e.g., short paragraphs, simple writing style, highlighted keywords, bulleted lists, and subheads). You want to grab the attention of a prospective client, causing them to at-least scan the document, but preferably read it. The typical web-surfer scans a page, then spends mere seconds deciding whether to read-on or leave and click into the next website. Scannability and visual appeal are blogging musts!
Regardless of what your high school English teacher told your, one or two sentence paragraphs are a good thing when it comes to writing legal content for blogs. Keeping paragraphs short makes blog posts easier to scan and read. Long paragraphs become scannable when legal content is broken into bulleted or numbered lists. Bold headlines are excellent attention-getters, but overuse makes your blog post appear cluttered and difficult to read.
Increasing the traffic to your lawyer website
Blog post titles are the first thing noticed by prospective clients upon arrival at your blog post. Intermingling SEO (search engine optimization) with your creative titles increases traffic to your lawyer website. This goes back to the algorithms used by Google to interpret the SEO and evaluate and determine search rankings on your lawyer website. Search engines, such as Google, weigh your blog post title heavier than the actual content; so, make the titling count!
Why Google and other search engines love blogs:
- They are easy to spider
- They offer fast upload times
- They have RSS capabilities
- They allow for commenting
- They have constant fresh content that is relevant and resourceful
We match lawyer website design to blog posts
The skilled team at Lawyer Success, Inc. creates custom designed WordPress blogs from scratch, or we can incorporate the elements of your existing lawyer website design into your blog design. Coordinating the website and blog designs provides continuity that allows prospective clients to navigate between the two with clarity that comes from the same look and feel. Our consultants can save you both time and money with no-obligation strategies and 24/7-client-support for your lawyer website. Give us a call and ask about our No Risk, Free lawyer website design!
Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.
Tags: Law Firm Marketing
Posted in Law Firm Blogging, Law Firm Marketing | Comments Off on Blogging Makes for A Well-Linked Lawyer
April 29th, 2013
Your online brand is the calling card that separates the real lawyers from the wannabes. It’s important for your online presence to reflect the professional image that you project in your own practice. A generic website says little more than that you exist and that you might be a good lawyer — or you might not? Custom lawyer website designs enable prospective clients to differentiate between the two. They readily identify your brand. The landing page and legal content within your lawyer website resonates with prospective clients getting them offline and on your appointment calendar.
Lawyer Success, Inc. designs a custom lawyer website to showcase your practice areas, curriculum vitae, location, client service venues, and more. We meet with you first, then design your custom lawyer website — before asking you to sign a contract or pay a deposit. We guarantee you’ll love the results! Our designs are based upon your preferences, rather than being limited to a specific set of design skills. Our work is proprietary; therefore, we don’t display sample lawyer website designs on our pages because we prefer not to share our trade secrets with our competitors — or yours (for reasons similar to the fact that you don’t draft legal forms and post them online). However, happy clients make for great testimonials and we do feature a few of their lawyer websites on our pages, which speak to our talent and client satisfaction level.
Getting your lawyer website noticed – in a positive way — is critical to your practice, and it just happens to be what we do best! Accomplishing this requires:
- Reader satisfaction. The layout of headers, indentations, and whitespace is essential. In fact, reading comprehension for prospective clients increases by nearly 20-percent when white space is left between the paragraphs and in the left and right margins.
- Black vs. Blue. Despite the fact that black lines have higher visual contrast, prospective clients find blue easier to click.
- Icons vs. Links. In navigating your lawyer website, prospective clients prefer links to icons when given a choice.
- Labels. Prospective clients tend to read more copy and browse longer when they find prominent navigation options and clear labels on a lawyer website.
- Perception driven choice. The ultimate decision of a prospective client to choose you to be his (or her) legal counsel can easily be driven by perceived security, privacy, quality of content, and design. Your lawyer website is their first impression of your brand. Make it a good one — customization makes you stand out!
Simplify to save time and money
Our job is to simplify your role in the custom design of your lawyer website. We not only save you time, but Lawyer Success, Inc. also helps you generate leads to convert more web-based client business than any other lawyer-specialty marketing solution firm. Personalized project management and free lawyer website design sets us apart from our competitors, and ensures a World Class Web-presence for you at No Risk!
Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.
Tags: Custom Design for your Lawyer Website
Posted in Lawyer Website Design | Comments Off on Custom Design For Your Lawyer Website
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