Archive for the ‘Law Firm SEO’ Category

Lawyer Website SEO – Top 10 Tips

Tuesday, March 25th, 2014

Search engine optimization (SEO) is designed to increase visibility for lawyers’ websites and make your Internet brand easier to locate by legal consumers.

Here are the tried-and-true Top-10 for lawyers’ websites:

  1. Legal content. Optimized legal content has everything to do with drawing legal consumers to websites for lawyers. It’s pivotal for your landing page and the rest of your webpages to contain valuable, relevant legal content, because that’s what legal consumers are looking for when they enter the search.
  2. Legal consumers. Websites for lawyers target a very specific audience: legal consumers. Depending upon your areas of practice, that definition can be narrowed to legal consumers in search of your specialty. Legal consumers are the reason lawyers’ websites exist.
  3. Keywords. SEO professionals perform online traffic reporting to identify keywords that make your Internet brand more identifiable to legal consumers. Legal content is optimized using relevant keywords. Avoid “keyword stuffing” and other tactics that are counterintuitive to SEO strategy.
  4. Internet brand. This is the online counterpart to your offline law practice. This isn’t just about the appearance of lawyers’ websites, although the logo, graphics, and other images are important, too. This is about understanding your SEO and social media strategies, and how it relates to your identity. Search engines identify your Internet brand through SEO. Legal consumers find your Internet brand online using search engines.
  5. Clickability. Simple navigation persuades legal consumers to stay at lawyers’ websites for a visit. Icons, links, and highlighted text should be easy to identify when a legal consumer is scanning a webpage. Clean, unbroken links and pages that load quickly make clickabilty simple work.
  6. WordPress. This is “the beast” of tools for lawyers’ websites and everyone else. WordPress loves SEO! The free software is an optimization-wealthy environment, and simple to customize using plugins (do the research). WordPress can be customized to make your Internet brand more appealing to legal consumers.
  7. Links. A website for lawyers needs links to drive legal consumers to the site. Link stuffing gets messy, and linkspam should be eradicated – both can jeopardize your search engine rankings.
  8. Images. An inviting image or two can make your message loud and clear to legal consumers. Much like legal content, images generate metadata that search engines seek as their spiders crawl the ‘net. This means optimized titles and tags are quite important to the identification of your Internet brand.
  9. Smartphones. Legal consumers, like most Americans, are dependent upon their smartphones and other mobile devices. Shrinking lawyers websites to fit a smartphone screen isn’t practical, but you can build a smartphone-friendly version of your site. Apps are also an excellent way to bridge the smartphone gap, and are ripe for optimization.
  10. Prioritize. Legal consumers are your priority and, no matter how excellent your SEO strategy is, losing site of the audience your targeting can doom your Internet brand. This means legal content that is focused, and relevant to legal consumers – and keeping it fresh by uploading 4-5 legal blogs per week.

Lawyer Website SEO is Our Business
Lawyer Success, Inc. can correspond to any website for lawyers to WordPress pages, lending legal consumer appeal through continuity. Our SEO strategists bring traffic to your Internet brand to grow your client-base. Ask about our Free, No Risk lawyer website design – guaranteed results!

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Optimizing Your Law Firm Website For Top Search Engine Rankings

Thursday, May 2nd, 2013

SEO — search engine optimization – is to Google and lawyer websites, what Boolean searches are to Lexis-Nexis and Westlaw. Feeding specific search terms into the search engine quickly produces reliable results consistent with the search terms. SEO relies on keywords and key-phrases (e.g., search terms) that have been narrowed by feeding criteria specific to your practice into the latest web traffic reporting tools.

Lawyer Success, Inc. uses these results to decide to the best and most frequently used keywords and phrases and, more specifically, those likely to generate the highest volume of web traffic to your lawyer website. Google then uses algorithms that interpret the SEO to evaluate your lawyer website and determine your search rankings. When a prospective client uses search terms that contain your keywords and phrases, the SEO elevates your lawyer website search ranking producing consistent search results for both you and the prospective client.

These important tips can complement your SEO campaign:

  • Titles. Your page title is the most important tool you have to attract new clients from Google search listings. Productive titles incorporating SEO increases search engine visibility. SEO is how prospective clients find you on the Web, and factors into their navigation of your lawyer website by guiding them to the specific page that is useful to them.
  • Answers. Clients expect lawyers to answer their questions. Prospective clients searching your lawyer website expect your legal content to answer their questions. Our goal-driven nature sends us to the Web in search of a specific find or to accomplish a particular goal. The next website is just a click-of-the-mouse away, making efficient and relevant legal content interspersed with SEO critical to meeting the needs of prospective clients and keeping them on your lawyer website.
  • Design. Effective lawyer website design complements SEO and promotes the prospective client’s goal-driven search. Remember, you are branding your name and marketing your practice — not advertising. Animation, flashing text, pop-ups, and banners give the appearance of a gaming business, and not a lawyer website. Make your professionalism stand out through tasteful lawyer website design and legal content.
  • Color. Changing the color of visited links guarantees ease-of-navigation for prospective clients visiting your lawyer website. This allows them to exclude pages already visited, and to proceed to pages that spoke to a particular issue or otherwise piqued their interest. Links are generally tied to SEO. For example, links labeled “personal injury” and “product liability” are likely to contain cross-over information; yet, each topic has its own link allowing the prospective client to discern the difference. The changing color link also helps visitors easily identify and recall pages on your lawyer website that were helpful.
  • Format. Your legal content needs to be “scannable” meaning you are writing for an online audience, as opposed to a print media. Prospective clients are drawn to the use of short paragraphs, simple writing style, highlighted keywords, bulleted lists, and subheads. The idea is to draw the visitor’s eye to your page using understated, yet highly-effective formatting.

The SEO experts

At Lawyer Success, Inc., optimizing your lawyer website for great search engine rankings is our biggest goal. We provide that critical keyword research, and guarantee the results. Our consultants are happy to show you how to stay competitive and increase your client-base through no-obligation strategies. Our lawyer website design and 24/7 client-support saves you both time and money! Ask about our Free, No Risk lawyer website design when you call.

Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.

Why the Ethical Use of SEO is Important

Tuesday, February 28th, 2012

SEO is a technique which is widely used to make your legal website or blog more visible in an environment (the Internet) where there are already plenty of websites with the exact same type of law firm or legal specialty as your own. Most research will tell you that if you want to get the desired traffic to your legal website or blog, you need to be within the top 10 in the search engines. As you probably already know, however, competition to be in that top 10 is fierce, and staying there once you’ve made it is just as difficult.

SEO crosses the barriers between search engines, as they all operate by the SEO Bible, and allow your business to attract more of the “perfect” client, thus increasing your offline business. If your law firm has spent thousands—or more—creating the highest quality, most creative legal website around, but have left it running in an un-optimized manner, then you are simply spinning your wheels on the Internet. In older advertising terms it is something like have the most fabulous sign made up for your firm, then sticking it in the storeroom, where obviously your targeted clients will never see it.

While SEO is imperative, ethical SEO is critical for natural or organic search engine rankings. Major search engines such as Google are highly developed and able to easily understand the credibility of SEO techniques. By the same token, they can quickly identify unethical search engine techniques, with a potential consequence of blacklisting your website or even banning it. While “black hat” techniques can boost your search engine rankings quickly, in the long run it is a bad choice. In case you are unclear about what constitutes “black hat” techniques, here are some of the most common:

  • Keyword stuffing involves the repetitive use of the same keyword phrase over and over in your meta tags, comment tags, alt tags or the actual copy on your website. Repeat your targeted keywords no more than six or seven times within each 200 words.
  • Inserting hidden text or links that are readable by search engines but cannot be seen by your human visitors is not good use of SEO. All search engines consider these hidden text and links to be spam and will penalize the page, or possibly the entire site.
  • Cloaking involves a software program to direct search spiders to a group of pages which are created to “trick” the spider and re-direct the user—while cloaking can have some proper uses, by and large it is used to deceive search engines, and is therefore considered spam.
  • Creating mirror sites or duplicate content and placing them on multiple servers with different domain names, and search engines will not only suppress duplicate content but will also count them as a violation of the search engine’s spam guidelines.
  • Link farming refers to putting hundreds of links on one page to sites which are essentially unrelated to your site content and can contain poor quality content that is useless to your potential clients. Reciprocal links can associate you with “poor neighborhoods,” so you should avoid link farming at all cost.
  • Irrelevant link exchange is often considered unethical SEO, and no matter how tactfully or carefully you hide them, hiding repetitive keywords is also considered unethical.

These types of spam can cause your firm to lose your rankings and be booted off the search engine index; while search engines have varying rules for spam detection, the end result will be the same, and it can be extremely difficult for your firm to recover from a ban, which is why ethical SEO is so critical.  Used correctly on your legal website or blog, proper search engine optimization techniques will almost certainly get you ranked higher in the search engines, and achieved legitimately, organic links can last indefinitely. Acquire your search engine rankings fairly, and maintain them ethically for far-reaching positive results.

Key SEO Strategies to Promote Your Law Firm through Facebook

Tuesday, February 21st, 2012

If you use Facebook strictly for personal social interaction, you may wonder why you would want to promote your business through Facebook as well as how SEO relates to social media sites. In the very recent past, business pages on Facebook have become almost like another Home Page. Unfortunately, it is getting harder and harder to do a thorough job of social media marketing if you don’t’ take search engine optimization into account. It does little good to jump headfirst into the social media marketing program without optimizing your Facebook page so it can be easily found in a search. If your site cannot be found, you have lost a golden opportunity to reach the readers who are specifically looking for you. As we all know, Google changes its search algorithms quite often, yet there are still a few tips which remain solid that can help you fully optimize your Facebook page.

Think Long and Hard About Your Facebook Page Name

If you keyword stuff your title with relatively generic keywords, then your potential Facebook fans may believe your page is spam and hide all your carefully crafted updates. They may also not be enthusiastic about sharing your Facebook page with others which is the lifeblood of Facebook SEO. Even if you discount Google, Facebook disables updates from Pages which appear to have a generic name, so it could be much more effective in the long run to simply use your business’s real name as the title of your Facebook page. Further, once you’ve settled on a name, leave it be, since modifying the name in the future can cost you valuable SEO points.

Use Your “About” Box Wisely

Since Facebook limits you in the amount of content which can be placed on your Wall tab, it can greatly increase your SEO when you place unique, keyword-dense text toward the top part of your page, using the “About” box to place it in. Utilize each Facebook information tab to incorporate your contact information, company overview, products you sell or services you offer, and your local address.

Always Include Relevant Links in Your Status Updates

Google hands out rewards for those pages that provide truly relevant links. You can either provide a URL which will take your reader directly to the website when they click on it, or attach a link, which is actually more effective in boosting your keyword density. Post text links to your Facebook page from the “outside” and you will get a good Page rank boost in the same way inbound links give you a boost. Facebook provides a badge which says “Find Us on Facebook” to all users, so be sure and post this badge on your website.

Make Use of Photos with Captions and Events

You should always strive to keep your content fresh and intriguing, so when you post photographs, use your SEO to the maximum level, and add keyword rich captions. When you post events, take the extra time to include both text and relevant keywords into the field where you post the description of the event. People love seeing new photos, so use that to your advantage.

Finally, urge your friends and fans to comment and “like” your content since this process causes FB to link their name back to their profile page. Once those pages are indexed, Google sees reciprocal links between your Page and your fans—a process which will grow over time and give you big rewards in the form of organic SEO. Look beyond the social nature of Facebook and use it to boost your business and increase your visibility.

How Great Content Serves as an SEO Link Building Strategy

Tuesday, February 7th, 2012

Link popularity has evolved into a major ranking factor with Google’s latest algorithm, meaning your site is assessed both for the quantity and quality of links which point to your site. In fact, when Google’s PageRank came into being it actually determined the relative “importance” of your site simply by checking the other sites which linked to your own. Google still gives considerable weight to PageRank and links, but also considers some 200 other signals as well.

Links are beneficial to your website because they increase your Google PageRank and bring more visitors to your site. If your link building campaign is well thought out, well executed, and above all, legitimate, then you are well on your way to a site which climbs up the rankings quickly and stays solid. On the flip side, a poorly-executed linking campaign will not only waste your valuable time, but can also get you a slap-down from Google.

High Quality First, Unique Second

While unique content is certainly good for your readers, it’s possibly not quite as good as you might think. If your content is actually 100% unique, then you may have to copyscape-proof the site before unscrupulous site scrapers beat you to the draw, leaving the search engines believing they are the originator of your content. Other than this, however, unique is good, certainly head and shoulders above copying other’s content.

What is great content? Well, great content is definitely non-spun, and is highly readable copy which educates your readers and gives them something of value. If you have a site which is full of great content, your click-through rates—as well as the average time spent on your site—will go up accordingly.  It is also likely you that you will begin betting more and more new visitors (and fans) to your site, leading to increased social sharing. High quality content is written from the heart without the sole focus of keywords—in other words it is written for humans, not search engine spiders even though ultimately the spiders will reward you.

Best Practices for Content Links

The best way to avoid raising a red flag with search engines is to build the links in your content slowly and naturally—too fast and your site may look suspicious. Always remember that quality links are miles above quantity in the overall SEO scheme. The best links come from websites with high PageRank, are respected, trusted and high quality, and have content related to your own. It’s much better to have a single great link than twenty, thirty or forty inconsequential ones. While difficult to obtain, links from .gov and .edu sites are highly coveted, as they are generally considered authoritative.  Strive to have your target keywords in your anchor text, but avoid repetition in keywords.

Jump on the Blog Bandwagon

Blogs are an excellent way to acquire links to your website, as well as offering short, informative posts which readers find interesting.  Remember, search engines love fresh content, and newly published content is miraculously indexed almost constantly, sending a link right back to your site. Blogging is rich in relevant keywords about your overall subject or topic, again, linking back to your website. There really is no downside to blogging, other than the time you will invest, however the rewards you reap may well make that time more than worthwhile.

Give Your Content an Assessment

Look at your content with a critical eye and ask yourself whether it is good for the user, credible, authoritative and high quality. If you can answer yes to all these questions, then incorporate responsible link building strategies within your great content, and you have a recipe for success.

Monday, January 23rd, 2012

Almost everyone involved in search engine optimization will agree that compelling, exciting, interesting content is one of the very most important factors in how your website will rank. Of course you must pay attention to your chosen keywords, as well as scattering the appropriate number of those keywords and key phrases throughout your page. The bottom line, however, is that if your reader is not fully engaged, then it absolutely will not matter how shrewdly you’ve placed your keywords, because the reader will be clicking off your website in nothing flat. Really great content will compel your readers to link to your pages from their own sites, which in turn increases your inbound links and your overall exposure to potential clients and customers. The question is—how do you write such amazing content?

Is Your Content Relevant?

The primary factor in writing great SEO content is to ask yourself whether or not the words on the page add up to relevance to your reader. Narrow your field when you pick a topic; rambling or introducing too many ideas to your readers only confuses them and muddies the waters. If it appears your subject is expanding, split the article into two, or write a blog posting which addresses the additional subject matter then a user types in words on their search engine, they want to find the answer to their problems or question; if they can’t immediately do that on your site, they will be quickly moving on. Your content should build trust among your users, giving them the information they need the most.

Provide Real, Solid Answers

When you are writing your article, think about the questions a potential customer might ask you if they walked into the door of your brick-and-mortar business building. Then turn the situation around and pretend you’re the customer who knows nothing about your current business, and is just beginning to research. What questions would you immediately want answered? Avoid using business jargon—keep it simple and informative. Once you’ve determined the answers you need to provide to your users, ensure those answers are easy to find. When users have decided to buy a product from your site, then are unable to find the price or the shipping specifications, they are quite likely to click away to a competitor’s site.

Write for Optimal Readability

Internet searchers scan rather than read, so content should always follow those dictates. Break your content up into short, easy-to-read paragraphs and use bulleted or numbered list to draw the reader’s eye. You should have a primary heading which grabs your reader’s attention, as well as headings for your short paragraphs which engage the readers, giving them a preview of what the paragraph holds. Incorporate unique content into your page, through graphics, slideshows, photos or “top ten” lists.

Proofread—More Than Once!

Finally, if you want your website to represent your business—and you—in a professional manner make sure you have looked it over more than once. You don’t want any grammatical errors or spelling errors to make your users think you are sloppy or just don’t care that much about your site. If you would not hand out business cards with misspelled words or glaring errors, then don’t let your website out there until it’s been fully checked and re-checked for any problems, misstatements of fact, or any other type of error.

If your content is engaging and readable, then your visitors will return time and time again. Even better they will link to your page, tell their friends about your site, and include your link on social media sites. All of these things will boost your website up the page rankings in ways you have only dreamed about, and because this is considered organic SEO, your site will stay high in the rankings.

Creating Quality SEO Content That Readers Will Love

Wednesday, January 18th, 2012

Every time you click onto a website, your expectation is that you are about to find the answer to your problem or issue, relevant information which will help you in your life, or simply a compelling article which hold your attention to the very end. If, on the other hand, you click onto a website with these expectations in mind and find an article which is poorly written or makes little sense—in other words it has absolutely nothing of value to offer you—then chances are you are out of there as fast as your fingers can take you.

Additionally, the likelihood you would click on a link from a page you found to be of less-than-stellar quality are very low. What this means is that your links to other parts of your site as well as links to other’s websites will not be touched, making them basically irrelevant rather than great traffic-gathering sources. Web content is critical in the overall success of your website, not to mention it will garner you some very happy readers. Aside from not being littered with misspellings, grammatical errors, or simply not being written poorly, what constitutes great content?

Creating Headlines That Jump

The headlines of an article may well be what keep us reading until the very end. Headlines which are so catchy that they just beg you to keep reading should be the goal of every web writer and every website owner. You want your readers to feel as though they would be missing something vital if they ignored a particularly compelling headline. A great headline promises something tangible to the web reader, and is creative enough to pique your curiosity. The headline should provoke some sort of emotion inside you, and, basically inspire you to take an action of one kind or another.

In creating a compelling headline, try to dress it up with descriptive adjectives while at the same time describing to your readers how they will benefit from reading the remainder of the article.  Consider this headline: “Stop! High Fructose Corn Syrup Can Kill.” Most consumers who have any interest at all in their health will take the time to read the paragraph or article which follows such a headline. Of course don’t forget that once you make such a statement you must deliver on the promise of the headline by telling readers exactly why high fructose corn syrup can be extremely detrimental to your health.

Why a Good Intro is Crucial

Aside from compelling headlines, your introduction is the next most powerful element.  If you’ve done your job and already captured your reader’s interest with a killer headline, your next goal is to entice them to keep reading. If your intro is dull or uninteresting, and fails to follow up on your headline, then it is unlikely your reader will continue, probably hitting the back button without a further thought. The intro should ideally begin with a question or an uncommon fact which most people will find surprising or even shocking. Your introduction should imbue your reader with excitement to find out what else you have to say, although be careful not to give too much away or there will be no need for your reader to keep reading.

The Body of Your Article Should Deliver on Your Promise

If you promised in your headline and/or your intro to teach the reader how to do something specific, then make sure you follow up on that promise. If you fail to deliver on your initial promise, you will have readers who feel cheated and disappointed. Great content follows through with your initial headline and intro, giving your reader something of value that is written in a high-quality manner.

Finally, Wow Your Readers in Closing

The final step in excellent content is to leave your reader with an inspiring closing statement. After all, you want your readers to want to read more articles you have written, right? Just like an attorney, you should make your closing statement good, giving your readers a compelling reason to check out anything with your name as author. It’s not necessary to summarize your article, after all your reader has supposedly already read it. Instead end your article with a call to action or a metaphor of some sort which will enable the reader to remember what they just read.

Follow these guidelines and not only will your readers love you, you will benefit from greatly increased traffic as well as improved PageRank from Google. Never forget, content really is king!

Creating a Search Engine Marketing Plan for Your Site

Tuesday, January 17th, 2012

The goal of your search engine marketing plan should be to attract your target audience, and persuade them to take a specific action on your site. Of course you want to attract visitors who have a specific interest in your product or services. Suppose you sell wind chimes—you would not want visitors on your site who were looking for wind generators or windmills, therefore your marketing plan must be very specific. You will have two distinct parts to your search engine marketing plan—the first is to attract a targeted group of visitors, then to convert them.

We all use search engines to find what we need, and if the keywords and key phrases you use for your website are specific enough to allow users to target exactly what they want then you are vastly ahead of the game. If your website closely matches your visitor’s search expectations, they may soon become your next customer. In order to create the most successful search engine marketing plans you must ask yourself the following questions—then develop a solid answer.

  • What is Your Purpose? When you can answer this question you will have solid backbone for your entire business. Your website should be designed with a goal of allowing you to reach your business aspirations in the most expedient manner possible. You want to not only have a clear purpose for your site, but also be able to measure your results. Your purpose is likely some combination of prospect generation, direct sales, business-to-business sales, customer support and education. While most sites are aiming toward sales of some sort, the real purpose of others could be simply a place to provide in-depth product information such as spec sheets and repair manuals. You may also be seeking to educate through your sales through the use of a newsletter or blog. If your primary purpose is education, you will design your website accordingly.
  • What is the Motivation of Your Average Visitor? You must have a solid understanding of why your visitors come to your site. Are they looking to solve a specific problem? If so, what is that problem, and how can you most effectively solve it? Your website should be able to solve the issue or problem in the quickest, most efficient way possible, and you should be able to get your message across within two or three seconds of your visitor’s arrival. If your visitor is looking for a green leather purse, and their search leads them to you, then within mere seconds your site needs to deliver that green leather purse—or a variety of them—right to your visitor’s cyberspace doorstep.
  • What is Your Keyword Plan? You should have done extensive keyword research prior to determining your keywords and key phrases. There are several sites to help you choose the most successful, highly targeted keywords available for your website, and it’s a good idea to use one of them. Your keywords must be selected based on relevance, level of competition and search volume. Generic keywords which get plenty of hits will not work for you in the end because you will get too many visitors who weren’t looking for what you are offering, and your bounce rate will skyrocket. Optimize your website through strategies which make the most efficient use of your chosen keywords. You may be required to make structural changes to your site in order to conform to your search engine marketing plan. Use your keywords judiciously throughout your page content as the central theme in your message as well as in your headlines and hyperlinks. Make sure your keywords sound natural, however, and never contrived.
  • How Will You Measure Your Success? Google Analytics is a good place to analyze your visits, bounce rate and the time the average visitor spends on your website. Check out the search engine ratings on Google and Bing, to help determine what conversions your site is producing in leads and sales. If you are unable to measure your results, it will be difficult to know whether or not your efforts are paying off, so find a good program to tell you what you are doing right, and what you need to improve on.

In the end, search engine marketing could be likened to simply showing up—when people search for what you are selling or offering on your website, your website must appear, and it must be what your visitor was looking for.

Conducting an SEO Audit for Your Website

Thursday, January 12th, 2012

While you can hire a company who will take care of the SEO for your website—and will likely conduct an initial SEO audit, in truth you can do this type of audit yourself. An SEO audit is meant to provide a snapshot of sorts of the health of your website as well as identifying any potential problems with the search engine optimization of your site. Proper SEO can not only bring in the most highly targeted traffic for your website, but can also move you up the search engine’s ranking systems.

  • First, define your statement of purpose—or explain why you have a website in the first place. This doesn’t mean you should write a three page report of why you have a website—or that you should write down “money, visibility and brand building,” and be done with it. The point is to figure out what you hope to accomplish with your website as far as your business is concerned.  Is your primary goal to educate people through your content, or are you selling a service, such as legal services or solar installation services? Are you specifically selling a product? How do you want to go about doing that? As you answer these questions, what follows will make more sense.
  • What are your current keywords and keyword phrases? Did you follow a specific method in determining the most successful keywords for your particular niche, or simply use the most obvious or most common keywords? Write down your keywords, then justify that keyword in one sentence. What are your search priorities, and how well do you truly know your readers, customers or clients? Do you actually know what people are looking for when they type your specific keywords into their search bar? Step away from your product or service and ask yourself what you would type in if you were looking for your business. Great keywords are the backbone of a successful website, and you can’t simply jot down a few off the top of your head and hope for the best.
  • Review your current tools and practices. If you are using Google Analytics, look at your data and reports, beyond just looking to see how many people clicked onto your site. What is actually more important than that number is how many of those people immediately clicked away, or spent less than thirty seconds on your site. If this is the case in a large number of visitors, then your keywords are absolutely not doing the job they were designed to do and must be changed. People who are clicking off your site immediately are doing so because one glance tells them this is not what they were looking for.
  • Analyze your website’s design and architecture. Check out your URL keywords, the age of your content, how often new content is added, deleted or modified, how unique and interesting the content is, and how visually appealing the overall site is. The organization of your website is crucial, in that people must be able to easily find exactly what they are looking for. Your internal linking structure is of great importance as well, so make sure any time a user clicks on an internal link that it takes them immediately to what they are searching for. Make sure your pages don’t look cluttered or chaotic, and don’t overuse images or flashy fonts.
  • Go over your content carefully, ensuring it is fully optimized and keyword rich. There should be no unnatural usage of keywords, rather they must appear natural throughout the content, with the greatest concentration being above the fold as well as in the main header and paragraph titles. Is the content clear, or does it ramble? Does it grab the reader’s attention and hold onto it until the very end? Does it properly relate to the business purpose of the website?
  • Review your backlinks, and ensure none of them are broken or past their prime. Only the highest quality links will garner you Google’s nod of approval, so ditch any that are not giving your site a boost.

Once you’ve been over yours site with a fine-tooth comb, make note of any areas you found to be lacking, then create an action plan in which you will fix those issues. An SEO audit of your website can be an essential part of your overall plan, and the results can make the difference in whether your site—therefore your business—grows in popularity or simply sits there.

How the Age of Your Site Plus Relevant Legal Links Can Affect Your Law Firm SEO

Sunday, May 15th, 2011

Many people have heard that the age of their website, as well as their links, can affect the way Google “credits” the website. To most SEO consultants, it makes perfect sense why the domain name is now used as a legal SEO consideration—think about it, older domains have obviously been around longer, garnering them at least the perception of being more successful and reliable. Since most spammers only ply their tricks for a limited time, with Google giving high points for domain age, the spammers are no longer able to pull in high rankings using black hat tricks. Of course the age of your domain name and links are far from the only part of the equation in your law firm SEO ranking, meaning the effect may not be the only deciding factor—good news for those of you who are just jumping into the marketing waters via your legal website.

Establishing Your Law Firm’s Reputation

In fact, many solid legal firms can establish a good SEO ranking within a year of the domain name’s registration. Keep in mind, however, that it’s not only the registration date, but also the number of back links and the period over which those particular back links were created. That’s why, when a reputable legal firm decides to go with a new domain name, they thankfully don’t lose their ranking as the back links from their old site are simply redirected to the new website. As far as Google is concerned, your firm is creating a “library” of sorts over time which consists of unique, quality content with back links, giving you a decided advantage in the SEO wars. Like it or not, however, the newest legal websites truly will take a good year before they have a high—and more importantly, steady—ranking.

The “Other” Side

Just as there are those who believe age of site and links is vitally important, there are others who think it matters not at all.  It’s been noted that it could be more related to correlation rather than causation if you are backing up your age theory by the fact you will quite often pull up websites which may be dated two, three, four, even more years back. Perhaps those people who registered early simply got great domain names, exact match domain names, or short domain names. They’ve had a longer time to build their brand, let more people know about them, reference them, link to them. They’ve likely been in the media or press, and are included in directories and lists which are linked to by the important people. Because of all these factors, it may look as if these earlier sites perform better simply due to their age. Those who don’t believe in the age factor will tell you that if you produced a site today, and accomplished all the things a ten-year old site has, you would likely outrank them because you’ve earned those links, reputation and brand much faster. Personally, I’m still leaning toward the side that says age of your law firml website actually does matter.

Update Frequently

Many SEO professionals believe that a website’s age and constantly updated content will, in the end, get them much higher up in the rankings than going strictly on backlinks and keywords. Not to imply that the backlinks and keywords aren’t critically important, but if you are thinking about the long-haul rather than the immediate results, you just can’t forget to update your content frequently and be patient as your domain name ages. Bottom line is that Google, as well as other search engines reward older websites in the belief the content will remain solid for people to read—again, as long as it is updated regularly in order to keep your readers coming back for more. I realize I’ve mentioned it more than once, but you just can’t neglect the last part of that sentence—update regularly. Even a once-powerfully performing page can gradually work its way down the list if it hasn’t been updated since initial publication.

Just as having children requires a great deal of patience and fortitude as they struggle through their  awkward or difficult periods, so will your legal website require some of this same patience and fortitude. Be steady, add content often, make sure your keywords and backlinks are stellar quality, then wait patiently as your attorney website grows up, matures, and becomes what you knew it could all along!

Call (769) 218-6099 for free advice from experts in the Law Firm SEO and link building industry.