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May 2nd, 2013
Attorney Matthew Poole discusses how important it is to find solutions that offer a high level of customization in order to narrow your reach to the potential client that offer you the highest probability of retention regardless of the cost of your legal services. Mr. Poole shares with you the various types of advertising he has tested to generate new law firm business for his solo practice. He explains how he was about to leave his stressful and less profitable associate job at one of the largest, downtown law firms in his area. He also offers tips and ideas concerning how to start a law practice of your own with less risk and less expense. He also shares the “hidden costs” that some less targeted advertising presents and that the idea of focusing on obtaining call volume to generate quality clients does not work and is unprofitable.
Mr. Poole shares real world experience on why traditional advertising such as full page yellow page ads, radio, newspaper and print items are not targeted enough to attract and retain the right type of client and how that is a costly mistake. Attorney Poole shares a valuable technique that he uses to attract the right amount of call volume from clients who were targeted toward the types of clients that his legal services would be a benefit to for a fraction of the cost of all other advertising.
Call (800) 877-2776 for FREE ADVICE from marketing experts – no sales pitches, just real advice.
Tags: generate-quality-clients-and-cases, how-law-firms-generate-new-business-and-clients, start a law firm, starting a law practice
Posted in Strategic Marketing | Comments Off
May 2nd, 2013
SEO — search engine optimization – is to Google and lawyer websites, what Boolean searches are to Lexis-Nexis and Westlaw. Feeding specific search terms into the search engine quickly produces reliable results consistent with the search terms. SEO relies on keywords and key-phrases (e.g., search terms) that have been narrowed by feeding criteria specific to your practice into the latest web traffic reporting tools.
Lawyer Success, Inc. uses these results to decide to the best and most frequently used keywords and phrases and, more specifically, those likely to generate the highest volume of web traffic to your lawyer website. Google then uses algorithms that interpret the SEO to evaluate your lawyer website and determine your search rankings. When a prospective client uses search terms that contain your keywords and phrases, the SEO elevates your lawyer website search ranking producing consistent search results for both you and the prospective client.
These important tips can complement your SEO campaign:
- Titles. Your page title is the most important tool you have to attract new clients from Google search listings. Productive titles incorporating SEO increases search engine visibility. SEO is how prospective clients find you on the Web, and factors into their navigation of your lawyer website by guiding them to the specific page that is useful to them.
- Answers. Clients expect lawyers to answer their questions. Prospective clients searching your lawyer website expect your legal content to answer their questions. Our goal-driven nature sends us to the Web in search of a specific find or to accomplish a particular goal. The next website is just a click-of-the-mouse away, making efficient and relevant legal content interspersed with SEO critical to meeting the needs of prospective clients and keeping them on your lawyer website.
- Design. Effective lawyer website design complements SEO and promotes the prospective client’s goal-driven search. Remember, you are branding your name and marketing your practice — not advertising. Animation, flashing text, pop-ups, and banners give the appearance of a gaming business, and not a lawyer website. Make your professionalism stand out through tasteful lawyer website design and legal content.
- Color. Changing the color of visited links guarantees ease-of-navigation for prospective clients visiting your lawyer website. This allows them to exclude pages already visited, and to proceed to pages that spoke to a particular issue or otherwise piqued their interest. Links are generally tied to SEO. For example, links labeled “personal injury” and “product liability” are likely to contain cross-over information; yet, each topic has its own link allowing the prospective client to discern the difference. The changing color link also helps visitors easily identify and recall pages on your lawyer website that were helpful.
- Format. Your legal content needs to be “scannable” meaning you are writing for an online audience, as opposed to a print media. Prospective clients are drawn to the use of short paragraphs, simple writing style, highlighted keywords, bulleted lists, and subheads. The idea is to draw the visitor’s eye to your page using understated, yet highly-effective formatting.
The SEO experts
At Lawyer Success, Inc., optimizing your lawyer website for great search engine rankings is our biggest goal. We provide that critical keyword research, and guarantee the results. Our consultants are happy to show you how to stay competitive and increase your client-base through no-obligation strategies. Our lawyer website design and 24/7 client-support saves you both time and money! Ask about our Free, No Risk lawyer website design when you call.
Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.
Tags: law firm seo, Optimizing Your Law Firm Website For Top Search Engine Rankings
Posted in Bing SEO, Google SEO, Law Firm SEO | Comments Off
May 1st, 2013
The benefits of blogging just may be the best kept secret on the Internet. When added to a lawyer website, blogs naturally attract both prospective clients and search engine traffic. Blogs are set-up to link every page back to other main pages on your lawyer website and are, therefore, exceptionally well-linked!
If you’re writing your own blog, here’s a couple of tips to get started:
- Brainstorm. Identify legal content to use in your blog. The topic should be relevant to your practice areas and prospective client you wish to attract. The object is to hold their attention long enough to read your blog, and to encourage them to further explore your lawyer website. Get to the point of your blog post quickly – like a couple of seconds into the visit – and interesting enough to compel them read further or leave a comment.
- Think short and scannable. Follow the same formatting guidelines used on your lawyer website (e.g., short paragraphs, simple writing style, highlighted keywords, bulleted lists, and subheads). You want to grab the attention of a prospective client, causing them to at-least scan the document, but preferably read it. The typical web-surfer scans a page, then spends mere seconds deciding whether to read-on or leave and click into the next website. Scannability and visual appeal are blogging musts!
Regardless of what your high school English teacher told your, one or two sentence paragraphs are a good thing when it comes to writing legal content for blogs. Keeping paragraphs short makes blog posts easier to scan and read. Long paragraphs become scannable when legal content is broken into bulleted or numbered lists. Bold headlines are excellent attention-getters, but overuse makes your blog post appear cluttered and difficult to read.
Increasing the traffic to your lawyer website
Blog post titles are the first thing noticed by prospective clients upon arrival at your blog post. Intermingling SEO (search engine optimization) with your creative titles increases traffic to your lawyer website. This goes back to the algorithms used by Google to interpret the SEO and evaluate and determine search rankings on your lawyer website. Search engines, such as Google, weigh your blog post title heavier than the actual content; so, make the titling count!
Why Google and other search engines love blogs:
- They are easy to spider
- They offer fast upload times
- They have RSS capabilities
- They allow for commenting
- They have constant fresh content that is relevant and resourceful
We match lawyer website design to blog posts
The skilled team at Lawyer Success, Inc. creates custom designed WordPress blogs from scratch, or we can incorporate the elements of your existing lawyer website design into your blog design. Coordinating the website and blog designs provides continuity that allows prospective clients to navigate between the two with clarity that comes from the same look and feel. Our consultants can save you both time and money with no-obligation strategies and 24/7-client-support for your lawyer website. Give us a call and ask about our No Risk, Free lawyer website design!
Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.
Tags: Law Firm Marketing
Posted in Law Firm Blogging, Law Firm Marketing | Comments Off
April 29th, 2013
Your online brand is the calling card that separates the real lawyers from the wannabes. It’s important for your online presence to reflect the professional image that you project in your own practice. A generic website says little more than that you exist and that you might be a good lawyer — or you might not? Custom lawyer website designs enable prospective clients to differentiate between the two. They readily identify your brand. The landing page and legal content within your lawyer website resonates with prospective clients getting them offline and on your appointment calendar.
Lawyer Success, Inc. designs a custom lawyer website to showcase your practice areas, curriculum vitae, location, client service venues, and more. We meet with you first, then design your custom lawyer website — before asking you to sign a contract or pay a deposit. We guarantee you’ll love the results! Our designs are based upon your preferences, rather than being limited to a specific set of design skills. Our work is proprietary; therefore, we don’t display sample lawyer website designs on our pages because we prefer not to share our trade secrets with our competitors — or yours (for reasons similar to the fact that you don’t draft legal forms and post them online). However, happy clients make for great testimonials and we do feature a few of their lawyer websites on our pages, which speak to our talent and client satisfaction level.
Getting your lawyer website noticed – in a positive way — is critical to your practice, and it just happens to be what we do best! Accomplishing this requires:
- Reader satisfaction. The layout of headers, indentations, and whitespace is essential. In fact, reading comprehension for prospective clients increases by nearly 20-percent when white space is left between the paragraphs and in the left and right margins.
- Black vs. Blue. Despite the fact that black lines have higher visual contrast, prospective clients find blue easier to click.
- Icons vs. Links. In navigating your lawyer website, prospective clients prefer links to icons when given a choice.
- Labels. Prospective clients tend to read more copy and browse longer when they find prominent navigation options and clear labels on a lawyer website.
- Perception driven choice. The ultimate decision of a prospective client to choose you to be his (or her) legal counsel can easily be driven by perceived security, privacy, quality of content, and design. Your lawyer website is their first impression of your brand. Make it a good one — customization makes you stand out!
Simplify to save time and money
Our job is to simplify your role in the custom design of your lawyer website. We not only save you time, but Lawyer Success, Inc. also helps you generate leads to convert more web-based client business than any other lawyer-specialty marketing solution firm. Personalized project management and free lawyer website design sets us apart from our competitors, and ensures a World Class Web-presence for you at No Risk!
Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.
Tags: Custom Design for your Lawyer Website
Posted in Lawyer Website Design | Comments Off
April 24th, 2013
All lawyers practice law in some form or fashion and, oftentimes, specialize in certain practice areas. A lawyer who specializes in corporate law, for instance, is likely to refer a client with a child custody issue to a lawyer who primarily handles family law matters. You market your firm based upon these practice areas, you attend CLE (continuing legal education) to improve your knowledge in your practice areas, and you gain experience in your area of specialty when you practice law.
Likewise, Lawyer Success, Inc. has areas of specialty which involve lawyer website marketing, legal content writing, lawyer website design, and a host of concepts specific to the field of computer science — protocol, networking, data transfer, application codes, environment, and more. Our team consists of marketing consultants, design engineers, lawyers, and computer scientists to bring you the best lawyer website experience in the business. We’re the experts for your lawyer website.
Computer science and lawyer websites
Our computer scientists, for example, enable Lawyer Success, Inc. and our clients to exist on the cutting-edge of cyber-technology, keeping-up with the latest online trends for effective lawyer website implementation. Did you know that Google’s recent Panda and Caffeine algorithm updates place further emphasis on ranking lawyer websites that offer legal content featuring unique topics and niches, as well as categorizing the relevancy of legal content? Although Google denies that links significantly impact algorithm (and, therefore, your lawyer website rankings), the search engine company has removed “link farms” and stripped their servers of websites that rely primarily on reused or rewritten content in order to conserve space (reportedly recovering 12-percent of their database previously occupied by the alleged “content thieves”).
Search engines use algorithm to evaluate your lawyer website, then place a ranking value on it. If your new website is poorly designed, poorly written, or poorly optimized, your domain is assigned a low value. A lower ranking is problematic in relation to your desire for better search engine rankings. Our computer scientists have a thumb-on-the-pulse of the evolving technology supporting lawyer websites, ensuring that any changes Google and other search engines engineer are seamless for Lawyer Success, Inc. and our clients. The other good news is that our technical experts are available for 24/7-support to answer questions or make updates to your website or blog!
Legal website experts for legal professionals
While that algorithms and rankings look like mumbo-jumbo to you, they’re important to the success of your lawyer website. Lawyer Success, Inc. keeps your legal content relevant and your lawyer website thriving amid the ever-changing climate of the World Wide Web. Maximizing your online presence is what we do. Contact our experienced consultants for Free, no-obligation strategies. We offer Free lawyer website design at absolutely No Risk for you!
Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.
Tags: Legal website experts
Posted in Law Firm Marketing | Comments Off
April 22nd, 2013
The practice of law and maintaining a legal office is plenty to keep any lawyer busy without adding a lawyer website to the load. Right? Actually, a lawyer website is intended to make your life easier, not invoke the “all work and no play” rule. The purpose is to draw prospective clients to your practice, and to save you time by allowing you the luxury of focusing on your clients and their legal matters.
That’s where Lawyer Success, Inc. comes in. Our consultants develop criteria, based upon an interview with you. Then, using your information, our team designs a custom website – with No Risk, and No Cost to you upfront. We appreciate that lawyers are busy people, and we respect your time. Our goal is to save you both time and money, and for your lawyer website to bring you a favorable outcome.
Lawyer Success, Inc. stays up-to-date on the technological advances and changes that are important to your legal content, and can help you modify and maintain your lawyer website so it remains in the upper echelon with prospective clients searching the Web.
Because lawyer websites have a specific purpose, it’s important to make them as welcoming as possible online:
- User-friendly – Prospective clients like user-friendly websites. Your lawyer website serves as a cyber-introduction between you and the client. The old adage holds true: “You never get a second chance to make a first impression.”
- Branding – This is your good name, your practice areas, and what makes your practice better than those of your competitors. Lawyer website visibility is key to Internet branding.
- SEO – Search engine optimization (SEO) involves the identification of keywords, then adding these terms to your legal content, which improves your Google rankings and makes your lawyer website easier for prospective clients to find.
- Social networking – Your lawyer website connects with social media (e.g., Google+, Facebook, Twitter, and YouTube are among the most popular), which helps move-up your site in Google rankings and makes it more accessible to prospective clients from iPads, iPhones, Blackberries, Androids, and other smart phones.
Free, no-obligation strategies
The consultants at Lawyer Success, Inc. are happy to provide experienced assistance with your lawyer website design, lawyer website marketing, SEO, and legal content. Our highly experienced consultants provide Free, no-obligation strategies. There is absolutely No Risk for trying our Free lawyer website design offer!
Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.
Tags: internet marketing for law firm, legal website's
Posted in Lawyer Website Content | Comments Off
April 18th, 2013
Legal content writing is more than just putting a few words onto a page and dropping a lawyer’s name into the mix here and there. Legal content compliments your brand, much like an aromatic white wine — Chardonnay, for instance — pairs well with semi-hard Cheddar and Alpine cheeses. Effective legal content should encourage the prospective client to linger over your lawyer website – drawn by aesthetics, captured with substance. The problem is finding the time to write your own legal content, let alone make it appealing – especially for sole practitioners and smaller law firms.
Legal content writing
Legal content consists of lawyer website articles and blogs. Lawyer Success, Inc. has a network of attorney-writers available who understand both the legal and marketing mechanisms required to produce successful legal content. Our consultants interview you to gather the criteria desired for your legal content, and our technical team ranks keywords (SEO — search engine optimization) using the latest web traffic reporting tools, then our writers marry the two in your customized legal content. The result is an online presence branding your own legal niche!
Perhaps you already have an aspiring legal content writer on-staff, or prefer to hire your own legal content writer through Craig’s List or another online classified source – or, maybe you just want to do-it-yourself? The quality of the work you publish on your lawyer website is important. Remember: This is a prospective client’s first impression of you, and you want that first impression to resonate favorably.
Online publishing made easy
Publishing new legal content 4-5-times per week and writing weekly press releases is a great way to effectively add unique content and value to your lawyer website. Great content generates links, and constantly updated content creation can elevate your Google rankings higher than paid-link campaigns. Lawyer Success, Inc. can show you how to add content, edit web pages, format content, add articles, blog posts, audio, and more to your lawyer website from the convenience of yourself (or, we can administer your site for you). We also make your lawyer website and optional blog page conveniently accessible from your PC, Mac, iPad, iPhone, Blackberry, or Android smart phone.
Free lawyer website design
Lawyer Success, Inc. saves you time and money on legal website content and lawyer website design. Call today to receive free, no-obligation strategies from a highly experienced consultant (and never a sales representative). There is absolutely No Risk for trying our Free lawyer website design offer!
Call (800) 877-2776 for FREE ADVICE from marketing experts – no sales pitches, just real advice.
Tags: website content, website marketing
Posted in Law Firm Marketing, Lawyer Website Content | Comments Off
April 11th, 2013
Lawyer website design is much like legal case strategy. In litigating a case, a lawyer puts-on his (or her) best evidence for the trier-of-fact. The lawyer strategically decides which motions to file, the scope of discovery, who to call as a witness, and the content of direct- and cross-examinations. Lawyer websites follow a similar strategy only, here, the lawyer decides who the target audience is, which facts are most important to his (or her) practice, the scope of legal content, and the substance of blog material.
Strategizing content for lawyer websites further parallels legal case strategy when it comes to behind-the-scenes work. Lawyers oftentimes have paralegals and secretaries organizing the case from the sidelines – interviewing witnesses, requesting evidence, drafting documents, and otherwise dotting the i’s and crossing the t’s. In other words, an appealing and orderly presentation to the court is generally dependent upon a little team work. That’s exactly what LawyerSuccess, Inc. can do for you. Our team of marketing experts, lawyer website designers, legal content and blog writers, and technical support staffers create an online presence that is geared toward favorable results for your practice in the way of building your client-base. We understand that lawyers are busy people. Let us save you some time and money by letting us handle the behind-the-scenes work for your lawyer website.
LawyerSuccess, Inc. begins the strategizing of your lawyer website design with an interview. We want to know the practice areas you wish to promote online and the venues from which you wish to generate cases. Next, we feed your practice data into the latest web traffic reporting tools, searching for the best and most frequently used key-phrases in your specific market. This process, known as search engine optimization (SEO), allows us to generate the highest amount of web traffic possible by tactically positioning your lawyer website within the major search engines (such as Google, Yahoo!, and Bing) and bringing you the clients and cases you desire. The ultimate goal for your lawyer website is to be optimized for great search engine rankings; Lawyer Success, Inc. assists and guides you through the SEO maze. We provide you with a free, no-obligation consultation, and show you how SEO can significantly increase your website traffic.
Saving lawyers time and money
LawyerSuccess, Inc. is, perhaps, the only lawyer website design firm on the market willing to build a free website for your practice. You don’t pay unless you’re happy with our work. We guarantee our performance with opt-outs and SEO placement. A lawyer would never offer a guaranteed outcome of their legal representation for obvious reasons (e.g., too many variables beyond your control); however, Lawyer Success, Inc. has the ability to overcome certain variables and is confident to offer a No Risk lawyer website design and SEO service, saving you both time and money. Our strategy is to successfully design your strategy.
Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.
Tags: Law Firm Marketing, Law Firm Website Strategic Planning
Posted in Strategic Marketing | Comments Off
April 8th, 2013
While the Internet may not be the proverbial “final frontier,” it has garnered a prominent place in practically every American household over a relatively short couple of decades. If you’re a recent law school grad, chances are you took a course specific to lawyer websites. Seasoned lawyers may have completed a CLE (continuing legal education) course on the topic somewhere along the way – or not. Regardless of how well-versed you may or may not be on the subject of lawyer websites, the fact remains that many prospective clients now consult the web when choosing a lawyer to handle their legal matters. Visibility on the Internet has become crucial to lawyers looking to build — or maintain — a clientele.
More web-based business for you
LawyerSuccess, Inc. can help you generate and convert more web-based business for you than any other lawyer-specific web designer on the market:
- User-friendly – LawyerSuccess, Inc. designs clutter-free lawyer websites that provide easy to locate menus with links to practice pages, FAQs, attorney profiles, Google location maps, your contact information, and provides a link back to the homepage from each page on your lawyer website. User-friendly also means there is a flow and rhythm throughout your lawyer website that encourages the prospective client to keep reading the content as they navigate your site and to, then, contact your office.
- Branding – Lawyer Success, Inc. understands that your brand is the focal point of lawyer website design. Your brand is unique and marketable, starting with your good name and extending to what you do. Branding is especially important to lawyers whose reputation, professional ethics, and areas of practice are pivotal their life’s work. Our job is to make your brand highly visible online to increase the number of clients in your office, and enable you to corner the market in your particular specialty or locale.
- SEO (search engine optimization) – Lawyer Success, Inc. maximizes your lawyer website exposure and raises the rank through the use of SEO keywords. Our team provides analysis of search terms relevant to lawyer websites, then optimizes your Google ranking by incorporating these terms within your legal website content. This, in turn, increases the likelihood of visits by prospective clients to your lawyer website and to your office. In other words, we make you easy to find online.
- Social networking – LawyerSuccess, Inc. makes your lawyer website and blog site compatible with social networking sites. Social networking is to the Internet, what word-of-mouth is to a small town: free advertising (although paid advertising is available). Google+, Twitter, YouTube, and Facebook are the most popular social networks, although there are hundreds of others online. You can upload, post, and edit legal content to the social networking accounts linked to your lawyer website via your PC, Mac, iPad, iPhone, Blackberry, or Android smart phone.
Optimize your online visibility
The Internet’s rapid growth and popularity makes staking your claim on the World Wide Web paramount. Branding your own cyber-turf via a lawyer website is the 21st-century way of bringing prospective clients to your office doorstep. We have the tools to build your business. Designing lawyer websites that are aesthetically pleasing, yet practical and functional, is what we do. Let LawyerSuccess, Inc. help grow your brand. Please call and ask for our No Risk lawyer website design offer – you don’t pay until our design is consistent with your vision!
Call For Free Advice & Guidance From Experts, Not Sales People! Call 1 (800) 877-2776 Today.
Tags: Law Firm Internet Marketing
Posted in Law Firm Marketing | Comments Off
March 4th, 2013
The objective of a lawyer website is to attract prospective clients to your webpage, then compel them to linger over the content and to ultimately contact your office. Graphical appearance, color, and layout are all important elements of any website design. The thing that distinguishes lawyer website design from that of a retailer website, for example, is content. Retailers are marketing goods, while lawyers are marketing services. Content separates goods from services, and retailers from lawyers. Content is the substantive basis for marketing a lawyer website, while design compliments the content.
At LawyerSuccess, Inc., we have the skill-set to create a custom-designed lawyer website from scratch. We can design your lawyer website based-on the features, design elements, and colors you prefer. If something has caught-your-eye on one, or even several other websites, our team can integrate many of those elements into your own lawyer website design. We can also incorporate the design of your existing or future lawyer website into a WordPress blog — achieving a seamless result. In other words, your blog pages and lawyer website have the same look and feel when a prospective client is navigating between the two sites.
Engaging the lawyer website services of LawyerSuccess, Inc. has many distinct advantages:
- Custom Design – LawyerSuccess, Inc. meets with you first, then designs your website before you are asked to sign a contract or pay a deposit. We guarantee you’ll love the customized lawyer website design we create for you. No risk, just results!
- Content Management – LawyerSuccess, Inc. makes sure your lawyer website and optional web blog are accessible via your PC, Mac, iPad, iPhone, Blackberry, or Android smart phone. This access enables you to add content, edit web pages, format content, add articles, blog posts, videos, audio and much more!
- Programming assistance – Lawyer Success, Inc. teaches you how to perform the simple functions of programming your lawyer website; or, we can do it for you at no extra cost!
- SEO (search engine optimization) – LawyerSuccess, Inc. maximizes the number of visitors to your website using SEO content to ensure that your results remain high on the search list returned by Google. An example of an SEO phrase is “lawyer website design,” utilized by LawyerSuccess, Inc., on the page you are currently viewing — which clearly brought us an excellent result with your visit to our website! SEO language is garnered from Internet research that ranks websites based upon keyword usage. The goal is to keep the SEO simple and likely.
- Top rankings – LawyerSuccess, Inc. knows that Google and other search engines love blogs. The reason is that blogs are easy to spider (e.g., to seek-out and index information online), they offer fast upload times, RSS (really simple syndication) capabilities, commenting, and the constant fresh content that is both relevant and resourceful.
- 24/7-support – LawyerSuccess, Inc. is best in class for client support, and answering your questions or making updates to your lawyer website or blog. Our experts are available around-the-clock, which can be pretty handy if you’ve spent a late evening preparing for trial, but wanted to post something pressing before the next day.
No risk lawyer website design
There is absolutely No Risk for trying our service. When you call Lawyer Success, Inc., ask us about the No Risk lawyer website design offer. This means, if you do not like the design we put together — you do not pay!
Free Advice Hotline – Call (800) 877-2776-6099
Tags: What is Lawyer Website Design?
Posted in Lawyer Website Design | Comments Off
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