January 16th, 2014
Attorney Matthew Poole discusses how important it is to find solutions that offer a high level of customization in order to narrow your reach to the potential client that offer you the highest probability of retention regardless of the cost of your legal services. Mr. Poole shares with you the various types of advertising he has tested to generate new law firm business for his solo practice. He explains how he was about to leave his stressful and less profitable associate job at one of the largest, downtown law firms in his area. He also offers tips and ideas concerning how to start a law practice of your own with less risk and less expense. He also shares the “hidden costs” that some less targeted advertising presents and that the idea of focusing on obtaining call volume to generate quality clients does not work and is unprofitable.
Mr. Poole shares real world experience on why traditional advertising such as full page yellow page ads, radio, newspaper and print items are not targeted enough to attract and retain the right type of client and how that is a costly mistake. Attorney Poole shares a valuable technique that he uses to attract the right amount of call volume from clients who were targeted toward the types of clients that his legal services would be a benefit to for a fraction of the cost of all other advertising.
Call (800) 877-2776 for FREE ADVICE from marketing experts – no sales pitches, just real advice.
January 16th, 2014
Prior to launching a business blog, there are several factors to consider. Some of these are about style and function; others are about content and readership. Ultimately, all of these details, whether big or small, are crucial when developing a successful blogging platform. The following are several tips to explore before you launch your new business blog:
- Differentiate your blog from others. There are thousands of blogs out there in the business blogosphere. It’s important you are able to differentiate yourself from others, and how your business stands out in your niche market. One way to accomplish this is by providing diverse content via commentary, featuring other articles, and linking other sites and content.
- Communication is key. The language you use to communicate with your audience is incredibly important. Try and avoid too much legal jargon, or language and wording that may come across too complex and/or challenging for the average reader.
- Headline your content. By providing headlines and sub-headlines with your articles and blog posts, your readers will have a much easier time navigating and exploring the content of your blog.
- Layout. The layout of your blog is extremely important from a visual point of view for readers. Make sure that it isn’t too cluttered or to confusing to navigate.
- Keep it Simple. Try not to use too many different fonts, colors, sizes, etc. Keeping everything consistent and cohesive is key.
- Include a banner. Including a banner on the home page of your blog establishes to readers the content and objective of your blog. It also gives them an overall sense of the nature or your business and the types of issues and subject matter your blog addresses. The best place for a banner is at the top of the page.
- Be concise with content. Most readers like to search and sift through as much content as possible when reviewing online material. That’s why it’s important to try and utilize as many ways to be concise and to the point as possible with articles and posts. A few things to consider implementing: headlines, subheadings, bullet points, italics, charts and graphics.
- Blog Maintenance. Regardless of the phase of development of your blog—whether launching or revamping, it’s imperative you test, oversee, and fine tune your blog on a regular basis to make sure there are no technical issues that could impede its functioning.
- Blog statistics. It’s a good habit to check on your blog’s search results weekly, or per campaign, etc. Keeping an eye on your blog’s visibility and exposure will allow you to measure your blog’s performance.
- Promote your blog. When promoting your blog consider a few of these resources: paid traffic with search engines, PPC and banner ads, and/or utilizing social media links such as Twitter, Facebook, etc.
- Guest articles. Another great way to promote your blog and generate interest and traffic to your site is by writing articles for other blogs in your area of practice and/or other relevant subject matter.
- Blog directories. Blog directories are a great way for people to find out about your blog, being directed to your site by credible and reliable sources. It is also a cost efficient way to market your blog without having to spend very little or no money at all.
- Other social media. Stay connected consistently through your other social media accounts—Twitter, Facebook, Google +, and LinkedIn. If you don’t have these set up, its quick and easy, and a great way to create a consistent marketing campaign.
- Create promotional opportunities. Connecting yourself with other blogs, personalities, and leaders in your field through guest articles, interviews, etc, will bring exposure and traffic to your site. Another easy and effective way to promote your blog.
Call us toll free (800) 877-2776 to speak with an expert for more information regarding all of your law firm blogging needs. Get started today with your new law firm business blog!
January 1st, 2014
Creating a new blog can seem challenging. There are many aspects to consider and develop besides the content itself. There are also many key practices outside of blogging that will help generate traffic as well as create an audience for your site. Consider the following tips to help you get started:
1. Inbound links. Developing inbound links are a great way to generate traffic to your blog. There are several online directories where you can submit your blog for free. Simply give them your company’s name and a basic overview of your services, and you’ve automatically given your blog more exposure without much effort.
2. Share your content. Make it a point to be able to share your content easily on Twitter, Facebook, and Linkedin. You should also consider doing such with other social bookmarking sites.
3. Repurpose your content. Kick-up your site traffic through email newsletter s and subscriptions sent weekly or monthly. Not everyone will read new posts immediately, so it’s important to keep yourself out there, in front of your audience.
4. Twitter. Twitter can be a very useful marketing tool if utilized correctly. Focusing on your target audience in a relevant, purposeful way will signal visitors to your site. Twitter is an excellent social media tool that can become your blog’s number one way to generate targeted traffic.
5. Guest bloggers. Another way to create interest and bring viewers to your site is to invite others to guest blog. Be careful though, you want to be selective about who you invite and what they will post.
6. Forums. Allowing readers to comment and create dialogue on your blog is another way to generate traffic to your blog. Consider being proactive about this approach by facilitating such opportunities via forums created by you on particular topics that allow visitor to speak freely on.
7. RSS Subscription. Creating an RSS Subscription or your blog is essential. Place the feed button at the top of your blog’s homepage so it’s visible to site visitors.
8. Email Subscription. Inviting visitors to subscribe to your blog via email is a must. This allows you to have access to your readers, and be in touch with them on a regular basis. The best place to have a subscription link for your email newsletter is within your blog’s sidebar.
9. Blog analytics. Every so often it’s a good idea to take an accounting of your blog’s analytics to get and idea of what posts and content are generating the most traffic. You can also take inventory of what search terms are used most frequently, where your traffic is coming from, page views, the links readers have clicked on, etc.
10. Call to action. Creating a call to action gives your readers a clear idea of your blog’s objectives and purpose. It also allows your site visitors to know how to engage with your company’s services. Whatever you choose to say about your business, make sure it’s something effective and to the point, and that it doesn’t require much consideration. A call-to-action will be beneficial in separating real potential client’s from visitors that just want to read your blog’s content, and has no true interest in hiring you for your services.
In addition to the above, there are many things to consider when creating a blog. Hopefully, some these tips will help put you in the right direction and get you on your way to establishing a successful business blog.
For more information about starting a new law firm blog, call us toll free at (800) 877-2776 to speak with an actual blogging expert and not a sale representative. We are here and ready to assist you and help you get started!
December 6th, 2013
The following essential considerations will help you create a successful new business blog:
Know your audience. Having a sense of your audience and understanding who they are is crucial to creating content that satisfies their needs and interests. Generally, it takes a fair amount of research to gain this type of knowledge. It also takes time, but the more time you take to understand this, the more efficient you will be with publishing articles and developing a growing audience. One way to accomplish this, is simply to engage your readers by initially posting a variety of content when first getting started with your blog, and see how they respond. Slowly but surely, you will be able to get focused on the type of articles your visitors gravitate towards.
Create a catchy call-to-action. A good call-to-action signals site visors about the purpose and intent of your blog. It can be a short phrase or statement that you constantly reiterate on your site and include at the end of your published articles. Keep your message concise, simple and to the point. Although you can utilize other social media to get this message across (i.e. Twitter), your best bet is the site itself. Placement of your call-to-action on your blog is also a very important in terms of getting it out there to your audience. The top banner on your blog home page, or at the end of each post, are two key places to consider, rather than the sidebars on your site.
Stay true to yourself. Creating an audience for your blog develops over time, and a big part of this is your readers knowing what to expect and taking a genuine interest in the content you publish. This is all about maintaining integrity and consistency with your blog, and essentially staying true to yourself, the values and content you’re promoting, and most importantly your voice. A writer’s voice is one of the most overlooked aspects of blogging, when it should be the first and foremost consideration. Writing isn’t necessarily about choosing a topic and what you have to say, it’s about finding the right voice, and how you say it. Blogs create a following because their readers care about the voice of the writer and/or publisher.
Create catchy headlines. The most effective way to grab a readers’ attention when they visit your site, is to create catchy headlines and sub-headlines throughout your blog. Before a reader begins to read a post or chooses an article to read, they have to want to and notice it exists. Often times this has no bearing on the quality of the content itself. Instead, it’s more about commanding the attention of your readers and engaging their curiosities with effective headlines so they take the next step of actually reading posts. People have only give themselves moments of time to decide if they want to read a given post, and your headline plays a large role in enticing them to do so. An effective headline is also makes it easy and desirable for readers to share your post with others. Make sure to keep your headlines brief, simple, and bold.
Give your email list priority. Developing an email list or a database of email subscriptions is imperative if you are creating a blog to promote and market your business. This is not an option. For most business blogs, the blog itself isn’t even considered their “community,” their email lists are. They should be the priority, before self-promotion and deliberate marketing, when it comes to your blog and its content. Paying attention and giving value to your readers, by selecting and writing content focused on their concerns and curiosities, should be your top priority. Statistically, a simple home page design with relevant information about what readers can expect received higher ratings and a greater response over a more complicated home page version with less information about the actual newsletter and how to subscribe.
To speak with an expert law firm content writer about all of your blogging needs, call toll free (800) 877-2776. We are ready and available to help answer any additional questions you may have with getting started on your new law firm business blog!
December 4th, 2013
The following are several key considerations for developing a successful new business blog:
Gather content from your audience. Pay attention to what your audience is saying and the questions they are asking you. Create posts that focus on answering interesting, relevant questions from readers you engage with on your own blog site. This is an excellent way to gather ideas and subject matter on topics your visitors would most like to read about. Make sure to look through the commentary after each article and see what your readers are saying. A lot of times readers will even request articles or seek information specifically. This is the easiest way to start looking for potential topics to address.
Create a database of email subscriptions. Consider offering an email subscription to your readers as soon as you launch you blog. Developing a database takes time, so get started as soon as possible, and over time you will see your list grow. The list allows you to promote new blog content, advertise promotions, etc to your readership directly without having to worry about search rankings or any other online obstacles in communications. Think of an interesting way to incentivize visitors to subscribe to your email list by getting creative with language, words, and/or phrasing you use.
Value your visitors. While it’s good and necessary to focus about new readers and expanding your audience, you shouldn’t ignore the ones you already have! It’s difficult to create an audience in the first place, so it’s important to value the readers that are already make up your audience. Take some time out every so often to show your current readers that you care about them too. Not only is a blog an online technological platform, but it is also commitment between you and your audience, in that they expect to you to present and share with them actual, relevant content of value. Readers look at content from the point of view of valuable, reliable, and credible information about what’s happening in their lives.
Share your knowledge. The point of a blog is to disseminate information. The last thing you want to do is have any fears about showcasing what you know. A lot of bloggers withhold good, relevant content, fearing they will give away their “secret recipe” to blogging. Unfortunately, there are no “secrets” in the blogosphere, where nowadays everyone has access to the Internet and all of its content quickly and easily. The better approach, no matter what line of business you’re in, would be to give away your information, and sell your knowledge.
Create citable content. Something to consider before publishing an article on your blog is whether anyone would want to cite any of its content for any reason. Interesting and relevant subject matter can generate many findings, or simply an idea that ties into the next, which is what many readers are often looking for. Publishing articles that include such content, often makes them citable on the web by visitors for a variety of reasons. When readers engage this way by creating links to your blog, or giving mention to a specific post of your, it gives exposure and credibility to your blog and its content.
Having this mentality about the content of your blog also gives you a threshold to consider before posting an article.
Call us toll free (800) 877-2776 to speak with an law firm blog writing expert, and not a sales representative, regarding all of your blogging needs. We are here to help answer any additional questions you may have with getting started on your new law firm business blog!
December 1st, 2013
The following are some useful tips and strategies for creating a new business blog:
Write for yourself first. Writing takes a lot of time, effort and commitment, which is why it’s important that you are writing for yourself first & foremost. Focus on what you want to say, and how you want to say it. Expressing your thoughts and ideas is what will make your blog unique and interesting to visitors. You will also notice that you write more and publish more content when you yourself first before your readers. Allow your readers to react and comment, and create a dialogue.
Consistency is key. Publishing content consistently is probably one of the most important aspects of creating a successful blog. Many bloggers tend to overlook this. It’s essential to maintain your readership, because it’s far easier to lose visitors than to generate traffic. It is statistically proven that blogging consistently leads to a greater amount of site subscribers, so make sure to make an effort on a regular basis to update your blog posts.
Success takes time. When starting a blog, or any new venture for that matter, investing time and effort are necessary before reaching any level of success. The blogosphere is a competitive place, with many blogs and bloggers out there looking to capitalize on their efforts, whatever their objectives may be. It’s crucial you keep in mind that creating a successful blog requires an investment in effort over a period of time. Not only will you learn more about your audience, but you will also improve you own blogging skills and the site itself.
Keep it concise. One of the most important things to keep in mind about the content of each blog post is to keep it short and sweet. Try keeping it somewhere between one and two minutes in reading length. The attention span of most site visitors doesn’t stretch too far. Most visitors are looking for relatively short articles by which they can gain information quickly and move on, readers are also likely to share shorter posts than longer ones. Naturally, some articles will be longer than others, which is completely understandable and fine. It is up to you to determine the kind of attention certain content may require. Generally, for search engines to index content, there is usually a 300 word minimum, so keep this in mind. Statistically, most visitors to any blog don’t even bother scrolling to see the entire content of your site, and most read less than half of what is written and/or posted. Remember, blog posts should be short enough to engage the reader, but long enough to cover the subject matter.
Be Yourself. Establishing an identity for your blog begins with you. Whether it’s regarding style, function, or content, the most important thing is that you stay true to yourself. Simply being yourself over time will allow you to create a cohesive, well thought out blogging platform that your visitors can identify with and know what to expect. This is especially crucial in developing and maintaining an audience.
There is also a greater likelihood you will enjoy the entire process and writing articles even more when operating within your own comfort level. There isn’t a single formula for success. You should execute your blog and blogging strategy in a way that you are most comfortable with. This includes all aspects of communicating with your readership, no matter how simple or complex the content or subject matter.
To speak with an expert regarding all of your blogging needs and any additional questions you may have, call us toll free (800) 877-2776 to get started today with your new law firm business blog!
November 22nd, 2013
When launching a new business blog there are many ways to promote it, some more apparent than others. The following are some helpful tips to get you going. Lets get started with the more obvious tips. Here is a checklist of those you should consider implementing first:
• Syndicate your blog content, i.e. your Twitter page.
• Link your blog to your other personal social media accounts, i.e. your Facebook page.
• Link your blog to your professional social media accounts, i.e. your LinkedIn profile.
• Consider submitting your blog to blog directories.
• Write and post a social media press release for your new blog.
• Announce the launch of your blog via your email contact list.
The following suggestions are less obvious:
• Use offline marketing. Ask both new and existing clients to promote your new blog to their contacts. Give your clients an incentive to promote your new blog by rewarding them if they do.
• Use video to promote your blog. Create a video about your blog and post it on you YouTube, your page Facebook and Twitter accounts. You can also send the video link to your email contacts.
• Utilize experts and guest speakers. It’s always a great idea to feature other people on your blog. Create an interview series with focused content that features experts and credible speakers. Invite interesting, relevant people to participate in interviews and discussion that ask creative and insightful questions.
• Link to other blogs in areas of similar subject matter. Commenting and sharing outside blog content, form other blogs, can provide insight and create interest in your blog in the minds of other readers. More importantly, they help to develop a network of links and associations.
• Engage in guest posting. There are two aspects to consider when doing this–inviting others to guest post on your blog and offering to post on others’ blogs. There are benefits to both in terms of generating visibility for your own blog and business. Links and associations will support your blog launch undoubtedly.
• Consider hosting a webinar. A webinar resembles a live video chat. You can create a webinar or to launch your blog into the blogosphere, rather than simply introducing your blog in a more conventional way, for example, and email blast. You can also post content to your blog utilizing a webinar as another way to keep things fresh for your audience.
• Create a theme of special reports. Providing viewers additional access to information and topics already covered in your blog, can be a great way to maintain reader interest. For example, by releasing a extended material in the form of a PDF memo or video tutorial on your blog. Although the additional information may be valuable in its own right, it also acts as a source of credibility for you amongst your viewers, due to your commitment and intent to expand and educate others on interesting and relevant topics associated with your field of work, by presenting specific subject matter in greater detail. It’s also a great way to attract long-term subscribers.
• Advertise Your Site. Create greater awareness of your new business blog by advertising on Craigslist, Facebook, and other forms of social media that allow for cross marketing. Although this may require an outside budget, it can be highly lucrative with generating traffic to your site.
To speak with an expert regarding your law firm blogging needs, call us toll free at (800) 877-2776 for more information. Don’t wait- contact us today to get started!
November 15th, 2013
By its very nature, blogging is conversational in nature; unlike websites which typically offer unchanging copy, blogs are more like journals detailing a particular topic, continually updated by the author. An interactive blog goes even a step further than a “regular” blog in that it allows visitors to the site the opportunity to add their own feelings and ideas about the topic. If you write in a manner which invites others to add their own comments to your site you will end up with a more dynamic blog. You can’t simply expect others to comment without a little prompting from you. Aside from having a comments link, you can add a comments widget as well as asking readers within the blog itself to comment afterwards. A good place to add your request for comments is in the final paragraph, making it a call to action inviting comments.
Ask Questions to Get Comments
If you want others to comment on your blog, ask questions. Asking a question in the title of the blog is a good way to get additional comments. If your blog is titled “Are Younger Doctors More Compassionate?” then after reading your blog your readers are likely to either dispute your findings or agree with you, adding in their own insights and feelings. You can add a forum to your blog which extends the comments section and allows your readers to communicate with one another as well as with you. When the readers are answering your title question, they have more opportunity to interact with one another.
Leave Some Things Unsaid
If you cover a topic so thoroughly there is no room for your readers to add their opinions you will have severely limited the interactivity of your blog. Cover your subject, but leave at least a few things unwritten. This gives your readers room to respond to your blog by adding their own feelings and opinions. Don’t forget that if you are not willing to use your comment blog others may not be either. Once there are comments left, make sure you reply to those comments or you will leave the impression that your readers’ comments are not important. Interactivity includes you, the blog owner, so interact with your readers to the fullest extent.
Show Your True Self
Readers are most likely to respond to personal tidbits about you which show your human weaknesses or failings. For instance, married people want to read about the marriage problems of others in order to determine whether their own marriage is “normal.” Be humble and allow your readers to gain some insight into your life or your personality. Once they have a personal connection with you, readers are much more likely to continue to follow your blog. This doesn’t mean you can’t be controversial from time to time, simply because your readers now “know” you, however controversy brings risk so be aware. If you decide to use controversy to increase the interactivity of your blog, establish boundaries as to what is acceptable and what is not acceptable or you could end up with constant squabbling.
Encourage Others to Comment
When a particularly good blog comment comes along, highlight it in your next blog. This encourages others to continue to comment in hopes their own comments could be highlighted in a future blog. Don’t forget that you are the person who will set the tone for your blog; if you continuously write ranting posts, you can expect to receive rants in your comment section. If your tone is inclusive your readers are more likely to respond in kind when they comment. If you are having trouble getting readers to comment at all, include a survey regarding a particular topic of interest. In the end, exercise patience and your blog will be well on its way to interactivity.
Want to speak with an expert, not a sales rep? Call (800) 877-2776 for real answers to your important law firm blogging and lead generation questions.
November 2nd, 2013
It’s a common to feel uncertain or struggle with creating a strategy to implement a new business blog. Blogging should be all about your viewership and what your readers want, not necessarily self-promotion. It is tempting to throw in a few promotional lines or stray from your content, which is perfectly fine. The primary objective is to have a clear plan of action for your blog, balancing educational, informative articles with marketing and promotion. Some questions to ask yourself:
- Who is my customer, and target audience?
- What type of content would my visitor want to read?
- Should I consider allowing guest bloggers to post on my blog?
- How often should I update content on my blog?
Creating a plan will allow for greater time efficiency and give you better direction to execute your strategy. Understandably, there will be a little bit of uncertainty, and trial and error. As with anything else, you’ll slowly begin to create a clear vision of your goals and objectives and implement your plan successfully.
The following are some helpful steps you can take to ensure your new blog is headed in the right direction:
The Right Visitors. Part of starting a great blog means knowing your audience and generating the type of traffic you want. You want to attract an audience for the kind of services and issues your firm sells and deals with. Google is likely the common way to find a large portion of your customer base, so SEO plays a big role in establishing your viewership. Utilize key words and phrases to determine what your visitor may be searching for.
Appealing Titles. Titling in general is all about attracting a reader. The same goes for titling your blog. Take the time to think about a relevant title related to your area of practice, not one that necessarily includes simply your law firm name. Try and get creative to find a way to capture your audience. When it comes tot titling blog articles, keep a similar open mind about your audience and gaining their attention.
Communicating With Your Audience. It’s important to make sure a blog visitor, once they read a post on your site, can continue to go further and explore additional information about the subject matter. A good idea is to add links to other related articles, or make it available for them to contact you for more information.
Guest Bloggers. There are many points of view about guest blogging, and whether or not it’s a good idea to allow them on your site. In general, including guest bloggers occasionally is not a bad idea. However, if you choose to do this in the beginning, be selective about your choices and giving permission. Remember to always review and proof their content before you post it. It’s ok to be questionable about other’s work, in terms of opinions, style, or tone. You want to make sure everything is as right as possible for your blog audience. For the most, its best to produce most of your own blog content, so you can establish a look and feel, content-wise and stylistically for your readers to become familiar with.
Updating Posts. Updating your blog posts is really about how much time you have to dedicate to it and creating a consistent schedule for your readers. Ideally, if you can update it once a day, you’re in good shape. However, three times a week works as well, especially if you are in the early stages of starting your new law firm business blog and your are familiarizing yourself with the entire process. Consistency is the key. Also keep in mind, the more content and variety of content you can produce, the easier it will become to promote yourself and your business online.
To speak with an expert for additional help or information on how to get started with your new law firm blog, call toll free (800) 877-2776. We are here and ready to assist you with all of your blogging needs!
October 11th, 2013
Lawyer website design is much like legal case strategy. In litigating a case, a lawyer puts-on his (or her) best evidence for the trier-of-fact. The lawyer strategically decides which motions to file, the scope of discovery, who to call as a witness, and the content of direct- and cross-examinations. Lawyer websites follow a similar strategy only, here, the lawyer decides who the target audience is, which facts are most important to his (or her) practice, the scope of legal content, and the substance of blog material.
Strategizing content for lawyer websites further parallels legal case strategy when it comes to behind-the-scenes work. Lawyers oftentimes have paralegals and secretaries organizing the case from the sidelines – interviewing witnesses, requesting evidence, drafting documents, and otherwise dotting the i’s and crossing the t’s. In other words, an appealing and orderly presentation to the court is generally dependent upon a little team work. That’s exactly what LawyerSuccess, Inc. can do for you. Our team of marketing experts, lawyer website designers, legal content and blog writers, and technical support staffers create an online presence that is geared toward favorable results for your practice in the way of building your client-base. We understand that lawyers are busy people. Let us save you some time and money by letting us handle the behind-the-scenes work for your lawyer website.
LawyerSuccess, Inc. begins the strategizing of your lawyer website design with an interview. We want to know the practice areas you wish to promote online and the venues from which you wish to generate cases. Next, we feed your practice data into the latest web traffic reporting tools, searching for the best and most frequently used key-phrases in your specific market. This process, known as search engine optimization (SEO), allows us to generate the highest amount of web traffic possible by tactically positioning your lawyer website within the major search engines (such as Google, Yahoo!, and Bing) and bringing you the clients and cases you desire. The ultimate goal for your lawyer website is to be optimized for great search engine rankings; Lawyer Success, Inc. assists and guides you through the SEO maze. We provide you with a free, no-obligation consultation, and show you how SEO can significantly increase your website traffic.
Saving lawyers time and money
LawyerSuccess, Inc. is, perhaps, the only lawyer website design firm on the market willing to build a free website for your practice. You don’t pay unless you’re happy with our work. We guarantee our performance with opt-outs and SEO placement. A lawyer would never offer a guaranteed outcome of their legal representation for obvious reasons (e.g., too many variables beyond your control); however, Lawyer Success, Inc. has the ability to overcome certain variables and is confident to offer a No Risk lawyer website design and SEO service, saving you both time and money. Our strategy is to successfully design your strategy.
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Lawyer Success, Inc.
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