Tips for Creating a Successful Law Blog

Creating a new blog can seem challenging. There are many aspects to consider and develop besides the content itself. There are also many key practices outside of blogging that will help generate traffic as well as create an audience for your site. Consider the following tips to help you get started:

1. Inbound links. Developing inbound links are a great way to generate traffic to your blog. There are several online directories where you can submit your blog for free. Simply give them your company’s name and a basic overview of your services, and you’ve automatically given your blog more exposure without much effort.

2. Share your content. Make it a point to be able to share your content easily on Twitter, Facebook, and Linkedin. You should also consider doing such with other social bookmarking sites.

3. Repurpose your content. Kick-up your site traffic through email newsletter s and subscriptions sent weekly or monthly. Not everyone will read new posts immediately, so it’s important to keep yourself out there, in front of your audience.

4. Twitter. Twitter can be a very useful marketing tool if utilized correctly. Focusing on your target audience in a relevant, purposeful way will signal visitors to your site. Twitter is an excellent social media tool that can become your blog’s number one way to generate targeted traffic.

5. Guest bloggers. Another way to create interest and bring viewers to your site is to invite others to guest blog. Be careful though, you want to be selective about who you invite and what they will post.

6. Forums. Allowing readers to comment and create dialogue on your blog is another way to generate traffic to your blog. Consider being proactive about this approach by facilitating such opportunities via forums created by you on particular topics that allow visitor to speak freely on.

7. RSS Subscription. Creating an RSS Subscription or your blog is essential. Place the feed button at the top of your blog’s homepage so it’s visible to site visitors.

8. Email Subscription. Inviting visitors to subscribe to your blog via email is a must. This allows you to have access to your readers, and be in touch with them on a regular basis. The best place to have a subscription link for your email newsletter is within your blog’s sidebar.

9. Blog analytics. Every so often it’s a good idea to take an accounting of your blog’s analytics to get and idea of what posts and content are generating the most traffic. You can also take inventory of what search terms are used most frequently, where your traffic is coming from, page views, the links readers have clicked on, etc.

10. Call to action. Creating a call to action gives your readers a clear idea of your blog’s objectives and purpose. It also allows your site visitors to know how to engage with your company’s services. Whatever you choose to say about your business, make sure it’s something effective and to the point, and that it doesn’t require much consideration. A call-to-action will be beneficial in separating real potential client’s from visitors that just want to read your blog’s content, and has no true interest in hiring you for your services.

In addition to the above, there are many things to consider when creating a blog. Hopefully, some these tips will help put you in the right direction and get you on your way to establishing a successful business blog.

For more information about starting a new law firm blog, call us toll free at (800) 877-2776 to speak with an actual blogging expert and not a sale representative. We are here and ready to assist you and help you get started!

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