Social media is the darling of traffic-generation for websites, and Facebook is the darling of social media, so if you haven’t made the leap, now is the time! Twitter has over two hundred million users, and Facebook over 600 million, so the potential reach is truly staggering, and any business owner or webmaster would be crazy not to take advantage of the huge social media push. Although relevant, inspirational content is obviously one of your top priorities, as are getting the necessary links to your site, social media marketing adds a dimension to your SEO push that you really can’t get anywhere else. Although a well-optimized page is essential for steady traffic, if you want to start getting blog comments and conversions from your readers, social media is the key, and Facebook is simply the best. There are, however, certain “rules” which can make your foray into Facebook much more successful.
Facebook—Personal, Business or Both?
While most people are at least somewhat familiar with using Facebook for their personal use, using it for business purposes is less typical. The first thing to do when jumping into the business Facebook is to let the world know you are a FB user. Send out messages on other social media sites, and add your Facebook profile links anywhere it’s allowed. Once you begin getting more bloggers added to your list, you will need to create filters which allow you to separate your family and friends from your business, blogging and network contacts. In other words, your Aunt Millie may be much less interested in your blog and your website than your network of business associates are.
Engage With Your Followers
Once you have your FB account set up to your satisfaction, you will start engaging with your followers by responding to status updates with comments that are insightful or helpful, and sharing content both from your own site as well as from high quality articles you’ve read during the day. Engaging with your followers will slowly but surely bring traffic to your website. You can also create a Facebook group for your particular niche, however don’t send out a blanket invitation to join your group without first sending them a private message, explaining about the group and asking if they would like to join. You actually have to spend some time on Facebook—and be social—in order to bring the traffic you want and need to your site.
Social Groups, Welcome Page, Profile Page
Create a welcome page for your site; if you don’t have the necessary design skills to create your own fabulous welcome page, you can look for a FB theme page for your welcome. On your profile page you can provide links to your websites or to articles you have written, or you can even write more information about your business to enable your visitors to get a clear idea of the services and products you provide. Creating a social group on Facebook is a really good marketing tactic which you should go out of your way to take advantage of.
Social groups allow you to post links, business updates and events so your readers are always updated on what your business is doing. Create a specific Facebook page for your website which is very similar to your own profile page, allowing you to post links, information and get conversions for your business. Work on increasing your Friends list on your business FB page—although the limit is 5000, how great would it be to get 5000 regular readers who are interested in your website and blog, and pass along their interest to their own friends and family?