Once you’ve gotten your website for your online business up and running, you may step back and take a moment to pat yourself on the back. A word of caution here—make sure that moment is a short one, because your work is really just beginning. Successful online businesses take constant work and promoting your online business can be frustrating, tedious, yet (hopefully) ultimately rewarding. While some online business owners choose to pay for advertisements in their quest for getting noticed, others go the article marketing route.
Successful Article Marketing = Increase Link Popularity and Quality
While article marketing has many benefits, one of the greatest is that it can improve both your link popularity as well as your link quality. Considering the vast importance of links in getting your site to the top, you can see why article marketing is crucial. If you have decided to use carefully crafted article marketing strategies to grow your online business, take note of the following ideas.
If You are Unfamiliar With Article Marketing…
For all the online business owners struggling to get their message out to their target market, article marketing and promoting may well be one of the most well-liked strategies around. As you know, search engine bots go through the Net with a fine-tooth comb, using incredibly complicated algorithms to neatly index the vast array of pages. These algorithms use (among other factors) offpage optimization techniques which target both link popularity and link quality in their final assessment. Link popularity encompasses those links which purpose back to your site while the link quality basically refers to importance of other websites which leave a breadcrumb trail back to your business website.
Article Marking Brings Multiple Backlinks
Article marketing consists of adding a resource box at the end of the article with at least one link back to your site. Once the articles are submitted to multiple article directories, you will happily receive a link from each directory back to your website. Additionally, other website owners who are hungrily looking for content for their own site can use your article, sending yet another link back to your site. Don’t forget, however, that any old hastily-written article just won’t do. If you are serious about increasing your link popularity and quality, then your articles must be compelling and of the highest quality.
Qualities of Successful Articles
Obviously the text in your articles should, in some compelling way, relate to the content on your website. Your chosen keywords should appear relatively sparingly through the body of each article, and you should take special care with your resource box at the end of your article to ensure it contains a catchy phrase to encourage a solid click-through to your site. You also must consider anchor text as well as the words surrounding it. Anchor text is what you see and click on in an article which takes you to the web page link, and can definitely affect your link quality. Make sure only your most relevant keywords are used in anchor text, and also make sure your article has a totally compelling, attention-grabbing title which will persuade your readers to click and read.
Mechanics of Article Writing
Of course after you’ve crafted the most amazing title in history, you have to back it up with a great article which delivers solidly on the title’s promise. You don’t want to leave your reader disappointed in the time they’ve spent, feeling as though you left your promise unfulfilled. As most of us are aware, reading on a computer screen is vastly different from reading a book. Break up your text into short paragraphs, and use headings, bullet points and numbering (judiciously) throughout the article, making skimming much easier. Using trusted resources, scatter plenty of details and facts throughout your article and—it cannot be said enough—proofread, proofread, and proofread again. Many find they can more easily see mistakes on a printed copy than on a screen, so sacrifice the ink, print out a copy and proofread yet again.
In the end, article marketing for site promotion is not particularly complex, but it does require persistence, patience and dedication to the end result. While you will likely not see a huge impact from one single article, the more you write, the more backlinks you receive, and, ultimately, success is realized!