For over 11 years, James Greenier has worked exclusively for criminal defense law firms of all sizes in the area of lead generation. Here are a few excerpts from his new criminal defense lawyer lead generation series, “Retain Your Ideal Client Now.”“Search engines remain THE most powerful lead generation opportunities online. In the “old days” when people had a legal problem and had questions they had to call attorneys to obtain those answers. In the “Age of Information” this step is bypassed altogether as legal consumers can type in their questions on any search engine and instantly obtain the answers. The added convenience and privacy has created a permanent shift in legal consumer spending habits.” “Social media sites are excellent devices for distributing content. The response is very similar to traditional advertising in that it is broadcast outward and has to reach the “ideal client” at the moment of need. Social media sites add credibility and show a historical background of operating as a legitimate business which is a plus. Social media sites will eventually provide directories or will gain more traction in their users’ awareness of using their social media site as a reference tool. We recommend having a presence on these sites, however the ABA and other state bar associations have and are forming negative opinions concerning lawyer marketing on social media websites. So stay tuned!” “Google changes their algorithm allow properly designed websites/blog to rank content on the 1st page of Google with minutes of being publish instead of month. This is a huge opportunity for any law firm of any size.” “Targeted keyword research that determines the “ideal” keywords for legal content to be written and distributed on the Web via a blog, website or other legal websites produces high quality leads at a fraction of the cost of all other forms of advertising.” Want some FREE criminal law firm marketing advice? CALL (769) 218-6099 to speak with one of our veteran marketers about how to instantly generate business to your law firm. We will also review your website or provide you with ideas for a new one if necessary.
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It is important to understand the concept behind search engine optimization, aka SEO. Internet marketers help websites and the website’s inner pages more “search engine friendly.” This process includes creating an effective keyword and keyphrase list of well targeted and trafficked terms. Then SEO the next step utilizes fluid copywriting and keywords within the body of each piece of web page content so that it adds to the content’s continuity in a relevant way. SEO or search engine optimization also improve website’s structure for better indexing by major search engines.