Does each attorney have their own Facebook page for marketing purposes?

Facebook accounts or profiles should always be separated in to two different types – personal and professional. How embarrassing it would be to have had a fun night out on the town only to have an embarrassing photo of you tagged to your Facebook page where clients and future clients will view.  We recommend always getting permission from partners or management if you do set up a professional blog, social networking profile or anything else that will use the name of a law firm or company name. Even if the name of the company or law firm is only in your biography. Get it in writing.

Now, if you have a professional law firm or company FaceBook Fan Page or account set up you may want to have your IT staff create the accounts using the employees law firm / corporate email address. That way the firm always has control over the account.

I strongly urge law firms to set up individual Facebook accounts for each member and to advise the of their individual policies such as the purpose, what you will allow and not allow on the Facebook page, and making sure they use them for “law firm” business only. I would encourage the employees or attorneys of the firm to also add friends to their account that would be appropriate and to use care. Also I would encourage them to have their network become “a Fan” of the law firm’s Facebook Fan Page or Account.

There are a lot of legal pitfalls to avoid so we would recommend obtaining advice from employment lawyer that specializes in reviewing employee handbooks and Internet policy to make sure your covered.


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