Posts Tagged ‘Facebook’s “Like” Button Effects Lawyer Rankings on FaceBook’

Facebook's "Like" Button Effects Lawyer Rankings on FaceBook

Monday, July 12th, 2010
Facebook is developing their own social search engine to provide better placement of those companies, products or service providers who are well received by Facebook users. Facebook’s Open Graph will have attorneys taking note of the value of their law firm “like” button popularity since this may ultimately challenge Google’s dominance as a search engine.

This shift and the ability to communicate credibility has law firms positioning their law firm’s Facebook like icons on high visibility areas of their web pages. This means that lawyer and law firm Facebook fan pages that have the most Facebook users who “like” what they have to offer will appear higher in Facebook search rankings.

Right now there are two different ways that a Facebook user may “Like” your law firm’s fan page. The first technique is by adding a Facebook “Like” link or plug in on your law firm website so that users of your website may click on your law firm’s Facebook’s “Like” icon. The other option to generate more fan page “Like” votes is by creating a fan page within Facebook for your law firm that is separate from your personal Facebook page which gives Facebook users the option to “Like” your law firm.

Facebook has confirmed that there is no difference, at this point, which option is best for placement on its search engine.

So, what does this mean for lawyer marketing on Facebook? It means there is a value to promote not just your Facebook profile, but more importantly to push users, visitors, clients and colleagues to vote or “Like” your law firm Facebook Fan Page. Also, using a dual strategy where you include the Facebook Open Graph API and website/blog plug-ins you will achieve the very best results.  Also, becoming more active on Facebook with a law firm page is am important step toward increased visibility in social search results resulting in more new clients and establishing effective web credibility.

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