Posts Tagged ‘Lawyer Website Design’

Strategizing Your Lawyer Website

Friday, October 11th, 2013

Lawyer website design is much like legal case strategy. In litigating a case, a lawyer puts-on his (or her) best evidence for the trier-of-fact. The lawyer strategically decides which motions to file, the scope of discovery, who to call as a witness, and the content of direct- and cross-examinations.  Lawyer websites follow a similar strategy only, here, the lawyer decides who the target audience is, which facts are most important to his (or her) practice, the scope of legal content, and the substance of blog material.

Strategizing content for lawyer websites further parallels legal case strategy when it comes to behind-the-scenes work. Lawyers oftentimes have paralegals and secretaries organizing the case from the sidelines – interviewing witnesses, requesting evidence, drafting documents, and otherwise dotting the i’s and crossing the t’s. In other words, an appealing and orderly presentation to the court is generally dependent upon a little team work. That’s exactly what LawyerSuccess, Inc. can do for you. Our team of marketing experts, lawyer website designers, legal content and blog writers, and technical support staffers create an online presence that is geared toward favorable results for your practice in the way of building your client-base. We understand that lawyers are busy people. Let us save you some time and money by letting us handle the behind-the-scenes work for your lawyer website.

LawyerSuccess, Inc. begins the strategizing of your lawyer website design with an interview. We want to know the practice areas you wish to promote online and the venues from which you wish to generate cases. Next, we feed your practice data into the latest web traffic reporting tools, searching for the best and most frequently used key-phrases in your specific market. This process, known as search engine optimization (SEO), allows us to generate the highest amount of web traffic possible by tactically positioning your lawyer website within the major search engines (such as Google, Yahoo!, and Bing) and bringing you the clients and cases you desire. The ultimate goal for your lawyer website is to be optimized for great search engine rankings; Lawyer Success, Inc. assists and guides you through the SEO maze. We provide you with a free, no-obligation consultation, and show you how SEO can significantly increase your website traffic.

Saving lawyers time and money

LawyerSuccess, Inc. is, perhaps, the only lawyer website design firm on the market willing to build a free website for your practice. You don’t pay unless you’re happy with our work. We guarantee our performance with opt-outs and SEO placement. A lawyer would never offer a guaranteed outcome of their legal representation for obvious reasons (e.g., too many variables beyond your control); however, Lawyer Success, Inc. has the ability to overcome certain variables and is confident to offer a No Risk lawyer website design and SEO service, saving you both time and money. Our strategy is to successfully design your strategy.

Free Advice Hotline – Call Toll Free 1 (800) 877-2776

Lawyer Success, Inc.

P.O. Box 1926
Brandon, MS 39042
Tel. (800) 877-2776
Fax (662) 510-0159

Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.

Internet Branding for Lawyers

Friday, February 1st, 2013

Your good name is the foundation from which your law practice grows. Getting the word out is paramount to bringing in clients. Hanging out a shingle, then attracting clients by word of mouth, was the only way to build a practice 50-years ago. But, the days of gaining clients simply because you happen to be convenient has passed. Prospective clients are now Internet savvy and sharp enough to do the research. They want to find the best lawyer to handle their legal matter. They compare websites and lawyer qualifications online. So, how are they going to know the only lawyer in town actually is the best lawyer for the job? Brand a website with your good name.

That’s right, your name is your Internet brand. It’s your credentials, availability, and reputation all rolled into one. You want that brand bannered across a lawyer website and for your name to be the first thing prospective clients see when they arrive at your page.

The primary goals of an effective lawyer’s website are:

  • It must be appealing, causing prospective clients to extend their visit and review your qualifications.
  • It must provide valuable information relevant to prospective clients in their search for the appropriate legal counsel to handle their matter.
  • It must motivate prospective clients to contact your office, perhaps even making an appointment with you.
  • It must demonstrate to prospective clients that your particular brand makes you the best choice lawyer.

Know a good lawyer website builder?

Lawyer website design is a specialty niche requiring technical, marketing, legal content, and social networking skills. The Internet is crowded with both the good and the talentless when it comes to website building. So, how do you sort the wheat from the chafe? By hiring a website design company that specializes in lawyer websites, and that applies the online goals used for their business to your business.

LawyerSuccess, Inc. has a proven record of masterfully branding lawyer website designs. The same development strategies successfully implemented by LawyerSuccess, Inc. for use in their own websites, is incorporated with criteria unique to your practice:

  • Custom design
  • Content management
  • Programming assistance
  • SEO (search engine optimization)
  • Top Rankings
  • 24/7-support

Getting what you pay for

Although that DIY (do it yourself) spirit abounds, building your own lawyer website is somewhat like representing yourself in court. It looks like a good idea at first, because you start thinking you’ll save a little money. But, as with litigation, an objective perspective is also the game changer when it comes Internet branding. If your existing lawyer website was built using a DIY website builder template, such as Yahoo!, GoDaddy, Network Solutions, or any other templated website builder, you have probably realized that you really do get what you pay for. You’re a professional who takes pride in your legal skills. Leave the lawyer website design to the professionals at LawyerSuccess, Inc.

Interestingly, lawyers who hired “national law firm website and marketing” firms paid anywhere from $5,000-$250,000 per year, only to discover that they have either broken-even or taken a loss on their lawyer website investment.  Regardless of whether this is you’re new to lawyer website design and marketing, or if you’re looking for a lucrative upgrade to your existing lawyer website, Lawyer Success, Inc. delivers additional value month after month.

Free Advice Hotline – Call (769) 218-6099

LawyerSuccess, Inc. saves you time and money. Give us a call and ask about the No Risk lawyer website design offer.

Lawyer Success, Inc.

P.O. Box 1926

Brandon, MS 39042

Tel. (769) 218-6099

Fax (662) 510-0159

Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.

Homepage Usability Guidelines

Monday, May 7th, 2012

Your law firm’s homepage is the face it presents to the world at large and for most visitors is the starting point. Although users may land on other pages in your site, most often the homepage is your first opportunity to make that critical first impression, hook your reader and convince them to keep reading. Anything which improves the usability of your homepage adds to the overall value of your website, making it definitely worth the investment. When you consider your site’s homepage, think of it as a piece of extremely valuable real estate. This prime real estate allows your potential clients to carefully consider the benefits of doing business with your firm as compared to another law firm. Homepages typically garner more page views than any other part of your website therefore it only makes sense to ensure that homepage is imminently usable and enhances the overall value of your firm’s website. You may be unsure of the quickest way to improve your prime real estate, so here are a few tips:

  1. Use Your Graphics Wisely—Rather than simply “decorating” your site with stock images you’ve found in all the really cool places on the Internet, remember that your images have the ability to convey a powerful message when they accurately portray scenes that mesh with your content and are of interest to your users, but when those images appear irrelevant in any way, your readers can become disillusioned quickly. If you can’t provide graphics which are extremely honest and relevant to your copy, it might be better to skip them altogether.
  2. Don’t Go Crazy With the Visual Design Elements—The goal of your homepage is to offer simplicity and extreme usability. The addition of elaborate illustrations and colors can cause your users to dismiss your design elements as ads, sending their eyes to parts of your page which truly offer the help they are seeking.
  3. Have a Clearly State Purpose for Your Site—Your homepage is your first opportunity to explain clearly who you are, what you do and how you can help your user. You can do this quickly by starting your homepage with a tagline which effectively summarizes what your company can do to help your user. If your marketing slogan is less than stellar, your tagline is even more important.
  4. Place Your Firm’s Information in a Specific and Distinct Area—While this may not be the most pressing need of your users, should your high-quality content result in a reader who wants to fill out a contact form, send your firm and e-mail or give you a call, the details of your company should be readily accessible, easy to find, and should support your overall credibility. Having an “About Our Firm,” section can be a great way to link your users to further in-depth information than will comfortably fit on your homepage.
  5. 5. Make it Easy to Find Exactly What Your Users are Looking For—Clear navigation on your homepage can give your users a clear starting point. Websites which offer a search box for their website can give users concise directions for finding what they need in the quickest manner possible. Remember also that when you move certain articles or promotions off your homepage into the site former users may come to your site, remember the prior articles and wonder where to find them. To help your users, keep a short list or recently featured items on the homepage or link to a permanent archive. 

All in all, if you simply remember how important first impressions are when designing your homepage, you will hit a home-run and reach the level of conversions you desire.

How Writing Styles Must Differ for Print vs. Web

Monday, April 16th, 2012

Readers of the Web skim while print readers read. In a nutshell, this is without a doubt the most important fact which those who write for the web must remember. Even avid readers who read a wide variety of print materials on a regular basis will still read differently when they are reading on their computer, iPad or other electronic device. Not only do web writers skim content, they flat out ignore details in order to read faster and may even forego traditional left-right viewing habits in order to read more quickly. Skimming habits dictate that readers focus on the headlines, summaries and captions while quickly skimming the copy. Very little in-depth reading will take place other than for the shortest paragraphs. Should you nab a reader who does read the entire web page from start to finish, they will still have likely only absorbed some 75% of the entire content.

Why the Different Reading Styles?

Reading web content from a computer monitor not only vastly increases eye strain and fatigue it is at least 25% slower for most people than reading from the printed page. Rather than the traditional left to right reading pattern, most web users will scan center, then left, then right. Generally speaking the only time a web user will read in the left to right pattern is when they are reading text with a clear intention of both reading the entire text and fully understanding the content. Even in the case where the reader has the intent of reading the entire page, the eyes will still tend to skip from word to word, making small backward movements.

Keeping it Short and Simple

Should the reader be scanning quickly to garner information—as most web reading is done—the eyes will skip randomly from sentence to sentence or paragraph to paragraph in order to find the critical information in the quickest way possible. For most of us who are seeking specific information, when a quick scan doesn’t reveal that information we will click away from the website onto another one without a second thought. Remember too that when web readers click onto a page with a huge amount of text, they are much less likely to even give the page a cursory scan.

Print Content Controls the Reader

Unlike web content, most print content is written with a clear introduction, a series of carefully crafted arguments and a final conclusion. Information is presented in a logical sequence with outside clues peppering the pages. In short, print content is linear while web content is not, and print content is author-driven while web content is more likely to be reader-driven.  Most people who read specific types of books have read the same type of book in the past and will likely read more of them in the future, therefore each genre has a particular type of written “formula” to follow in order to keep a firm hold on their readers.

The printed word has a kind of control of its reader that web content simply does not which is the primary reason web content must grab the reader’s attention—and hold it—using short paragraphs and sentences as well as eye-catching headlines and informative paragraph headings. While print content tells a story, the only goal of web content—at least most of the time—is a single-minded pursuit of actionable content.

Web Readers are Skeptics

Web readers are much less likely to believe hype and to require that claims be firmly backed up with facts. Even considering that humans are skeptical by nature the Internet can turn even the most trusting of us into a pure cynic. After all, the web is filled to the brim with a fair amount of poorly constructed content, claims bordering on the outrageous and graphics practically jumping off the pages vying for our attention.

If you remember nothing else when writing for the web, remember to cut your copy by at least 50%, write in short, concise paragraphs with engaging headlines and never forget that most web users have a specific goal in mind and will ruthlessly reject most anything the site is attempting to push. Further, if you are a former print writer, remember that a print reader fully expects to follow the author’s lead while web readers are intent on constructing their own experience by piecing together information from many different sources. Following these web writing rules will ensure your web content is read—um, skimmed—by many!

Exploring the “Given-New” Principle

Thursday, April 12th, 2012

The web content writer must be fully aware of their reader’s needs and expectations. In general, readers expect that new information will be presented in the context of what is familiar to them. Familiar information encompasses something that has already been mentioned fairly recently in the surrounding text, or information which readers already know. The importance of this statement lies in the fact that good writers know to place what they can at least assume is familiar information prior to any new information. This particular placement of familiar information provides the reader with an orientation before unknown material is introduced.


This sequencing is known as “given-before-new” and allows readers to more clearly see how each new piece of information fits into what they already know. Just as students would not take an advanced calculus class before they took a variety of other more basic math classes, the given-new principle works in the same manner. When new elements of information are introduced at the beginning of a paragraph, readers may not be able to comprehend what the article is really about, thus the necessity of the given-new principle.

Achieving Cohesion When Writing Articles

Assuming you are properly implementing the given-new principle, your articles should flow naturally due to the sequencing of information. Familiar information starts the sentences however this familiar information also incorporates your main idea or theme. New information follows with a goal of giving the reader the impression you are actually discussing something rather than simply introducing an unconnected series of ideas. Cohesion can be thought of as a veritable river of ideas which flows from one idea to the next in a very smooth, easy fashion.

Given-New vs. Topic-Content

The given-new principle is closely connected to the topic-content principle with the topic being the idea being discussed in the forthcoming text. Just like given information, the topic comes at the beginning of a sentence and encompasses an idea which is both familiar and anticipated by the reader. The topic in a sentence may be a repetition or paraphrase of something which was mentioned earlier, and gives the reader focus and clarity. The comment portion of the article comes toward the end of the paragraph, providing the reader with added information which is closely related to the main topic. Because of the manner in which most web users read, it’s important to keep the reader focused in order to ensure they make it to the end of the article. Web readers are busy people whose primary goal is to discover the answer to a question or problem in the most expeditious manner possible.

Article Progression

Beyond keeping the topic of discussion clearly focused in order to create an article which flows in a smooth and logical manner, writers must be cognizant of the thorough development of topics throughout the text. Topical progression is a term which essentially means to create bridges from one part of the content to the next. Each sentence leads naturally into the next, and each paragraph shows a logical progression of the topic or the theme. Readers are led naturally from one sentence to the next, and are not required to stop reading to try and figure out what they just read and how on earth it relates to the overall topic. Web readers need answers quickly and commonly skim articles in order to get that information. Writers who properly set up their articles, using the given-new principle and following good rules of article progression are more likely to hook their readers early and keep them until the end. Effective web writers are those who take note of the “rules” while still keeping their own particular brand of creativity and style in the game.

How to Gauge Link Popularity

Monday, February 13th, 2012

While link popularity and Page Rank are definitely the subjects on everyone’s minds when considering effective SEO for websites, how, exactly do you determine whether your links rate high in the popularity category or not? The basic premise is that if other (quality) sites are linking to your own, it must be a winner, deserving a boost in rankings. After all, most people link to good sites rather than bad ones, right?

Review Constantly

If you are vigilant about constantly reviewing how your site stacks up against those at the top, then you probably do such things as completing link requests, making blog or forum posts, commenting on blogs, sending press releases, posting articles and placing advertising on a regular basis. Try to do all these things on a regular basis, then wait a few days and check the results. If your numbers increased—great—you are obviously doing something right. If they dropped, focus on the links, and try going back to your old pages, at least temporarily.

PageRank May Not Necessarily Reflect Link Popularity

Many do not quite understand the distinction between Google PageRank and link popularity, believing them to be one and the same. The difference lies in the fact that PageRank focuses more on the number of links, as well as their relative popularity while link popularity focuses more on the quality of the links on your site. Increasing your link popularity may come down to your ability to acquire links from other sites which focus on the same keyword phrases your site focuses on as well as links from relevant sites which are listed in major directories. If you are gaining tons of links whose focus has little to nothing to do with the topic of your own site, your link popularity is probably not going anywhere fast.

Do Reciprocal Links Count in the Popularity Game?

Reciprocal links have lost some favor with Google, and, in fact, some say reciprocal linking is near-dead, and the benefits are minimal. While this may be an overstatement, you do need to be careful when using reciprocal linking to avoid having Google rate it as spam. While exchanging links is a relatively easy way to get links to your site, don’t approach reciprocal linking in a random manner. Do your homework, and only request link exchanges with other webmasters whose pages are highly relevant to your own, are of the highest quality, and are currently ranked at least as high as you are, preferably higher.

How Much Should I Obsess Over Link Popularity

While link popularity is certainly important, it is, after all, only one aspect in the search engine algorithms. At this point in time Google places more emphasis on incoming links than the other search engines do, however how much incoming links actually boost your site’s rankings is debatable, and also depends on the words which comprise your anchor text. In many cases, having only a few links which are highly relevant and are comprised of strong anchor text can significantly increase your overall link popularity. Perhaps the best—albeit most time-consuming—strategy for increasing your link popularity is to consistently offer the best site on the Internet in your particular niche. Give your readers a well-written, high quality site which answers their questions in the most thorough yet expedient manner possible, and update constantly. If you can accomplish this, you probably won’t even have to go out looking for links—they will come to you in droves.

How Backlinks Can Boost Your Google Ratings

Thursday, February 2nd, 2012

What are Backlinks and Why Do They Matter?

It’s a pretty sure bet that if you’ve studied SEO at all you’ve stumbled across the term “backlink.” If you are relatively new to the whole SEO issue, you may have wondered exactly what a backlink is, and how it matters to you and your fledgling—or even well-established—website. In fact, backlinks can be a hefty building block in your overall SEO campaign. Quite simply, backlinks are links which point to your website. Several search engines, Google in particular, give considerable credit to websites with both high quantity and high quality backlinks, considering them to be much more credible and relevant.

Making Sure Your Backlinks are the Highest Quality

The quality of the backlink is of utmost importance as search engines take a careful look at the overall content of the link’s site in order to determine its relevance and overall value. Relevance relates to how closely the backlink relates to your own website. In other words, if your website happens to be about survival products, then a backlink to car racing would hardly qualify as relevant.

Why Backlinks Factor So Highly in Rankings

Believe it or not, search engines actually want all sites on the Internet to have a fairly level playing field, but they prefer that links are built naturally and gradually, over time. Manipulation of links in order to achieve a higher ranking is fairly common—and relatively easy, however the benefits of that type of manipulation are short-lived. Backlinks rate so highly in Google’s algorithm precisely because it is difficult to influence the search engine—long-term—with external backlinks from other websites. Because of so-called “black hat” SEO techniques such as using link farming to provide those critical inbound links, search engines have developed much more stringent “rules” for backlinks.

Bring Visitors to Your Site with Reciprocal Backlinks

One very efficient way to get the word out about all your website has to offer is by working for and achieving high quality backlinks. After all, you really can’t expect readers to magically find your website without lighting the path for them, and reciprocal backlinks can do just that. Reciprocal backlinks, or link exchanges, can significantly boost your site’s ratings, and can be relatively simple to obtain.

How to Go About Link Exchanging

The best way to obtain quality reciprocal links is to ensure that the e-mail you send to another webmaster is highly personalized, meaning you have visited the site, noted the significant details, and garnered the name of the webmaster as well. This level of research and personalization shows the other party that you are serious about reciprocal linking and that you value a potential link with them. Many experts feel that if you have linked to the site prior to contacting the webmaster you will have much more credibility once you contact them.

Writing and Distributing Articles with Relevant Backlinks

It can be incredibly beneficial to your website to make the commitment to write and distribute articles which pertain to your website on a regular basis. With each relevant, high-quality article written, make sure you add a short “about the author” bio or resource box after each article which contains a link back to your website. Once you have written a top-notch article, distribute it to as many quality article directories as possible. Even writing and distributing one article every two to three weeks can garner truly amazing results for your website. Ezine is a good article directory for beginners, however there are many more which are excellent and worthwhile.

Snagging Backlinks through Guest Blogging

If you are truly an expert in your field, consider approaching other blog owners who are in the same area, and ask if they would consider publishing a guest post written by you on their blog. Keep in mind that you should provide 100% unique content, written exclusively for their website rather than reconstituting something you have already written for your own site. This technique will give you valuable backlinks from within the post. A somewhat easier way to get a backlink, not to mention extra exposure, is to post on forums which allow you to include a signature at the end with a link to your website. Take care to follow all forum rules and never, ever spam just to get a backlink.

Building quality backlinks can be crucial to the success of your overall SEO, therefore you should definitely make it a priority.

Expert Ways to Build an Internal Linking Strategy

Friday, January 27th, 2012

If your goal is to create an effective, internal linking strategy it will be helpful to have some strategies to make the task more manageable. Internal linking will help your website to have more authority which in turn will allow them to get indexed more frequently and overall, just carry more weight with Google.

Benefits of an Internal Linking System

Internal linking systems give your online visitor value, allowing your readers to find related materials within your site quickly. When users can easily navigate your website it increases their overall user experience, keeping them on your site for longer periods of time and decreasing your bounce rate. Search engine spiders don’t always index sites comprehensively, however they are really good at indexing text and following links, so when you provide internal linking you vastly increase the odds of having your site indexed by Google and other search engines. While internal linking won’t automatically put you in the prized first slot in the search engine, it will allow you to gradually move up the ranks.

How Do I Build Internal Links?

A sitemap details your website’s organization for your visitors. Sitemaps are usually placed at the footer of your site and will contain such pertinent details as your contact information and technical information. WordPress and other websites have plugins which allow you create a sitemap which is automatically updated anytime your site expands, although in some cases you will have to manually create your sitemap. Your sitemap will offer useful internal links which can get your visitors quickly from one spot to another, meeting their specific needs more quickly.

FAQ Page

A frequently-asked-questions page is informative as well as a valuable way to add internal links to your site using your most highly targeted keywords. Create a series of questions which you believe a large portion of your readers would find helpful. When doing this you must think like a visitor to your site rather than the owner who already knows the answers to the questions. It could be helpful to get a friend or relative to jot down any questions they might have after visiting your site. Partially answer the questions, providing a link to one of your articles or blog postings to provide further answers. When phrasing your questions, use the specific keywords you would expect your visitors to use in order to get to your site and use your keywords in the anchor text of the links to your articles and blog postings.

Links to Related Posts and Links to Sidebar

If you want your visitors to be able to find additional content on your site which is of interest to them, link one post to another related one. If you are blogging, include links to other specifically related posts which are in your sidebar. This is an excellent way to build your internal linking system as well as increase your overall page views.

Write a Series of Articles

A relatively easy way to build your internal links is to write a series of articles with an underlying theme. As each article or blog posting in the series is written and published, you can add links to the others. Long articles can be broken down into a series, however be careful to use this tactic judiciously so your readers won’t feel as though they are being used to further your SEO. Once a month, or even once a week, wrap up the prior period with a posting which links to your recent posts, offering a brief description of each of them. While this obviously adds internal links, it also gives readers who may have missed an article which would have been of interest to them the opportunity to use the link to go directly to the article. You can also include internal links in your footer space, or add a promotional link at the end of specific articles which offers your readers something of value. While there is much more involved in internal linking, these basics can get you started, jumping you ahead of your competitors.

Exchanging Links in a Professional Manner

Thursday, January 26th, 2012

So, you’ve decided on search marketing and are venturing into search engine optimization in order to make your site a rousing success. One of the things you will have to consider is not only how, but where you will obtain the necessary backlinks to strengthen your rankings. Link exchanging can effectively direct traffic from the links, build strong networking relationships with other websites and contribute significantly to search engine optimization. While there are tons of methods out there to promote your website, link exchanging is one of the least expensive ones around.  There is a protocol, however for link exchanging, and what it doesn’t include is a hastily scribbled blanket e-mail to hundreds of sites requesting an exchange. Follow the rules, be polite, go above and beyond what is expected and you can end up with plenty of high quality reciprocal links to give your SEO campaign a decided boost.

Stay Close to Home

When exchanging links, you will have the best luck by partnering with websites and blogs which are approximately the same age and PageRank as your own. New websites are more likely to accept your request, but do your homework before requesting a link to ensure the site is relevant and of value. Eventually, as your site increases in popularity and rank, you will be able to approach the more highly ranked sites—after all, a website which has a very high PageRank really gets nothing in return for linking to your fledgling site.

Making Contact

Your initial contact e-mail message should be polite, yet straight to the point. Don’t try to tell the other website owner about how great such an exchange will be in terms of SEO—it is likely he already knows this and you don’t want to appear condescending. Some feel that you should link to the other website prior to writing your introductory e-mail, giving details on where he can find the link. Others feel like it is more polite to ask first. If you do add their link prior to sending your e-mail tell the other webmaster where he can find his link—making sure the URL is correct!   Also ensure it is relatively easy for the website owner to exchange links, and outline the process clearly. (along the lines of “click this, go here and fill out this” if you agree to exchanging links). In our every more busy lives, anything that takes longer than a couple of minutes will be promptly discarded.

Be Personal

When you are sending out your link request e-mails, it is imperative that you take the extra time to personalize each and every e-mail. Don’t slap in a generic subject line such as “Attn: webmaster,” but rather take the time to find out the name of the webmaster and some personal details about the website itself. Using the webmaster’s name will get you tons further than addressing your e-mail to “Dear Site Owner.” Personalizing your request e-mail means making certain it will not be mistaken for an automated form e-mail which will likely be immediately deleted. Proofread diligently (just as you would a letter on paper) prior to mailing and make sure there are no grammar or spelling mistakes.  Never forget that you are essentially asking for a favor, and all rules of politeness and courtesy apply.


Add your name and phone number in your request e-mail to appear trustworthy. Don’t ask for a link from another webmaster if their site is totally unrelated to your own. Make sure you are not asking for a link exchange from a site which already is overrun with existing links—the benefits to your site will be minimal. Blogs are a good source of links, so invite new blog owners to visit your site and write about it—not only have you given them new ideas for blog entries, you get a nice link in return. Pursue reciprocal links, but approach them with respect and good manners and your site will benefit.

Elements to Consider When Using Anchor Text

Tuesday, January 24th, 2012

There are a variety of factors you should consider when using anchor text within your website. First of all, for those unfamiliar with the term, anchor text is any text on your page which is visibly hyperlinked—it is colored, usually blue, and when you click on it, it takes you to another page or another site. Normally, anchor text is used to indicate the subject matter of the page it is linking to. In other words, if my website sold solar panels, then if I have a hyperlink within one of my articles of “Austin solar installation,” this link would presumably take the user to a solar installer within the Austin area. There are many consideration when you are adding anchor text to your content, so here are a few of them:

  • Include your company name within your anchor text as you manually build links. You can use the company name with and without spaces. Regarding a press release for your company, you would probably have your company name as anchor text, and that anchor text would take the user to your website’s homepage. In the same vein, you can use your URL as anchor text, using variations such as or simply or even just the name: The Solar Installers in a hyperlink which takes the user directly to the website.
  • Use keywords judiciously in your anchor text in order to greatly enhance the relevance of the target page. Although the page which contains the anchor text is also enhanced to some degree, the target page is even more so. This knowledge can help you build relevance into each and every page of your website through the use of highly optimized anchor text which not only contains your most relevant keywords, but is also theme relevant to your other pages.
  • Search engines love anchor text, plain and simple. Because of this, incorporating your highly targeted keywords into your anchor text can make a huge difference in how your site ranks with Google as well as other search engines. Google in particular has a gadget which picks up text only from within the anchor text of indexed pages, making it clear how much weight they assign to such text. In its recent algorithm changes, Google actually added even more weight to anchor text, meaning that if you add highly targeted anchor text, you could see your ranking substantially increase.
  • Although it may sound technical, it is actually fairly easy to find good places to insert anchor text throughout your website. A caveat, however, when you are linking to your own internal pages, it works better if you hyperlink relevant keywords rather than unrelated words. In other words, it’s not a good idea to hyperlink, say, the word “here,” as in “For more information regarding solar installation, click here.” Although the hyperlink will take you to the same place as the targeted keywords would have, using such unrelated text will only hurt you as the spiders search your site. Always use your best keywords when working on anchor text.
  • While your goal is to use your most highly targeted and important keywords in your anchor text, you don’t want it to sound stilted or unnatural. Insert your keyword phrases in ways that sounds as though they were written in from the beginning. If they sound very natural, you will not have destroyed the reading experience of your website’s users. And let’s face it, although getting users to your site is important, keeping them is even more so.

Make sure you have used your keywords in your title and paragraph headings, as well as sprinkling them naturally throughout your content, concentrating the bulk of them above the fold. Anchor text can offer your site a huge boost, you just need to learn how to use them correctly.