Archive for the ‘Law Firm SEO’ Category

Why the Ethical Use of Law Firm SEO is Important

Tuesday, March 8th, 2011

SEO is a technique which is widely used to make your legal website or blog more visible in an environment (the Internet) where there are already plenty of websites with the exact same type of law firm or legal specialty as your own. Most research will tell you that if you want to get the desired traffic to your legal website or blog, you need to be within the top 10 in the search engines. As you probably already know, however, competition to be in that top 10 is fierce, and staying there once you’ve made it is just as difficult.

SEO crosses the barriers between search engines, as they all operate by the SEO Bible, and allow your business to attract more of the “perfect” client, thus increasing your offline business. If your law firm has spent thousands—or more—creating the highest quality, most creative legal website around, but have left it running in an un-optimized manner, then you are simply spinning your wheels on the Internet. In older advertising terms it is something like have the most fabulous sign made up for your firm, then sticking it in the storeroom, where obviously your targeted clients will never see it.

While SEO is imperative, ethical SEO is critical for natural or organic search engine rankings. Major search engines such as Google are highly developed and able to easily understand the credibility of SEO techniques. By the same token, they can quickly identify unethical search engine techniques, with a potential consequence of blacklisting your website or even banning it. While “black hat” techniques can boost your search engine rankings quickly, in the long run it is a bad choice. In case you are unclear about what constitutes “black hat” techniques, here are some of the most common:

  • Keyword stuffing involves the repetitive use of the same keyword phrase over and over in your meta tags, comment tags, alt tags or the actual copy on your website. Repeat your targeted keywords no more than six or seven times within each 200 words.
  • Inserting hidden text or links that are readable by search engines but cannot be seen by your human visitors is not good use of SEO. All search engines consider these hidden text and links to be spam and will penalize the page, or possibly the entire site.
  • Cloaking involves a software program to direct search spiders to a group of pages which are created to “trick” the spider and re-direct the user—while cloaking can have some proper uses, by and large it is used to deceive search engines, and is therefore considered spam.
  • Creating mirror sites or duplicate content and placing them on multiple servers with different domain names, and search engines will not only suppress duplicate content but will also count them as a violation of the search engine’s spam guidelines.
  • Link farming refers to putting hundreds of links on one page to sites which are essentially unrelated to your site content and can contain poor quality content that is useless to your potential clients. Reciprocal links can associate you with “poor neighborhoods,” so you should avoid link farming at all cost.
  • Irrelevant link exchange is often considered unethical SEO, and no matter how tactfully or carefully you hide them, hiding repetitive keywords is also considered unethical.

These types of spam can cause your firm to lose your rankings and be booted off the search engine index; while search engines have varying rules for spam detection, the end result will be the same, and it can be extremely difficult for your firm to recover from a ban, which is why ethical SEO is so critical.  Used correctly on your legal website or blog, proper search engine optimization techniques will almost certainly get you ranked higher in the search engines, and achieved legitimately, organic links can last indefinitely. Acquire your search engine rankings fairly, and maintain them ethically for far-reaching positive results.

FREE LAW FIRM SEO ADVICE AND TIPS – Call (769) 218-6099 for a free consultation with a one of the best law firm SEO experts with an 11 year track record of success.

How Google Instant Preview Affects Your Law Firm Website SEO Plan and Results

Thursday, January 20th, 2011

Many people are as yet unaware of the small magnifying glass icon on the right of the organic search results you get once you type in a search term; it is called Google Instant Preview, and no one has yet determined how it will affect ultimate conversion rates—it’s just too soon to tell. To be honest, although I took some kind of vague notice of the tiny magnifying glass I had yet to click on it until I read an article about Google’s latest change. Apparently the goal of the new feature is to refine the relevance factor in search results, alleviating the frustration users can feel when they click on a result which has little to do with their original search.

One of the key factors in conversion rate optimization is managing human expectations, therefore it’s a good idea for your law firm to keep a close eye on how Google Instant Preview evolves over the coming months. It will be a matter of significant importance to be able to tell whether or not GIP is becoming popular with your targeted market. And if GIP makes their small little magnifying glass bigger, will this affect the number of people who use it?  Before you read further, do a quick check of your law firm’s website pages to see how they show up in GIP—you certainly don’t want to be the last one to realize that your pages are virtually unreadable when previewed.

After the Preview

If you test your site with GIP and get some kind of funky results—or worse a totally black page—then you must take the bull by the horns immediately in order to ensure your page shows up as it should. Occasionally, if a site has used Flash for a large portion of their page content, weird results will show up in GIP as it doesn’t seem to be particularly fond of Flash. If your legal website is fine when you visit, with content which is relevant to the search query, but doesn’t look at all like this in GIP, your potential clients may move right on to the next results and not bother with yours. If the above paragraph has made you want to rush into a total web re-design, take a moment and regroup. It may be worth your firm’s time and money to wait and see whether GIP proves to be popular enough with your target market to justify the expense of a total overhaul to your website.

If your law firm’s website has already taken care of the core elements such as ensuring your legal webpages have page content closely matched by their descriptions, then you have already promoted conversion from search results that are not previewed.  However even if your firm has done the necessary work on core elements yet your pages just aren’t looking great in GIP, consider that GIP does not affect your ads on the Google Display Network as they don’t feature a preview icon, and neither does it affect paid search results, or traffic that is either PPC or affiliate-driven. These factors alone can be a good reason to hold off on re-designing your legal firm’s websites—for the moment at least.

Future Changes

If the future brings lots of people in your search target market who are becoming enthusiastic fans of GIP, then beyond just fixing your webpages so they look good in preview, you may want to reconsider your overall search strategy. If, for instance, you use affiliates, consider that a large collection of thumbnails can be really difficult to see when the entire page is being shown as a thumbnail. If you are providing an organic search result which is accompanied by an attractive preview, you may end up getting more traffic than a paid result at the very top which lacks a great preview.


The new GIP feature has made law firm SEO even more important than ever by essentially “killing” the second page of a search index. When you are typing into the search bar, Google suggests terms for you, making your search theoretically more effective, but pushing those businesses which are not saturated with content down the line. GIP pulls content from blogs, photos, social media, news and products, so obviously the more places your business covers, the higher your law firm will rank. You can’t simply focus on keywords and backlinks anymore, but need to expand and cover all topics with content related to your law firm. Some believe that Google Instant Preview will increase conversion rates and render more satisfied searchers, and Google has made some suggestions to business owners to help them continue to rank high.

Your legal website’s overall appearance and organization matter more now than ever, so ensure your site is uncluttered, readable and very visually appealing. Eliminate all popups which could appear in a preview pane as it could hide relevant content, preventing users from clicking on your site. Legal SEO is more important now than ever for your firm’s website, so your job is to be super-aware of what your potential clients are searching for. In their own blog, Google stated that using Instant Preview will make searchers 5% more likely to be satisfied with the results they click on—the big question remaining is whether that 5% is really enough to change the way people search.

Free Advice Hotline – Call (769) 218-6099 for free advice from an experienced law firm Internet marketing guru not a sales representative.

SEO and Social Media Marketing – What Your Law Firm Needs to Know

Thursday, December 2nd, 2010

As you are probably already aware, law firm marketing has made a concerted shift toward online avenues in the past few years, the result being that the cost of online advertising has skyrocketed. The simple rules of supply and demand, plus the greatly increased cost have pushed many smaller law firms completely out of the market, while the larger law firms may be vastly overpaying for their own online marketing. Considering that some law firms who were spending as much as $5 per click for Pay-Per-Click ads just to claw their way to the top spot on Google, are now paying an astonishing $15 (and more) per click. If you do the math, and figure that the average online conversion rate is a paltry 1-2%, and that a firm such as the one described above could conceivably receive anywhere from 300-1000 clicks per day ($4,500 per day, $135,000 per month) then you get a good idea of the enormous amounts of money currently being spent on legal online advertising. The same law firms which are spending these big bucks for PPC ads, are likely also paying large amounts to advertise in legal online directories, which have been found to be semi-effective at best.

Set Yourself Apart From the Crowd with Great Legal SEO

So, what’s a legal firm to do, you may ask? If dedicating massive amounts of financial resources to get your firm noticed online is not the way to go, then just what should you be doing? The ultimate goal–and one you should never, ever forget when designing your online presence–is to set yourself apart from the crowd. Get yourself noticed, not because you spent the most money for online advertising, but because you are an amazing, cutting edge law firm who rightfully should be noticed. In order to be noticed for all the right reasons, your first line of business should probably be to completely re-evaluate your marketing campaign, putting many more eggs in your social media marketing and SEO baskets than before. Once you are firmly established as a legal firm who generates useful, high quality content for its potential clients, posting it on a blog and sharing with the social world gives you a personal connection to your visitors, inspiring them to contact your firm rather than your competitor’s when they need help. In order to ensure you get the very most from your online marketing campaign, you must, of course, utilize SEO in every conceivable way. Proper SEO will get your legal website, articles, blog, right up to the top of the search engines, increasing visibility and exposure, thus conversion and, finally, revenue.

The Cost of Social Media and Law Firm SEO

If you haven’t already figured it out, the cost of social media marketing and search engine optimization are a mere fraction of what Pay-Per-Click, television commercials, online legal directories or print ads will cost you. As a large law firm you could easily be paying $100,000 per month on this type of conventional advertising, while a social media and law firm SEO retainer can cost you from ten to fifteen thousand per month—and achieve exactly the same results. Once your website and online content has built up its rankings, the marketing budget can be cut even further.

Does Social Media Marketing Really Work?

If you are skeptical about the power of social media marketing, remember that social media gives us the opportunity to be a part of a community which allows us, if we listen closely, to learn things regarding our market we may not already know. In the quest to establish your authority and promote your legal brand, you can make valuable contributions to the social conversations, quickly becoming recognized as an authority on your particular specialization. When you are seen in many places on the internet, there is a greater likelihood people will follow links back to your website where they can learn more about your particular expertise.

Social media has completely changed the legal marketing game, making your law firm more accessible to your clients and potential clients as well as allowing you to successfully engage the community regarding particular areas of law. Remember that even though your time is limited by your caseload, social media gives you the kind of virtual presence that is literally 24/7. Many law firms hesitate to jump into the social media waters due to privacy concerns, however you should carefully balance these concerns with the incredible benefits you can reap from an active social media online presence.

FREE ADVICE – Call (769) 218-6099 to speak to experienced law firm SEO and Social media expert marketers, not sales people. Call today!

New Google Algorithm Update Link Values Effect Law Firm Website SEO

Wednesday, November 24th, 2010

Have you heard about the recent Google algorithm update? It has to do with text links and your law firm website’s content.

Here’s the short version…

Some search engine experts are saying that Google is now placing more “weight” on links found within the actual content of your law firm websites and blogs.  These links are called contextual links.

Google is placing less “link value” or passing less page rank on to links found within your website’s main navigation menu, footer links, and sidebar links and giving more weight to contextual links found within the content of your web pages.

What does this mean to your legal website?

If you use legal content/blog post or articles to promote your web business, generate more backlinks and boost your law firm website traffic, now is the time to step it up and create MORE content. Why? Because Google is telling you to do so!

Want Free Advice concerning legal content writing for SEO?  Speak to an expert not a sales representative by calling (769) 218-6099.  Visit for an experienced law firm website content writing service.

Trends in Online Commerce: How Can Your Law Firm Benefit from Mobile Sales?

Sunday, November 14th, 2010

This week an IDC Retail survey revealed that shoppers using smartphones are expected to account for more $127 billion in sales — more than a quarter of the estimated $447 billion in sales that U.S. retailers will reap this holiday season.

Law firm websites that offer the most advanced mobile strategies and thorough social media efforts will enjoy a significant competitive advantage in reaching more of the existing and future online clientele.

What does this mean for your law firm?

Consumers are becoming more comfortable, and reliant on their mobile devices for online tasks — including shopping for services including legal services. If your law firm website is not fully optimized for mobile use and compatible with smartphone browsers, your law firm will be left behind.

Consider purchasing the .mobi version of your domain name and develop the property to be mobile-friendly. This will attract consumers and will help increase your visibility in search engines such as Google.

Social media is also key to driving mobile success: sites such as Twitter and Facebook are geared to work seamlessly with smartphones. Mobile users have embraced these sites and business owners seeking to succeed in the mobile world can learn from the experimentation pursued by these major online players.

Remain competitive in the face of this wave: plan and execute a mobile and social media strategy that will cater to the growing mobile marketplace.

Free Mobile/Smartphone design advice and SEO advice – Call (769) 218-6099 to speak to marketing experts not sales people.

Changes That Can Hurt Your Legal Website’s SEO

Monday, November 1st, 2010

It is likely that you usually read about all the things you can do to improve your legal website and make it stand out from all the rest. However, there are things that we do without thinking too much about them, which can really hurt our website.  Remember that one of the factors responsible for the traffic your legal website attracts is the inbound link profile to your particular site. If you make substantial changes to your website, you have to consider whether or not those links are still valid. While the search engine can’t necessarily determine whether the links are still valid, what they can do is reduce the effective value of the inbound links until they see if people are removing your links after changes to your website.  If you want to keep the ranking of your law firm website stable, then you should think about the following issues, especially if you have recently implemented or are contemplating changes.

Watch Out For Duplicate Content

Having duplicate content on your website can seriously destroy your search engine ranking position. If you’re wondering what constitutes duplicate content, this basically means having the same content on two or more pages of your website. You may have even done this deliberately in an attempt to reiterate or emphasize certain aspects of your law firm’s specialty, but be aware that Google is not a fan of duplicate content. Keeping archive pages on your site can also fall under duplicate content unless they are indexed through your robot.txt. You could also write custom summaries of your legal articles rather than posting the entire post on the main page.

Domain Change

If you have started out your website using a .net, and are now able to obtain a .com variant of your domain, you may think this is a good thing, but beware of making this type of change, as it will be seen as a huge change by search engines, especially if you also add in a website re-design. While change can be good, this is one you need to be very cautious of. Should you implement a relatively simple domain change, the search engines may believe that people who linked to your old domain will no longer link to your new domain. Even if you properly implement a 301 redirect, you may still have significant setbacks in your website traffic. Even if you have only implemented a new content management system, it may still take weeks or months for search engines to “get it”, leaving your legal website being vulnerable and somewhat devalued.

Theme Changes

If your legal firm currently specializes in personal liability, but is branching out into family law as well, it will take time for the family law section to receive the trust and authority conveyed by the current inbound links, and the value of the personal liability links may also end up being devalued. A theme change may seem obvious to we humans, but to search engines, even adding a significant amount of content to pages that previously had only a directory of links can be seen as a significant theme change. Be careful when implementing major theme changes to your law firm’s website unless you are prepared to be bumped back a few spaces and scratch your way back up to the top.

Appearing to Change Owners

Search engines relate the way one website links to another to trust in the owner, therefore the question begs, “if the owner changes, is the trust still there?” Many times the search engine may offer a resounding “no” to that question. If you have only changed the e-mail address of the administrative contact it will not likely be seen as a major change or violation of trust, especially if you are not making other significant changes at the same time. However, changing the name or address of the registrant is likely to be interpreted by search engines as a change in owner, so avoid making major changes to your legal website and a change to registrant name or address at all costs. If you must change the registrant, do it as a standalone, then wait before making any other changes.

The main principle you must remember is that search engines use algorithms to make their complex determinations when deciding who gets ranked highest, and algorithms are still not quite as smart as a real human being at figuring out exactly what a material change consists of.

Want FREE ADVICE from expert law firm website design and search engine optimization experts? Call (769) 218-6099 to speak with experts, not sales people.

Attorney Social Media Marketing is Important to Law Firm Search Engine Optimization

Saturday, September 18th, 2010

Social media websites like FaceBook, Twitter and others are driving a substantial amount of Internet web traffic. To search engines and your website visitors, when you see icons or buttons which show how many likes, tweets, shares or digs the post on a law firm blog post or law firm web page has, the more attractive the information on the website becomes.

Most people are unlikely to share or bookmark just any piece of law firm web content. So when someone does, it provides extra value and credibility when someone does share your law firm website content with their social network.  This social sharing is one of the most essential part of any law firm website conversion. This also has an impact and will have an even greater impact on your law firm search engine rankings.

Everyday, law firm search engine optimization (law firm SEO) methods are being used online to obtain enormous amounts of LOW COST web traffic to a law firm website.  Your competition is steadily and consistently at work trying to reach the top of Google. Most click-throughs on a legal website only happens off of the first page. Also, a majority of the users searching for legal information or legal representation rarely ever go past the first page on a law firm website. Law firm websites that are ranking at the top of the search engines attract a substantial stream of qualified traffic.

So what is another technique to ensure that you have high traffic and visibility to your law firm website?

Social marketing can achieve this. Every time time an law firm article or legal blog post is visited by a user, their is a potential that it will be shared to their social network. One way to encourage this is by offering the user to add his or her comments. As your law firm blog or website is visited and the  visitors leave their feedback, this helps influence the interaction to promote sharing. In addition, if your legal website provides an incentive to comment, this will lead to bigger conversations that will auto pilot your content and updates to your website or blog!

In some cases, the commenting may carry over to the commentator’s website. That is why it is equally important for commentators, who do consider leaving feedback, to say something of value. Social bookmarking through Facebook, Twitter, Digg, StumbleUpon, Delicious and others has made it possible to further spread the influence of your high quality legal content. In turn, the commentators that make the effort or take the time to leave their comments or feedback will be 10 times more likely to share your blog post or article with their followers on the various social networks they are involved with.

Each time you visit a website take notice of the number of the bookmarks made and look at the feedback as well. The correlation between the bookmarks made and the number of feedback comments is really interesting.  Social media, if performed and managed by a expert such as Lawyer Success, Inc.,  is an important part of the law firm search engine optimization process. Also, the number of legal consumers that vote and/or share their links are more than likely to share again and present the same link to their followers. This can result in a cycle of viral shares which really adds value to law firm Internet marketing and makes social marketing for law firms an attractive strategy for law firm SEO.

Engaging Content Means Increased Search Engine Optimization for Your Legal Website

Tuesday, September 14th, 2010

Legal websites with little or no fresh, engaging content usually attract limited traffic, and even fewer contact to client conversions. The content on your legal website, in the form of articles, newsletters, blogs, etc., sends a message to potential clients and provides critical information for those searching for an attorney to handle their important legal matters. Even though search engines do not disclose the criteria they use to rank attorney websites, specialists in the field are able to spot trends which turn into hallmarks of effective online legal marketing, and content appears in those trends over and over.

Content = Credibility with Google, Yahoo, Bing and other Search Engines

One reason for the extreme importance of your legal website’s content is that great content increases the credibility of your firm. Content can give you the extra boost your legal firm needs to push you up above the rest of the crowd. Your legal content will serve as a source of education, assuring your future clients that you maintain a website which contains accurate sources of interesting and timely information. If your goal is to give your potential clients confidence in your firm’s capabilities and trustworthiness—and it certainly should be–then content which provides links to other helpful resources and quotes accurate law is essential.

The more useful the content a user can find on your website, the more likely they are to bookmark your firm’s site. Even if they do not need an attorney at this particular point in time, they will remember the information they gleaned from your website and either return, or refer a friend in need.

Content = Search Engine Optimization

Law firm SEO truly starts and ends with the content on your law firm’s website. Your content must be well-written and unique if your goal is to increase search engine optimization.

As search engines crawl through literally billions of web pages per month, they must determine which sites will rank close to the top. While many components factor into this complex decision, content is the most important one. Your precisely targeted content will ensure your website keeps clients coming back time after time.

Tell Google About Your Legal Website’s Content

Google will find your articles based on the written content; therefore you need to tell Google exactly what you are writing about by doing the following:

• Write articles that are at least 300 words, and are extremely topic-focused

• Use your keyword phrase in the title of the post

• Include keyword phrases in your content—but only in context, and don’t over-do it.

• Use a content management tool that offers SEO functionality and auto Sitemap building. Click here for more information.

While it is not a fact set in stone, it has been observed that if your article consists of more than 5% of your keyword phrases, search engines may penalize you for “keyword stuffing.” Your writing must flow, and although the keywords must be there, they must appear natural and not simply stuck here and there to get them in. Your articles must first appeal to your reader, then to Google.

Once you have informed Google about your legal website, craft your content keeping in mind the fact that web readers don’t read, they scan. Keep your paragraphs and sentences short and concise, and make good use of headlines and bolded items which highlight your most important messages. Next, use bullet points—judiciously—to make the scanned information easier for your reader to process. Remember that people don’t want to see your firm as “faceless,” but rather want to be able to personalize and feel as if they “know” you. You can accomplish this by using attorney biographies, newsletters and blogs, all of which humanize your law firm and make it feel accessible. Never forget that the average person does not have an understanding of “legalese,” and will, therefore, shy away from it. If your prospective client doesn’t have a clue what you are writing about, they will move on to the next legal website. People visit the Internet for information or entertainment, and your potential clients are looking for information. They want their questions answered quickly and concisely, and want to solve their problem in the most expedient manner possible. Keep your content informative, engaging, and update constantly. Soon you will find your firm at the top of the list with happy, repeat customers.

For expert guidance and free advice, call Lawyer Success, Inc to answer all of your questions. Call (769) 218-6099 today.

How Can I Increase Website Traffic to My Law Firm’s Website?

Friday, September 10th, 2010

The parallel question—and equally important one in response to the above title is—“How can I improve my web site’s ranking in search engines?” The number one fact you should keep in mind when considering how to increase traffic to your website—which first requires a high ranking in the search engines—is that study after study has proven that web users almost never look past the first three pages of results when looking for a relevant site. Therefore, if your website is not within the top 30 results, chances are good you will languish in cyberspace.

First, you need to improve your website’s rankings; once you get the click onto your website, it is imperative that you grab them and hold on tight! The very basics to improving the search engine ranking of your law firm’s website include:

  1. Register your website. While this may appear to be a no-brainer, if you want to capitalize on your firm’s popularity, you need to be registered with the top search engines along with as many other high quality websites as possible. You can accomplish this by submission to the free search engines such as Google, submission to the paid search engines such as Yahoo!, Ask Jeeves, etc., registration at legal sites such as,, and by exchanging reciprocal links with professional organizations.
  2. Reciprocal Links. The best way, according to Google, to ensure a top listing for your legal website is for it to be linked to other, high-quality websites. This is known as “link popularity,” and is critical to the success of your website. Because Google’s automated search robots jump from page to page via hyperlinks, the more sites that link to your firm—or vice-versa—the more likely Google will list your website. It is important for you to contact other legal websites and ask for reciprocal links.
  3. Relevant content. It cannot be stated often enough that having relevant content on your law firm’s website is critical to your success. The majority of your potential clients have no idea what your law firm’s name is. Therefore, they do not type in “Richardson and Richardson Law Firm,” but rather search by either asking a question—“How do I find a divorce attorney in Austin, Texas?” or they type in a string of words such as “worker’s comp in New Mexico.” For your law firm’s website to respond to search questions like this, you must offer authoritative information on your practice via articles, newsletters, bulletin alerts, links, statistics, etc.

While there are many more ways to increase your search engine rankings, these are the basics of law firm website SEO. So, once you have made it to the top in the major search engine rankings, and potential clients are clicking on your law firm’s website right and left, how do you ensure they stay on your website and don’t move on to the next law firm?

A great legal website will first be visually appealing, using a combination of appropriate color choices, smart page layouts, visually intriguing graphic designs and carefully chosen image selections. When all of these components are taken together–while your visitor may not know why he or she wants to continue clicking on your website’s links, ultimately leading to a phone call to your office– your initial visual presentation keeps your visitor firmly on your website.

Following the ever-important visual presentation, keep the following tips in mind when thinking of how to keep your clients on your page:

  • Make sure your content is the highest quality, most informative, interesting, factual content around. Professional legal web writers could be essential to the success of your web content, which can include articles, newsletters, blogs, etc.
  • Make sure your firm’s telephone number is displayed prominently on each page of your website, and offer an e-mail form on each and every page. While you will have certain customers who will pick up the phone, others will prefer to send an e-mail, so cater to both.
  • Offer a free e-newsletter, which will build your list of engaged readers and market your firm. Be sure you follow up by e-mailing out a newsletter at least once per month to keep your firm in the forefront of your potential client’s minds.
  • Consider attorney biographies on your website. It has been proven that this is one of the most popular sites of a legal firm’s website. People feel a more personal connection with your firm when they can actually see the faces, and have some relevant information about your individual attorneys.

Increasing website traffic to your legal firm’s website is a constant and ongoing process, not one that you can do and forget about, however the payoffs can be a huge increase in your ideal client base. Call Lawyer Success, Inc. for a free website traffic coaching call by calling (769) 218-6099.

Bing Search Engine Results Now Power Yahoo Search Results

Wednesday, August 25th, 2010

This past Tuesday, Yahoo flipped the switch to their new search engine “back-end” provider of search results. This only effects the U.S. market as the test for better search continues for Yahoo.

The U.S. Department of Justice approved Microsoft’s takeover of Yahoo search engine and the reasoning is that it would combine the resources of both search indexes from both domains and would speed up Bing’s automated learning. Since Bing and Yahoo would have more data to draw upon, Bing and Yahoo have a better chance of finding what the web user is looking for according the the Dept. of Justice.

The presence of Bing is only noticeable at the surface with a small “Powered by Bing” icon on the search results pages. The actual search results themselves seem very similar, and I doubt that there will be many people distinguish one set of results from the other set.

Bing and Google have been in a “who offers the best features” war since last year, and all three search engines have relative strengths and weaknesses. While Google remains the preferred place for search, it’s only slightly ahead of the new Bing and Yahoo partnership according to the American Customer Satisfaction Index’s most recent study.

Most analysts agree that the purpose of using Bing as the back-end for Yahoo’s search engine and results pages is to allow Yahoo to focus on being a content portal.

Because of this new partnership, Lawyer Success, Inc. has been getting numerous calls from law firms to have their website reviewed against the new Yahoo/Bing algorithm. If you would like this review, simply call (769) 218-6099 for a review of your attorney web site’s SEO for Bing and Yahoo compliance.