Archive for the ‘Legal SEO’ Category
Friday, March 30th, 2012
When you are considering how to use anchor text in the most efficient manner possible, you will need to consider both on-page text optimization as well as off-page text optimization. On page optimization refers to how your web pages are linked with one another, using anchor text to do so. Simply put, on-page optimization refers to those things you are able to control on your website which should be almost everything! Off-page optimization encompasses how the external sites use keywords to link to your site, and refers to things that other people do or say about you and your website. Off-page SEO tends to be much more difficult because it entails convincing other to do something, or to take action of some sort which will help your website rank higher. If you are writing blogs, your anchor text optimization will be a continuous process, while for a relatively static website it will be a one-time thing.
Your goal with on-page optimization will be to maximize your site’s performance in the search engines for target keywords which are related to on-page content. When linking with anchor text you must include your top chosen keywords, along with title and description meta tags and it’s a good idea to always start with keyword selection, research and testing of your keywords. You will also consider keyword density, internal linking strategies, content, site maps, and accessibility, however you probably won’t see any real, solid results from this type of optimization for 6-12 months. It’s important when working with on-page anchor text optimization that you avoid duplicate content, off-site images and duplicate title tags as well as any type of hidden text, hidden links or keyword repetition which Google considers “spammy”.
Off-page optimization works to maximize your website’s performance in the search engines, but is done outside your website pages. Just as with on-page optimization, be sure to start with keyword research, testing and selection. It cannot be stressed enough just how important the proper keywords are to your site’s ultimate success. You will use these keywords in anchor text links, and will work on obtaining one-way, inbound links rather than reciprocal links. Relevant keywords will be used near your inbound links, and you will incorporate deep linking which goes from multiple pages to multiple pages.
Assessing Your Off-Page SEO
When you are assessing your off-page optimization, ask yourself how many external links are pointing to your page, and whether those links come from a wide variety of sources. Secondly, do these links come from sources that Google considers trustworthy? Do the external link sources have a variety of links pointing to them, and does the anchor text of the external links pointing to your page contain the search term? All of these questions are critical in successful off-page SEO.
Be Patient and Consult a Professional
Gradual link building technology is the best process, and you should expect to see results in 1-9 months. The most common off-page SEO mistakes include placing random links without keywords, and duplicating keywords in your anchor text links, so avoid these. Never use spam tactics such as link farming, using irrelevant keywords, or using trash links. Some recommend that you always use professionals for off-page SEO, unless you are quite skilled in the process.
Manipulated Anchor Text in Inbound Links
All of the major search engines are now smart enough to identify inbound links or backlinks which contain manipulated anchor text. If the search engine notes unnatural or unrelated repetition of targeted keywords which are originating from hundreds of different—and totally unrelated—sites, they will view this as clear manipulation and your site can be penalized.
Figuring out just what the search engines want can end up feeling like a complicated dance, with lots of back and forth and complicated steps, yet the success of your site may well end up depending on just how well you waltz!
Monday, March 26th, 2012
Although we’ve all heard that content is king—and this is certainly true in many ways—remember that a page can be completely satisfying, readable and incredibly interesting, however if it is not bringing in visitors your website could languish and die. In short, even the most compelling content will not make your website successful on its own, although it should definitely be one of your primary goals when setting up a site. Generally speaking, the purpose of any one page on your site should be to bring in visitors, rank well, and convert visitors through sales or reader satisfaction.
While it is true that a fabulous, well-written, informative article will bring in a certain amount of natural links, and will also satisfy your readers, it will not get you the ranking and traffic you are looking for. In other words, the king and queen should work companionably together to make your website a smashing success—they both have a specific and necessary role to play, and ideally should integrate those roles to further your site.
What Does Google Think?
The general belief is that Google values content over links, however a Google developer was heard to say that incoming links from authority sites carry more weight with Google than strict on-page optimization. Other authorities speculate that Google looks equally at content and links, however Google does operate under the assumption that webmasters will only link to other sites if they find them to be highly relevant or helpful. Those who understand the power of linking, however may be taking part in link exchange programs, using links purely as a tool to gain the best rankings.
Once Google’s complicated algorithm takes this into consideration, content may take on a new importance in judging relevance. In other words, not only will the content on your own page be judged for its relevance, but the content from your links will also be judged in your final rankings. Rumor has it that anchor text has ceased to count as highly in Google’s calculations unless the text you are using in the link appears on the page being linked to. Because of this, remember to always use your target keywords in your site content, and ensure your incoming links also contain those words.
The King and Queen Must Live Harmoniously
SEO best practices dictate that quality content and links must live together in harmony for true success. This means your goal is to create the perfect balance of superior copy and high-quality, relevant links which will boost your rankings. All great content and no links will leave you floating around cyberspace where users will be unable to find you. On the other hand, lots of links with truly dreadful or even mediocre copy will allow people to find you—then they will wish they hadn’t.
Remember—the Right Kind of Links is Crucial
Organic links are what you are looking for in your quest for website success. Trying to fool the system through questionable link building techniques-such as using spam links from link farms or buying massive quantities of low-quality links—will flag your site to Google who will likely penalize you for such black hat practices.
No Copied Content Allowed
Quality content is unique and informative, and never, ever, duplicated from another site. Spun copy can also bring penalties to your website. And really, do you want to be known for low-quality or copied content when you are marketing and promoting your site and your brand? The bottom line is—don’t choose between content and links. Use them both, use them wisely and sit back and bask in your success.
Wednesday, March 21st, 2012
What is Link Popularity?
Second only to keywords, links are critical for website success. Link popularity, in short, is the measurement for the number of links to your website from other websites. But wait—I should have definitely added the word “quality” to that sentence, because low-level links just for the sake of having links can actually hurt you much more than they will help you. Both Google, as well as some other search engines, take their complicated algorithm and rate your website based on many things, one of them being your link popularity.
High Quality vs. Low Quality Linking
In other words, each quality link which points back to your site is, in effect, a vote for your website. If I have a link on my own website which links to your site, then the theory is I believe your site to be valuable, and of high quality, thereby giving you my vote of confidence. Keep in mind, however, that if my website happens to be considered a low-quality, poorly-rated one, then my vote of confidence may hurt you more than help you. High quality links will come from established directories and institutions rather than somebody’s obscure personal homepage. In general, however each one of these website link “votes” pushes your website up the search engine ladder, and can be an incredibly important SEO strategy.
Submit to High Quality Web Directories for Successful SEO
The highest quality web directories are those which manually review your website—and charge a fee for this process. But wait, you say, isn’t Google penalizing those who acquire paid links? The answer to this is yes—and no. While search engines truly don’t like paid directory links, they don’t devalue the quality web directories which manually review websites for submission. This is an important distinction to remember when you are considering submitting your website for a paid review.
Research Your Web Directory Prior to Submission
Make sure you have fully researched the web directory you are considering, and ask whether or not websites are rejected. After all, if all websites which are submitted pass with flying colors, there is little value in obtaining a listing. Ensure the web directory has plenty of quality URL’s listed as low-quality sites will harm you more than help. Although some directories are quite expensive, if you can find the budget, try to purchase at least one quality directory listing per month.
Submit Articles Regularly
One of the best-known strategies for building backlinks on your website is to take bits and pieces of your site’s content, and re-write, adding enough quality information to submit as a standalone article. The critical factors in submitting articles is that they absolutely must be the highest quality, they must use your keywords judiciously throughout, and you must include links back to your website either in the resource box at the end, the author bio area or in the article body itself.
Where to Submit Your Articles
Ezine (www.ezinearticles.com) is considered one of the best places to submit your articles, but you can also look at www.articlealley.com, www.articlebase.com and www.articlecity.com, to name just a few. Whatever you do, however, don’t simply submit an existing article from your website, as you may run into possible duplicate content issues. Even submitting one article to several sites every two to three weeks can add up significantly throughout the course of a year.
Create Quality Website Content and Keep an Eye on Your Links
If you are consistently generating high-quality content on your website, you will establish links automatically, or organically. If you always provide content which your readers find interesting, compelling and, ultimately, helpful, you will develop a vast array of high-quality links, and you can consistently provide this level of content is you always remember that you are writing for your customer. Don’t simply write your articles and update your website with quality content and assume your links are healthy and happy. Monitor the effectiveness of your inbound links by entering your URL into the box at the top on https://siteexplorer.search.yahoo.com/mysites. On the button labeled “Pages,” you will see the number of pages Yahoo has indexed on your site, while the button labeled “inlinks” will show the links which point back to your website.
While there are many more strategies to increase link popularity, start implementing the basics today—links can truly make or break your website, so afford them the importance they deserve.
Tuesday, March 20th, 2012
Those who are new to the SEO game may find it entirely overwhelming, and are not even sure what a search-engine friendly website consists of. It can feel like too much information crowding into your brain, and you may even start to wonder if it’s worth it to have a website for your business. Believe me—it is. And not only is it well-worth it, but as you learn the tips and techniques for creating a website which is so well-optimized that not only are you bringing in highly targeted traffic but are also climbing steadily up the rankings, you will actually find yourself enjoying the process. You will learn how to tweak your website on a regular basis to continue to rack up conversions and bring new readers to your site the longer your website is up.
Your Website’s Design
Target Your Website Content
Because a spider takes mere milliseconds when determining what a given page on your website is all about, every single page must have a phenomenal HTML title, which is a maximum of 66 characters. Granted, that’s not much space to pack a punch in, but your meta description gives you 250 characters to play with. Both of these should concisely identify what your site is all about, must read well, and must use your highly targeted keywords all wrapped up in a grammatically correct, highly readable sentence.
Your content is hugely important, and the more original and useful your content is, the higher you will climb in Google’s rankings. Your goal is to attract readers, not just insert your keywords here and there in an attempt to fool Google. One of the criteria of Google in assessing your website is to determine how long your visitors spend on your website after they chose it from a list of results. What this means is that your keywords must be exceptional, and must match what people will type in to find a business such as yours. High-quality content also attracts organic links from other websites, which will also boost your visibility and your traffic.
Implement a Sitemap on your Website
You will need to include a sitemap on your site which uses hyperlinks to link to your other pages. The sitemap will contain a categorized list of all the pages which are a part of your website and the anchor text which is used for each link must reflect the content of the page through the use of one or two highly targeted and highly relevant keywords. Always avoid duplicate content on your site as it will get you penalized by Google, and be sure to take the time to read Google’s guidelines. The more you adhere to the stated guidelines the better chance you will have to make your website a glowing success, and the less chance you will get a reprimand by Google for violating rules.
Monday, March 19th, 2012
Search engine optimization techniques can change as quickly as the weather, and what you learned—and put into practice—today, may be outdated by tomorrow. Unless you are an avid reader of all the latest SEO practices, you could easily lag behind in the race for newer, better, more productive SEO methods. On-page SEO concerns what search engine spiders can glean about your site through the content and structure of your website. On-page SEO will have you looking at your keyword selections as well as how your meta and ALT tags are used to your advantage. On-page SEO encompasses internal links, content, keyword density and site maps. Off-page SEO, however, refers to activities which are conducted away from your own website, such as the number of inbound links from other websites—also known as backlinks.
Why are Inbound Links Important?
Search engines use inbound links as a method of establishing trust, determining relevancy and gauging the popularity of your site. The more websites which the search engine finds which are linking back to your site the higher your own web pages will rank. Because of the vast amount of websites delivering low-quality content, Google has attempted to minimize this through inbound link perusal. The theory is that if other high quality websites are linking to your site, they apparently believe it to be worthy and credible.
Start a Blog
Blogging is one of the primary—not to mention the most powerful—ways to promote your company online. If you write a blog which includes huge amounts of unique and informative content that others in your niche will find helpful, interesting or even amazing, you have taken a very important step in off-page SEO. You can promote your blog through posting your own comments in other blogs within your niche or service-related blogs which allow links in the comment section, just don’t go overboard.
Commenting on other’s blog sites in your area of expertise will also increase the chances of others visiting your blog so long as you always leave your URL site when you comment. Blog commenting can generate valuable backlinks much more effectively than you might imagine, but take the time to really read the other person’s blogs, and make intelligent and provocative comments.
Help Crawlers Find Your Content
Keep the titles and descriptions for your webpages as clear and relevant as possible. Search engine spiders have a memory of sorts, so the first impression of your website is critical. It’s better to put your best foot forward from the very beginning, rather than to try and go back later and re-work pages in an attempt to convince the spiders to give you another look. Help search engines find your content through sitemaps and lots of relevant internal links, and make sure your URL strings are not full of garbage.
Register your Website in Lots of Web Directories
You want maximum visibility for your website, and website directories are a bit like the yellow pages in that they allow visitors to find your information. You will place a link in the directories back to your site, so that visitors who are searching for information can read about your site. Being registered in web directories also lends credence and authority to your site.
Using Social Media to Your Advantage
Social networking sites can be great places for gaining fans, friends and followers, not to mention making valuable business contacts and expanding your network. Facebook is the leader of the pack, although many businesses also incorporate Twitter and LinkedIn into their social media off-page SEO.
There are many more off-page strategies such as advertising using Google Adwords to promote your site, participating in forum posting in your niche, targeting an audience through the use of a press release, exchanging links with reputable webmasters and article submission, to name a few. Start slowly and work your way through a few of them and you will be amazed at how quickly your site will climb the ranks and how successful it will be in attracting highly targeted traffic.
Friday, March 16th, 2012
While some SEO tactics are simply ineffective, others can be considered downright unethical, although you obviously want to avoid both types. SEO practices which are considered less than ethical are known as “black hat” techniques (as opposed to “white hat” SEO techniques which are not only acceptable but desirable). The ineffective SEO techniques take your time and money, yet produce only short-term results, so you want to guard against them as well.
Commonly Used Less-Than-Ethical SEO Techniques
A link farm is a group of websites which have been created with no other purpose than to generate backlinks to other sites. These sites have absolutely no useable content of their own, rather they simply sell links to those who are attempting to add links to their website and increase their rankings. This is an SEO technique which is simply not worth it for a variety of reasons. Not only are you required to shell out money for the links, but as soon as Google—or any other search engine—recognizes the site as a link farm they will ignore all the links, and may even penalize you for using such a low-level technique.
Cross-linking is also considered an unethical practice, and consists of one person having multiple websites, and linking between them—for the sole purpose of creating links. While it can be perfectly acceptable to occasionally link one of your sites to another, creating sites which have no value in themselves simply to be able to add another link is not only a waste of your money, but just like link farming can end up getting you penalized. There is virtually no reason to engage in cross-linking when you can easily get links simply from writing high quality articles and posting them on your primary website.
Cloaking your website involves returning altered website pages to the spiders which crawl your site while your human readers see something entirely different. The goal of cloaking is to improve your search engine rankings by misleading search engines into thinking your content is different than what it actually is. It’s much easier simply to optimize your content to begin with than to risk having your site removed or blacklisted when the cloaking is discovered. Any site that appears differently to a search engine than to the human eye will be deemed to be engaging in cloaking, preventing the search engines from effectively doing their job—and costing you dearly.
Keyword stuffing is also frowned upon by search engines, but more importantly can alienate your readers. Inserting a large number of keywords into your content and meta tag in an attempt to increase your site’s rankings and bring more traffic to your website—artificially—is known as keyword stuffing and it is considered unethical, and, in some cases can be considered an attack technique. This means the keyword stuffing is used to send traffic to websites which are considered fraudulent or even malicious. Keywords may also be hidden in the content through matching the font color to the background, or putting the keywords behind an image. Google’s increasingly sophisticated algorithms have enabled it to quickly identify irrelevant terms as well as to spot keywords which are clearly out of context or simply overused. Google may remove a site completely if they detect the use of keyword stuffing, so don’t do it. Use your keywords wisely, but always make sure they make sense within the context of the content.
Don’t waste your valuable resources engaging in unethical or black hat SEO techniques, rather take the time to set your site up correctly right from the beginning, and only use time-proven, high quality, ethical practices which will move your site up the ranks slower, but steadily, without the potential for penalties or banishment.
Wednesday, March 14th, 2012
The battle continues to range as to whether on-page SEO is better than off-page SEO. If you are a bit fuzzy on exactly where the difference lies, off-page SEO generally refers to items which are outside your site—link generation programs and social media efforts to name just a couple. On-page SEO refers to the specific copy on your website, whether or not your website design is SEO friendly, and the code, title tags, meta descriptions, meta keywords and internal linking which appear on your website and are crucial to your site’s success.
On-page SEO is absolutely necessary in order for your website to reach its full potential, and truthfully, if you have a website which has been successfully live for several years, possesses very deep, well-structured, quality content, then a bit of tweaking may well be enough to make your website as successful as you desire. On the other hand, if your website is a relative newcomer to the Internet, then it is highly likely you are going to have to jump into the off-page factors if you want to be recognized as a quality site.
What Can On-Page SEO Do For You?
On-page SEO can enable each page within your website to rank highly for a particular, prominent keyword or key phrase. On-page SEO can allow you to prioritize which pages within your website are of higher importance based on their navigational structure and internal links. Finally, on-page SEO can give a page rank based on a portion of the links from off-page ranking factors.
What Can Off-Page SEO Do For You?
Off-page SEO can, to some extent, compensate for flaws within your site’s pages, as well as for less competitive keywords. Excellent off-page SEO can bring a brand new site to the first page in a Google search in a matter of weeks. Off-page SEO can keep your most important web pages at the top of the search engines by virtue of link quality and relevance, and finally, off-page SEO develops authority for your site and the pages within it.
Challenges of a New Site
If you have only recently launched your website, then there is a chance it may be lacking content as well as high quality links to your site. In order to develop your site’s SEO as quickly as possible, it’s imperative that you present exceptionally high-quality content which is of value to your readers rather than tons of marketing fluff. Blogs are an especially great way to create quick, meaningful content for your site’s visitors, and the best blogs gain quickly in popularity, bringing traffic in to your website. The more quality content on your site, the more likely readers will find something they want to link to, so consistent posting of great content is key.
Challenges of an Old Site Which is Largely Un-optimized
Suppose you have a relative older site which has never been thoroughly optimized even though it’s been on line for two, three, four or more years. Even better, assume this site has always had tons of quality content as well as authority with the search engines. Truth be told, you are sitting on the Hope Diamond of search engines. By simply tweaking your on-page SEO, and incorporating a relatively few off-page SEO techniques, you may soon find your site the rock star of the Internet.
Which is Better?
Many SEO experts believe that the best website rankings may come from mixture of approximately 60% on-page SEO tactics and 40% off-page SEO tactics, although in some cases links alone have been known to push a page straight to the top. The age and authority of your website, combined with the quality of your links as well as your supporting, high-quality content are all factors in determining how much time and energy you need to devote to on or off-page SEO.
Tuesday, March 6th, 2012
Off page SEO encompasses all the things you can do to get your site a high PageRank once it has gone live. As the name indicates, off page SEO is done outside the actual pages of your site, and most off page SEO concerns building your link popularity. Backlinks are the backbone of your link popularity since the higher the link popularity, the higher the PageRank. Your goal will be to slowly but surely increase the number of high quality websites which link to your website.
This is not the same as reciprocal linking or link exchanging where you contact another webmaster and offer to link to their site if they will link to yours, but is rather gaining unilateral links—those quality sites which link to your site due only to the excellence of your site. The best way to garner unilateral links is to consistently offer unique, informative and quality content. You may be wondering just how to accomplish this through content alone.
There are literally thousands of article directories on the Internet where you can submit your articles. Each article submission gains you a resource box where you are allowed to introduce yourself and—most importantly—share a link to your site. The problem here is making sure you only submit to high quality article directories which have high page ranking. Once your articles are accepted they will be included in the directory’s pages, in turn increasing your own PageRank. The more quality directories you submit your articles to, the more links to your website. Although it can sound daunting, there are article directory submission services, some which are relatively inexpensive. Make sure to include keywords and links within your articles to add additional SEO value to advertisers.
Unique Headlines and Clear, Direct Information
Try not to repeat your titles in your subtitles, and keep your articles between 400 and 800 words. Remember that for easy web readability, you need to use smaller chunks of text, divide into smaller paragraphs with headings, and use bulleted or numbered lists. Offer your visitors a read which is truly valuable and gives them much-needed information for the time involved. Work hard to ensure your titles are as unique as possible, then use your articles to contain links to promoted blog articles, as well as hosted content on social networking sites.
Try Triangular Linking Rather Than Reciprocal
Google is not always a fan of reciprocal linking, however you can get around this restriction a bit by trying triangular linking. To do this successfully, find two or more other webmasters who are amendable to linking with you—as well as the others—then you post a link to site B, B posts a link to site C, and so on. The principle is essentially the same as link exchanges, but the search engine spiders have not caught on to this technique just yet.
Social Bookmarking as SEO Tactic
Spreading the good word about your website as thoroughly as possible generally includes socializing your web content. Providing your site contents through RSS feeds, and establishing your site through the news and media brings additional links to your site. Social media sites which have high authority with the search engines are an excellent off-page SEO tactics. Once you post your site content on various social media sites through blog posting, quality backlinks will start coming your way. In order to garner deep, inbound links, your readers should be encouraged to use bookmarking websites throughout your site.
Off page SEO is critical to the ultimate success of your site, sending it up the page ranks. As long as you continually monitor and adjust your off page SEO tactics, your site can remain in an enviable position, leaving you a satisfied webmaster.
Sunday, February 5th, 2012
Aside from starting a blog of your own, one of the most powerful tools for promoting your site and increasing SEO lies in commenting on other blog sites. Leaving comments on other’s blogs is truly one of the simplest, yet most overlooked strategies, offering exceptional opportunity, increased visibility, and, overall, little competition.
Finding Your Niche
Consider that specific blogs are likely to represent a niche community that you would like to—and should be—a part of in order to further your own website, not to mention that blog commenting can push your website up the rankings quickly. When you leave comments on another’s blog site, you are, in essence participating in the online version of networking, and most business owners are fully aware of the importance of networking in their “regular” business. There are many more benefits to blog posting, but you should be aware of some basic “rules” to truly make your comments stand out from the crowd.
Blog Commenting as a Branding Tool
People who are active in their industry benefit greatly by sharing opinions and promoting themselves and their ideas. The results of such sharing and promoting is an ever-increasing network, not to mention continued awareness of the person’s specific niche, resulting in a personal brand of sorts. “Branding” is a buzzword which is more and more tossed about, but essentially means what you stand for, where your experience and expertise lie—basically what exactly it is that you are well-known for. Our increasingly social world desires connections with others who are, well, like them, and branding helps facilitate those connections.
Blog Commenting to Build a Loyal Fan Base
As you know, building a loyal fan base can take time, not to mention commitment. Most of us begin building our fan base when writing for our own blog, which links to our website. Our goal is generally to share our own little corner of the world—our journey, so to speak—with the rest of the world. As you build your fan base, remember that commenting on other people’s blogs, especially those which lie within your own niche, can promote you and your brand in the same manner, slowly building a loyal fan base who follow you wherever your comments may lead. Use the same techniques for blog commenting that you use in your own blog’s development—consistency, creativity and value to the reader. Share your personality, and do your best to give those who read your comments something they can’t find somewhere else—in other words “Great posting,” is not considered a beneficial comment—to anyone!
Blog Commenting to Generate Highly Targeted Traffic
If you follow certain guidelines, you will soon reap the rewards of highly increased—not to mention targeted—traffic to your own website. The first guideline is to write truly great comments which are both insightful and intelligent. Secondly, throw a little controversy in the mix—we humans seem to be drawn like moths to a flame to controversy. Offer different points of view (politely) and you will see the conversation take off. Keep your commenter name consistent so others will begin to recognize your postings, and, hopefully, specifically look for them. It is helpful to add your blog name or tagline to your name when posting comments, such as Ginger Smith, CatLover, but whatever you decide keep it the same. Comment early, and comment often on the same blog posts. Many folks only read the first 15-25 blog comments (or even less) before they move on, so always consider the short attention span of the web reader, and give them a reason to continue reading.
Make Your Blog Comment Stand Out
In order to ensure your blog comments stand out from the herd, do your best to add value to the original article through your comment. Ask a question, disagree with the rest of the community (in a reasonable and intelligent manner), show some emotion, and post often. These things will get you noticed and will ultimately improve your site’s SEO and push you up the page ranks.
Monday, January 30th, 2012
The title element of your web page is meant to be a clear and accurate description of your page’s content. The title tags are not only crucial to your user’s overall web experience, but also for the all-important search engine optimization. Your goal is to create an incredibly descriptive key-word rich title tag. In fact, keyword usage in your title tag may well be the most important place overall, garnering you the best rankings.
You want to make sure that your title tags get you the most clicks possible from a Google search, not to mention that when your stories are shared on Facebook the title tag is often the heading. Title tags are also used as the default text whenever you bookmark a site. Don’t forget that title tags are also used as the text in any links to your website, therefore placing keywords in your title tags can add that extra “oomph” to your search engine rankings. In short, anyone who is looking for a quick boost to their website rankings should look at their website title tags where small changes can net huge gains.
Best Practices for Optimizing Your Title Tags
Keyword research is, well, key as your chosen keywords and keyword phrases are used in many places within your site, over and over. Start with solid keyword research, and ensure your keywords are exceptionally relevant to your pages. It’s a good idea to have one primary keyword phrase and at least three secondary phrases for each page. Your most important keyword phrase will be used at the beginning of your title tag since Google gives greater importance to the words at the beginning. Using your keyword phrase at the beginning of your title tag will send a signal to the search engines that this is what your page is all about, and if you want your company name included, place it at the end of the title tag.
Since Google will not display more than seventy characters from your title tag as the title of the search result, try to keep it below 100 characters. You do get credit for words beyond the seventy character limit, they just won’t be displayed. Use hyphens wisely to be recognized for variations of the same keyword phrase. Your title tag needs to be the most unique seventy to one hundred characters you can possibly come up with. It should be specific and relevant to each and every web page, and you should not duplicate title tags among the pages of your site. Rather than listing a series of keywords or keyword phrases separated by commas, your title tag should be a clear sentence, description or phrase. Using synonyms can be a great way of adding repetition into a title tag without repeating the same word.
Title Tags Improve Click-Through
Title tags can be a great way to get people to click on the search results to get to your site so long as your title clearly states you have what they need. The search engines will also highlight the keywords which were part of the actual search—another clear benefit of using your keywords and keyword phrases in your title tag. Creating a compelling title tag will obviously pull in more visitors from the search engine results, so it’s very important not to just consider SEO and keyword usage, rather think about your typical user’s entire web experience. Title tags can be a relatively simply way to get maximum return on your website as a whole.