SEO Optimization—On Page or Off Page?

The battle continues to range as to whether on-page SEO is better than off-page SEO. If you are a bit fuzzy on exactly where the difference lies, off-page SEO generally refers to items which are outside your site—link generation programs and social media efforts to name just a couple. On-page SEO refers to the specific copy on your website, whether or not your website design is SEO friendly, and the code, title tags, meta descriptions, meta keywords and internal linking which appear on your website and are crucial to your site’s success.

On-page SEO is absolutely necessary in order for your website to reach its full potential, and truthfully, if you have a website which has been successfully live for several years, possesses very deep, well-structured, quality content, then a bit of tweaking may well be enough to make your website as successful as you desire. On the other hand, if your website is a relative newcomer to the Internet, then it is highly likely you are going to have to jump into the off-page factors if you want to be recognized as a quality site.

What Can On-Page SEO Do For You?

On-page SEO can enable each page within your website to rank highly for a particular, prominent keyword or key phrase. On-page SEO can allow you to prioritize which pages within your website are of higher importance based on their navigational structure and internal links. Finally, on-page SEO can give a page rank based on a portion of the links from off-page ranking factors.

What Can Off-Page SEO Do For You?

Off-page SEO can, to some extent, compensate for flaws within your site’s pages, as well as for less competitive keywords. Excellent off-page SEO can bring a brand new site to the first page in a Google search in a matter of weeks. Off-page SEO can keep your most important web pages at the top of the search engines by virtue of link quality and relevance, and finally, off-page SEO develops authority for your site and the pages within it.

Challenges of a New Site

If you have only recently launched your website, then there is a chance it may be lacking content as well as high quality links to your site. In order to develop your site’s SEO as quickly as possible, it’s imperative that you present exceptionally high-quality content which is of value to your readers rather than tons of marketing fluff. Blogs are an especially great way to create quick, meaningful content for your site’s visitors, and the best blogs gain quickly in popularity, bringing traffic in to your website. The more quality content on your site, the more likely readers will find something they want to link to, so consistent posting of great content is key.

Challenges of an Old Site Which is Largely Un-optimized

Suppose you have a relative older site which has never been thoroughly optimized even though it’s been on line for two, three, four or more years. Even better, assume this site has always had tons of quality content as well as authority with the search engines. Truth be told, you are sitting on the Hope Diamond of search engines. By simply tweaking your on-page SEO, and incorporating a relatively few off-page SEO techniques, you may soon find your site the rock star of the Internet.

Which is Better?

Many SEO experts believe that the best website rankings may come from mixture of approximately 60% on-page SEO tactics and 40% off-page SEO tactics, although in some cases links alone have been known to push a page straight to the top. The age and authority of your website, combined with the quality of your links as well as your supporting, high-quality content are all factors in determining how much time and energy you need to devote to on or off-page SEO.


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