Posts Tagged ‘lawyer websites’

Strategizing Your Lawyer Website

Friday, October 11th, 2013

Lawyer website design is much like legal case strategy. In litigating a case, a lawyer puts-on his (or her) best evidence for the trier-of-fact. The lawyer strategically decides which motions to file, the scope of discovery, who to call as a witness, and the content of direct- and cross-examinations.  Lawyer websites follow a similar strategy only, here, the lawyer decides who the target audience is, which facts are most important to his (or her) practice, the scope of legal content, and the substance of blog material.

Strategizing content for lawyer websites further parallels legal case strategy when it comes to behind-the-scenes work. Lawyers oftentimes have paralegals and secretaries organizing the case from the sidelines – interviewing witnesses, requesting evidence, drafting documents, and otherwise dotting the i’s and crossing the t’s. In other words, an appealing and orderly presentation to the court is generally dependent upon a little team work. That’s exactly what LawyerSuccess, Inc. can do for you. Our team of marketing experts, lawyer website designers, legal content and blog writers, and technical support staffers create an online presence that is geared toward favorable results for your practice in the way of building your client-base. We understand that lawyers are busy people. Let us save you some time and money by letting us handle the behind-the-scenes work for your lawyer website.

LawyerSuccess, Inc. begins the strategizing of your lawyer website design with an interview. We want to know the practice areas you wish to promote online and the venues from which you wish to generate cases. Next, we feed your practice data into the latest web traffic reporting tools, searching for the best and most frequently used key-phrases in your specific market. This process, known as search engine optimization (SEO), allows us to generate the highest amount of web traffic possible by tactically positioning your lawyer website within the major search engines (such as Google, Yahoo!, and Bing) and bringing you the clients and cases you desire. The ultimate goal for your lawyer website is to be optimized for great search engine rankings; Lawyer Success, Inc. assists and guides you through the SEO maze. We provide you with a free, no-obligation consultation, and show you how SEO can significantly increase your website traffic.

Saving lawyers time and money

LawyerSuccess, Inc. is, perhaps, the only lawyer website design firm on the market willing to build a free website for your practice. You don’t pay unless you’re happy with our work. We guarantee our performance with opt-outs and SEO placement. A lawyer would never offer a guaranteed outcome of their legal representation for obvious reasons (e.g., too many variables beyond your control); however, Lawyer Success, Inc. has the ability to overcome certain variables and is confident to offer a No Risk lawyer website design and SEO service, saving you both time and money. Our strategy is to successfully design your strategy.

Free Advice Hotline – Call Toll Free 1 (800) 877-2776

Lawyer Success, Inc.

P.O. Box 1926
Brandon, MS 39042
Tel. (800) 877-2776
Fax (662) 510-0159

Sales Support Office in Kansas City, Kansas; Chicago, Illinois; Tampa, Florida; New Orleans, Louisiana; San Francisco, California and Destin, Florida.

Winning Strategies for Social Media Optimization

Wednesday, February 29th, 2012

Social media is now more and more pervasive in brands, companies and organizations across the board. While there may still be a few holdouts, a significant number of companies are jumping on the social media bandwagon. The goal is to effectively use social media tools to reach the target audiences, and especially those audiences of small and medium companies in manufacturing, technical products and professional services.

Most of these companies are cautiously approaching the social media buzz by looking at the tools available and attempting to build a strategy based on those tools.  What businesses should probably be doing is narrowing down their chosen list of goals for their business, figuring out how social media fits into those goals, then working systematically through the goals, choosing first a goal which will improve merely one aspect of their business.

Implement a Social Marketing Program

You will definitely want to implement a social media marketing program for your business, however doing so without correctly optimizing your content is worthless. If you are applying blogs, videos, audios, Facebook pages, etc, into your social marketing program, but they cannot be found by using a search engine, then your hard work is for nothing. Social media sharing creates the kind of content which can significantly increase your brand visibility through search results—after all, the nature of social media encourages sharing, commenting, linking and participation which results in high numbers of relevant inbound links.

Detail Your Social Media Roadmap—Then Follow It

SEO and social media can only mesh well together when there is a framework for them to do so. You will first need to find your audience, making it your mission to know everything about them. You need to understand why they do what they do and what their preferences and methods of publishing and sharing include. Companies who have already been involved with the social web areas where there customers spend time are ahead of the game. You will next want to define your specific objectives, which may be driven by marketing or sales. In a rather indirect manner, social media can boost your links to website content with a result of improving your site’s traffic as well as your online sales.

Go With a Game Plan

Because people first discover content, then share it with others, the focus should be on content and social media interaction. Your keyword-focused strategy should definitely include publishing new content often, but will also involve promotion of your business and will make it easy for members of your community to share.  Make sure that you can measure your goals and objective, both the direct and the indirect.

Social Media Optimization

Social media optimization includes helping those who want to view your content be able to do so through widgets, apps or other entry ports for social media. The more “transportable” your content is, the more people will see it, read it and share it. While Facebook is certainly the primary place people share content—almost 40%–that leaves 60% being shared elsewhere, so don’t overlook other social media avenues.

Questions to Ask Yourself

In the end, when you are developing your strategies for social media optimization, consider which people you are interested in “talking” to, where you will locate them, what are they currently talking about, is it appropriate for us to join in that conversation, how can we be useful without being overtly promotional, what value can we provide, and how can we earn their undying trust?  While some of these questions will not be answered until you have begun interacting in social media conversations, your main goal will be to read and react in such a way that you are soon viewed as an authority in your field, and a highly useful resource.

What to do When Your Law Firm Website Copy is Not Working

Monday, January 10th, 2011

A fundamental mistake which is seen often on lawyer websites is website content which talks exclusively about the firm, the lawyers and their accomplishments. You are probably thinking right now—“Well, isn’t that the whole point?” The answer is yes—and no. Yes, your potential clients must absolutely be aware of who your firm is and where your specialties lie, however your clients also want to hear about their favorite subject—themselves! Many of us have been on a bad date in which our companion talked nonstop about themselves for the entire evening. It’s a pretty sure bet that there are few enjoyable memories of that evening and that there was little feeling of connection with the other person.

Liken this experience to how your potential clients might feel should they land on your attorney website and read absolutely nothing except how great your firm is and how wonderful your attorneys are. The bottom line is that most people want to know what’s in it for them, and while they care about your skill sets and capabilities, their interest lies in how those capabilities can help solve their specific problems. The goal, then, is to ensure your firm’s practice areas and accomplishments are framed in the context of how those things can effectively solve your client’s problems. How does your past experience benefit them, and how does your niche area offer better service to them than the next lawyer in line? Your attorney website content must convey what’s in it for your potential clients should they hire you, your firm, your expertise.

Typically, web designers are much more compulsive about the layout and visual appearance of your website than the actual content. Identifying and fixing weak copy can go a long way in offering superior value to your potential clients as well as persuading prospective clients to hire you, and, after all, isn’t that the ultimate goal of your website? Take a fresh look at your copy with the following ideas in mind, and you may find several weak areas which can benefit greatly from a word renovation.

Who—and what—is Your Copy Talking About?

Your copy is talking to whoever it’s talking about. As noted, people are generally concerned with one looming thing—themselves and their problems. If you talk explicitly about your clients, and how you can solve their specific problems better than any other lawyer, how you can help them achieve their goals in the most expedient manner possible, then your website will be all the more persuasive. Try using lots of “you” and “your” phrases and relatively fewer “I” and “me,” and “we.”  Secondly, what is your website talking about? Consider carefully what your ideal client cares about, then tailor your message precisely to answer those questions.

When you find yourself talking about the myriad of benefits you can offer clients, put yourself on the other side of the webpage and give your potential clients some darn good reasons to believe you. Testimonials from satisfied customers are a powerful web tool as are case studies which detail how you helped a client succeed in whatever their initial goals were. High quality articles say—without specifically saying—I’m an expert. Choose relatable problems, then demonstrate exactly how you would solve them. It may seem counterintuitive for a lawyer to give away free advice, but the fact is that the more useful information you give away, the more people assume you know, thus increasing your firm’s ultimate value in the client’s eyes.

Tailor Your Copy

Your copy should ideally read as if you were having an intimate conversation with a client about his problems and how you intend to solve them. Avoid copy which sounds as if any lawyer in America was speaking to a general audience. Understand that being “professional” does not prohibit you from being personal and warm. It’s important to make your initial headline compelling and persuasive, leaving your reader with a desire to read on.  Your headline should imply a clear benefit for your ideal client; starting out with a “how to” or a “why” can be successful, as you are implying that what follows will be useful. Make sure your headline appeals to your reader’s self-interests, and implies some sort of desirable outcome and that it is as specific as you can make it, not to mention unique. In our information age, readers have seen it all—they want a headline that reaches out and grabs them, makes them think, gives them hope, makes them finish the paragraph…then the next and the next.

End Well

Your ending can be as important as your beginning. Once you’ve pulled your ideal client in, discussed his problems thoroughly and intelligently, proven beyond a doubt that you are the perfect lawyer to solve this particular issue, it’s time to make your offer. Tell your prospect exactly what you want to do for him, and what he needs to do to accept your offer by encouraging him to contact you. Make it as easy as possible for your potential client to do just that, by offering phone numbers, e-mail addresses, as well as an inline contact form which strongly encourages immediate action. Guarantees are good, because they tell your client that he simply cannot lose when he calls you—something like an obligation-free benefit in the form of a free initial consultation.

Free Advice – Call (769) 218-6099 for free advice concerning you law firm website copy and law firm website traffic conversion issues. Speak with a law firm website conversion expert, not a sales representative. Call today.

Tips to Attract a lot of Traffic to Your Lawyer Website

Thursday, June 3rd, 2010

There is a wide range of websites that are available in this day and age. This is not surprising given the fact that there are indeed so many operations and processes that have migrated online and which are able to give a world of convenience to users. This is one of the main reasons why a lot of lawyers want to use the services of capable and experienced lawyer website designer in order to have a world class website that is all so alluring to users and is also able to attract a number of online users.  As the website deisgn companies specialize into different niches, Lawyer Success has been producing high quality lawyer websites for over 8 years.

When you hire a skilled lawyer website designer, you are able to get across your vision for the website across so that you will be able to get a website that is exactly as per your specifications. This is quite suitable for those who would like to make sure that their website gets a lot of traffic. This is possible only if your website has something distinctive in its lawyer website design specifications that other competing sites are not able to offer at all.

Planning and developing an effective website is tough work and if you want to do it on your own, you risk making the types of mistakes that could cost your ability to have success.  Just as many people could file their own bankruptcy or divorce forms, this is would be inadvisable by any legal professional who understands all the potential pitfalls and unseen issues, it is advisable for you to look at Lawyer Success, Inc. as your partner in effective lawyer website design.

Our website design service produces some of the most top notch and top in class lawyer website designs available to take care of your deepest website designing needs. This is indeed quite an effective and systematic way to go about designing and configuring a suitable website that is able to attract a lot of traffic online.

There are a lot of people who are looking online for legal services. If you are able to put out unique and attractive content to catch their attention, you would be able to ensure that this catches their eye and that you would be able to garner a large part of the market. It also helps to have it optimized n terms of search engine optimization so that you are able to get a lot of traffic that can get translated later into dollar value business for you. This is the basic objective of a lawyer website and if you are successful you will be amazed at the results.

Call Lawyer Success, Inc today and speak to one of our veteran lawyer website design and search marketing specialists about your needs today. Call (769) 218-6099.

Practice Specific Lawyer Websites

Saturday, June 14th, 2008

Practice Specific Websites

My clients often ask the very same question. “James, how do I get to the top of the search results.”

The answer is: give the search engines what they want. Relevant Content! That is why many of my clients are choosing to go with practice specific websites versus building a massive law firm website. It makes complete sense considering Google rates your website according to the overall relevancy of your website.

A 50 page website that offers content specifically about Missouri Car Accidents will always out rank a general Missouri law firm website in Car Accident search results. This technique is becoming very hot and my recomendation is that your firm jump on this practice specific website development to get a jump on the other firms in your area.