Appearently, there is no browser worthy enough for Google to purchase. So in an effort to house the numerous Web applications developed, Google is releasing their own Web browser called Google Chrome. There is word on the relase date, but it is obviously an attempt to circle the Web user and take a hit at Microsoft’s vastly popular Web browser Internet Explorer.
We will be sure to obtain a copy and ensure our lawyer websites are compliant.
Google To Build Their Own Web Browser
September 1st, 2008Lawyer Website Ego – Why Isn't My Phone Ringing?
August 31st, 2008Have you ever met someone at a party who was so self absorbed and narcissistic that the second they open their mouth you start having this feeling of disgust wash over you? The conversation is strictly one sided, you cannot get a word in, and soon you find that your eyes begin to scan the room to find a way out.
Now in most cases, these “me people” rarely pick up on the fact that their personality is a huge turn off to the people they meet. I am sure they have impressive experiences that would be interesting to most people, but their presentation style is too intense to say the least.
The appearance, messaging and content of your law firm’s website has the same potential of “tuning out” potential clients. There are numerous attorneys who I have spoken with that tell me they receive outstanding traffic to their website, but for some reason they have a large number of “bounces.”
“Bounces” is a web search engine (SEO) term for when someone visits a website and then leaves the site after visiting 1 page or within 8 seconds of visiting the site. Many of the law firm websites that I have been hired to review, almost always first try to sell the client on their successes and are overrun with self flattery and self bloviation. In many cases that is OK as long as the message and imagery is not too strong or too self absorbed as you are likely to turn away customers visiting your lawyer website.
Your firm, like many others, probably has an outstanding history of success in the legal community. But there is a way to communicate those successess in a more interesting a compelling way. Let our firm review your site and help you gain a perspective on how the public may percieve your firm through your website.
Law Web Templates – What is the point?
August 25th, 2008According to Google there were over 390 searches within their index of websites for “Law Web Templates.” Now this either means one of two things. Number 1 there are a bunch of lawyer website developers out there using cheap templates to rob their customers blind or there are a lot of attorneys looking to develop their own site.
The bottom line is…I have enough sense to hire an attorney to handle my legal needs because they tend to be serious issues and a lawyer has the experience and knowledge to help me navigate the serious and potentially life changing situation. So why put your reputation at risk and/or lose potential clients by going cheap on your Web presence?
Of course, I could represent myself, but that would be ridiculous. A lawyer web template is just that – a cheap and unprofessional presentation that tells your potential clients that you care very little about your practice. Perception is reality to the consumer.
With over 8 years of Web design and marketing experience, James Greenier has worked with the 4 most trafficked legal websites on the Web and has given over 3,200 law firm marketing consultations.
Google Cracks Down on Findlaw and Possibly Their Lawyer Customers
August 23rd, 2008If you haven’t heard already, Findlaw received the proverbial smack down from Google recently. The issue it seems involves Findlaw selling links which is a direct (and serious) violation of Google’s Webmaster Rules.
Basically they were cheating. Apparently Google dropped Findlaw’s Pagerank from a 7 to a 5 along with other Findlaw Web properties. Not sure how badly this will affect their customer websites at this point.
The issue is complicated and very serious for Findlaw and their customers.
The bottom line is…there are no short cuts to link popularity and search engine optimization. If you work with a lawyer seo firm who plays by the rules, the results are real and lasting.
For more information about the Findlaw debacle visit one of the following links:
Findlaw Scaming Google and Possibly Lawyer Customers
Shame Shame Shame Findlaw
There is a ton of news out there breaking about this issue.
James – A Lawyer SEO/Web Design expert has over 8 years of expertise, has worked with 4 of the 5 most trafficked legal websites and has consulted over 3,200 law firms.
Guaranteed seo results for lawyers
August 17th, 2008Why do search engine optimization firms offer guaranteed seo results for lawyers and some state that it is impossible and not to trust any company that makes this offer?
Our firm does guarantee natural organic search engine placement. The reason is simple, we can make that claim because we have the skills, partnerships and 8 years of proven results to back our guarantee. We also honor our seo guarantee.
If a company specializes in lawyer website search engine optimization, can prove results, and is willing to refund the money or not collect their fee until the website has acheived the desired rankings, then what is the problem with making the claim?
Just my thoughts on the issue.
Click here to contact our guaranteed seo results for lawyers
Lawyer Blogs and Effective Search Engine Placement
August 12th, 2008Writing a blog for my own business is rather new for me. For the last few years, I have touted and pressed my lawyer clients to start a blog. The reason is simple – content is king. The more web pages created, the more search targets I can optimize for them to cast a wider net.
Without a doubt, when a client is trained to blog or hires us to draft the blog content for them, we have seen a dramatic up tick in website traffic resulting in higher quantities of law firm Web leads for my clients. The trick is to identify the right keyword phrases and simply draft some interesting content around the specific issue.
We then have a search engine optimization module that enables us to properly label the blog posts for maximum visibility.
If you law firm is interested in developing a blog or would like to discuss developing a website, please feel free to drop us a line a (769) 218-6099.
Law Web Templates – What's the point?
July 30th, 2008According to Google there were over 390 searches within their index of websites for “Law Web Templates.” That means either there are a lot of lawyers looking to cut corners by building a “cheapy” website or there are a lot of web designers out there using these cheapy templates to rip off their clients who practice law.
The bottom line is. There is an enormous amount of legal professionals out there who still do not get the full potential of the Web. There is a tremendous amount of business to develop through web marketing. Since that is the case, why do things half-ass. Seriously.
A website that is attractive, informative and well optimized can generate six-figures or more in new income for a small to mid sized law firm. Take it seriously and you can generate solid clients at the absolute lowest cost per lead.
Call us to show you the money – James
How to increase your law firm's website traffic-to-lead conversion ratio
July 29th, 2008The purpose for a website for most law firms is to generate new clients. One of the major issues that attorney struggle with is how to convert more hits into leads for the firm. Here are just a few things I receommend to my customers on generating better traffic-to-lead convertion rates.
1. Make sure the design of your website give visitors an immediate understanding of the services you provide. Make sure your website contains a legal theme. A lot of law firm websites do not look like a law firm website. Use images like law books, columns and courthouse imagery. Tell them right up front with a benefits-laden headline.
2. Simplify your website by making it easy to navigate.
3. Use psychologically effective colors. The color blue suggests quality, trustworthiness, success, seriousness, calmness – the perfect choice for law office web pages.
4. PLEASE register your own domain name. URL’s that contain names like, “Geocities”, “Angelfire” or “Tripod” have amateur written all over them.
5. Back up your messaging by backing up your claims with cold, hard, indisputable and verifiable facts
6. Use lots of call to action. For example, “Call now for a FREE CONSULTATION.” Also make sure your name, telephone number and street address is posted on every page of your website
7. Use authentic customer testimonials with complete first and last names.
8. Offer a variety of payment options. Add credit card logos to your website.
9. A strong and effective sales letter can dramatically improve your earnings. If you aren’t capable of writing that type of sales letter yourself, hire a copywriting expert to write it for you.
Web Design Tip for Lawyers
July 27th, 2008Your website should have a fast download time!
Our company has performed numerous case studies and have reviewed numerous 3rd party case studies about the importance of quick download times and the user experience. Through this website user studies we have noted a significant drop off in the number of visitors who stay on the site if a web page takes longer than 15 seconds to download.
If you intend on using flash animation on your law firm’s website, you should always test the pages’ download time to ensure a speedy download time. Flash animation tend to be rather large files and could seriously impact the speed o you law office website download time.
