|
|
March 5th, 2012
If you are already familiar with the basic link building techniques such as article distribution, blog commenting and listing your site in directories, then you may be looking for more advanced methods of building links for your website. Links are essential to the success of your site for several reasons. First of all, links help search engines find your pages. The search engine crawlers follow links and index web pages—the more links to a specific web page, the more quickly your page will be indexed. The overall value of each web page is determined by the number of links to the page then those links allow the search engine to determine what the page is about. If your link text contains keywords, then the search engine is able to get a sense of what the page is all about which is one reason keywords re so critical. In order to send your web pages up the rankings, links are crucial, so the more you learn about advanced link building, the better for your site.
Building from Dead Links
One advanced link building technique focuses on looking up websites which are related to yours and are authorities on the same subject as your website. Search for broken or dead links on their pages which relate to your content and your site, then present your content as a replacement for the link which is no longer viable. You will do this through contact with the website’s owner in which you will let him or her know about the dead link, then politely suggest your own content as a substitute for the link. This is definitely a time-consuming tactic but can result in a significant boost in your website’s PageRank.
Theme Sponsorship for Link Building
Search on forums such as Digitalpoint or Webmasterforum to find theme builders which are looking for sponsors. Sponsoring a theme is not all that pricey and can be a great asset when starting a substantial campaign to build links. You will place encrypted footer links on sites such as WordPress which can in turn generate literally thousands of links using your keyword as anchor text. The only caution here it to make sure the website theme you choose relates in some way to your own website so the links will be relevant.
Write an Ebook
Write a resourceful ebook with superior content which relates to your site then put the ebook out to PDF directories where it will be seen by your competition. You can also conceal links in your ebook which point to your site or product pages within the content however this is walking a thin line between white and black hat techniques. If your ebook was clearly meant to offer information rather than marketing a site, and the content is shared through directories, then you have a good chance of snagging links from your competitors as well as from the PDF directories.
Build Relationships within Your Niche or Industry
Building important relationships and interacting with other sites which are in the same industry or niche as you are is a great way to build high-quality links, not to mention develop your brand. You can reach out to your prospects through e-mail outreach, the use of Facebook and Twitter, commenting on the blogs of others, writing blogs and submitting as a guest or even picking up the phone and making a call. This type of relationship-building can lead to link exchanges, mentions within other site’s content, referrals and mentions in social media—all of which will give you superior search rankings as well as more applicable traffic flocking to your site.
Post Guest Blogs on Other Sites
Guest publishing in the form of submitting guest blogs to other sites which are relevant to your own can garner you high quality site links, however you must ensure you are guesting on sites which currently have a higher rank than your own as well as significant levels of traffic for this technique to be successful. You can also invite other influential bloggers in your area to write guest posts for your own site. Since guest bloggers usually promote their content on their own site as well, you will be able to capture a certain percentage of their followers as well as getting quality content to share with your readers.
There are many ways to build the links on your site, and taking the time to do so can have amazing results.
Tags: free lawyer links, free legal links
Posted in Link Building | Comments Off on Advanced Link Building Techniques
March 2nd, 2012
Varying your linking strategy can be the very best way to not only get those great ratings, but to keep them. In our ever-changing world of the Internet and shifting SEO strategies, not to mention search engine algorithms which seem to change faster than the weather, the best advice to remember is that what works today may not work tomorrow. Make a concerted effort to experiment with your linking campaign, and search continuously for the holy grail of high-quality links. After all, if you want to land high up in the search engine rankings—and who doesn’t?—then getting links from other quality sites to your own is one significant way to do so. Yes, content is still king, and you should never, ever skimp on the quality of your copy, however if you have no inbound links on your pages, you may never reach your SEO goals.
The Perfect Link
Everybody in the industry has at least a slightly different opinion of just what constitutes the “perfect” link, and nearly all website owners are out there constantly, looking for that lottery winner which will have visitors pouring in to their site. While you may never achieve perfection, to get as close as possible, make sure your links come from high-ranking and high authority websites which come from sites which are highly relevant to your own. Your anchor text should always include very relevant keywords—which are related to the page topic. Avoid footer links as many feel they carry less value than those links which are more fully integrated into the content of your page. Deep linking strategies tend to appear much more natural to search engine, but avoid directing all your web links to your home page. Finally, the perfect linking system will have a wide variety of links streaming in from many high quality websites—this is much better than many links from fewer websites.
Consider Page Rank in Your Linking Strategy
Increasing your Page Rank is as simple—or as complex—as getting links from other sites who are, themselves, in the enviable position of having a high Page Ranking. In other words, don’t waste your valuable time and energy obtaining tons of links from sites which currently rank below you—there is literally no value in doing so. If you currently have a Google page rank of 5, then linking to a site which is struggling with a rank of 2 can only hurt you. Ideally you would only want sites whose rank was a six or above. Don’t forget link relevancy when you are considering Page Rank—if your site sells solar panels, then linking to a site which sells shoes for children will hardly help your linking strategy.
Using Anchor Text to Your Advantage
Anchor text is an often-overlooked linking strategy which can be highly beneficial to your overall linking campaign. Anchor text is the visible text in a hyperlink which is clickable. You know, the blue, underlined text you see scattered throughout websites, and which take you (hopefully) to an equally high-quality website which will offer your reader value and quality. Anchor text tells Google what your web page is all about and can ultimately determine your Page Rank. Google actually wants you to be able to find what you need in the quickest manner possible, and one great way to do this is by using anchor text throughout your site—judiciously, of course. Remember, that anchor text will only be effective if you have done your keyword research and are up to speed on what people are really searching for. Never, ever use the “click here” strategy, and make sure your anchor text is highly relevant. Anchor text can be used for main page links, external links from other sites, internal links, navigation maps and links to images, so use them wisely and increase your rankings.
The Trust Factor
Trusted sites rank high with Google, and those trusted sites will not have linked to any type of low-quality or spammy sites. Google calculates this trust by the number of quality links to a site, so make sure any links you garner are high on the trust scale as well as highly relevant to your site. Inbound links, outbound links, reciprocal links, internal links, site-specific software-embedded inbound links and offline links—the list goes on and on. Do your homework and understand the importance of each type of link, then use them together to create your ideal linking strategy.
Tags: free attorney links, free dui links, free personal injury links
Posted in Link Building | Comments Off on Mixing it Up Gets You the Ideal Link Strategy
March 1st, 2012
Every business owner seeks the maximum return on investment, and online businesses are no exception. Unfortunately, many online business owners are not fully cognizant of just how important using the right keywords is to your success. Keywords and keyword phrases will be used in the copy on your website, in your headings, in your meta tags, in your titles, and on your online advertisements, newsletters and blog postings. Searchers who are looking for a product or service you offer will enter a word–or multiple words—into their favorite search engine. In an ideal world, this simple entering of keywords would send traffic pouring into your site. In the real world, however, there are millions of sites, many of whom are selling the same product or service as you—and using the same generic keyword(s).
Finding the Perfect Keywords
What you will be trying to do is modify these highly popular, yet generic keywords, turning them into a keyword phrase that is less well-known, and has less competition from competing sites. By using such targeted, specific keywords, you are dramatically increasing your potential for highly targeted traffic—and targeted traffic brings conversions which bring a higher return of investment for your business. Even if you have the highest-quality content, but have neglected to use any of your chosen keywords, then it is unlikely your customers will be able to find you, and a pretty sure bet your site will eventually flounder and fail.
The Three Tiers of Keywords
Your first tier keywords are generally the shortest keywords, but also the broadest keywords that people would associate with your product or service. Suppose you sell fine sable hair paint brushes. Your broad tier or first tier keyword will be paintbrushes or painting equipment. The second tier keywords are more focused and typically will come as a phrase or term. In the example of paintbrushes above, your second tier keywords could include sable hair paintbrushes, or fine paintbrushes. Your final keyword tier will consist of highly focused, very specific keywords such as Siberian sable watercolor paintbrushes.
This tier is generally considered the “money tier,” as they will bring you the most targeted traffic, meaning the most conversions. As you can see, the keyword “paintbrush” will bring a vast number of people who have absolutely no interest in fine sable hair paintbrushes to paint watercolors. You would also get the do-it-yourself homeowner who simply wanted a cheap, serviceable paintbrush to paint the house with. This type of traffic is exactly what you don’t want, as it will run your bounce rate up in no time at all. Your goal, then, is to use your second and third tier keywords in a specific manner throughout your site.
Think Like a Customer
Because you are so involved in your own business, it may be extremely difficult to step outside your head and look at your site from a customer’s point of view. Ask a friend or family member how they would search for your business, and you might be surprised at the keywords they would use. Visit some of your competitor’s sites—the successful ones—and see what keywords they are getting their traffic from. A branded keyword will include some unique aspect of your business or your business name. Branded keywords can generate highly targeted traffic—and a high ROI—since nobody else will be using them, however you must ensure they are not so branded that nobody would ever think to use them in their search. Choosing the right keywords for the highest ROI is not especially difficult, and can be done rather quickly once you’ve gained an understanding of keyword basics.
Tags: Website design for attorneys
Posted in Law Firm Marketing | Comments Off on Maximum ROI Through the Use of Keywords
February 29th, 2012
If you are relatively new to the cyberspace world, and have just put your business on the web, you may be wondering how you can involve the media in your online business and draw them to your site on a consistent basis. Where do you start when attempting to become overwhelmingly appealing to the media at large?
Why Not Turn the Tables?
Instead of sitting back and waiting for the media to come to you, why not go to them first? Ask the editor of your local newspaper if you can interview him or her for your website or blog on a topic which is relevant to your site or niche. Even better, be exceptionally brave and approach the editor of a larger national magazine or newspaper for an interview, creating interest in your site and your business.
If the media becomes interested in your site, your product or what you have to say, they may ask to be added to your distribution lists which will enable them to be kept apprised of new developments, new products or new information you share on your site. Once you have established a relationship with a member of the media, provide them with several links to your best work and ask if they would like to be added to your list. What this means is that every time you write a new blog article, you are likely to get multiple media mentions from taking the initiative and approaching the media first.
Let Your Customers Be Part of the Process
When a member of the media profiles your site, they may want to include an interview with a customer of yours—a satisfied one, obviously. Speak to the customers you have in mind prior to the interview and ask if they would mind doing a little PR work for your business, and if they are comfortable being interviewed, photographed or even being on television. Then let the member of the media know that you have several customers who are willing to discuss their experiences with your company in person or via phone.
Build the Relationship Prior to Pitching an Idea
It’s important that you connect with members of the media several months in advance via Twitter, Facebook or other social media avenues before you jump right in and ask for media attention. Even though we are talking about internet business, you are still the real person behind the real business and these people must get to know you and to trust you before they will be willing to promote your business. Reporters often use Twitter to converse with the public, so keep up with these exchanges and respond to comments.
Read a reporter’s work on a regular basis, and comment favorably on a particular story he or she did. If you are at a charity event or chamber of commerce event and spot a reporter you are interested in having review your business, make a point of introducing yourself, but save the hard sell for later on down the road. Pleasant small talk is all that is necessary at this point, but do try to make a favorable impression. Write a blog posting on your blog which highlights a reporter’s story in a positive manner, then shoot them an e-mail, including the link.
Start small by scouting out your local publications which have smaller, but more targeted readerships. Often these publications are run by a handful of people, who will welcome the opportunity to have a guest column done by you, saving them the time of running down their own story. There are many more ways to make your site tantalizing to the media, but the tips above are a good way to begin.
Tags: website marketing
Posted in Social Media Advice | Comments Off on Making Your Business Irresistible to the Media
February 29th, 2012
Social media is now more and more pervasive in brands, companies and organizations across the board. While there may still be a few holdouts, a significant number of companies are jumping on the social media bandwagon. The goal is to effectively use social media tools to reach the target audiences, and especially those audiences of small and medium companies in manufacturing, technical products and professional services.
Most of these companies are cautiously approaching the social media buzz by looking at the tools available and attempting to build a strategy based on those tools. What businesses should probably be doing is narrowing down their chosen list of goals for their business, figuring out how social media fits into those goals, then working systematically through the goals, choosing first a goal which will improve merely one aspect of their business.
Implement a Social Marketing Program
You will definitely want to implement a social media marketing program for your business, however doing so without correctly optimizing your content is worthless. If you are applying blogs, videos, audios, Facebook pages, etc, into your social marketing program, but they cannot be found by using a search engine, then your hard work is for nothing. Social media sharing creates the kind of content which can significantly increase your brand visibility through search results—after all, the nature of social media encourages sharing, commenting, linking and participation which results in high numbers of relevant inbound links.
Detail Your Social Media Roadmap—Then Follow It
SEO and social media can only mesh well together when there is a framework for them to do so. You will first need to find your audience, making it your mission to know everything about them. You need to understand why they do what they do and what their preferences and methods of publishing and sharing include. Companies who have already been involved with the social web areas where there customers spend time are ahead of the game. You will next want to define your specific objectives, which may be driven by marketing or sales. In a rather indirect manner, social media can boost your links to website content with a result of improving your site’s traffic as well as your online sales.
Go With a Game Plan
Because people first discover content, then share it with others, the focus should be on content and social media interaction. Your keyword-focused strategy should definitely include publishing new content often, but will also involve promotion of your business and will make it easy for members of your community to share. Make sure that you can measure your goals and objective, both the direct and the indirect.
Social Media Optimization
Social media optimization includes helping those who want to view your content be able to do so through widgets, apps or other entry ports for social media. The more “transportable” your content is, the more people will see it, read it and share it. While Facebook is certainly the primary place people share content—almost 40%–that leaves 60% being shared elsewhere, so don’t overlook other social media avenues.
Questions to Ask Yourself
In the end, when you are developing your strategies for social media optimization, consider which people you are interested in “talking” to, where you will locate them, what are they currently talking about, is it appropriate for us to join in that conversation, how can we be useful without being overtly promotional, what value can we provide, and how can we earn their undying trust? While some of these questions will not be answered until you have begun interacting in social media conversations, your main goal will be to read and react in such a way that you are soon viewed as an authority in your field, and a highly useful resource.
Tags: lawyer websites, social media optimization
Posted in Social Media SEO | Comments Off on Winning Strategies for Social Media Optimization
February 28th, 2012
SEO is a technique which is widely used to make your legal website or blog more visible in an environment (the Internet) where there are already plenty of websites with the exact same type of law firm or legal specialty as your own. Most research will tell you that if you want to get the desired traffic to your legal website or blog, you need to be within the top 10 in the search engines. As you probably already know, however, competition to be in that top 10 is fierce, and staying there once you’ve made it is just as difficult.
SEO crosses the barriers between search engines, as they all operate by the SEO Bible, and allow your business to attract more of the “perfect” client, thus increasing your offline business. If your law firm has spent thousands—or more—creating the highest quality, most creative legal website around, but have left it running in an un-optimized manner, then you are simply spinning your wheels on the Internet. In older advertising terms it is something like have the most fabulous sign made up for your firm, then sticking it in the storeroom, where obviously your targeted clients will never see it.
While SEO is imperative, ethical SEO is critical for natural or organic search engine rankings. Major search engines such as Google are highly developed and able to easily understand the credibility of SEO techniques. By the same token, they can quickly identify unethical search engine techniques, with a potential consequence of blacklisting your website or even banning it. While “black hat” techniques can boost your search engine rankings quickly, in the long run it is a bad choice. In case you are unclear about what constitutes “black hat” techniques, here are some of the most common:
- Keyword stuffing involves the repetitive use of the same keyword phrase over and over in your meta tags, comment tags, alt tags or the actual copy on your website. Repeat your targeted keywords no more than six or seven times within each 200 words.
- Inserting hidden text or links that are readable by search engines but cannot be seen by your human visitors is not good use of SEO. All search engines consider these hidden text and links to be spam and will penalize the page, or possibly the entire site.
- Cloaking involves a software program to direct search spiders to a group of pages which are created to “trick” the spider and re-direct the user—while cloaking can have some proper uses, by and large it is used to deceive search engines, and is therefore considered spam.
- Creating mirror sites or duplicate content and placing them on multiple servers with different domain names, and search engines will not only suppress duplicate content but will also count them as a violation of the search engine’s spam guidelines.
- Link farming refers to putting hundreds of links on one page to sites which are essentially unrelated to your site content and can contain poor quality content that is useless to your potential clients. Reciprocal links can associate you with “poor neighborhoods,” so you should avoid link farming at all cost.
- Irrelevant link exchange is often considered unethical SEO, and no matter how tactfully or carefully you hide them, hiding repetitive keywords is also considered unethical.
These types of spam can cause your firm to lose your rankings and be booted off the search engine index; while search engines have varying rules for spam detection, the end result will be the same, and it can be extremely difficult for your firm to recover from a ban, which is why ethical SEO is so critical. Used correctly on your legal website or blog, proper search engine optimization techniques will almost certainly get you ranked higher in the search engines, and achieved legitimately, organic links can last indefinitely. Acquire your search engine rankings fairly, and maintain them ethically for far-reaching positive results.
Tags: website law firm design
Posted in Law Firm SEO | Comments Off on Why the Ethical Use of SEO is Important
February 27th, 2012
Once you’ve gotten your website for your online business up and running, you may step back and take a moment to pat yourself on the back. A word of caution here—make sure that moment is a short one, because your work is really just beginning. Successful online businesses take constant work and promoting your online business can be frustrating, tedious, yet (hopefully) ultimately rewarding. While some online business owners choose to pay for advertisements in their quest for getting noticed, others go the article marketing route.
Successful Article Marketing = Increase Link Popularity and Quality
While article marketing has many benefits, one of the greatest is that it can improve both your link popularity as well as your link quality. Considering the vast importance of links in getting your site to the top, you can see why article marketing is crucial. If you have decided to use carefully crafted article marketing strategies to grow your online business, take note of the following ideas.
If You are Unfamiliar With Article Marketing…
For all the online business owners struggling to get their message out to their target market, article marketing and promoting may well be one of the most well-liked strategies around. As you know, search engine bots go through the Net with a fine-tooth comb, using incredibly complicated algorithms to neatly index the vast array of pages. These algorithms use (among other factors) offpage optimization techniques which target both link popularity and link quality in their final assessment. Link popularity encompasses those links which purpose back to your site while the link quality basically refers to importance of other websites which leave a breadcrumb trail back to your business website.
Article Marking Brings Multiple Backlinks
Article marketing consists of adding a resource box at the end of the article with at least one link back to your site. Once the articles are submitted to multiple article directories, you will happily receive a link from each directory back to your website. Additionally, other website owners who are hungrily looking for content for their own site can use your article, sending yet another link back to your site. Don’t forget, however, that any old hastily-written article just won’t do. If you are serious about increasing your link popularity and quality, then your articles must be compelling and of the highest quality.
Qualities of Successful Articles
Obviously the text in your articles should, in some compelling way, relate to the content on your website. Your chosen keywords should appear relatively sparingly through the body of each article, and you should take special care with your resource box at the end of your article to ensure it contains a catchy phrase to encourage a solid click-through to your site. You also must consider anchor text as well as the words surrounding it. Anchor text is what you see and click on in an article which takes you to the web page link, and can definitely affect your link quality. Make sure only your most relevant keywords are used in anchor text, and also make sure your article has a totally compelling, attention-grabbing title which will persuade your readers to click and read.
Mechanics of Article Writing
Of course after you’ve crafted the most amazing title in history, you have to back it up with a great article which delivers solidly on the title’s promise. You don’t want to leave your reader disappointed in the time they’ve spent, feeling as though you left your promise unfulfilled. As most of us are aware, reading on a computer screen is vastly different from reading a book. Break up your text into short paragraphs, and use headings, bullet points and numbering (judiciously) throughout the article, making skimming much easier. Using trusted resources, scatter plenty of details and facts throughout your article and—it cannot be said enough—proofread, proofread, and proofread again. Many find they can more easily see mistakes on a printed copy than on a screen, so sacrifice the ink, print out a copy and proofread yet again.
In the end, article marketing for site promotion is not particularly complex, but it does require persistence, patience and dedication to the end result. While you will likely not see a huge impact from one single article, the more you write, the more backlinks you receive, and, ultimately, success is realized!
Tags: website marketing for law firms
Posted in Link Building, Social Marketing | Comments Off on Link Popularity through Article Marketing
February 24th, 2012
Countless websites took a heavy hit during Google’s latest algorithm, known as the Panda, and those which contained weak or “spammy” content probably took the hardest hit of all. The underlying message from the Panda is that every site on the web should be striving for the evolution of organic search quality. Another component of the algorithm determined the relative trustworthiness of each site, and part of this trust was determined by actual human analysis.
Ad-Stuffing, Content Value and Link Quality
Those real human beings had a list of specific questions which were designed to evaluate their overall comfort level with a website. Those sites which were over-stuffed with ads (especially ads above the fold) were rapped the hardest as it was felt these overabundant ads were a deterrent to trustworthiness. Further criteria for a slap on the wrist from the cuddly bear included content value and link quality. Fortunately, those who have continued to rely on tried and true link building strategies escaped the Panda’s displeasure. Traditional tactics can bring targeted and unique traffic to your site, and quality links provide solid click-through traffic. So, just what are those “traditional” techniques you ask? Read on!
Partnerships and Networking
Establishing blog partnerships with a handful of highly relevant sites (no marginally relevant or totally irrelevant sites allowed) is an excellent way to develop your own Internet networking base. Start by making a list of all your real-life business contacts, then reach out to them. These days nearly all businesses have websites, so choose your business contacts which are within the same niche as you are, making sure their websites are trusted and well-ranked, although not directly competitive. Choose a few of the very best ones then offer to mention their site on your blog if they will do the same for you. Convey a sense of enthusiasm for the project, and make a point of mentioning the mutual benefits for both parties. If the other webmaster is unsure of how to manage reciprocal links, send along an easy-to-understand, step-by-step flow chart to make it as easy as possible.
Offer to Guest Blog
In the same way you reach out to your business contacts to exchange links and create a network of online partners, you can also offer select sites your services as a guest blogger. Additionally you can find other sites within your industry who accept guest bloggers simply by typing into Google’s search bar an industry-relevant keyword along with “write for us.” This type of search should take you straight to the top-rated sites which continuously post fresh content into the world of blogs. Every time you post a guest blog, you garner a relevant backlink—or two. Take extra care to create a highly valuable and informative guest post, and you will see benefits in the form of increased traffic and deeper link authority.
Comment on Other Blog Sites
Although there are a certain amount of spammers who have discovered this formerly valuable link building technique, it is still quite valuable when used properly. It is very possible to not only build on your loyal fan base, but to increase your brand exponentially and generate highly targeted traffic through blog commenting. While this particular link strategy takes time and patience, just remember to employ creativity and value when adding comments—no sloppy “what a great posting” allowed. Give your readers valuable information and insight, and let your personality shine through. Don’t be afraid of a little controversy—after all, that’s what keeps the comments streaming in. If everyone is of the same opinion, there is little to interest readers. Google is still very happy with high-quality blog comments which link back to your site, so employ this strategy wisely and reap the rewards.
More Still-Respected Link Building Tips
If you have offered your skills or knowledge in some volunteer or charity manner, ask politely to have the favor returned through a text link from their blog to your website. Send out a press release for a charity event—not only will you be bringing in additional traffic, you are adding to your image in a trustworthy manner. The goal is to acquire high-quality, trustworthy, respectable and honest backlinks, and while this takes time, these strategies should allow you to remain safe from Google’s next update.
Tags: Website Link Building
Posted in Link Building | Comments Off on Link Building Tips which are Still Respected by the Panda
February 23rd, 2012
Links are the lifeblood of your website’s eventual success and there are a variety of ways to secure high quality links, as well as a number of different types of links. Some of the more productive ways you can obtain those coveted links include inviting guest bloggers to post on your site, agreeing to be a guest blogger on another site which is in the same niche as your own, adding links to social media sites, as well as a whole array of other nifty link building techniques. Focus on one area at a time, such as bringing in guest bloggers to your site, then doing some guest blogging of your own.
Bringing in a Guest Blogger
It can be exceptionally beneficial to bring in a guest blogger to post on your site. Although it takes some time and effort to get the best guest bloggers, it can be a worthwhile endeavor. Once you’ve chosen a few potential guest bloggers, contact them and discuss your expectations. These particular expectations could include your requested word count or any other ideas you have regarding the guest post. Once you’ve loosely agreed on a topic, you should also agree to a deadline to ensure you actually hear from them again. Make sure you give the guest blogger credit then once the article or blog is live, send out the link along with a thank you for the post. Many times guest bloggers will forward the link to their friends, families and business acquaintances, giving you great link exposure.
Becoming a Guest Blogger
First and foremost do your research before you decide to submit guest posts. Take some time to get to know the content of the blogs you are considering as well as their owner and the audience. Read through the comments and get a good feel for what is popular on the blog. Once you are comfortable with the blog, brainstorm a few ideas, then narrow them down and submit an idea for a guest post which is both relevant and fills a necessary gap in their content. When you are pitching your post, provide your credentials and make the owner of the site truly understand why you are the best person to write this particular guest post.
If your own blog statistics are impressive—share them. Be straightforward when pitching your idea, go easy on the compliments and don’t embellish your credentials, but do show you are a pro at blogging not to mention your particular subject—which should also be the subject you are proposing to write a guest blog for. Provide links to your blogs as well as any other online writing you may have done. It’s a good idea to have your blog posting written before you pitch your idea, then you can quickly provide it should the other person agree.
Make sure your guest blog posting is the highest quality, and has been checked and re-checked for mistakes of any kind. While you shouldn’t overload the post with links, you do want to include a short bio with one or two key links to a page or website which will provide access to further links. You don’t want your guest post to look “spammy,” so avoid peppering it with links. Once your guest post goes live, you must promote it, sending the maximum amount of traffic to the site as humanly possible. If the other blogger sees a definite jump in traffic, you will probably be asked to write another guest post…and another. Each guest posting, whether one you write or one another writes for you will add valuable links to your site and increase your traffic and rankings.
Tags: links for attorneys, links for law firms, links for lawyers
Posted in Link Building | Comments Off on Link Building through Guest Blogging
February 21st, 2012
If you use Facebook strictly for personal social interaction, you may wonder why you would want to promote your business through Facebook as well as how SEO relates to social media sites. In the very recent past, business pages on Facebook have become almost like another Home Page. Unfortunately, it is getting harder and harder to do a thorough job of social media marketing if you don’t’ take search engine optimization into account. It does little good to jump headfirst into the social media marketing program without optimizing your Facebook page so it can be easily found in a search. If your site cannot be found, you have lost a golden opportunity to reach the readers who are specifically looking for you. As we all know, Google changes its search algorithms quite often, yet there are still a few tips which remain solid that can help you fully optimize your Facebook page.
Think Long and Hard About Your Facebook Page Name
If you keyword stuff your title with relatively generic keywords, then your potential Facebook fans may believe your page is spam and hide all your carefully crafted updates. They may also not be enthusiastic about sharing your Facebook page with others which is the lifeblood of Facebook SEO. Even if you discount Google, Facebook disables updates from Pages which appear to have a generic name, so it could be much more effective in the long run to simply use your business’s real name as the title of your Facebook page. Further, once you’ve settled on a name, leave it be, since modifying the name in the future can cost you valuable SEO points.
Use Your “About” Box Wisely
Since Facebook limits you in the amount of content which can be placed on your Wall tab, it can greatly increase your SEO when you place unique, keyword-dense text toward the top part of your page, using the “About” box to place it in. Utilize each Facebook information tab to incorporate your contact information, company overview, products you sell or services you offer, and your local address.
Always Include Relevant Links in Your Status Updates
Google hands out rewards for those pages that provide truly relevant links. You can either provide a URL which will take your reader directly to the website when they click on it, or attach a link, which is actually more effective in boosting your keyword density. Post text links to your Facebook page from the “outside” and you will get a good Page rank boost in the same way inbound links give you a boost. Facebook provides a badge which says “Find Us on Facebook” to all users, so be sure and post this badge on your website.
Make Use of Photos with Captions and Events
You should always strive to keep your content fresh and intriguing, so when you post photographs, use your SEO to the maximum level, and add keyword rich captions. When you post events, take the extra time to include both text and relevant keywords into the field where you post the description of the event. People love seeing new photos, so use that to your advantage.
Finally, urge your friends and fans to comment and “like” your content since this process causes FB to link their name back to their profile page. Once those pages are indexed, Google sees reciprocal links between your Page and your fans—a process which will grow over time and give you big rewards in the form of organic SEO. Look beyond the social nature of Facebook and use it to boost your business and increase your visibility.
Tags: Promote Your Law Firm through Facebook, Strategies to Promote Your Law Firm through Facebook
Posted in Law Firm SEO, Social Media SEO | Comments Off on Key SEO Strategies to Promote Your Law Firm through Facebook
|
|
|
|
|
|
|
|
|
|
