Lawyer Website – Throw Yourself Out There, Rhetorically That Is

May 4th, 2009

What’s the one thing that people look for in books other than a synopsis?  A biography of yourself.  Your lawyer website should provide the clients with as thorough of a bio as possible.  It doesn’t have to be long to be thorough, just succinct and important. 

 

Things to consider are the what law school you attended, your GPA, clubs you were a part of, how long you’ve been practicing law, aspirations, wife and kids, future goals. 

 

These are just a few of the things, but that’s up to you.  Many think having a bio is a waste of time and the important aspect of obtaining clients is the lawyer website design.  That is far from the truth.

 

Numerous factors go into obtaining clients.  Let’s take the idea of the bio one step further.  What does a bio convey and how does that make the clients feel?  For starters, a bio is rhetorically pleasing because you are establishing your credibility, but on the other hand you are also letting the client be comfortable with you so you can be easily approachable in the process. 

 

 

Having a bio goes two ways.  Your biography should be serious, but it can also be conversational, almost blog-like.  You also don’t want to be pretentious and overbearing.

 

At Lawyer Success we are equipped with marketing and design strategies that you never knew were out there.  We study all the tools needed to succeed on the web and to earn you more web presence in the process.  There’s a big picture and a little picture.  At Lawyer Success, we cover them both.  Let us develop your web presence and take your business to new heights.  We are skilled and professional.  Trust us.  We’ve consulted with over 3,200 law firms.

 

Make sure you have the best in the business.  Call (768) 218-6099 for a free rate quote and a free consultation.     

Law Firm Marketing and Social Media Marketing for Lawyers

May 4th, 2009

Tapping the Social Media Market on the Web

 

Often people will ask how law firm marketing works.  Well, the answer may not be as hard as some think it is.  So what are some ways to create marketing for law firms?  First one has to explore the infinite resources on the web.  For the web conscious, consider the likes of social media marketing like Facebook, Myspace, Twitter and more.  These are just a few of the avenues that you can take to get to set yourself above the competition. 

As fast as the web and web programmers are progressing in this technological world, there is no telling what other programs and media sites will be available in the future. 

 

Once it catches on it’s hard to stop the momentum.  Social media outlets allow a vast network of people to see your site and become fans.  Some will also allow you to leave comments and questions on their website.  Social marketing is almost like having a website on top of your other website.  You can leave blogs, comments or talk about any kind of promotional deal you may be offering.

 

If you’re so inclined, you can also create videos or podcasts and post them up on YouTube or your social media site.  You probably won’t be a viral video sensation, but you don’t need to be.  Besides that, it’s not a goal for your website.  The key is to get your website and your information to the people who need it the most.  The sky’s the limit. 

There’s no stopping the momentum of the World Wide Web so you might as well take advantage of the opportunities they give and ride the train.  The train isn’t slowing down anytime soon.

 

If you need help in any of the preceding strategies call us for a rate quote and a free consultation so that you too can have the best lawyer website in your market. Call (769) 218-6099 today.

Law Firm Web Design

May 2nd, 2009

 Your law firm web design is very important; a task to be taken seriously at all costs. At Lawyer Success, a team of professional programmers and marketers will help drive traffic and publicity to your site. Websites should be designed professionally, with succinct information, graphically and content-wise. This allows the website to be seen in a serious light, not a second rate concoction, boosting the optimization of your website. 

 

Don’t waste your hard earned money on a second class website or content.  Rather, get the best in the business in law firm web design.   Having worked with and consulted with over 3,200 law firms across the United States, Lawyer Success is good on their word. 

 

Dominate your presence on the web.  Allow us to help make you successful.  Localizing your website is one thing, but spreading it across the vast expanse of the World Wide Web is something different. 

 

VSEO and SEO is a relatively new concept and we are good at tapping into all the possible resources online to help get your website noticed.  Let the professionals take your website and your business to new heights.    By selecting the right service you are establishing the link between a good business to a great business. 

 

Web design should never be taken lightly.  Anyone can put up a website, but the key is for the website to appeal to clients, other attorneys and the general public.  

 

If you need help in any of the preceding strategies call us for a rate quote and a free consultation so that you too can have the best lawyer website in your market. Call (769) 218-6099 today.

Law Firm Website Design Strategy

May 1st, 2009

Your law firm website design should be as professionally done as possible.  Cutting corners in this business is absolutely unacceptable.  There is a constant growing demand for lawyers and the law firm website design should be done thoroughly. 

 

That’s where Lawyer Success comes in. 

Staffed with a team of consummate professionals in the field of marketing and web design Lawyer Success will provide your law firm with the best look for your field of law. We have worked with over 3,200 clients across North America and the list keeps growing. 

 

Be sure to call us first for a rate quote and see how we can improve your website and marketing strategy.  We consistently research the field and use the web to our advantage.  Some things to look out for while looking for a law firm website design:

 

            Content:  Make sure that everything is grammatically well written.  This is another area of importance.  Don’t cut corners on the grammar either.  Rhetorically speaking, grammar can make or break a client or clients.

 

            Design:  Your website should stand out from others.  Is one color scheme throughout the website conducive to keeping the client’s interest?  How about a basic design of the website like one page with no hyperlinks or email contact?  That doesn’t provide your firm with the firepower to compete with other sites.  Your home page, at least, should mirror your practice.  Design and graphics go a long way in attracting clients.

 

            Hyperlinking: Hyperlinking is a good way to build credibility for your site.  It is also a way to build some ranking structure with Google and other search engines.  Hyperlinks also build up other sites, which in turn bring in more exposure to yours. 

 

            Social Media Marketing: Social media is a relatively new idea, particularly for marketing websites or products.  Take advantage of the social media available such as Twitter, Facebook, MySpace and Xanga.  Look at marketing like a fire: once it catches, it can spread very quickly.

 

            Blog:  Blogging is a doorway for clients to come in.  Blogging shows that you are knowledgeable of the topic, particularly if you are bringing in scholarship or recent case studies.  Show the clients you want them to handle you. 

 

These are just a few of the ways we can help you promote your site.  For a rate quote or consultation, call (769) 218-6099.

Lawyers Who Let Their Phone Ring Too Long, Lose Clients.

April 30th, 2009

If you don’t want to lose potential clients then train your receptionists to answer the phone within the first 3 rings.  It is a scientifically, well maybe not so scientifically,  proven fact that people will hang up or will be less likely to hire your law firm if the phone rings more than 3 times.

The bottom line, make sure your receptionist is trained to answer the phone within 2-3 rings. This is based on real market research. Call LawyerSuccess at (769) 218-6099 if you would like a free lawyer marketing consultation.

Attorney Web Design That Works

April 28th, 2009

Web design is crucial to get right for the success of you and the company.  This in turn draws clients and traffic to your site.  Many people are drawn visually to a website, not bland schemes that turn off viewers.  Websites are an informational and promotional tool. 

 

If you are to sell your services, the first step is to sell your website to the clients or customers.  That is what Lawyer Success does well. Allowing your website to strive through Lawyer Success drastically puts your website at the forefront of the Internet.  Get a professional look with a web design that will put the competition to rest. 

 

Choosing the right designer for your attorney web design is important and you will want to leave the job to the professionals.  You’ve worked hard to get your law degree and have spent countless hours studying and researching.  Why not be rewarded with a attorney web design that will draw viewers and clients to your site, which in turn means more business for you. 

 

Don’t short change the opportunities that are presented to you.   Generate real results for your website.  There is a sea of untapped knowledge on web designs and web design marketing and that is something Lawyer Success continuously strives to do well, pushing the envelope and creating and giving you the design your law firm is worthy of.  See the success of your firm before your very eyes. 

 

Put your hard earned money to good use and take full advantage of the opportunities and services through Lawyer Success.  At Lawyer Success you’ll find a professional attorney web design company with all the right tools, personnel and equipment to produce the very best in web site design and marketing. 

 

Call (769) 218-6099 today for a rate quote and a free consultation so that you too can have the best lawyer website in your market. 

Emotional Intelligence: Key To Professional Success

April 27th, 2009

Emotional Intelligence:

The ability to assess and manage emotions

Is key to professional success

 

 

Janet Ellen Raasch

 

Janet Ellen Raasch is a writer, ghostwriter and blogger who works closely with professional services providers – especially lawyers, law firms, legal consultants and legal organizations – to help them achieve name recognition and new business through publication of keyword-rich content for the Internet as well as articles and books for print.  She can be reached at (303) 399-5041 or [email protected].

 

 

Most lawyers are “book” smart, which leads them to law school and helps them succeed in that traditional academic environment.  The best lawyers, however, are also “people” smart – good at understanding and managing human emotions.

 

Some lawyers can have a hard time understanding and managing their own emotional status – and the emotional status of clients and colleagues at work as well as family and community members outside the office.

 

Why should this matter?  Research indicates that an individual’s emotional intelligence (EQ) accounts for 60-80 percent of success in the workplace and in life, while cognitive intelligence (IQ) accounts for just 20-40 percent.  In an environment like law, where everyone is cognitively smart, EQ is a significant differentiator.

 

At the leadership level of an organization, EQ becomes even more important.  Research by the Center of Creative Leadership shows that almost half of all executive fail at their positions within two years.  The reason they fail is not a lack of technical competence or cognitive ability, but a lack of emotional intelligence.  Executives who fail lack sensitivity to the emotional status of others.  In other words, they lack EQ.

 

“The good news is that lawyers (and other professional services providers) can learn to understand and use emotional intelligence to manage themselves and their relationships with others,” said Dr. Laura Belsten.

 

“Although IQ remains pretty much the same throughout our lives, EQ can be enhanced – and continues to develop throughout life as we acquire experience,” said Belsten.  “Older people tend to have higher EQs than their younger counterparts.”

 

Belsten presented her findings on the relationship between EQ and professional success at the monthly educational program of the Rocky Mountain Chapter of the Legal Marketing Association, which took place May 12  in Denver at the Ritz-Carlton Hotel.

 

Belsten is the founder and president of CEO Partnership (www.ceopartnership.com), a Denver-based executive coaching and leadership development firm with a national practice.  She is a Master Certified Coach and author of Coaching Emotional Intelligence.  She also developed the Emotional Intelligence Profile test.  She has taught leadership and communication at the University of Denver for nearly 20 years.

 

Emotional Intelligence

 

Emotional intelligence is the ability to be aware of our own emotions and the emotions of others – and to use that information to manage ourselves and our relationships.

 

“Research shows that organizations that recognize and cultivate emotional intelligence are more productive and more successful at recruitment and retention,” said Belsten.  “They are also more profitable.  In law firms I have worked with, high-EQ partners are significantly more profitable than low-EQ partners.

 

“In the area of retention, common wisdom states that ‘employees join companies but leave supervisors,’” said Belsten.  “Where supervisors are trained in the use of emotional intelligence, turnover rates go way down.  People with ‘good’ bosses (defined as having high EQ) are four time less likely to leave than those with ‘poor’ bosses.

 

“In addition,” said Belsten, “there are proven health and medical benefits to working in an environment that values and rewards emotional intelligence – an environment that is the exact opposite of most law firms.”

 

Belsten developed the Emotional Intelligence Profile to measure individuals for 24 competencies that have been linked to emotional intelligence and success in the workplace and life.  Those who score well in some areas but poorly in others can build upon their strengths to make improvements.  Those who score in the “cautionary” or “vulnerable” range can enhance their careers with focused training and coaching.

 

The 24 competencies are grouped in to four emotional quadrants:  self awareness, self management, social awareness and social management.

 

“Self” awareness and management

 

The self-aware individual exhibits three competencies to understand self:

 

n    Emotional awareness – Recognizes own emotions and the mental and physical effects of these emotions; uses feelings as a valuable source of insight and information about self, others and situations

n    Accurate self-assessment – Knows strengths and limitations

n    Personal power – Exhibits a strong sense of self-worth and capabilities; self confidence

 

The self-managed individual exhibits nine competencies to manage emotions:

 

n    Behavioral self-control – Keeps disruptive emotions in check

n    Integrity – Maintains high standards of honesty and ethics; chooses to “do the right thing”

n    Innovation and creativity – Actively pursues new approaches and creative ideas

n    Initiative and bias for action – Proactive; ready to act on opportunities

n    Resilience – Perseveres in the face of adversity and setbacks; bounces back

n    Achievement drive – Strives to continuously improve

n    Stress management – Works calmly under stress and pressure; uses tactics like biofeedback, exercise and good diet to manage stress

n    Realistic optimism – Expects success; sees setbacks as manageable

n    Intentionality – Thinks and acts deliberately and “on purpose” to control outcomes

 

“Other” awareness and management

 

The socially aware individual exhibits three competencies to understand others:

 

n    Empathy – Senses the feelings and perspectives of others; takes an active interest in their concerns; walks “a mile in their shoes”

n    Organizational awareness – Reads the social and political currents in a group or organization

n    Service ethic – Anticipates, recognizes and meets client needs

 

The socially aware individual exhibits nine competencies to manage others:

 

n    Develops others – Identifies the developmental needs of others and helps them enhance their abilities

n    Influences others – Uses effective tactics to persuade

n    Communicates – Listens attentively and fosters open dialogue

n    Manages conflict – Negotiates and resolves disagreements involving difficult individuals, groups and situations

n    Leads – Inspires, guides and mobilizes individuals and groups; articulates a clear, compelling and motivating vision for the future

n    Catalyzes change – Initiates, manages and leads change

n    Builds bonds – Nurtures and maintains relationships and networks; connects with others on a deep level

n    Collaborates – Works with others toward shared goals; creates group synergy in pursuit of collective goals

n    Builds trust – Is trustworthy and ethical when working and relating to others; establishes a bond of trust

 

EQ assessment tools can be self-scoring instruments, where an individual rates him- or herself, or a 360 process, where an individual’s rankings of him- or herself are compared with rankings of the individual prepared by supervisors, peers, direct reports – and even clients.  “A reasonably smart person might try to ‘game’ the results in order to look good,” said Belsten.  “A 360 approach helps prevent this from happening.

 

“Organizations that want to be competitive in today’s marketplace need the ‘EQ’ edge to set themselves apart,” said Belsten.  “It is EQ that will solve retention and morale problems, improve creativity, create synergy from teamwork, enhance communication, drive purpose and ignite the best and most inspired performance from others.”

 

Best Lawyer Website – How to generate real results!

April 26th, 2009

Want the Best Lawyer Website in your city?

If you want to have the very best website presence in your area here are the top 5 things you need to do and services we can help you with to accomplish this goal if you need help. 

  1. Design – Today having a website is not enough. Your law firm’s website is the face of your law practice. It represents who you are and how credible you are as a legal services provider. Of course you can purchase one of those cheap templates but is that the image you wish to portray to prospective clients. Let’s face it, image is everything. You have only 8 seconds to make the right impression. Break the competitive threshold with a design that creates a “Wow effect” with potential clients because your competitor is just a click away. 
  2. Content – Traffic is determined by the number of different keywords your website has. The more content you provide, the more hits to your website you will receive.
  3. SEO – Search engine optimization is the programming that the search engines read to index your web pages. By providing the search engines with meta tags, keyword tags, descriptions, header tags and ALT tags you will allow the search engine to find and display your web pages within the very best positions in the search results. Keyword research and keyword placement within the content of your web pages is also very important to search engine rankings.
  4. Links – Forget the link pages or automated link building programs. Google and all other search engines are way to advanced for those techniques to work properly. Links from credible and authorative legal sources provide the best value to rank well within the search results.
  5. Exposure – There are many social network site, video sites, attorney directories and search marketing solutions that can drive substantial and qualified traffic to your website.

If you focus on a strategy that targets these 5 areas of website promotion, you will generate more qualified leads for your law firm than any other source at a cost per lead far less than any other form of advertising.

If you need help in any of the preceding strategies call us for a rate quote and a free consultation so that you too can have the best lawyer website in your market. Call (769) 218-6099 today.

 

Converting website traffic into leads through call to action on lawyer websites

April 24th, 2009

Having strong “call to action” can make a huge difference in how many web visits you can convert into leads. Simply burying your contact information or providing a link to your contact page is not enough. The best call to action tells the web visitor what to do, how to do it, when to do it and what they should expect in return.

For example, a well designed website will have both text and graphical displays that tell the customer to “Call now for a free, instant case review.”  You cannot assume that the user that is visiting your law firm website will now what to do. You must guide them into the contact phase of the website visit.

I recommend that you do not over use the call to action by placing your contact information more than 3 times per web page. The “call to action” plus your contact detains should be located at the top of the website, within the body of the content and at the bottom of your website.

Call us today for a free user experience review of your law office’s website. Call (769) 218-6099 today.

Lawyer Blog, Blogs, Weblogs, Blawgs, Blogging for Lawyers

April 20th, 2009

It is essential to arm your website with as much firepower as you can.  A lawyer website design must be done professionally in order to get the look and the feel that you need.  As part of creating a website, one has to realize that marketing the site is as important as the design itself. 

How does a lawyer make the client stay for longer periods of time?  The answer is the blogging.  A Lawyer Blog or Weblog is a great way for you to build your base of knowledge.  Through your blog, you can be as creative as you wish to be or as serious as you want.  The blog gives you free reign to show your knowledge of your field of practice. 

Did a new law come out that effects your client base?  How about a Congressional law that just passed that affects the world in general? 

You can do creative things with blogging that will boost exposure to the site, too.  You can install Hyperlinks. 

 

Hyperlinking is a great way to incorporate research and other important documentation into your blog.  Rhetorically, it is sound, solid and professional.  Think of it like writing a research paper, except casually. 

The blogs’ potential is untapped and it is one of most underrated things one can do to market their website.  Because blogs or blawgs have archives, clients can see your musings in the past.  Be professional, but you can also have fun with it. 

 

Blogs are fun, but it can also boost your exposure two-fold.  A lawyer website design doesn’t always have to be serious.  Have fun with blogging and take your business to the next step. 

 

If you need help in any of the preceding strategies call us for a rate quote and a free consultation so that you too can have the best lawyer website in your market. Call (769) 218-6099 today.  We offer Lawyer Blawgs as well.