Posts Tagged ‘lawyer website conversion’

Converting website traffic into leads through call to action on lawyer websites

Friday, April 24th, 2009

Having strong “call to action” can make a huge difference in how many web visits you can convert into leads. Simply burying your contact information or providing a link to your contact page is not enough. The best call to action tells the web visitor what to do, how to do it, when to do it and what they should expect in return.

For example, a well designed website will have both text and graphical displays that tell the customer to “Call now for a free, instant case review.”  You cannot assume that the user that is visiting your law firm website will now what to do. You must guide them into the contact phase of the website visit.

I recommend that you do not over use the call to action by placing your contact information more than 3 times per web page. The “call to action” plus your contact detains should be located at the top of the website, within the body of the content and at the bottom of your website.

Call us today for a free user experience review of your law office’s website. Call (769) 218-6099 today.

Converting Web Traffic Into Law Firm Clients

Wednesday, June 18th, 2008

Unfortunately many law firm website never will fulfill their potential as lead generation medium. In fact, most law firms settle for no real return-on-investment from their firm website. We have found working with over 3,200 law firms, a properly implemented website can become a powerful resource for generating lawyer leads. 

Here are a few key factors in having a successful lawyer website:

  1. Drive qualified visitors to the website.
  2. Present a compelling firm message.
  3. Pre-qualify the web visitor.
  4. Convert visitors into leads and new clients through strong call to action.

Typical law firm websites convert between 1 to 7% of visitors into leads and new clients. We specialize in developing sites that far out-perform the average. In fact, our clients generally experience conversion rates of 7%-15% and sometimes even higher.