Social media websites like FaceBook, Twitter and others are driving a substantial amount of Internet web traffic. To search engines and your website visitors, when you see icons or buttons which show how many likes, tweets, shares or digs the post on a law firm blog post or law firm web page has, the more attractive the information on the website becomes.
Most people are unlikely to share or bookmark just any piece of law firm web content. So when someone does, it provides extra value and credibility when someone does share your law firm website content with their social network. This social sharing is one of the most essential part of any law firm website conversion. This also has an impact and will have an even greater impact on your law firm search engine rankings.
Everyday, law firm search engine optimization (law firm SEO) methods are being used online to obtain enormous amounts of LOW COST web traffic to a law firm website. Your competition is steadily and consistently at work trying to reach the top of Google. Most click-throughs on a legal website only happens off of the first page. Also, a majority of the users searching for legal information or legal representation rarely ever go past the first page on a law firm website. Law firm websites that are ranking at the top of the search engines attract a substantial stream of qualified traffic.
So what is another technique to ensure that you have high traffic and visibility to your law firm website?
Social marketing can achieve this. Every time time an law firm article or legal blog post is visited by a user, their is a potential that it will be shared to their social network. One way to encourage this is by offering the user to add his or her comments. As your law firm blog or website is visited and the visitors leave their feedback, this helps influence the interaction to promote sharing. In addition, if your legal website provides an incentive to comment, this will lead to bigger conversations that will auto pilot your content and updates to your website or blog!
In some cases, the commenting may carry over to the commentator’s website. That is why it is equally important for commentators, who do consider leaving feedback, to say something of value. Social bookmarking through Facebook, Twitter, Digg, StumbleUpon, Delicious and others has made it possible to further spread the influence of your high quality legal content. In turn, the commentators that make the effort or take the time to leave their comments or feedback will be 10 times more likely to share your blog post or article with their followers on the various social networks they are involved with.
Each time you visit a website take notice of the number of the bookmarks made and look at the feedback as well. The correlation between the bookmarks made and the number of feedback comments is really interesting. Social media, if performed and managed by a expert such as Lawyer Success, Inc., is an important part of the law firm search engine optimization process. Also, the number of legal consumers that vote and/or share their links are more than likely to share again and present the same link to their followers. This can result in a cycle of viral shares which really adds value to law firm Internet marketing and makes social marketing for law firms an attractive strategy for law firm SEO.
