|
|
June 21st, 2010
One of the biggest mistakes most law firms make due to time restraints and the push for developing new business is the lack of responsiveness and the neglecting of current client relationships or relationships of the past. LinkedIn.com is a popular business networking tool that has a very good reputation for developing new business for law firms and solving the issue of keeping in touch with client of new and old. One of the best practices we use when using LinkedIn.com to market our clients our law firm internet marketing company is to make sure you send invites to new or potential clients. This is a great way to make sure that #1 – you make a great first impression, #2 – keep in touch with new clients or potential new clients. We find that is a very courteous and well received.
If your firm offers special seminars or educational workshops with potential clients, offering an invitation through social networking sites like LinkedIn.com can make life much easier for reaching out to your prospective clients on both an individual level and on a group level. The feedback our law firm clients consistently receive utilizing this technique is uniformly positive. Also, keep in mind that LinkedIn.com is great for finding colleagues and past clients. Making a new connection is just like freshening up your your old client referral list. Our clients have been able to really refine their client referral programs making and revisiting with connections on LinkedIn.com.
Many of our clients used to just simply accept the LinkedIn invitations, believing that this exchange has no more relevance to their practice that the typical “meet and greet.” However, LinkedIn is an effective marketing tool just as joining a civic group or business networking group. Be cautious though of using LinkedIn to blindly identify and invite new clients or push unsolicited invitations in the hopes of develop a huge network of referral sources which spans the globe. I realize there are most marketing companies promoting this idea but it is a violation of the rules of professional ethics in all 50 states for your to do just that.
The best way to attract people and clients that have never heard of you before in a manor that keeps you inline with the lawyer advertising rules is to build a very robust profile and create a legal group where people may join. This is a technique that is completely permissible and will allow you to ethically market to a potential audience (now with 60,000,000 members). We typically advise our client to set up groups in which they offer potential or existing clients entry and participation. This builds value and value enables you to demonstrate expertise and skillful application of legal services.
One of the other benefits of LinkedIn is the relatively simple user interface. This interface makes it very simple to add, edit or remove information within minutes. This application also enables attorneys to connect with new clients, potential clients, past clients, and referral sources daily with just a few minutes of effort. No more having to buy lunches or setting golf outings to make a fresh connection. The theme of LinkedIn is business communication and everyone gets it.
To discuss some of the best practices your law firm can take to develop a strong presence and create value using LinkedIn. Call the 11 year veterans of Lawyer Success, Inc. You can speak to one of our marketing experts immediately by calling (769) 218-6099.
Tags: best-practices-law-firms-on-linkedin, ethics-of-linkedin-for-lawyers, How Lawyers Can Use LinkedIn For Ethical Marketing Purposes.
Posted in Advertising Rules, LinkedIn.com For Lawyers, Social Networking for Lawyers | Comments Off on How Lawyers Can Use LinkedIn For Ethical Marketing Purposes.
June 14th, 2010
There is an absolute myriad of information available on the internet. People from every inch of the world have a literal web of information available at the push of a button. Therefore, you must introduce YOUR particular information as quickly and as professionally as possible in order to run far ahead of the pack. One key way to go about presenting the favorable information that you want to be known for is through social networking.
Social networking sites, such as Linkeden and Facebook, are very powerful tools when it comes to marketing your legal practice. There are also social networking sites available to lawyers and lawyers alone. Social networking can make a large firm seem small and personable and an individual seem larger than life. The best possible way to go about designing and maintaining a successful social networking site is to have a lawyer website designer tend to the details of making the perfect lawyer website design. You may be a professional when it comes to law, but the niche of lawyer website design is the profession of lawyer website designers. These are the individuals that could literally make you or break you in the world of social networking.
Also a very cost effective marketing plan, lawyer website designers can spread your practices key qualities amongst an abundance of social networking sites. Your name will be popping up on search engines everywhere, one click leading to a virtual treasure trove of information on your law practice. A sort of amped up directory, lawyer website designers can tweak your listing to be so much more than a simple address and telephone number. You can provide reviews, testimonials, awards, basically anything that you would find as desirable to be known to the public, to be known for.
Another benefit of social networking is the ability to find people that can help you. For example, searches can be done for potential new business and also for business that provide services to legal practices. Jobs can be found as can new hires.
Social networking is beneficial to lawyers in so many ways. A dynamic lawyer website designer with a clear vision of a supreme lawyer website design is detrimental to your practices future. A skillful designer partnered with an unmitigated lawyer could prove to be virtually unstoppable. A successful social networking site could prove to be ultimately the wisest decision you could make to boost your business’ notoriety.
Call Lawyer Success, Inc. at (769) 218-6099 if you would like a free consultation regarding social networking marketing and strategic planning.
Tags: Facebook for Law Firms, LinkedIn.com For Lawyers, Social Networking for Lawyers
Posted in Lawyer Website Design, Social Networking for Lawyers, Strategic Marketing | Comments Off on Social Networking for Lawyers Including Facebook and LinkedIn
June 3rd, 2010
There is a wide range of websites that are available in this day and age. This is not surprising given the fact that there are indeed so many operations and processes that have migrated online and which are able to give a world of convenience to users. This is one of the main reasons why a lot of lawyers want to use the services of capable and experienced lawyer website designer in order to have a world class website that is all so alluring to users and is also able to attract a number of online users. As the website deisgn companies specialize into different niches, Lawyer Success has been producing high quality lawyer websites for over 8 years.
When you hire a skilled lawyer website designer, you are able to get across your vision for the website across so that you will be able to get a website that is exactly as per your specifications. This is quite suitable for those who would like to make sure that their website gets a lot of traffic. This is possible only if your website has something distinctive in its lawyer website design specifications that other competing sites are not able to offer at all.
Planning and developing an effective website is tough work and if you want to do it on your own, you risk making the types of mistakes that could cost your ability to have success. Just as many people could file their own bankruptcy or divorce forms, this is would be inadvisable by any legal professional who understands all the potential pitfalls and unseen issues, it is advisable for you to look at Lawyer Success, Inc. as your partner in effective lawyer website design.
Our website design service produces some of the most top notch and top in class lawyer website designs available to take care of your deepest website designing needs. This is indeed quite an effective and systematic way to go about designing and configuring a suitable website that is able to attract a lot of traffic online.
There are a lot of people who are looking online for legal services. If you are able to put out unique and attractive content to catch their attention, you would be able to ensure that this catches their eye and that you would be able to garner a large part of the market. It also helps to have it optimized n terms of search engine optimization so that you are able to get a lot of traffic that can get translated later into dollar value business for you. This is the basic objective of a lawyer website and if you are successful you will be amazed at the results.
Call Lawyer Success, Inc today and speak to one of our veteran lawyer website design and search marketing specialists about your needs today. Call (769) 218-6099.
Tags: lawyer websites, website-traffic-tips-for-lawyers
Posted in Lawyer Website Content, Lawyer Website Design | Comments Off on Tips to Attract a lot of Traffic to Your Lawyer Website
June 1st, 2010
The legal profession is quite dynamic and progressive too. There are quite a lot of instances of this when you find that lawyers as well as their clients are quite clued in about what is happening in the world around them. This is why it has become very imperative for lawyers to evaluate lawyer website design options that would help them have a website that suits them and potential clients very well. We live in a highly networked world and more businesses today leverage their business assets on the Web this day and age. It is thus natural that people should also expect that lawyers have websites online which is why a suitable lawyer website designer is needed.
Getting online is not a simple task as you need to look at various aspects of the value proposition that is being sought to be put out for the benefit of your clients. An effective and competent lawyer website design process looks at the various variables that are essential to ensuring that the website that is designed is top of the class and is also able to make a difference to your law business in dollar terms. This is where a good lawyer website designer would make it easy for you to know what really ticks and what can get a lot of focused traffic to your website.
With good lawyer website design, it is possible to look at various elements of how to convert mere online traffic into business for you. There would be a lot of unique design elements and also effective SEO that will help you in your quest to gaining the hearts and mind share of clients and prospective customers. The skill of a competent lawyer website designer lies not only in the look and feel of the website but also the fact that it has to be quite attractive as well as appealing. This is where Lawyer Success makes a lot of sense as it is able to help you get the right kind of design that will get your online law business soaring like nothing else can.
With LawyerSuccess.com it is easy to ensure that you get professional advice and superior tips on how to make your lawyer website work. This is the result of years of expertise that this site offers and the many rich experiences in helping lawyer firms in being successful. After all, expertise and proficiency does not come in a day and you need your website to be in safe hands that will make it reach heights of excellence which Lawyer Success is able to assure.
Call Lawyer Success to see the search engine optimization and design samples that have generated results for our clients for over 8 years. We have over 11 years of experience helping law firms of all sizes generate more leads from the Web. Call (769) 218-6099 for a free consultation.
Tags: Lawyer Website Design, lawyer-website-designer, why-do-lawyers-need-a-website
Posted in Lawyer Website Design | Comments Off on Do Lawyers Need a Website
May 1st, 2010
The Web is a complicated and yet very simple way to generate high quality legal clients. The problem is, there are many people in our industry who claim to be experienced law firm Internet marketers or search engine optimization experts. In fact, my kids are learning how to create a Web site in grade school.
But I am not about to turn my business or financial goals over to them. Not yet any way. The other issue is most of these “website designers” do not have a clue about the practice of law, the Rules of Professional Conduct that govern lawyer advertising or your the ideal clients to target for your practice.
The bottom line is this. If you realize the full value of having one of the best law firm websites in your market, then this advice will serve you well. First I would like to say that having the best law firm website is going to be expensive, BUT it will never COST you anything! What I mean is; you will pay a decent amount of money to generate leads for your law firm because there are many hours required to generate the amount of traffic needed. It takes 100 visits to your website to generate 1 new law firm client. But it won’t cost you anything as it will become a new profit center for your firm. The wealthy become wealthy by creating multiple streams of income and make the proper investments to launch each new profit center.
So if you want 20 new clients a month, it will take about 2,000 visits per month to generate that volume of business. So how do you generate 2,000 or more visits to your website? Do you run a Pay Per Click campaign? Well, you could but with the average price at about $15 per click and about 1/3 of your clicks coming from your competitors checking your website out, this is not such a great idea.
So, we need focus on four things and do them very well in order to generate and convert as much traffic as possible. In doing so, you can forget about doing any other advertising because you won’t need it. This website generates numerous clients per day for our company and we simply do no other advertising. Think about how much money you would save by cutting out the phone books, online legal directories, Pay Per Click, etc. In fact, we don’t even spend a dime in Pay Per Click advertising at all saving us 1,000s of dollars every single month.
So lets get started. In order for you law firm to have the very best and most effective law firm website in your market we need to focus on 4 things and do them very, very well.
- You need a good solution. You need a website that is very professionally designed with simple navigation, content structure and call to action themes throughout. If you want cheap clients offer them a cheap looking website. If you want top cases or top clients, you have to present your law firm in a much more high tech and professional way.
- You need the best search engine optimization strategy – If you want Google, Yahoo, AOL or Bing to take notice of your law firm website, return often and index you for the very best keyword phrases, you have to give the search engine robots what they are looking for. That is clean, organized and index-able text content and HTML/PHP code.
- You need a Content Strategy – Does your firm write content to generate more traffic or to generate more new clients. They are not the same thing. I have a client who was killing himself every day using Dream Weaver (a popular web page building software program) and creating new pages and new content for his website. He was spending hours just to create a couple of new pages. Worse of all he was writing the wrong king of content. Sure, the content he was writing generated tens of thousands of hits every month to his site but he was not getting calls. I showed him that the type of content he needed to write needed to target the searches people were using to hire a law firm like his. He now enjoys the extra time he has using our system and his “new content” generates many new clients daily.
- You need to comprehensive plan for Web Access Diversification – There are so many places to advertise your law practice. New websites are popping up daily. Site like: attorney directories, social media, legal and business networking, article sites, and the list could go on forever. How do you spend your time effectively managing these sites? How do you discover and add yourself to new ones? How do you know which ones to really work and which ones to set and forget? A comprehensive plan along with an experience Internet marketing consultant can make this simple, fast and effective.
At Lawyer Success, we have been involved with law firm Internet marketing and developing the very best law firm websites since 2003. Our founder and chief law firm Internet marketing advisor, James Greenier, has worked with 7 of the top 10 most trafficked legal sites on the Web. Take advantage of his expertise to help get your practice above the competitive threshold and in to success. Call (769) 218-6099 today!
Tags: best law firm websites conversion, best-law-firm-web-sites, own the best law firm website
Posted in Lawyer Website Design | Comments Off on Best Law Firm Web Sites Generate Traffic and Phone Calls
April 27th, 2010
If you are planning on putting a website video on your law firm’s website than you should avoid the following mistakes. If not, you may be turning potential clients away from your law firm.
1. Does your lawyer video look like a B-rated horror movie? Details are everything and first impressions are lasting impressions. Lighting, picture quality, and sound quality give instant sense of your credibility, professionalism, and trustworthiness.
2. Not building trust or selling you. Video is all about personality and making a personal connection. Allow yourself to be you. Speak clearly and memorize your pitch instead of trying to read a script. Allow your personality to shine through. Point out you main strengths and point of difference.
3. Not creating videos for different practice area pages. Creating relevant videos is a very good way to increase your credibility, showcase your experience, and address the potential clients’ issue directly. We usually create a home page video, attorney profile videos and practice specific videos for optimal results.
Let’s not forget that web video can be optimized for search engines and can be used to draw in traffic from users of social media sites such as YouTube.
Call Lawyer Success, Inc, for a free rate quote. We offer a flat fee for up to 10 onsite lawyer videos. Call us today at (769) 218-6099.
Tags: attorney video for web, law firm video for web, lawyer-video-production
Posted in Law Firm Video Production, Social Networking for Lawyers, Strategic Marketing | Comments Off on Ways That Lawyer Web Videos Can Hurt Your Client Development
April 25th, 2010
I am located in the Philadelphia area and I am trying to seek any clients to represent. What is the best resources and avenue for a young attorney to market themself to get new clients?
James Greenier (Law Firm Marketing Expert): Excellent question as I am sure this is on the minds of many attorneys fresh out of law school, or experienced attorneys starting a new law practice due to the changes in the economy.
My advice to lawyers is to spend their time wisely and not try to do everything to market themselves. You will wear yourself thin trying to stay organized and you will have poor results. I see this mistake all of the time. Many attorneys will try one idea then move on to another and repeat this process without making any great strides in client development. The point is you should find 3-5 different marketing strategies that are proven to work and stick to them.
What works in lawyer advertising?
When a lawyer beings a new practice or is starting a new year it is very important that you do not fall into the HYPE TRAP. Social networking is a great example of that. I have been marketing our company on many of these sites and have wasted a ton of time. I wish I had spent my time more wisely on the proven techniques I am about to cover. Is social networking a complete waste of time? No, but it shouldn’t occupy a significant part of your time investment in advertising your law practice.
Law Firm Marketing Plan
Determine a short term and a long term strategy. Your law firm marketing plan should cover ideas and strategies you can do each day to:
#1 drive new business in the door today.
#2 build a huge lead generation machine for tomorrow.
Short Term Law Firm Marketing Ideas:
1. Pay Per Lead Services for Lawyers offer the best way to make the phone ring instantly. The price is typically around $40 or so dollars for a lead. Make sure the Pay Per Lead programs are designed to have the client call you directly to avoid fee sharing issues. The price is actually pretty good considering the cost of advertising on search engines is about $15 or more for a click and it often takes several clicks to generate one call.
2. Law Firm Article Marketing – Writing and submitting articles to websites such as Law Firm Articles and other article websites is a great way to generate leads because the content is positioned within the search engines, the articles typically get indexed very quickly, the articles stay on the site for as long as you want, and best of all it is free. I recommend submitting at least 1 article per day.
3. Law Firm Directories – Law firm directories are really great opportunities if you can find the directories that have great exposure and few attorneys listed. I recommend typing in a few different key phrases such as (I will use Dallas, Texas DUI as an example) “Texas Lawyer” “Texas Attorney” “Texas DUI Attorney” “Dallas DUI Lawyer” etc… Look for websites that are showing up multiple times. Visit the sites and see how many attorneys are listed. If you find 5 or fewer paid attorneys you are in luck and should inquire about pricing.
4. Pay Per Click Advertising for Lawyers – An Adwords campaign on Google or a Paid Inclusion program with Bing or Yahoo will generate new business for you instantly. I recommend performing a lot of key word research to obtain the best keywords to use. You want to start with at least 500 key phrases to keep the overall cost per click down. You are going to want to review your clicks each day to see which clicks are converting into leads. Set up a web page with a specific telephone number dedicated to your Pay Per Click campaign to measure results. Keep in mind it takes about 30-50 clicks to generate a good lead for your law firm.
Long Term Law Firm Marketing Ideas:
1. Get a Real Lawyer Website! – Your website has the potential to generate the most leads for the dollar. Let me say that again… YOUR WEBSITE has the potential to be the best lead generation strategy. The biggest mistake I see is a law firm going cheap on their website. They use the cheapest website designer or get one of the low cost or free websites from Yahoo or Godaddy.com. Trust me, you are going to ruin your domain forever by doing this. After about 1 year, the average law firm has their website address on over 100 different items such as Bar directory, newspaper ads, letterhead, advertising, business cards, brochures, etc. It is such a mess when you make the mistake of building a “business card website.” Do not do it. The cost of damaging your domain with the search engines and losing the ability to rank it high in the search engines is by our estimates between $350,000 and $1 million dollars in legal fees. DO – wait until you can afford or are ready to develop your law firm website with an expert who understands SEO and content development.
2. Begin a Practice Specific Blogs – Blogging has been around for many years but there seems to be a lot of misinformation about how lawyer blogs work, the type of content you should write and how to generate business off of a lawyer blog. A custom lawyer blog, if design and search engine optimized correctly, can generate very high searhc engine positioning and generate enormous volumes of leads. We set up and teach our clients how to run a successful lawyer blog to generate leads for their law firm. We also help write their content as well.
3. Hire a Legal Content Writer. Hiring an attorney to write content for your website on a frequent basis is a very cost effective way to generate leads for your law firm. Adding regular articles and FAQs to your blog or website will generate new clients for a fraction of the cost of TV, Yellow Page ads, or Pay Per Click. Visit LegalContentWriters.com.
At Lawyer Success, Inc, we generate substantial business from our website(s) without spending a lot of money. Our website generate 10-20 calls per day from highly qualified prospects. This is done through our website solution service. If you want to do it right for a few hundred a month and generate the same results call us at (769) 218-6099.
Tags: Best-ways-lawyer-to-advertise-for-new-clients, law firm marketing plan, lawyer-advertising-tips
Posted in Law Firm Marketing, Law Marketing FAQs, Tips for New Law Firms | Comments Off on What is the best way for a solo practicing lawyer to advertise for new clients?
April 22nd, 2010
A recent poll of law firms performed by an independent market research firm in Chicago shows that law firms are turning to the Web to generate new business and to position themselves for the future.
* 54% of law firm poll respondents said that they have redesigned their law firm website within the past 2 years.
* 88% of law firm poll respondents said that the are more confident in the Web as far as generating new business today than they were last year.
* 15% of the law firm poll’s respondents said now use Twitter as an alternative method for generating online relationships and traffic to their website.
* Over 83% of the law firm respondents were using at least one other social media site, such as YouTube, LinkedIn, Twitter, etc.
If you have any questions related to social media networking for attorneys or if you would like assistance in generating more leads to your law firm, call James Greenier at (769) 218-6099 for more information.
Tags: attorney marketing in bad economy, law firm marketing in bad economy, lawyer marketing in bad economy
Posted in Lawyer Website Design | Comments Off on New Poll: Most Law Firms are Investing in Web Marketing, Despite Economy
April 21st, 2010
11 years in this business has taught me a lot about how attorneys manage their time. The practice of law can be very mentally exhausting and most attorneys tend to unwind during the lull moments at the law office. However, let me show you how 15 minutes a day can make a huge impact with your law firm’s lead generation and marketing results.
Imagine generating all the new business you could ever want or need by simply spending 15 minutes a day following a step by step program that will generate enormous volumes of leads in to you law practice. Well, why would someone want more business when many attorneys have more than enough?
The answer is simple. By generating more new prospects in to your law practice you can be more selective about the cases and clients you take on. Also imagine slashing your whole entire advertising budget to about what you would pay for a business card sized ad in one antiquated yellow pages directory.
If this sounds good to you, continue reading this…
You found this very website as a result of this program and technique that I would like to teach you. Now you may not elect to do business with us, but 1 out of about 20 visitors will. Each day 15 minutes a day is allocated to following a specific set of procedures that increase our web traffic resulting in new client inquiries every single day.
We are realizing an increase of over 50% in uniques visits to our website over previous month and I am not talking going from 20 visits per month to 30. I am talking about going from 180 uniques per day to over 370 uniques a day. We call this technique the “Google Spider Food” technique. Best of all the web traffic is all relevant traffic, the type of traffic from potential clients that search the Web for services like ours.
This video really demonstrates the technique and shows you the proof of how our system generates enormous volumes of new traffic and new clients to our business. http://www.youtube.com/watch?v=zL6YwpB0kUE
To learn more call James Greenier at (769) 218-6099.
Tags: best lawyer marketing, how to market a small law firm, small law practice marketing
Posted in Lawyer Website Design | Comments Off on Best Way for a Lawyer To Spend Time Marketing a Law Practice
April 19th, 2010
Are you looking for quality lawyer web page makers? If so, you have found one of the best in the business with Lawyer Success, Inc. Our firm has worked with 7 of the top 10 most trafficked legal websites on the web. We have also worked with over 3,500 law firms throughout North and South America, Europe, and Australia.
Why us? Results Results Results!
Out of the following different service options listed below, which service is most appealing to you? A, B, or C?
A) Cheap website template that costs about $150 per year but generates no phone calls or revenues. But you have a website to refer people to on other advertising that costs 20-50 times more and is declining in usage.
B) An attractive custom designed from one of the big names that costs $10,ooo or more per year and generates a few calls a month. Shown on the 1st page of Google for a few keywords. No support, no substantial increases in traffic month after month.
C) An attractive website and 15 minutes of your time per day following a system that generates 1,000s of unique visitors every month and your phone rings multiple times a day with quality prospective clients. You cut out all of your other advertising saving you 10s of thousands of dollars per year.
If you chose option C., call Lawyer Success, Inc. right now at (769) 218-6099 to learn more about our online marketing plans for lawyers. We guarantee new cases or your money back with our lawyer lead generation solutions.
Tags: Attorney Web Page Makers, law firm Web Page Makers, Lawyer Web Page Makers
Posted in Lawyer Website Design | Comments Off on Lawyer Web Page Makers
|
|
|
|
|
|
|
|
|
|
