If you are planning on putting a website video on your law firm’s website than you should avoid the following mistakes. If not, you may be turning potential clients away from your law firm.
1. Does your lawyer video look like a B-rated horror movie? Details are everything and first impressions are lasting impressions. Lighting, picture quality, and sound quality give instant sense of your credibility, professionalism, and trustworthiness.
2. Not building trust or selling you. Video is all about personality and making a personal connection. Allow yourself to be you. Speak clearly and memorize your pitch instead of trying to read a script. Allow your personality to shine through. Point out you main strengths and point of difference.
3. Not creating videos for different practice area pages. Creating relevant videos is a very good way to increase your credibility, showcase your experience, and address the potential clients’ issue directly. We usually create a home page video, attorney profile videos and practice specific videos for optimal results.
Let’s not forget that web video can be optimized for search engines and can be used to draw in traffic from users of social media sites such as YouTube.
Call Lawyer Success, Inc, for a free rate quote. We offer a flat fee for up to 10 onsite lawyer videos. Call us today at (769) 218-6099.