Archive for the ‘Strategic Marketing’ Category

Facebook SEO for Lawyers, Law Firms and Attorneys

Thursday, September 17th, 2009

OK, everyone says you need to use some social networking websites to get your name out there and position yourself for referrals and such. OK, but that is just the tip of the iceberg folks. I have seen and helped law firms actually get indexed for top keyword phrases on Google and other search engines by optimizing a Facebook page for specific target keyphrases.

Are they getting results! You bet! The bottom line is to find the right lawyer keyphrases for search engine optimization and then use different website or social media sites to generate your positioning within those high value search terms.

Call Law Firm Search Engine Marketing Specialist James Greenier at (769) 218-6099 for a Facebook.com SEO consultation today.

Law Firm Marketing Scams on the Rise – a Must Read for Lawyers

Tuesday, September 15th, 2009

As the market grows and demand peaks for Web marketing services there will unfortunately be an increase in the number of Web scams. We have seen an explosion of new law firm Web marketing companies popping up on major search engines.

Here are a few pointers to make sure you are dealing with a legitimate company.

1. Read their About Us page. Surprisingly many “expert” law firm marketing companies do not list any employee names on their website. This is a huge red flag.

2. They use a none company related domain name such as Sony.com. They will use one that contains keywords but no company name that you can research.  Here is an illustrative example “Law-Marketing-Example.com.”

3. They use a private URL. This means when you check to see who owns the domain to do some background check on the company, there is no name listed or contact information. Another major red flag!

4. They do not list references or reference existing customers! Now, we like to maintain privacy for our customers as well but not to list any customers at all is a red flag.

5. How about no mailing or physical address listed on the website?

The bottom line is this. When a company is this secrative about the principles of the company, who manages or is employed by the company and references there is a reason for it. I certainly would never call or contact any company that presents itself anonymously. The reasons are too numerous to list.

Click here to view our About Us page or call James Greenier at (769) 218-6099 to discuss your firm’s marketing needs.

New blog entry http://www.lawy…

Wednesday, June 10th, 2009

New blog entry http://www.lawyersuccess.com/blog

Google Profile – New Attorney Profile and Marketing Solution

Friday, May 8th, 2009

You ever wonder what people read about you when they search your name online? Is that important to you and your law practice? What will they find? 

Well, now you can somewhat control what people find about you when you create a personal profile on Google’s Profile. Google has recently released it’s answer to the Social Networking platform with it’s Google Profile program. This is especially good for those attorneys who which to control some of the information that is out there about them on the Google search results page.

Here are some of the benefits for starting your own Google Profile:

  1. It is free.
  2. Helps people find the correct information about you when people Google your name.
  3. Google Profiles enables your to create a personal page that that links to your blog and other profiles.
  4. Google Profiles allows you to keep family and friends up to date with your contact info and photos.
  5. Your Google Profile will been seen within the results page when they do web searches for your name.
  6. You can link to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more

Here is a link to start your free lawyer profile on Google Profile.

Here is a sample Google Profile:

Google Profile - Free marketing for lawyers and getting the right information about them in Google's search engine results page.

Law Firm Marketing and Social Media Marketing for Lawyers

Monday, May 4th, 2009

Tapping the Social Media Market on the Web

 

Often people will ask how law firm marketing works.  Well, the answer may not be as hard as some think it is.  So what are some ways to create marketing for law firms?  First one has to explore the infinite resources on the web.  For the web conscious, consider the likes of social media marketing like Facebook, Myspace, Twitter and more.  These are just a few of the avenues that you can take to get to set yourself above the competition. 

As fast as the web and web programmers are progressing in this technological world, there is no telling what other programs and media sites will be available in the future. 

 

Once it catches on it’s hard to stop the momentum.  Social media outlets allow a vast network of people to see your site and become fans.  Some will also allow you to leave comments and questions on their website.  Social marketing is almost like having a website on top of your other website.  You can leave blogs, comments or talk about any kind of promotional deal you may be offering.

 

If you’re so inclined, you can also create videos or podcasts and post them up on YouTube or your social media site.  You probably won’t be a viral video sensation, but you don’t need to be.  Besides that, it’s not a goal for your website.  The key is to get your website and your information to the people who need it the most.  The sky’s the limit. 

There’s no stopping the momentum of the World Wide Web so you might as well take advantage of the opportunities they give and ride the train.  The train isn’t slowing down anytime soon.

 

If you need help in any of the preceding strategies call us for a rate quote and a free consultation so that you too can have the best lawyer website in your market. Call (769) 218-6099 today.

Lawyers Who Let Their Phone Ring Too Long, Lose Clients.

Thursday, April 30th, 2009

If you don’t want to lose potential clients then train your receptionists to answer the phone within the first 3 rings.  It is a scientifically, well maybe not so scientifically,  proven fact that people will hang up or will be less likely to hire your law firm if the phone rings more than 3 times.

The bottom line, make sure your receptionist is trained to answer the phone within 2-3 rings. This is based on real market research. Call LawyerSuccess at (769) 218-6099 if you would like a free lawyer marketing consultation.

Emotional Intelligence: Key To Professional Success

Monday, April 27th, 2009

Emotional Intelligence:

The ability to assess and manage emotions

Is key to professional success

 

 

Janet Ellen Raasch

 

Janet Ellen Raasch is a writer, ghostwriter and blogger who works closely with professional services providers – especially lawyers, law firms, legal consultants and legal organizations – to help them achieve name recognition and new business through publication of keyword-rich content for the Internet as well as articles and books for print.  She can be reached at (303) 399-5041 or [email protected].

 

 

Most lawyers are “book” smart, which leads them to law school and helps them succeed in that traditional academic environment.  The best lawyers, however, are also “people” smart – good at understanding and managing human emotions.

 

Some lawyers can have a hard time understanding and managing their own emotional status – and the emotional status of clients and colleagues at work as well as family and community members outside the office.

 

Why should this matter?  Research indicates that an individual’s emotional intelligence (EQ) accounts for 60-80 percent of success in the workplace and in life, while cognitive intelligence (IQ) accounts for just 20-40 percent.  In an environment like law, where everyone is cognitively smart, EQ is a significant differentiator.

 

At the leadership level of an organization, EQ becomes even more important.  Research by the Center of Creative Leadership shows that almost half of all executive fail at their positions within two years.  The reason they fail is not a lack of technical competence or cognitive ability, but a lack of emotional intelligence.  Executives who fail lack sensitivity to the emotional status of others.  In other words, they lack EQ.

 

“The good news is that lawyers (and other professional services providers) can learn to understand and use emotional intelligence to manage themselves and their relationships with others,” said Dr. Laura Belsten.

 

“Although IQ remains pretty much the same throughout our lives, EQ can be enhanced – and continues to develop throughout life as we acquire experience,” said Belsten.  “Older people tend to have higher EQs than their younger counterparts.”

 

Belsten presented her findings on the relationship between EQ and professional success at the monthly educational program of the Rocky Mountain Chapter of the Legal Marketing Association, which took place May 12  in Denver at the Ritz-Carlton Hotel.

 

Belsten is the founder and president of CEO Partnership (www.ceopartnership.com), a Denver-based executive coaching and leadership development firm with a national practice.  She is a Master Certified Coach and author of Coaching Emotional Intelligence.  She also developed the Emotional Intelligence Profile test.  She has taught leadership and communication at the University of Denver for nearly 20 years.

 

Emotional Intelligence

 

Emotional intelligence is the ability to be aware of our own emotions and the emotions of others – and to use that information to manage ourselves and our relationships.

 

“Research shows that organizations that recognize and cultivate emotional intelligence are more productive and more successful at recruitment and retention,” said Belsten.  “They are also more profitable.  In law firms I have worked with, high-EQ partners are significantly more profitable than low-EQ partners.

 

“In the area of retention, common wisdom states that ‘employees join companies but leave supervisors,’” said Belsten.  “Where supervisors are trained in the use of emotional intelligence, turnover rates go way down.  People with ‘good’ bosses (defined as having high EQ) are four time less likely to leave than those with ‘poor’ bosses.

 

“In addition,” said Belsten, “there are proven health and medical benefits to working in an environment that values and rewards emotional intelligence – an environment that is the exact opposite of most law firms.”

 

Belsten developed the Emotional Intelligence Profile to measure individuals for 24 competencies that have been linked to emotional intelligence and success in the workplace and life.  Those who score well in some areas but poorly in others can build upon their strengths to make improvements.  Those who score in the “cautionary” or “vulnerable” range can enhance their careers with focused training and coaching.

 

The 24 competencies are grouped in to four emotional quadrants:  self awareness, self management, social awareness and social management.

 

“Self” awareness and management

 

The self-aware individual exhibits three competencies to understand self:

 

n    Emotional awareness – Recognizes own emotions and the mental and physical effects of these emotions; uses feelings as a valuable source of insight and information about self, others and situations

n    Accurate self-assessment – Knows strengths and limitations

n    Personal power – Exhibits a strong sense of self-worth and capabilities; self confidence

 

The self-managed individual exhibits nine competencies to manage emotions:

 

n    Behavioral self-control – Keeps disruptive emotions in check

n    Integrity – Maintains high standards of honesty and ethics; chooses to “do the right thing”

n    Innovation and creativity – Actively pursues new approaches and creative ideas

n    Initiative and bias for action – Proactive; ready to act on opportunities

n    Resilience – Perseveres in the face of adversity and setbacks; bounces back

n    Achievement drive – Strives to continuously improve

n    Stress management – Works calmly under stress and pressure; uses tactics like biofeedback, exercise and good diet to manage stress

n    Realistic optimism – Expects success; sees setbacks as manageable

n    Intentionality – Thinks and acts deliberately and “on purpose” to control outcomes

 

“Other” awareness and management

 

The socially aware individual exhibits three competencies to understand others:

 

n    Empathy – Senses the feelings and perspectives of others; takes an active interest in their concerns; walks “a mile in their shoes”

n    Organizational awareness – Reads the social and political currents in a group or organization

n    Service ethic – Anticipates, recognizes and meets client needs

 

The socially aware individual exhibits nine competencies to manage others:

 

n    Develops others – Identifies the developmental needs of others and helps them enhance their abilities

n    Influences others – Uses effective tactics to persuade

n    Communicates – Listens attentively and fosters open dialogue

n    Manages conflict – Negotiates and resolves disagreements involving difficult individuals, groups and situations

n    Leads – Inspires, guides and mobilizes individuals and groups; articulates a clear, compelling and motivating vision for the future

n    Catalyzes change – Initiates, manages and leads change

n    Builds bonds – Nurtures and maintains relationships and networks; connects with others on a deep level

n    Collaborates – Works with others toward shared goals; creates group synergy in pursuit of collective goals

n    Builds trust – Is trustworthy and ethical when working and relating to others; establishes a bond of trust

 

EQ assessment tools can be self-scoring instruments, where an individual rates him- or herself, or a 360 process, where an individual’s rankings of him- or herself are compared with rankings of the individual prepared by supervisors, peers, direct reports – and even clients.  “A reasonably smart person might try to ‘game’ the results in order to look good,” said Belsten.  “A 360 approach helps prevent this from happening.

 

“Organizations that want to be competitive in today’s marketplace need the ‘EQ’ edge to set themselves apart,” said Belsten.  “It is EQ that will solve retention and morale problems, improve creativity, create synergy from teamwork, enhance communication, drive purpose and ignite the best and most inspired performance from others.”

 

Attorneys – More Time for Business Development?

Friday, March 27th, 2009

Does this economic cloud have a silver lining?
More time for business development!

Janet Ellen Raasch

 

Janet Ellen Raasch is a writer, ghostwriter and blogger (www.constantcontentblog.com) who works closely with professional services providers – especially lawyers, law firms, legal consultants and legal organizations – to help them achieve name recognition and new business through publication of keyword-rich content for the Internet as well as articles and books for print.  She can be reached at (303) 399-5041 or [email protected].

Other attorneys, not so much.

 

As the economy contracts, law firm clients have laid off more than 600,000 employees – in January alone.  Law firms are feeling the ripple effect.  In just two days in February – Black Thursday and Friday the 13th – 1,100 legal professionals lost their jobs or received buyout offers.  According to industry experts, this is just the start.

 

As books of business continue to shrink, what is a fearful lawyer to do?

 

“All too often, a fearful lawyer hibernates in his or her office — completely avoiding networking and business development,” said Cindy Rold.  “Instead, lawyers must consciously release their fear and maintain a positive attitude.  Embrace change and make it work for you.  Take advantage of this ‘gift’ of free time to do some focused business development – positioning yourself to attract new business now, and post-recovery.”

 

Rold made this presentation on “business development in a down economy” before members and guests of the Rocky Mountain Chapter of the Legal Marketing Association (www.legalmarketing.or/rockymountain) at a program held Feb. 10 at Maggiano’s Little Italy restaurant in downtown Denver.

 

Rold is a relationship development coach with Maraia & Associates (www.markmaraia.com).  She is a Platinum Partner coach with the Anthony Robbins Company (one of only 12 to hold this designation) and co-author of 99 Networking Nuggets.  She is a lawyer, a former senior law school administrator and a former president of NALP (the Association for Legal Career Professionals).

 

“High-level networking is the key to building and maintaining good relationships that lead to new business – in good economic times and in bad,” said Rold.

 

“At the basic level of networking,” said Rold, “a lawyer networks with others in order to get something:  ‘Will you give me some work?’  At the intermediate level, a lawyer gives something in order to get something in return:  ‘Here’s some good advice or a good contact.  Now, will you give me some work?’  At the most-effective level, a lawyer contributes something without expecting something in return:  ‘Here’s some good advice or a good contact.  I hope this information helps you solve your problem.’”

 

Use your “down time” to strengthen relationships by networking:

 

Every day, make a small contribution.  “By a contribution, I mean selflessly sharing something that makes another person’s personal or professional life a little bit better,” said Rold.  “Call a client to ask how they are being affected by the down economy.  Send a news clip or an online link about a subject the person is interested in.  Write a note to thank the person for something – or maybe just a ‘thinking of you’ note to someone who has been laid off.”

 

Get closer to clients.  Use your available time to meet with your clients and learn more about their businesses and how they are doing in the current economy — face-to-face and off-the-clock.  Ask how you are doing as a service provider – and how you can improve.  Create and present free in-house education programs for the legal, risk management and human resources departments of your clients.

 

Delegate work to associates.  “Often, when there is less work in the pipeline, partners will retain that work rather than passing it along to associates,” said Rold.  “If it is associate-level work, let associates do it.  At the senior level, you need to be out making it rain for yourself and your firm – especially during hard times.”

 

Refine your personal marketing plan.  Use your available time to carefully consider your personal marketing plan.  Going forward, who is your specific ideal client?  To which industry groups does this client belong?  To which publications or Web sites does this client subscribe?  What are the emerging legal issues affecting this client?  If necessary, make some calls or visits to answer these questions.

 

In addition, come up with a short “elevator statement” that succinctly states how you help clients solve their problems – so you can let people know what you do.

 

Attend gatherings.  “In the current economy, you finally have the time to attend many of those events you had to pass on before because you were ‘too busy,’” said Rold. “These include business and professional networking events, social gatherings and even kids’ activities.  At these events, consciously but tactfully ask ‘high energy’ questions to turn conversations towards business activities and needs.  Don’t ‘sell,’ just discuss and look for ways to ‘make a contribution’ and be helpful.  Everyone can be a member of your network.”

 

Get involved.  Use your newly available time to join and actively participate in the industry or professional groups frequented by your ideal clients – with the goal of making a contribution by participating at the committee or (eventual) board level.

 

Speak and write.  “Once you know what groups your ideal clients belong to, make an effort to speak at their local, regional and national events and write for their print and electronic publications,” said Rold.  “Before you speak or write, interview your clients or potential clients for their input; they will be flattered.  Invite them to the speech.  After you speak or write, send a synopsis or a copy of the article to your contact list with a personal note.  You could also use available time to create a newsletter.”

 

Get to know your colleagues.  With a little extra time on your hands, get out of your office and systematically get to know your colleagues at your law firm – especially those on other floors or in other cities.  Stop into their office or ask them to join you for coffee or a meal.  Ask them about their practices, their needs and their interests – so you can provide them with information and possible contacts going forward.

 

Implement your marketing plan.  “Even in a down economy, no lawyer has the time to accomplish each and every one of these networking suggestions,” said Rold.  “Select a few that best fit your practice and personality.  If you need some help devising or implementing a personal plan, a coach can help.  Make a chart to help you track your progress and success – like ‘call two contacts a week,‘ ‘join and participate in one organization this year’ or ‘write one short legal Q&A for the industry newsletter every three months.’”

Most lawyers are being affected in some way by this “dry” economy.  Do not give in to the paralyzing effect of fear.  Adjust your attitude and use this time to build and maintain outstanding relationships with your clients, potential clients and colleagues – relationships that will lead to quality business once the

Lawyers Surf Yelp For New Clients

Saturday, March 21st, 2009

Looking for a FREE way to connect with potential clients? Recently I visited the website Yelp.com and found a few posts for people looking for legal help. Since the site doesn’t appear to be frequented by many attorneys on a regular basis, I feel this may provide you with an excellent and free way to reach potential clients.


Of course when it comes to the Web and FREE lawyer marketing strategies, the “home run case” may not be as frequent, but there appears to be some decent cases that a young attorney might pick up to keep the doors open.

My suggestions about looking for potential clients or cases on Yelp.

1. Check the site regularly – weekends, during lunch, or keep the site bookmarked on your Blackberry.
2. Build rapport first – If you see a case that might interest you, build rapport by providing excellent responses to questions, then ask for an appointment.
3. Be a regular user – As the content (your answers) becomes indexed, you will get regular visits.
4. Build out your profile – Add all the essential contact information.
5. Respond quickly – Make sure to include a fre consultation by telephone and include your contact information.

Hope this helps.
James

With over 3,200 law firm consultations, we have the marketing best practices of law firms from all over the country. Call us today at (769) 218-6099 for a review of you strategic marketing. We can help! A Lawyer Internet Marketing company

Lawyer Networking Nets New Personal Injury Lawyer 2 Cases Per Week

Sunday, February 22nd, 2009

Looking for a way to generate quality referrals for areas of law such as personal injury, criminal defense, family law, dui / dwi, or any other specialty area of law?


Have you considered working your network of colleagues?

A recently spoke with a newly form law firm who had recent broken away (on good terms) with a larger firm. After selling them a solution on AttorneyPages.com, I made a suggestion that really added to their bottom line by adding 2 new personal injury cases each week beyond the succcessful AttorneyPages.com campaign.

The partners of the firm had several contacts from other firms they have worked for that did not practice in the area of personal injury. These attorney contacts from the other non-competing law firms were excellent referral sources that they were not tapping into.

I simply made them commit to networking with their old colleagues by entertaining through lunches and dinner parties. By simply reconnecting with other lawyers they naturally were able to dialog with referring attorneys and discuss their new practice and they types of cases they were seeking.

For very little cost and some planning they were able to effectively add a steady stream of attorney referrals for the types of cases they desired.

For more helpful tips and efective marketing stratgey consulting: Call us today at (769) 218-6099 for a review of you strategic marketing. We can help! A Lawyer Marketing and Strategy company