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Archive for the ‘Link Building’ Category
Monday, February 13th, 2012
While link popularity and Page Rank are definitely the subjects on everyone’s minds when considering effective SEO for websites, how, exactly do you determine whether your links rate high in the popularity category or not? The basic premise is that if other (quality) sites are linking to your own, it must be a winner, deserving a boost in rankings. After all, most people link to good sites rather than bad ones, right?
Review Constantly
If you are vigilant about constantly reviewing how your site stacks up against those at the top, then you probably do such things as completing link requests, making blog or forum posts, commenting on blogs, sending press releases, posting articles and placing advertising on a regular basis. Try to do all these things on a regular basis, then wait a few days and check the results. If your numbers increased—great—you are obviously doing something right. If they dropped, focus on the links, and try going back to your old pages, at least temporarily.
PageRank May Not Necessarily Reflect Link Popularity
Many do not quite understand the distinction between Google PageRank and link popularity, believing them to be one and the same. The difference lies in the fact that PageRank focuses more on the number of links, as well as their relative popularity while link popularity focuses more on the quality of the links on your site. Increasing your link popularity may come down to your ability to acquire links from other sites which focus on the same keyword phrases your site focuses on as well as links from relevant sites which are listed in major directories. If you are gaining tons of links whose focus has little to nothing to do with the topic of your own site, your link popularity is probably not going anywhere fast.
Do Reciprocal Links Count in the Popularity Game?
Reciprocal links have lost some favor with Google, and, in fact, some say reciprocal linking is near-dead, and the benefits are minimal. While this may be an overstatement, you do need to be careful when using reciprocal linking to avoid having Google rate it as spam. While exchanging links is a relatively easy way to get links to your site, don’t approach reciprocal linking in a random manner. Do your homework, and only request link exchanges with other webmasters whose pages are highly relevant to your own, are of the highest quality, and are currently ranked at least as high as you are, preferably higher.
How Much Should I Obsess Over Link Popularity
While link popularity is certainly important, it is, after all, only one aspect in the search engine algorithms. At this point in time Google places more emphasis on incoming links than the other search engines do, however how much incoming links actually boost your site’s rankings is debatable, and also depends on the words which comprise your anchor text. In many cases, having only a few links which are highly relevant and are comprised of strong anchor text can significantly increase your overall link popularity. Perhaps the best—albeit most time-consuming—strategy for increasing your link popularity is to consistently offer the best site on the Internet in your particular niche. Give your readers a well-written, high quality site which answers their questions in the most thorough yet expedient manner possible, and update constantly. If you can accomplish this, you probably won’t even have to go out looking for links—they will come to you in droves.
Tags: Lawyer Website Design Posted in Link Building | Comments Off on How to Gauge Link Popularity
Thursday, February 2nd, 2012
What are Backlinks and Why Do They Matter?
It’s a pretty sure bet that if you’ve studied SEO at all you’ve stumbled across the term “backlink.” If you are relatively new to the whole SEO issue, you may have wondered exactly what a backlink is, and how it matters to you and your fledgling—or even well-established—website. In fact, backlinks can be a hefty building block in your overall SEO campaign. Quite simply, backlinks are links which point to your website. Several search engines, Google in particular, give considerable credit to websites with both high quantity and high quality backlinks, considering them to be much more credible and relevant.
Making Sure Your Backlinks are the Highest Quality
The quality of the backlink is of utmost importance as search engines take a careful look at the overall content of the link’s site in order to determine its relevance and overall value. Relevance relates to how closely the backlink relates to your own website. In other words, if your website happens to be about survival products, then a backlink to car racing would hardly qualify as relevant.
Why Backlinks Factor So Highly in Rankings
Believe it or not, search engines actually want all sites on the Internet to have a fairly level playing field, but they prefer that links are built naturally and gradually, over time. Manipulation of links in order to achieve a higher ranking is fairly common—and relatively easy, however the benefits of that type of manipulation are short-lived. Backlinks rate so highly in Google’s algorithm precisely because it is difficult to influence the search engine—long-term—with external backlinks from other websites. Because of so-called “black hat” SEO techniques such as using link farming to provide those critical inbound links, search engines have developed much more stringent “rules” for backlinks.
Bring Visitors to Your Site with Reciprocal Backlinks
One very efficient way to get the word out about all your website has to offer is by working for and achieving high quality backlinks. After all, you really can’t expect readers to magically find your website without lighting the path for them, and reciprocal backlinks can do just that. Reciprocal backlinks, or link exchanges, can significantly boost your site’s ratings, and can be relatively simple to obtain.
How to Go About Link Exchanging
The best way to obtain quality reciprocal links is to ensure that the e-mail you send to another webmaster is highly personalized, meaning you have visited the site, noted the significant details, and garnered the name of the webmaster as well. This level of research and personalization shows the other party that you are serious about reciprocal linking and that you value a potential link with them. Many experts feel that if you have linked to the site prior to contacting the webmaster you will have much more credibility once you contact them.
Writing and Distributing Articles with Relevant Backlinks
It can be incredibly beneficial to your website to make the commitment to write and distribute articles which pertain to your website on a regular basis. With each relevant, high-quality article written, make sure you add a short “about the author” bio or resource box after each article which contains a link back to your website. Once you have written a top-notch article, distribute it to as many quality article directories as possible. Even writing and distributing one article every two to three weeks can garner truly amazing results for your website. Ezine is a good article directory for beginners, however there are many more which are excellent and worthwhile.
Snagging Backlinks through Guest Blogging
If you are truly an expert in your field, consider approaching other blog owners who are in the same area, and ask if they would consider publishing a guest post written by you on their blog. Keep in mind that you should provide 100% unique content, written exclusively for their website rather than reconstituting something you have already written for your own site. This technique will give you valuable backlinks from within the post. A somewhat easier way to get a backlink, not to mention extra exposure, is to post on forums which allow you to include a signature at the end with a link to your website. Take care to follow all forum rules and never, ever spam just to get a backlink.
Building quality backlinks can be crucial to the success of your overall SEO, therefore you should definitely make it a priority.
Tags: Lawyer Website Design Posted in Google SEO, Link Building | Comments Off on How Backlinks Can Boost Your Google Ratings
Friday, January 27th, 2012
If your goal is to create an effective, internal linking strategy it will be helpful to have some strategies to make the task more manageable. Internal linking will help your website to have more authority which in turn will allow them to get indexed more frequently and overall, just carry more weight with Google.
Benefits of an Internal Linking System
Internal linking systems give your online visitor value, allowing your readers to find related materials within your site quickly. When users can easily navigate your website it increases their overall user experience, keeping them on your site for longer periods of time and decreasing your bounce rate. Search engine spiders don’t always index sites comprehensively, however they are really good at indexing text and following links, so when you provide internal linking you vastly increase the odds of having your site indexed by Google and other search engines. While internal linking won’t automatically put you in the prized first slot in the search engine, it will allow you to gradually move up the ranks.
How Do I Build Internal Links?
A sitemap details your website’s organization for your visitors. Sitemaps are usually placed at the footer of your site and will contain such pertinent details as your contact information and technical information. WordPress and other websites have plugins which allow you create a sitemap which is automatically updated anytime your site expands, although in some cases you will have to manually create your sitemap. Your sitemap will offer useful internal links which can get your visitors quickly from one spot to another, meeting their specific needs more quickly.
FAQ Page
A frequently-asked-questions page is informative as well as a valuable way to add internal links to your site using your most highly targeted keywords. Create a series of questions which you believe a large portion of your readers would find helpful. When doing this you must think like a visitor to your site rather than the owner who already knows the answers to the questions. It could be helpful to get a friend or relative to jot down any questions they might have after visiting your site. Partially answer the questions, providing a link to one of your articles or blog postings to provide further answers. When phrasing your questions, use the specific keywords you would expect your visitors to use in order to get to your site and use your keywords in the anchor text of the links to your articles and blog postings.
Links to Related Posts and Links to Sidebar
If you want your visitors to be able to find additional content on your site which is of interest to them, link one post to another related one. If you are blogging, include links to other specifically related posts which are in your sidebar. This is an excellent way to build your internal linking system as well as increase your overall page views.
Write a Series of Articles
A relatively easy way to build your internal links is to write a series of articles with an underlying theme. As each article or blog posting in the series is written and published, you can add links to the others. Long articles can be broken down into a series, however be careful to use this tactic judiciously so your readers won’t feel as though they are being used to further your SEO. Once a month, or even once a week, wrap up the prior period with a posting which links to your recent posts, offering a brief description of each of them. While this obviously adds internal links, it also gives readers who may have missed an article which would have been of interest to them the opportunity to use the link to go directly to the article. You can also include internal links in your footer space, or add a promotional link at the end of specific articles which offers your readers something of value. While there is much more involved in internal linking, these basics can get you started, jumping you ahead of your competitors.
Tags: Lawyer Website Design Posted in Link Building | Comments Off on Expert Ways to Build an Internal Linking Strategy
Thursday, January 26th, 2012
So, you’ve decided on search marketing and are venturing into search engine optimization in order to make your site a rousing success. One of the things you will have to consider is not only how, but where you will obtain the necessary backlinks to strengthen your rankings. Link exchanging can effectively direct traffic from the links, build strong networking relationships with other websites and contribute significantly to search engine optimization. While there are tons of methods out there to promote your website, link exchanging is one of the least expensive ones around. There is a protocol, however for link exchanging, and what it doesn’t include is a hastily scribbled blanket e-mail to hundreds of sites requesting an exchange. Follow the rules, be polite, go above and beyond what is expected and you can end up with plenty of high quality reciprocal links to give your SEO campaign a decided boost.
Stay Close to Home
When exchanging links, you will have the best luck by partnering with websites and blogs which are approximately the same age and PageRank as your own. New websites are more likely to accept your request, but do your homework before requesting a link to ensure the site is relevant and of value. Eventually, as your site increases in popularity and rank, you will be able to approach the more highly ranked sites—after all, a website which has a very high PageRank really gets nothing in return for linking to your fledgling site.
Making Contact
Your initial contact e-mail message should be polite, yet straight to the point. Don’t try to tell the other website owner about how great such an exchange will be in terms of SEO—it is likely he already knows this and you don’t want to appear condescending. Some feel that you should link to the other website prior to writing your introductory e-mail, giving details on where he can find the link. Others feel like it is more polite to ask first. If you do add their link prior to sending your e-mail tell the other webmaster where he can find his link—making sure the URL is correct! Also ensure it is relatively easy for the website owner to exchange links, and outline the process clearly. (along the lines of “click this, go here and fill out this” if you agree to exchanging links). In our every more busy lives, anything that takes longer than a couple of minutes will be promptly discarded.
Be Personal
When you are sending out your link request e-mails, it is imperative that you take the extra time to personalize each and every e-mail. Don’t slap in a generic subject line such as “Attn: webmaster,” but rather take the time to find out the name of the webmaster and some personal details about the website itself. Using the webmaster’s name will get you tons further than addressing your e-mail to “Dear Site Owner.” Personalizing your request e-mail means making certain it will not be mistaken for an automated form e-mail which will likely be immediately deleted. Proofread diligently (just as you would a letter on paper) prior to mailing and make sure there are no grammar or spelling mistakes. Never forget that you are essentially asking for a favor, and all rules of politeness and courtesy apply.
Finally…
Add your name and phone number in your request e-mail to appear trustworthy. Don’t ask for a link from another webmaster if their site is totally unrelated to your own. Make sure you are not asking for a link exchange from a site which already is overrun with existing links—the benefits to your site will be minimal. Blogs are a good source of links, so invite new blog owners to visit your site and write about it—not only have you given them new ideas for blog entries, you get a nice link in return. Pursue reciprocal links, but approach them with respect and good manners and your site will benefit.
Tags: Lawyer Website Design Posted in Link Building | Comments Off on Exchanging Links in a Professional Manner
Wednesday, January 25th, 2012
In the SEO “war” establishing and evolving an effective outgoing link strategy is yet another critical weapon. However, the structure and content of each and every one of those outgoing links is critical to your eventual success in the battle. Descriptive links which are rich in critical keyword are essential, while you should avoid at all costs the “click here” strategy. As a replacement for a “click here” link, substitute a very descriptive link with primary keywords, and you will be working toward optimization each time a reader clicks.
Why Outbound Links Matter
Outbound links count with your visitors as well as human editors of directories since providing meaningful links to other quality sites actually makes your own site all the more credible. Readers always want to know just what’s in it for them, so when you provide links to offer advice, information and quality content, you are more likely to be looked on kindly by your visitors. We all want solutions to our problems, or even just better surfing experiences, so high-quality outbound links can provide just that. A note of caution however—you need to be super-aware of the words “other quality sites,” when constructing outbound links. Nothing can destroy your credibility and loyal fan base any quicker than linking to inferior websites. When you put a link into your copy, you are essentially giving your stamp of approval to the site and telling your readers that it is well worth their while to take the time to click and read.
Location, Location, Location
Search engines tend to pay special attention to outgoing links which are located within the paragraph headings, with a few key links scattered throughout the paragraph text. There is a fine line, however between the judicious use of links throughout your content and links randomly stuffed into your page which will likely hurt your search engine ranking. Pages which are overfull of external links can be seen as an attempt at deception, leading Google—and others—to discount your pages entirely. If you have a larger number of outbound links than is ideal, then do your best to balance those with an equal number of internal links.
Stay in Your Neighborhood
When you are considering the links you want to send your readers to, try your best to ensure they are first, non-competing and second, high traffic. You always want to remain within your own specific niche. Specifically, keep your links theme-related to your own website or blog site. Don’t forget to link out to your other domains which cover related topics, and to ensure you get maximum bang for your buck, include your specific keywords incorporated into outbound and inbound links.
Don’t Hang Out With the Wrong Crowd
As stated, “bad” links can seriously hurt you. Just like mom always told you, you are judged by the company you keep, and if readers are consistently given spammy links, or even links which are not helpful or uninteresting, they will begin to distrust you and your site. Never, ever, obtain links from link farms and avoid marketing gimmicks which proclaim they will provide millions of links to your site for the low, low price of….
Link Maintenance
While link maintenance is painstaking and time consuming, it is also incredibly important. The success of your website depends on all your links being valid and in perfect working order. Digging through your archives to check the links within your post can seem like just too much, however take a look at the link-checking tools which can help automate the process.
Making the effort to create a solid outgoing link strategy can pay off big time in search engine optimization, so work at it and perfect your process!
Tags: website law firm design Posted in Link Building | Comments Off on Evolving Your Outgoing Link Strategy
Tuesday, January 10th, 2012
Link building can, in some rather odd ways, be equated to real life. Meaning that if you have ever read motivational books which tell you to build your relationships and connections with others and persevere in your goals, you can see how this can also be a worthwhile lesson in link building strategies. When you are working hard at search engine optimization in an attempt to boost your website up the ranks, you are likely seeking out other quality websites and asking their owners to exchange links with your own site.
Presenting Your Website in a Positive Manner
If you are already in the process of link building and link exchanging, you are well aware that you must, in effect, sell yourself, just as you do in real life. Think about the last job interview you went on, and you will recall how hard you tried to present yourself in the very best light to a potential employer. The same thing can be said about SEO link building—your goal is to present your website in the most positive manner possible in order to persuade other high quality websites to link to yours, giving you higher rankings.
Dealing with Rejection
Just like in real life, you must expect rejections from time to time when you approach other webmasters and request a link, but don’t let that stop you from your goal of garnering links for your site and creating the very best search engine optimization you can. If you do get a rejection, rather than sulk, take an honest, critical look at your site, and make sure it is packed with relevant content which others would be proud to link to. It cannot be said enough that content is king, and without quality content, your link building strategies will be for naught. If you find absolutely nothing on your site which would bring about a rejection, then simply move on. Sometimes there really is no rhyme or reason for a particular rejection, whether from another website owner or from a person in your “real” life, so don’t spend too much time dwelling on the why of the situation.
Don’t Be Judged by the (Bad) Company You Keep
Mom really was right when she told you that others would judge you by the company you keep. So it is with obtaining links for your websites. You will be judged, both by search engines as well as your readers, by the reputation of the sites you link to and which link back to you. In other words, don’t get mixed up with the wrong crowd, or you may be inundated with spammers. Never link to a site which is not relevant to your own site, and never link to a site which is not the highest quality. By the same token don’t allow others to link to your site if you are not 100% sure the link is mutually beneficial.
Politeness Really Does Matter
Once you’ve chosen several websites which are complimentary (but not particularly competitive), it is time to contact the Webmasters of the sites and courteously ask them to link to your site—while explaining the benefits of doing so. Generally you will offer to link back to them in exchange, but spend some time outlining the advantages to them of linking to your content. Explain where the link will be, and above all, make sure your letter or e-mail is personal. The last thing you want is for it to sound like a mass-produced letter sent out to huge numbers of webmasters. Most of us receive so much spam on a daily basis, that it’s crucial you distinguish yourself from the riff-raff.
One Hand Washes the Other
Many experts advise that you already have a link put on your own site prior to asking for a link in return. When you send out your personalized letter, give the location of the link—it will be harder for the other site owner to say no, when you provide the URL of where the link is. Give the other webmaster sufficient information to make it easy to link to you, and if there is a link you want particularly badly, use traditional voice mail rather than e-mail for your request.
Check Out the Competition
Finally, just as in real life, take a sneak peak at the link popularity of your closest competitors and discover who is linking to them. Then contact those websites and get a link of your own. There is nothing dishonorable in seeing how your direct competitors are making their way up the ladder of success.
So, use common sense and the lessons you have learned in your own life when attempting to build links for your website—the results will be well worth the extra effort.
Tags: law firm website marketing Posted in Link Building | Comments Off on Can Link Building Be Equated With Real Life?
Thursday, January 5th, 2012
Once your website is up and running, there will be lots of different people and programs perusing it. Internal links are crucial whether helping human users understand what your website is talking about or helping search engine spiders or bots crawl and index your site. While it can be challenging, it is possible to build internal links that will satisfy robots as well as your human users. If you are unsure of just how you can build those critical internal links, here are some tips which can help.
Contextual Link Building
A contextual link is one in which clickable text is made up of one of your primary keyword phrases—a phrase you are using in hopes of obtaining a page one Google listing. Keep in mind that a contextual link won’t be effective unless it links to a page which is primarily about your keywords. Contextual links which are content based and theme-related are especially valuable in boosting SEO. When you are creating contextual links in your keyword-rich articles, keep the links high on the page. Contextual links which show up toward the top of the page are given more weight and influence by search engines than those which trail in at the end of the article. The goal of a contextual link is to encourage your visitors to find out more information, and using anchor text which is very descriptive is always better than simply having a “click here” button for internal and external links.
Using Breadcrumbs in Building Internal Links
Aside from the kind used in making meatloaf, bread crumbs are a navigational tool on many websites which you can see at the top of the browser window. Bread crumbs are essentially links to the pages you have already viewed—a map, if you will, of how you got to where you are. The benefit of using breadcrumbs, aside from helping your visitors navigate and stay oriented on your site, is that breadcrumbs can direct links back to more general categories. As a bonus, breadcrumbs are useful in helping spiders stay on track as well. Breadcrumbs may look something like this: Home>Support>FAQ>General FAQ.
Navigation is Key
Your users should be able to easily navigate your website. If it is difficult to get from A to B, they will likely become frustrated and go somewhere else to find what they need. For this reason you will want to internally link to the top pages from your navigation menu. Internal linking structure on your website is fundamental, and the more logical and intuitive it is, the easier your user and search engine spiders will find their way around your site. Equally important, this effortless navigation will increase your overall response rate exponentially.
Using Hypertext Links for Effective SEO
Hypertext links may actually be the simplest navigational element involved in building internal links. Hypertext is simply text which contains links to other text. The components of a hypertext link include a URL as well as a set of words generally known as anchor text. A simple hypertext link looks something like this: anchor text and is basic code that directs where your visitor is sent when they click on the highlighted anchor text. Search spiders actually prefer hypertext link to almost any other type of linking structures, and anchor text is given much more weight in Google’s algorithms than ordinary content text. The logic behind this is that search engines believe you would normally only link to a page you considered highly important, and if you consider it important then Google may also. The downside of hypertext links include the fact that hypertext links create blue underlined text and if used in excess can make a page messy and hard to read, so don’t overuse. Choose your hypertext links carefully, use specific keywords, and link to your most important pages, and the Google sun will shine on you!
Tags: Attorney website marketing Posted in Link Building | Comments Off on Building Internal Links Which Satisfy Google
Saturday, December 4th, 2010
There are all sorts of ways you can build links to your legal website or blog, however some of them are ethical and some of them are clearly not. As a legal firm, your highest priority must be to ensure that your link building—along with everything else connected to your website or blog—are absolutely ethical and professional. Anything but ethical behavior regarding your Internet presence can quickly lose your firm the credibility it’s worked so hard to obtain. Have you ever wondered how, once your site, along with every other competing legal website has been optimized online, the search engines determine whose site has the most authority, therefore should receive a higher rank? The answer is really pretty simple: inbound links. It’s just not enough anymore to write content, no matter how great it is. You, as the attorney, must always ask yourself whether any particular instance is a great link opportunity just waiting to happen. There are several different methods for link building which are ethical and not too difficult to boot.
Legal Blog Comments
Hopefully your law firm has jumped wholeheartedly onto the legal blog bandwagon. Legal blogs are an excellent way to increase traffic to your firm’s website, as well as a great way to provide information and education to prospective clients. If your firm has its own legal blog, then you are likely reading other legal blogs from your competitors. While there, making comments can offer an opportunity to build links to your own site, as well as helping you become well-known for your particular niche. Indirectly this can bring more visitors to your own legal website, readers to your legal blog, and more links from all the people who like your site or blog.
Search-Oriented Link Building
Newer websites will most often carry little weight with the search engines when you are talking about link building, so it’s a good idea to prioritize and focus your precious time and energy first on your older sites. Keeping your older sites fully optimized ensures the traffic keeps rolling in, then you can slowly begin to work on newer sites as you have the time. Many SEO experts believe that links from .edu and .gov domains tend to be much more valued by search engines. Think hard about how you can get a link to a school or university. Natural links are always the best—if people are linking to your legal website because your content is stellar, that’s a very good sign, and one that search engines will sit up and take notice of. While paid links have their place, they can also get you penalized for spam, so make sure you are fully cognizant of which paid links are good, and which are not.
Article Marketing and Directory Submissions
A method which has recently become popular is to write a short article regarding the topic you are trying to promote, then publish it on a major article directory site. Those who are actively seeking content for their sites download the articles they like, publish them to their own website, and give you a link in return—simple, yet effective. Before article marketing became popular, the best link-building method was through directories, yet plenty of these directories became nothing more than link farms and took a sharp nosedive. There are still directories on the Internet which are credible and could be worth submitting to, just make sure you differentiate the credible from the not-so-credible.
Press Releases or Guest Posting
If you need to generate lots of high-quality links in a short space of time, try writing a press release, then publishing it through one of the sites which typically handles press release distribution. You will effectively gain a link from every site which publishes your press release. Guest posting is similar to article marketing, in that you create specific content, then offer it up to another website or blog in your legal niche, and ask the owner to publish it—effective and a great way to build your own profile.
As you are well-aware, the legal industry is an extremely competitive one; effective yet ethical link building requires you to understand how to deliver your results online month after month, remaining high in the search engine rankings without compromising your quality or professionalism. With a little practice, link building can be done successfully—yet ethically, allowing your law firm to greatly increase their legal website building.
Tags: Law Firm, legal blog, legal industry, legal niche, legal website Posted in Link Building | Comments Off on Ethical Link Building for Your Law Firm Website
Thursday, April 8th, 2010
Lawyer Success, Inc launched a new free lawyer advertising website a few months ago and it is already having an immediate impact financially for the attorneys that have been submitting law firm articles to the website. The website is called Law Firm Articles (www.lawfirmarticles.com) and it is one of the top ranked law firm article websites on the web.
The benefits are amazing for the small law firm looking for free attorney advertising. The following are just a few of the benefits of writing quality articles and placing them on LawFirmArticles.com.
- It is free.
- Only attorneys are allowed to post articles.
- You are allowed to link to your website.
- You are allowed to add you contact information for potential clients to contact you.
- There is no advertising or siphoning of leads from your articles.
- Every article is reviewed and activated within an hour of submission.
- 1 articles generates on average 75 page views per month.
- The articles you submit stay on the site as long as you want.
- The articles increase your credibility.
- The articles show up on page 1 in Google increasing your exposure!
- and many more positive benefits. Besides its free.
We recommend writing quality articles about the specific legal issues you resolve for legal consumer. Also, it is always a good idea to explain your fee structure to better pre-qualify your leads unless you are flexible. So if you are interested in free legal advertising for your law firm, visit LawFirmArticles.com for the very best in article marketing for lawyers.
Tags: free attorney advertsing, free law firm advertising, Free Lawyer Advertising, free legal advertising Posted in Law Firm Internet Marketing, Law Firm Marketing, Law Firm SEO, Lead Generation, Link Building, Strategic Marketing | Comments Off on Free Lawyer Advertising | Free Legal Advertising | Free Attorney Advertising
Monday, February 1st, 2010
The debate about the importance of getting inbound links to your law firm website appears to be an ongoing debate. The truth is that you need quality and relevant one-way or inbound links with meta keyword phrases in the link for any effectiveness. Please note that link swapping software or link swapping is useless. Having a links page is useless.
When was the last time you ever did a search for anything on Google and came across a links page on a website. Never. These pages are counter productive to SEO and should be removed from your site. If you want to add links to your website for your visitors, then add relevant links to your website on your content pages. Keep in mind you may lose visitors through your text links to other websites. So make sure these links are not directories of other attorneys.
Are “Resource Links” pages helpful. No. Period. They are a complete waste of a navigation link or button on your home page and is often the least viewed web page on the website. I recommend to my attorney clients that they create a more helpful “Articles” or “FAQs” page instead. That content is much more valuable to your potential clients and will keep the visitors on your website without fear of losing a potential client.
If you need help with a lawyer link exchange or building or would like a free review of your website, call James Greenier at (769) 218-6099 or ask a question through our Ask a Law Firm Marketing Consultant page.
Tags: attorney link exchange, How important are those inbound links to law firm websi, james greenier, law firm marketing consultant, lawyer link exchange Posted in Link Building | Comments Off on How important are those inbound links to law firm websites?
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