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Archive for the ‘Lead Generation’ Category
Sunday, October 3rd, 2010
Here is a secret that hardly any competitor of yours knows. You can build your own massive lead generation machine and slash your ad budget by 75% or more.
What is the secret? After working with 3,500 law firms and spend 11 years in this business I have learned that ALL law firm’s make the mistake of trying to take short cuts or the lazy way to advertising and marketing their law practice. However, we are going to show you how spending ZERO dollars for web traffic and investing 10 minutes a day you can generate 6-7 figures in legal fees each year.
HERE’S WHAT THE FUNNY PART is… we are the EXPERTS…We generate 70,000 LEADS PER MONTH but 9 out of 10 law firms that contact us have a we “know it all” attitude so they end up not following this PROVEN LEAD GENERATION BLUEPRINT. It equates to a lay person representing themselves in civil litigation.
So here is what you need to know about generating high quality cases and clients instantly into your law firm.
SEO is not dead, it has been improved. What used to take months to achieve, now is achieved in minutes if you have the right tools in place. SEO (search engine optimization) places (or ranks) your law firm website high in Google’s search engine listing results pages. When use with the right types of “ideal” keyword phrases harvested from Google statistics, this can bring more traffic to your site for free.
The first position in organic or natural search result generates 41-45% of the clicks, almost 20 times the amount of clicks the first paid search result receive. So if you can build quality, original content in the structure that search engines like Google prefer, you can tap into the best “traffic and lead flow” online.
If you generate enough of this traffic and you website has an attractive/credible design to it, you will convert a lot of these visits in to phone inquiries and web requests for more information about your legal services.
FREE ADVICE from a lead generation expert (not a sales rep) concerning business development (client development) for law firms call (769) 218-6099.
Tags: How to Generate High Quality, Paying Customers Through Your Law Firm Website Instantly
Posted in Lead Generation, Strategic Marketing, Tips for New Law Firms | Comments Off on How to Generate High Quality, Paying Customers Through Your Law Firm Website Instantly
Friday, April 9th, 2010
Personal injury lawyers spend a tremendous amount of money on advertising but is that enough to really generate the volume of cases needed to keep a personal injury law firm a float? The average personal injury firm needs about $40,000 per month to stay in business. This blog post will provide you with a few basic but important marketing tips to improve your personal injury marketing and advertising effectiveness. Although these are not our “top lawyer advertising secrets” these are very common mistakes that I see everyday when consulting with personal injury lawyers through out the U.S..
Here are our top most common mistakes lawyers make with their personal injury advertising:
- Their law firm ads look like all the other personal injury law firm ads,
- Their law firm advertising does not differentiate your firm from your competitors.
- There is no focus or consistency in design, message or impression throughout the marketing materials.
- There is no strategic marketing plan tied to a specific budget.
- There are no financial goals or metrics measured for each individual marketing implementation.
- Each marketing implementation is not tracked or tracked individually to measure trends and effectiveness.
- Each marketing implementation should be tied to a cost per call or cost per case metric.
- Procrastination and indifference due to a fear of failure.
- Lack of buy-in by partners, associates, and staff members to the marketing strategy.
- Lack of a law firm marketing plan, understanding the goals of the firm and an elevator pitch used throughout the firm.
Although these may seem rudimentary, these common marketing mistakes lawyers make are huge missed opportunities in revenue and lead generation. These issues tend to run rampant in the legal industry which is understandable as the practice of law is mentally draining and demanding.
If you have any questions or recognize that your law firm needs help in creating a more cost effective strategic marketing plan, then call us today at (769) 218-6099. We have helped over 3,500 law firms generate more revenues and worked with 7 of the top 10 legal brands. We can help!
Tags: common advertising mistakes lawyers make, common marketing mistakes lawyers make, common personal injury attorney advertising mistakes, common personal injury lawyer advertising mistakes
Posted in Law Firm Marketing, Lead Generation, Strategic Marketing | Comments Off on Common Personal Injury Lawyer Advertising Mistakes to Avoid
Thursday, April 8th, 2010
Lawyer Success, Inc launched a new free lawyer advertising website a few months ago and it is already having an immediate impact financially for the attorneys that have been submitting law firm articles to the website. The website is called Law Firm Articles (www.lawfirmarticles.com) and it is one of the top ranked law firm article websites on the web.
The benefits are amazing for the small law firm looking for free attorney advertising. The following are just a few of the benefits of writing quality articles and placing them on LawFirmArticles.com.
- It is free.
- Only attorneys are allowed to post articles.
- You are allowed to link to your website.
- You are allowed to add you contact information for potential clients to contact you.
- There is no advertising or siphoning of leads from your articles.
- Every article is reviewed and activated within an hour of submission.
- 1 articles generates on average 75 page views per month.
- The articles you submit stay on the site as long as you want.
- The articles increase your credibility.
- The articles show up on page 1 in Google increasing your exposure!
- and many more positive benefits. Besides its free.
We recommend writing quality articles about the specific legal issues you resolve for legal consumer. Also, it is always a good idea to explain your fee structure to better pre-qualify your leads unless you are flexible. So if you are interested in free legal advertising for your law firm, visit LawFirmArticles.com for the very best in article marketing for lawyers.
Tags: free attorney advertsing, free law firm advertising, Free Lawyer Advertising, free legal advertising
Posted in Law Firm Internet Marketing, Law Firm Marketing, Law Firm SEO, Lead Generation, Link Building, Strategic Marketing | Comments Off on Free Lawyer Advertising | Free Legal Advertising | Free Attorney Advertising
Tuesday, January 12th, 2010
Does your auto accident law practice need an injection of pre-qualified, accident calls?
Lawyer Success, Inc. has been marketing auto accident law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Car Accident Pay Per Call program delivers new clients to your appointment setter.
Accident Attorney Leads FAQS:
Q: Am I charged for car accident leads that call from out of my local area?
A: No, but you may elect to receive accident leads from any area you desire.
Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.
Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.
Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many more car accident leads as you want.
Q: Is this considered fee splitting?
A: No. We advertise your law firm, they call you directly and we track the calls to invoice your law firm.
Q: DO you offer other areas of practice?
A: Yes, we offer Bankruptcy leads, Personal Injury Leads, Criminal Defense Leads, and all other areas of law.
For more information about our Car Accident Lead Generation service, call (769) 218-6099. We have accident leads available in all 50 states.
Tags: accident attorney leads, auto accident lead generation, car accident pay per call
Posted in Lead Generation | Comments Off on Car Accident Pay Per Call – Accident Attorney Leads – Auto Accident Lawyer Lead Generation
Sunday, January 10th, 2010
Does your bankruptcy practice need an injection of pre-qualified calls?
Lawyer Success, Inc. has been marketing law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Bankruptcy Pay Per Call program delivers new clients to your appointment setter.
Bankruptcy Attorney Leads FAQS:
Q: Am I charged for bankruptcy leads that call from out of my local area?
A: No
Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.
Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.
Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many more leads as you want.
For more information about our Bankruptcy Lead Generation service, call (769) 218-6099. We have leads available in all 50 states.
Tags: bankruptcy attorney lead generation, Bankruptcy Attorney Leads, Bankruptcy Pay Per Call
Posted in Lead Generation | Comments Off on Bankruptcy Pay Per Call – Bankruptcy Attorney Leads – Lead Generation
Tuesday, January 5th, 2010
Does your divorce law practice need an injection of pre-qualified divorce calls?
Lawyer Success, Inc. has been marketing divorce law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Divorce Pay Per Call program delivers new clients to your appointment setter.
Divorce Attorney Leads FAQS:
Q: Am I charged for divorce leads that call from out of my local area?
A: No
Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.
Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.
Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many additional divorce leads as you want.
For more information about our Divorce Lead Generation service, call (769) 218-6099. We have leads available in all 50 states.
Tags: divorce attorney leads, divorce lawyer lead generation, divorce pay per call
Posted in Lead Generation | Comments Off on Divorce Pay Per Call – Divorce Attorney Leads – Divorce Lawyer Lead Generation
Saturday, January 2nd, 2010
Does your criminal law practice need an injection of pre-qualified criminal defense calls?
Lawyer Success, Inc. has been marketing criminal defense law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Criminal Defense Pay Per Call program delivers new clients to your appointment setter.
Criminal Attorney Leads FAQS:
Q: Am I charged for criminal defense leads that call from out of my local area?
A: No
Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.
Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.
Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many criminal defense leads as you want.
For more information about our Criminal Defense Lawyer Lead Generation service, call (769) 218-6099. We have leads available in all 50 states.
Tags: criminal attorney leads, criminal defense pay per call, criminal lawyer lead generation
Posted in Lead Generation | Comments Off on Criminal Defense Pay Per Call – Criminal Attorney Leads – Criminal Lawyer Lead Generation
Friday, January 1st, 2010
Does your DUI law firm need an more pre-qualified leads?
Lawyer Success, Inc. has been marketing DUI law firms on the Web for over 10 years. We have helped over 3,500 consumer based law firms generate significant case loads and increased profits. Our DUI Pay Per Call program delivers new clients to your appointment setter.
DUI Attorney Leads FAQS:
Q: Am I charged for DUI leads that call from out of my local area?
A: No, unless you make the request.
Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.
Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.
Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many more DUI leads as you want.
For more information about our DUI Lead Generation service, call (769) 218-6099. We have leads available in all 50 states.
Tags: dui attorney leads, dui lawyer lead generation, dui pay per call
Posted in Lead Generation | Comments Off on DUI Pay Per Call – DUI Attorney Leads – DUI Lawyer Lead Generation
Wednesday, November 25th, 2009
As television advertising revenues continue to slide, many new cable and television stations have signed agreements with law firm marketing firms to attract new advertisers. A new TV advertising model was created to attract new lawyer advertisers who want to advertise on television but were to worried about the high over head and risk of failure.
The new advertising model now allows attorneys to advertise on television in as many as 80 different MSAs (cities) on a cost per call basis. This means that for the first time a lawyer may advertise on television and only pay for the results received. Many in the advertising industry see this a “the growing trend” in advertising as Internet giants like Google continue to gain market share.
This new per inquiry television advertising is appealing to law firms that want to acquire mass tort or class action types of leads in national campaigns as well as general consumer law cases in local markets.
How can this be? Typically, the pay per call option on television is reserved only for the unsold advertising time slots on television.
This creates an opportunity for large law firms, attorney networks and co-counsel law groups to be able to advertise nationally on both local TV and cable for free and be charged only for each call or valid lead generated. This cost structure dramatically reduces the substantial investment usually required to air nationally or in major cities. In most cases, the law firm is required to purchase a minimum of 200 leads upfront.
The most attractive part of the program is that the law firm only pays for valid leads or phone calls on a weekly basis plus a small commercial cut fee.
Contact Lawyer Success, Inc. to learn how your firm can make arrangements in your local area to take advantage of these new television advertising opportunities.
ABOUT LAWYER SUCCESS, INC
Lawyer Success, Inc has been providing cutting edge legal marketing strategies and services exclusively to attorneys throughout North America, Australia and Europe. Lawyer Success, Inc. has advised over 3,500 lawyers on results oriented marketing solutions. To speak to an expert law firm marketing consultant, call James Greenier at (769) 218-6099.
Lawyer Success, Inc delivers quality law firm client development through TV, cable, radio, print venues and the Internet. Many of our programs cut the risk of advertising by our clients, through the use of Per Inquiry, pay per lead, Cost Per Call (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) programs. call James Greenier at (769) 218-6099.
Tags: lawyer tv pay per inquiry, New Lawyer Pay Per Inquiry TV and Cable Advertising - L, television pay per lead for attorneys, tv pay per lead for lawyers
Posted in Lead Generation | Comments Off on New Lawyer Pay Per Inquiry TV and Cable Advertising – Legal Leads
Saturday, October 11th, 2008
I firmly believe having consulted with over 3,200 law firms throughout North America and Europe that the very best band for the buck in advertising is:
- Any service that offers residual client development growth
- Any advertising service for attorneys that is of the pay for performance model
So let’s review the whole pay per lead model. Is it ethical? Will it get you in trouble with your state bar?
At first you may think…”well of course paying for leads is buying clients.” But that is not the case as several pay per lead services are completely reliable and ethical. Let’s look at the largest pay per lead program available for lawyers – Google Adwords.
Google Adwords is, by far, the largest pay per lead program available to attorneys. The whole concept of buying clicks could easily be construed as unethical. However, it is not and I doubt very seriously that it will ever will be.
The only problem with the pay per click model is the expense involved. It used to only cost you 15 cents a click for terms such as lawyer or lawyers. Now you could be looking to spend several hundreds of dollars before you receive enough clicks to result in a lead for your law firm.
Several companies are moving in the direction of the pay per lead model. What they are doing is creating traffic to their website, offering a web form for potential clients to fill out and then sell those leads to law firms.
My though about that is that you need to take into consideration who you are doing business with. Their website may get your law firm in a lot of trouble. Many of these pay per lead for lawyers websites are a danger to your practice because they have very little experience with the attorney / client relationship.
Lawyer Success, Inc. for over 5 years has been experimenting and building high value relationships with legal partners. If you are interested in learning more about the companies we recommend in the pay per lead for attorneys space, please call us at (769) 218-6099.
Tags: best attorney advertising, lead generation for lawyers, legal partners, pay per leads for attorneys
Posted in Lead Generation | Comments Off on Pay Per Lead Advertising For Attorneys – Best Advertising Opportunity for Lawyers?
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