As television advertising revenues continue to slide, many new cable and television stations have signed agreements with law firm marketing firms to attract new advertisers. A new TV advertising model was created to attract new lawyer advertisers who want to advertise on television but were to worried about the high over head and risk of failure.
The new advertising model now allows attorneys to advertise on television in as many as 80 different MSAs (cities) on a cost per call basis. This means that for the first time a lawyer may advertise on television and only pay for the results received. Many in the advertising industry see this a “the growing trend” in advertising as Internet giants like Google continue to gain market share.
This new per inquiry television advertising is appealing to law firms that want to acquire mass tort or class action types of leads in national campaigns as well as general consumer law cases in local markets.
How can this be? Typically, the pay per call option on television is reserved only for the unsold advertising time slots on television.
This creates an opportunity for large law firms, attorney networks and co-counsel law groups to be able to advertise nationally on both local TV and cable for free and be charged only for each call or valid lead generated. This cost structure dramatically reduces the substantial investment usually required to air nationally or in major cities. In most cases, the law firm is required to purchase a minimum of 200 leads upfront.
The most attractive part of the program is that the law firm only pays for valid leads or phone calls on a weekly basis plus a small commercial cut fee.
Contact Lawyer Success, Inc. to learn how your firm can make arrangements in your local area to take advantage of these new television advertising opportunities.
ABOUT LAWYER SUCCESS, INC
Lawyer Success, Inc has been providing cutting edge legal marketing strategies and services exclusively to attorneys throughout North America, Australia and Europe. Lawyer Success, Inc. has advised over 3,500 lawyers on results oriented marketing solutions. To speak to an expert law firm marketing consultant, call James Greenier at (769) 218-6099.
Lawyer Success, Inc delivers quality law firm client development through TV, cable, radio, print venues and the Internet. Many of our programs cut the risk of advertising by our clients, through the use of Per Inquiry, pay per lead, Cost Per Call (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) programs. call James Greenier at (769) 218-6099.
