Archive for May, 2009

| Corey Trotz | Corey B Trotz, Attorney Memphis, TN

Tuesday, May 12th, 2009

Corey B. Trotz

488 South Mendenhall
Memphis, TN 38117
Practice areas: Personal Injury Plaintiff: General (80%), Personal Injury Plaintiff: Products (10%), Workers’ Compensation (10%)

Selected to:

Mid-South Super Lawyers 2008
Mid-South Super Lawyers 2007

Website Design for Attorneys – Award Winning Attorney Websites

Saturday, May 9th, 2009

Are you looking to develop an Award Winning Attorney Website? Here are top strategies to develop and promote such an attorney website.

Find a web developer and marketing firm that specializes in developing attorney websites. Many attorneys make the mistake of hiring a local web design firm that has very little experience in developing law firm websites. You business is different, your audience is different, and experience matters when you want to drive and convert legal consumers shopping online for an attorney into your office

LawyerSuccess.com has been specializing in developing and marketing attorney websites and attracting potential clients to your law firm since 2001. So we understand your legal industry, the unique and effective ways to promote your individual areas of law, how to deliver the right message to your unique audience and how your unique audience uses the search engines to position your attorney website accordingly.

Another strategy in order to develop an award winning attorney website is to develop quality content that is highly relevant to your geography and areas of practice. Be the expert and trusted source of legal information and your website will be well received by the online community. This will greatly increase links to your attorney website, build authoritative credibility and search engine credibility. You would be surprised how effective this is for generating referrals to your law firm.

Some of the other benefits of quality attorney website content includes: effective content for search engine visibility, increased client conversion, links for other legal websites and repeat visits from referring attorneys and other referrals sources. 

LawyerSuccess offers attorney website content writing. Our custom attorney website copy writers and ghost writers can effectively develop sustainable web copy that is user friendly, informative, helpful. These articles include news stories, state law, web lead conversion copy, and keyword enriched content.

Web 2.0 advancements - Award winning attorney websites are those that also embrace the new Web 2.0 features and functionality.  Add items such as video, audio, podcasting, flash presentations and other multi-media features to your attorney website. People area utilizing the Internet looking for sources of information. The Web is more than just text based content.

LawyerSuccess will meet at your place of business in order to produce custom podcasts, attorney videos, and flash presentations based on photos we shoot at your law office. Call us today for a rate quote at (769) 218-6099.  We have offices in all time zones so that we can meet with your firm at your convenience. We have proven success in developing lead generation websites for attorneys in the following areas of law: DWI/DUI, personal injury, family law, divorce, bankruptcy, criminal defense, employment law, estate planning and probate attorneys.

Google Profile – New Attorney Profile and Marketing Solution

Friday, May 8th, 2009

You ever wonder what people read about you when they search your name online? Is that important to you and your law practice? What will they find? 

Well, now you can somewhat control what people find about you when you create a personal profile on Google’s Profile. Google has recently released it’s answer to the Social Networking platform with it’s Google Profile program. This is especially good for those attorneys who which to control some of the information that is out there about them on the Google search results page.

Here are some of the benefits for starting your own Google Profile:

  1. It is free.
  2. Helps people find the correct information about you when people Google your name.
  3. Google Profiles enables your to create a personal page that that links to your blog and other profiles.
  4. Google Profiles allows you to keep family and friends up to date with your contact info and photos.
  5. Your Google Profile will been seen within the results page when they do web searches for your name.
  6. You can link to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more

Here is a link to start your free lawyer profile on Google Profile.

Here is a sample Google Profile:

Google Profile - Free marketing for lawyers and getting the right information about them in Google's search engine results page.

Better Than Findlaw – Websites That Really Work!

Tuesday, May 5th, 2009

Marketing your law practice on the Internet should be a highly profitable investment for your law firm. The amount of potential clients shopping online for legal services, even during this economic downturn is incredible. Unfortunately, many firms are finding that some of the larger lawyer website design and search engine optimization companies like Findlaw.com, Lawyers.com, and others cannot provide the results, personalized service and support they are paying top dollar for.

Internet marketing, website design and search engine positioning within the organic search results is a daunting task. It requires consistent effort and close personalized attention. This can only be done effectively when you work with a firm that will give you the close personalized attention to your success. Communication is also vital. That is why we meet with our customers every single month and review the results and growth of your firm’s website and marketing campaign.

If you are looking for a company that will perform better than Findlaw or Lawyers.com or other competing attorney web developers, give our firm a call. We have worked with 4 of the 5 most traficked legal websites and have provided advice and guidance with over 3,200 law firms through out the United States. We care about you practice as much as you do and we will get you the results you want quickly.

Call LawyerSuccess today at (769) 218-6099 to discuss your goals and expectations and we will be happy to prove that we can generate the results you desire.

Lawyer Website – Throw Yourself Out There, Rhetorically That Is

Monday, May 4th, 2009

What’s the one thing that people look for in books other than a synopsis?  A biography of yourself.  Your lawyer website should provide the clients with as thorough of a bio as possible.  It doesn’t have to be long to be thorough, just succinct and important. 

 

Things to consider are the what law school you attended, your GPA, clubs you were a part of, how long you’ve been practicing law, aspirations, wife and kids, future goals. 

 

These are just a few of the things, but that’s up to you.  Many think having a bio is a waste of time and the important aspect of obtaining clients is the lawyer website design.  That is far from the truth.

 

Numerous factors go into obtaining clients.  Let’s take the idea of the bio one step further.  What does a bio convey and how does that make the clients feel?  For starters, a bio is rhetorically pleasing because you are establishing your credibility, but on the other hand you are also letting the client be comfortable with you so you can be easily approachable in the process. 

 

 

Having a bio goes two ways.  Your biography should be serious, but it can also be conversational, almost blog-like.  You also don’t want to be pretentious and overbearing.

 

At Lawyer Success we are equipped with marketing and design strategies that you never knew were out there.  We study all the tools needed to succeed on the web and to earn you more web presence in the process.  There’s a big picture and a little picture.  At Lawyer Success, we cover them both.  Let us develop your web presence and take your business to new heights.  We are skilled and professional.  Trust us.  We’ve consulted with over 3,200 law firms.

 

Make sure you have the best in the business.  Call (768) 218-6099 for a free rate quote and a free consultation.     

Law Firm Marketing and Social Media Marketing for Lawyers

Monday, May 4th, 2009

Tapping the Social Media Market on the Web

 

Often people will ask how law firm marketing works.  Well, the answer may not be as hard as some think it is.  So what are some ways to create marketing for law firms?  First one has to explore the infinite resources on the web.  For the web conscious, consider the likes of social media marketing like Facebook, Myspace, Twitter and more.  These are just a few of the avenues that you can take to get to set yourself above the competition. 

As fast as the web and web programmers are progressing in this technological world, there is no telling what other programs and media sites will be available in the future. 

 

Once it catches on it’s hard to stop the momentum.  Social media outlets allow a vast network of people to see your site and become fans.  Some will also allow you to leave comments and questions on their website.  Social marketing is almost like having a website on top of your other website.  You can leave blogs, comments or talk about any kind of promotional deal you may be offering.

 

If you’re so inclined, you can also create videos or podcasts and post them up on YouTube or your social media site.  You probably won’t be a viral video sensation, but you don’t need to be.  Besides that, it’s not a goal for your website.  The key is to get your website and your information to the people who need it the most.  The sky’s the limit. 

There’s no stopping the momentum of the World Wide Web so you might as well take advantage of the opportunities they give and ride the train.  The train isn’t slowing down anytime soon.

 

If you need help in any of the preceding strategies call us for a rate quote and a free consultation so that you too can have the best lawyer website in your market. Call (769) 218-6099 today.

Law Firm Web Design

Saturday, May 2nd, 2009

 Your law firm web design is very important; a task to be taken seriously at all costs. At Lawyer Success, a team of professional programmers and marketers will help drive traffic and publicity to your site. Websites should be designed professionally, with succinct information, graphically and content-wise. This allows the website to be seen in a serious light, not a second rate concoction, boosting the optimization of your website. 

 

Don’t waste your hard earned money on a second class website or content.  Rather, get the best in the business in law firm web design.   Having worked with and consulted with over 3,200 law firms across the United States, Lawyer Success is good on their word. 

 

Dominate your presence on the web.  Allow us to help make you successful.  Localizing your website is one thing, but spreading it across the vast expanse of the World Wide Web is something different. 

 

VSEO and SEO is a relatively new concept and we are good at tapping into all the possible resources online to help get your website noticed.  Let the professionals take your website and your business to new heights.    By selecting the right service you are establishing the link between a good business to a great business. 

 

Web design should never be taken lightly.  Anyone can put up a website, but the key is for the website to appeal to clients, other attorneys and the general public.  

 

If you need help in any of the preceding strategies call us for a rate quote and a free consultation so that you too can have the best lawyer website in your market. Call (769) 218-6099 today.

Law Firm Website Design Strategy

Friday, May 1st, 2009

Your law firm website design should be as professionally done as possible.  Cutting corners in this business is absolutely unacceptable.  There is a constant growing demand for lawyers and the law firm website design should be done thoroughly. 

 

That’s where Lawyer Success comes in. 

Staffed with a team of consummate professionals in the field of marketing and web design Lawyer Success will provide your law firm with the best look for your field of law. We have worked with over 3,200 clients across North America and the list keeps growing. 

 

Be sure to call us first for a rate quote and see how we can improve your website and marketing strategy.  We consistently research the field and use the web to our advantage.  Some things to look out for while looking for a law firm website design:

 

            Content:  Make sure that everything is grammatically well written.  This is another area of importance.  Don’t cut corners on the grammar either.  Rhetorically speaking, grammar can make or break a client or clients.

 

            Design:  Your website should stand out from others.  Is one color scheme throughout the website conducive to keeping the client’s interest?  How about a basic design of the website like one page with no hyperlinks or email contact?  That doesn’t provide your firm with the firepower to compete with other sites.  Your home page, at least, should mirror your practice.  Design and graphics go a long way in attracting clients.

 

            Hyperlinking: Hyperlinking is a good way to build credibility for your site.  It is also a way to build some ranking structure with Google and other search engines.  Hyperlinks also build up other sites, which in turn bring in more exposure to yours. 

 

            Social Media Marketing: Social media is a relatively new idea, particularly for marketing websites or products.  Take advantage of the social media available such as Twitter, Facebook, MySpace and Xanga.  Look at marketing like a fire: once it catches, it can spread very quickly.

 

            Blog:  Blogging is a doorway for clients to come in.  Blogging shows that you are knowledgeable of the topic, particularly if you are bringing in scholarship or recent case studies.  Show the clients you want them to handle you. 

 

These are just a few of the ways we can help you promote your site.  For a rate quote or consultation, call (769) 218-6099.