I would recommend starting with one Facebook business page for the law firm. They take a lot of care and feeding, so to build more than one at a time might be a monumental task at first. One option is to have it focus on one major practice area, industry group or area of focus in your business and marketing plan, but I would suggest making it multi-focal to start. Your clients and friends need to be reminded what your firm is capable of, so let it cross-sell for you. Try to encourage conversation, an emphasis on your clients’, as well as your, activities, and don’t ever stop creating topics and conversation, and inviting people to come visit through its promotion on all of the social networks you are using.