Web blogs or blawgs have been on the scene now for about 5 years and they continue to be one of the hottest law firm marketing strategies on the Web.
But do they work?
Do they generate new business for lawyers?
James Greenier, Founder and CEO of Lawyer Success, Inc., joined an online round table discussion that addresses the real value of law firm blogginq directly. The panel consisted of 5 practicing attorneys, 3 law firm marketing consultants and 3 in-house marketing directors.
Here are some of the notes from that discussion:
– 2 of the 5 attorneys found that law firm blogging produced zero results for their firm.
– 3 of the 5 attorneys who generated new business practiced in areas of Probate Litigation, Insurance Law – Commercial and Non-profits, and Personal Injury.
Ideas for law firm blogs:
– Write content to enhance the law firm’s overall search engine presence.
– Develop legal content that showcases your law firm’s practice expertise.
– Write content that helps potential clients better understand their legal issue. Offer potential solutions.
– After creating a blog post, post it on social networking sites like Linkedin, Facebook, Twitter and discussion boards with a link back to the post.
– A blog is a great place to direct prospective clients to learn more about you.
– Legal blogs can help set the tone for your business and puts a personal “face” on your web presence.
– The content from a blog that is integrated into the law firm’s main site is an effective tool for SEO.
– Blogs can facilitate video and v-blogging is very effective in creating a more meaningful relationship with prospective clients.
– Blogs keep you in front of current clients and give them the assurance that you are a professional and stay up-to-date with the industry.
– Blogs are the heart and soul of social media. Top Mistakes Attorneys Make When Blogging.
1. Not updating the blog regularly (at least once a week)
2. Not allowing their personality to shine through in the copy. To technical and dry.
3. Lack of promotion
4. Lack of web video
At LawyerSuccess.com, we offer custom designed web blogs that can either be a stand alone blog or one that looks and functions just like your existing website to build your law firm’s main domain and SEO presence. We also offer on-site video production for a nominal fee to help catch your website and/or blog up to today’s standard.
Does your auto accident law practice need an injection ofpre-qualified, accident calls?
Lawyer Success, Inc. has been marketing auto accident law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Car Accident Pay Per Call program delivers new clients to your appointment setter.
Accident Attorney Leads FAQS:
Q: Am I charged for car accident leads that call from out of my local area?
A: No, but you may elect to receive accident leads from any area you desire.
Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.
Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.
Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many more car accident leads as you want.
Q: Is this considered fee splitting?
A: No. We advertise your law firm, they call you directly and we track the calls to invoice your law firm.
Q: DO you offer other areas of practice?
A: Yes, we offer Bankruptcy leads, Personal Injury Leads, Criminal Defense Leads, and all other areas of law.
For more information about our Car Accident Lead Generation service, call (769) 218-6099. We have accident leads available in all 50 states.
Does your bankruptcy practice need an injection of pre-qualified calls?
Lawyer Success, Inc. has been marketing law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Bankruptcy Pay Per Call program delivers new clients to your appointment setter.
Bankruptcy Attorney Leads FAQS:
Q: Am I charged for bankruptcy leads that call from out of my local area?
A: No
Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.
Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.
Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many more leads as you want.
For more information about our Bankruptcy Lead Generation service, call (769) 218-6099. We have leads available in all 50 states.
Does your divorce law practice need an injection ofpre-qualified divorce calls?
Lawyer Success, Inc. has been marketing divorce law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Divorce Pay Per Call program delivers new clients to your appointment setter.
Divorce Attorney Leads FAQS:
Q: Am I charged for divorce leads that call from out of my local area?
A: No
Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.
Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.
Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many additional divorce leads as you want.
For more information about our Divorce Lead Generation service, call (769) 218-6099. We have leads available in all 50 states.
FaceBook should be impossible for any marketing savvy lawyer to ignore. FaceBook membership is now at over 350 million users worldwide. But why is this important for law firms? Why is social networking sites vital to client development practices for consumer based law firms?
Answer #1- Audience. Web users are now integrating more tools and communication channels in their everyday lives. It is becoming more an more common for people to update their FaceBook page and check updates via their cell phones through mobile web access or via text messaging.
Here are the FaceBook user statistics since January 1, 2010.
More than 350 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 55 million status updates posted each day
More than 2.5 billion photos uploaded to the site each month
More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month
More than 1.6 million active Pages on Facebook
More than 700,000 local businesses have active Pages on Facebook
Pages have created more than 5.3 billion fans
Answer #2 – Access. The value of social networking websites to lawyers really begins to take root as more Facebook users being to learn and understand how to use the website. Because there is such a large draw of users, the website has the opportunity to assist its users beyond uploading photos or making comments. The users can use the FaceBook search engine to search for experts, for research material, obtain referrals through their social network, check out recommendations and so much more.
Basically, I call social networking sites, like Facebook, “Word of Mouth in the Virtual World.” We all understand the value and power of client referrals.
Customized FaceBook for Law Firms – What we recommend
Custom logo or photo
Updates Wall
Compete contact information
Free Case Evaluation Web Form
Legal Services Pages – otherwise known as a Practice Areas Page
Twitter Feed
Email or enewsletter sign up page
Search Engine Optimization of FaceBook Fan Page
We also recommend putting an icon with a link that points to your law firm FaceBook Fan Page on your law firm’s website.
Are FaceBook Fan Page’s ethical for lawyers to participate. Depends on how you use them. If you set up a law firm FaceBook Fan Page like a website than you are OK. The issue under debate by most states bar associations is how you promote them. If you are pushing the law firm FaceBook Fan Page to users on FaceBook who your firm does not have a relationship, then you will be in violation of the common lawyer non-solicitation rules.
Keep in mind that a FaceBook Fan Page for lawyers and law firms is nothing more than a mini website. The only difference is the ability for users to search for you, refer other people to you through FaceBook, and the ability to keep in contact with people who signed up to be a fan of your law firm’s FaceBook Fan page.
Other Benefits for starting a law firm Facebook Fan page include:
More exposure to the major search engines. Google and other search engine will index FaceBook Fan pages if they are optimized well and have certain settings activated on the FaceBook Fan Page.
Viral Marketing – Friends, family, collegues and clients can promote your FaceBook Fan page on their FaceBook pages. This really multiples your reach to potential new clients.
Links to your law firm website
Builds credibility – having a large FaceBook Fan base is better and more ethical than having client testimonials on a website. It is far more impressive to potential clients when they see that your law firm is well connected and has a lot of followers.
Communication – Attorneys that have a FaceBook Fan Page are able to stay in contact with clients without have to send letters, cards or unwanted emails. By simply logging into your FaceBook account you can instantly send important firm news or helpful information to your fans.
Comments made through your law firm FaceBook page is indexed in search engines as well increasing your search engine references.
Becoming a fan of other FaceBook pages can give you even more exposure through their network. We recommend only joining FaceBook Fan sites or Friends with people or organizations that you know to avoid any solicitation violations.
Customized FaceBook For Law Firms
Since 2003, Lawyer Success, Inc. has specialized in law firm Internet marketing, web content writing, law firm web design and search engine optimization. We have the ability to deliver superior results in a tight time frame and at a fair market price. Call us today if your law firm would be interested in developing a custom FaceBook Fan Page or if you have other needs. The consultation is FREE. Call (769) 218-6099.
Each day Lawyer Success, Inc. provides a free law firm seo review for law firms all over the United States. One of the main items we review for the law firm is the website’s code. In most cases, we see that each page contains duplicate title tags throughout the website.
Is this beneficial or detrimental to a lawyer website?
Well, according to Google’s Webmaster Tools, using duplicate or non-relevant titles tags is a bad mistake. In fact, Google may remove web pages that use highly duplicated title tags. So is all that hard work invested in writing legal website copy is down the drain?
No. The good news is you can have a law firm seo expert, like Lawyer Success, take corrective action and resubmit your web pages into the search engine servers.
If your law firm seo doesn’t appear to be working for your law firm, call Lawyer Success, Inc. to review your law firm’s website. Our seo experts have been optimizing lawyer websites for search engine rankings for over 10 years. We will also explain what you may do to fix the problems. Call right now for a free law firm seo review – (769) 218-6099.
Does your criminal law practice need an injection ofpre-qualified criminal defense calls?
Lawyer Success, Inc. has been marketing criminal defense law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Criminal Defense Pay Per Call program delivers new clients to your appointment setter.
Criminal Attorney Leads FAQS:
Q: Am I charged for criminal defense leads that call from out of my local area?
A: No
Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.
Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.
Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many criminal defense leads as you want.
For more information about our Criminal Defense Lawyer Lead Generation service, call (769) 218-6099. We have leads available in all 50 states.
Does your DUI law firm need an more pre-qualified leads?
Lawyer Success, Inc. has been marketing DUI law firms on the Web for over 10 years. We have helped over 3,500 consumer based law firms generate significant case loads and increased profits. Our DUI Pay Per Call program delivers new clients to your appointment setter.
DUI Attorney Leads FAQS:
Q: Am I charged for DUI leads that call from out of my local area?
A: No, unless you make the request.
Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.
Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.
Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many more DUI leads as you want.
For more information about our DUI Lead Generation service, call (769) 218-6099. We have leads available in all 50 states.
Today Lawyer Success, Inc. releases a new lawyer website video for the Koederitz Law Firm, LLC. The Koederitz Law Firm, LLC has been a client of Lawyer Success, Inc. since 2005 and has tasked Lawyer Success, Inc. to video, edit, produce and market 8 personal injury lawyer videos for their website http://www.kwlawbr.com.
The videos were taken at the law firm’s new location off of Bluebonnet Blvd. in Baton Rouge, Louisiana. The new videos were filmed in High Definition and in 16:9 format. These videos are also compatible with all PCs, laptops and mobile phones including the iPhone. Each video with include a complete (VSEO) Video Search Engine Optimization campaign along with a detailed (VSEM) Video Search Engine Marketing campaign to include social networking sites, video sites, etc.
If your law firm would is interested in law firm video production and/or marketing, please give James Greenier at Lawyer Success, Inc. a call today at (769) 218-6099.
0 0, 0, 0 Max visitors today: 33 at 04:53 am UTC This month: 84 at 11-02-2024 08:06 am UTC This year: 152 at 02-13-2024 09:45 am UTC All time: 164 at 01-19-2020 12:42 pm UTC
