Monitoring your website’s traffic should be one of your top priorities as you must determine the scope of incoming traffic on your website. Understanding your users and their particular habits leads to substantial increases in your market profits. Ask yourself why your visitors come to your site? Where are they coming from, and how much time do they spend navigating around your firm’s website? Which pages are the most viewed, and which have valuable content, but few visitors? The answers to these questions can give you truly crucial information to enhance the performance of your website. A statistics tracking program can be an invaluable resource which can enable you to vastly improve your web growth by supplying you with the information you need. The ultimate goal, of course, is to understand your visitor’s needs while generating more revenue for your law firm. There are several types of statistics tracking programs available such as:
• Stat Counter
If you are relatively new to the game, StatCounter is a good basic program which is gives you real- time detailed web stats on your visitors. With a simple piece of code on your web page or blog you will be able to analyze and monitor your website’s visitors. You will have a choice of two levels of
service with StatCounter; the first level is totally free and gives you a fair amount of options to track visitors, however it is limited to 100 pages of counting. You can work around this by assigning sections of your website as projects, then each “project” will have the 100 page limit, otherwise upgrade to the second level, which gives you more pages, but costs a fairly small amount. You can go to http://www.statcounter.com for more information.
• Google Analytics
Google Analytics is the web analytics solution that can give you deeper insights into your website traffic and marketing effectiveness by allowing you to see and analyze your traffic data in an entirely new way. Google Analytics will give you the tools to write better-targeted ads, thereby creating a higher conversion website. While Google Analytics is similar to StatCounter in that you paste a piece of code into your webpages, but also has some great tie-ins with adsense/adwords. Google Analytics is also free, and has a huge page view limit, so no worries. Google Analytics is a bit more complicated than StatCounter, but not impossibly so.
If you are a more advanced user, or have someone on staff who is, AWStats evaluates your website statistics, providing a full log analysis which includes the number of visits, the number of unique visitors, including their domains and countries, and many other personalized reports which will aid you in your marketing strategy. This is considered to be the best free program you can get
to analyze statistics on your website, but is definitely not for beginners; you will be required to
upload the program to your server, and probably make some minor modifications, depending on
where you load it.
Once you have a statistics program in place, you will be able to see clearly where your visitors are coming from, how long they spend on your website, where they stop to read, (meaning the content definitely caught their eye) and any other information that can help you make the necessary adjustments to your website in order to generate the traffic you want.
Want FREE ADVICE concerning how to set up and interpret your traffic reports? Call the 11 year veterans of law firm website marketing at Lawyer Success, Inc. by calling (769) 218-6099.