Archive for the ‘Law Firm SEO’ Category

Simple SEO Tips For Lawyers

Friday, November 7th, 2008

Select a domain with a clean website history
There is no doubt that the age of your domain name and that domains registry history effects its ability to acheive high rankings with Google and other top search engines.  It is also believed Google may give extra value to your domain/website if the domain is registered for five or more years as opposed to the standard one or two years.

Keep in mind that if your domain name has once been used by spammers, you may suffer the consequences. 

Tip: Avoid tricks to fool Google and other search engines.
Search engines have 1 purpose that is to return the most relevant web pages for the end user. When you try and manipulate the search engine alogythms you run the risk of losing your rankings. Make sure that your web pages will answer the questions of people who search for your keyword. The better your web pages match the interest of the web searchers the better rankings you will get.

Keep in mind that Google and other top search engines now use human editors to monitor and review websites!!!

Tip: Keep your site is relevant
Your website should be relevant to its keywords.Google wants to know if your web page is relevant for the keywords. You have to optimize your web pages in a way that Google can easily index and find out what your website is about. Consider the following elements when optimizing your web pages:

  • The URL structure
  • The title tag
  • meta description tag
  • meta keywords tag
  • The body text
  • H1 tag
  • H2 tag
  • Image alt attributes
  • Internal linking structure of your site
  • The outbound links
  • Many other factors in the HTML code of your web pages

Each element should contain keywords or keyword phrases that show Google that your website is relevant for that keyword. Rookies at seo make the mistake of overstuffing keywords and that could get your website banned from Google’s search results or put on the Google suppliment list. It’s important that you optimize the right elements and that you insert your keywords in the right frequency.

Call LawyerSuccess today for a Free consultation at (769) 218-6099 concerning your law firm’s search engine optimization goals and needs. With over 3,200 consultations and experience in developing 8 of the 10 most trafficked legal websites on the Web, we can rocket your site to the top of all major search engines. Lawyer SEO consultations are free.

How To Keep Your Lawyer Website Ranking #1 on Google

Thursday, October 30th, 2008

Many of our lawyer seo clients ask us how long they can expect to remain at the top of the natural search results. Their fear is losing this positioning after having us work very hard to get them placed so well.


The answer is simple. As long as you stick to these basic rules, you will continue to enjoy the high profits that come along with top positioning on all major search engines.

  • Update existing content.Search engine robots are looking for content that is fresh. Update your inner pages every few months with new content, meta descriptions and header tags. 
  • Add more content.It is always a good idea to make sure all of your pages have at least 400 words of content. Review your old pages and add content as needed.
  • Add new pages.Content is still king. By adding landing pages, news, faqs, articles, a blog, newsletter archives, and site maps you will attract more traffic and search engine robot visits.
  • Rename pages.Add keywords into your page names. Don’t just call your contact page “Contact.html”. Call it Contact_a_dallas_lawyer.htm.
  • Rename images.Rename images to include your keywords. For example, don’t name an image gavel.jpg; instead, name it dallas_lawyer.jpg.
  • Update alt tags. Add alt tags to your images. Make sure your keywords are included as part of the tag.
  • Update meta tags.Replace irrelevant keywords in your description tag with target meta tag keywords used on the page. Refresh your description meta tags often.
  • Update the page title. Update the title every few weeks or every other month. If you add another page by copying an existing page, make sure your page title and keywords coincide with the page content.
  • Create Unique page titles. Using the same page titles throughout your website will hurt your rankings.

Lawyer Search engine optimization is an ongoing and tedious process that takes time, skill and patience. As long as you regularly update your website meta data and draft unique content, you should be able to hang on to your top position. If you’re having problems, consider contact us to be your SEO coach or SEO copywriter. We can be reached at (769) 218-6099

SEO for Personal Injury Lawyers – Best Personal Injury Lawyer SEO Company

Sunday, October 5th, 2008

If your law firm has a personal injury law practice then you know the importance of search engines and positioning yourself within the top of the search engines such as Google, Yahoo, Ask, MSN and all others. The fact is we have worked with some of the largest personal injury attorney television advertisers in the country and those personal injury law firms have found a significant number and percentage of their cases and personal injury leads are coming from the lawyer website that we developed and performed detailed seo on.


In many cases, our seo for personal injury lawyers has created the absolute lowest cost per lead over the yellow pages, television, newspapers, billboards, radio and direct mail.

What to not to do when it comes to seo for personal injury lawyers:

  1. Keep putting off your seo and website development or updates – the fact is Google and all other search engines prefer how long a site has been on the Web, how much relevant content about the subject, and how many other “like” websites link to your website. The longer you wait to have your personal injury lawyer website search engine optimization performed, the longer it will take you to catch up to your competitors who already get what it takes to develop Web leads for personal injury cases.
  2. Hire an seo firm blindly – Never hire an seo law firm unless they can provide you with references, and examples of their work.
  3. Be impatient – Most law firms want speedy results. Well, unless your starting with an older domain with existing pagerank and simply needing a redesign with seo than you are in for a wait. Typically early results first appear on search engines such as MSN. Yahoo and Google take awhile for the seo results to take effect.
  4. Hire a company that doesn’t specialize in SEO for law firms only – There are vast differences between seo strategies for lawyers and other types of businesses. There are serious ethics rules that govern your profession, different things to consider to convert web traffic into phone calls, and several other factors that only an expert lawyer seo firm knows and understands.
  5. Never hire a friend or computer guy to work on your website or SEO! – I have seen a ton of firms making this costly mistake. A mistake that causes them trouble with prospective clients, their state bar association, and trouble with search engines just to name a few. Just because your friend, your child or local computer geek knows how to build websites doesn’t mean they should build yours. Your website is the face of your law practice. It will be one of the most important sources of your new clients, referrals and how prospects will evaluate you prior to contact.

How much should I expect to pay someone who specializes in seo for personal injury lawyers. This is a question without merit. SEO is an ongoing process. There is no one time fee if you are serious about seo. Search engines are constantly changing and so your website must as well. SEO involves building on going content, sharing the content with others, revamping the html code, generating interest to your site from other related websites. These fees are a reflection in the amount of monthly work your firm can budget.

Our firm does specialize in seo for law firms of all sizes. About 95% of our clients are personal injury lawyers like you and we have plenty of results and client references for you to call. The bottom line is you can afford our services and you will find us to provide positive results in you law firm’s revenues and balance sheet. Call (769) 218-6099. We have worked with 8 of the 10 most trafficked legal sites on the Internet.

SEO Rankings for Lawyers – What Does Google Really Want?

Friday, October 3rd, 2008

The simple answer is content. Content drives everything search engine optimization wise for generating traffic from the Web for lawyers. Consistent content writing creates readership, industry credibility, search targets and most importantly links to you website.


The very best thing you can do as a hard working, time depraved attorney is to buy a service where you have a website or web blog that is highly optimized along with legal content developers consistently develop and optimize the website content for you.

This one two power punch is the reason 8 of the 10 most trafficked legal site, websites we have personally worked with drive 100s of thousands of unique visitors every single month. Call 769-218-6099 for a free consultation. We guarantee thousands of visitors to your website.

Lawyers – Google Maps SEO, What is Google Maps and Google Local Search

Wednesday, October 1st, 2008

What is Google maps and why is it so important for a law firm to be listed in it?

Well, Google Maps is basically Google’s Yellow Pages. They also beta test placing the Google Local Search results all over the natural search engine results page (SERPS). So basically if your not listed in Google Maps / Google Local Search you better get in there right now because like everything else, Google prefers those who participate early.


Lawyer: So how much does it cost?
Absolutely everything if you do not get listed in their Local Search. But it is free for you to place your listing.

Lawyer: How do I sign up?
Visit this link after you finish reading this blog post. http://www.google.com/local/add/businessCenter?gl=US&hl=en-US

Lawyer: I see lots of other law firms listed on Google Maps. Can I get above them?
There are some things that I have seen to legitimately improve your position and how often you can show up for different key phrases for you city.

Lawyer: How important does my site relate to Google Local Search?
It is critical that your website be optimized for Google Maps and Google Local Search to work together. You don’t have to optimize the site, but it is well worth it.

Lawyer: Can I optimize my Google Maps Profile for better results.
Yes, by logging into your Google Business Center account you can optimize your listing within Google Maps.

Lawyer: What else should I consider about Google Maps?
That all mobile devices are being manufactured and programmed with the intention of people finding places to buy things online and while on the move. Interestingly enough Google just released their new cell phone.

I see Google Local Search will be a very important part of Google SERPS algorithm in the recent days ahead. Call us for more details about Google Maps SEO for Lawyers, attorneys and law firms. (769) 218-6099.

Lawyer SEO – Questions to Ask When Hiring an Search Engine Optimization Company

Sunday, September 28th, 2008

According to Google there are some serious items to consider before hiring a lawyer seo firm.  Most importantly – the earlies you hire an seo firm the better. Because ranking a law firm website is becoming increasingly more and more competitive.


The best time to hire an seo marketing firm is when you are considering a new website or if you are considering redesigning an existing website or websites.  This is especially important as web design can have a serious impact on how it will be ranked amongst the top search engines such as Google, Yahoo, and MSN Live.

Keep in mind that a website typically need new search engine optimization updates as the search engines change their rules on a frquent basis. That way, you can be assure that your attorney website continues to enjoy top positioning and receives lots of web traffic from potential clients. These updates are important in maintaining a healthy PageRank as well.

Here are some useful questions to ask any SEO expert that you are considering on hiring:

  • How long have you been in business?
  • Can you show me examples of other lawyer websites that you have optimized and where they rank on search engines?
  • Can you tell me about some of your client seo success stories?
  • What are the Google Webmaster Guidelines and do you follow those guidelines?
  • What other  online marketing services or advice do you offer to complement your organic search services?
  • What kind of result can I expect to see.
  • How long do you expect these results to take?
  • Do you have specialized experience in my industry?
  • What are the 3 most important SEO techniques that you use?
  • How often can I expect to discuss my results with you?
  • Will you share with me all the changes you make to my site?
  • Will provide detailed information about your recommendations and the reasoning behind them?
  • Do you have references from clients in my industry?

LawyerSuccess.com is a very successful lawyer website seo firm. We have been involved with ethical search engine optimization for over 8 years and have worked with 8 of the top 10 most trafficked legal websites on the Internet. NO ONE can make that claim and deliver the results and stellar services our firm can provide for your law firm. Click here to contact us. SEO Marketing Experts for Lawyer

Lawyer Hits The Top of The Search Engines With Fresh Content.

Monday, September 15th, 2008

“I haven’t got time for the pain,” is a catchy and iconic song written tens of years ago by the legendary musician Carly Simon. That song is one that seems to resonate a lot for me when it comes to explaining to my lawyer clients what it will take to effectively market their law firms on highly trafficked search engines such as Google.


“I just don’t have time to write unique and highly practice relevant legal content.” is the most common objection attorneys’ are stating when I explain to them how to reach the top of the search engines.

Legal content for lawyer website is a hot field expertise rising from the shadows of canned content provided by most lawyer marketing and website development companies. The canned or reused content is often sold as articles or newsletters. This recycled content is then broadcast to several other lawyer websites who subscribe to the legal content services.

Is this bad, well not if you are just needing content for the web visitors you intend to send to your website. If you are looking to dominate the search engines, then you better start typing out unique content or hire a firm that can produce this for you.

Search engines love fresh and highly relevant content. Couple that content campaign with top notch (seo) search engine optimization and you will see your sites not only creep to the top of search engine results pages but you will also generate horizontal traffic increases through other keyphrases as well.

Call 769-218-6099 for seo legal content dvelopment.

What Does Google Look For When Positioning Lawyer Websites?

Saturday, September 6th, 2008

The original plan of the Google PageRank algorithm was to determine the important and relevance of Web pages in order to position them within the search engine results pages to best serve the Google user.


One of the most important determing factors in the rating for Pagerank was the number of Web links referencing a Web, the relevancy of those links to the site the link to and the Pagerank of those Web pages the links were placed.

Because lawyers know that top placement on search engine like Google can generate lots of new clients and leads to their law practice, many companies began the unscrupulous practice of retailing links to attorneys. This practice is considered to be a “Black Hat” technique for generating inbound links to a Web site. “Black Hat” technique is a term used by search engine optimization gurus meaning, you are cheating and if you get caught your Website is likely to suffer.

In recent weeks it came to my surprise that one of the largest lawyer website development and Internet marketing companies was engaging in the “Black Hat” technique of selling links or Pagerank to their customers. As a result, Findlaw and their Web properties lost 2 points off of their PageRank score which was a huge blow to their prominence and credibility with the search engines and legal marketplace.

As a result the links purchased by Findlaw customers are pretty much worthless. In my opinion, I would imagine that any link supplied by Findlaw to any other Website will probably have no effect on search engine optimization.

Our company has been performing lawyer website search engine optimizationsince 2001. Our clients reach the top of the search engines because we develop sites that are topic specific, geographically targeted and provide a wealth of highly relevant content. Call us at (769) 218-6099 for a free review of your lawyer website seo.

Guaranteed seo results for lawyers

Sunday, August 17th, 2008

Why do search engine optimization firms offer guaranteed seo results for lawyers and some state that it is impossible and not to trust any company that makes this offer?

Our firm does guarantee natural organic search engine placement. The reason is simple, we can make that claim because we have the skills, partnerships and 8 years of proven results to back our guarantee. We also honor our seo guarantee. 

If a company specializes in lawyer website search engine optimization, can prove results, and is willing to refund the money or not collect their fee until the website has acheived the desired rankings, then what is the problem with making the claim?

Just my thoughts on the issue.

Click here to contact our guaranteed seo results for lawyers

1 Trillion Website on Google and SEO Hints Revealed Today.

Sunday, July 27th, 2008

Google stated on their blog today that they have indexed 1 trillion unique websites. Unique meaning they have not counted sites that are auto-generated copies of other websites.


Google also notes that they do not index sites that have duplicate content. An important fact to Web masters and businesses who rely on Web traffic and seo. The reason appears to be multi-facted. Reasons such as removing spam sites and cutting costs seem to be the main reasons for de-indexing duplicate websites.

James