If your law firm has a personal injury law practice then you know the importance of search engines and positioning yourself within the top of the search engines such as Google, Yahoo, Ask, MSN and all others. The fact is we have worked with some of the largest personal injury attorney television advertisers in the country and those personal injury law firms have found a significant number and percentage of their cases and personal injury leads are coming from the lawyer website that we developed and performed detailed seo on.
In many cases, our seo for personal injury lawyers has created the absolute lowest cost per lead over the yellow pages, television, newspapers, billboards, radio and direct mail.
What to not to do when it comes to seo for personal injury lawyers:
- Keep putting off your seo and website development or updates – the fact is Google and all other search engines prefer how long a site has been on the Web, how much relevant content about the subject, and how many other “like” websites link to your website. The longer you wait to have your personal injury lawyer website search engine optimization performed, the longer it will take you to catch up to your competitors who already get what it takes to develop Web leads for personal injury cases.
- Hire an seo firm blindly – Never hire an seo law firm unless they can provide you with references, and examples of their work.
- Be impatient – Most law firms want speedy results. Well, unless your starting with an older domain with existing pagerank and simply needing a redesign with seo than you are in for a wait. Typically early results first appear on search engines such as MSN. Yahoo and Google take awhile for the seo results to take effect.
- Hire a company that doesn’t specialize in SEO for law firms only – There are vast differences between seo strategies for lawyers and other types of businesses. There are serious ethics rules that govern your profession, different things to consider to convert web traffic into phone calls, and several other factors that only an expert lawyer seo firm knows and understands.
- Never hire a friend or computer guy to work on your website or SEO! – I have seen a ton of firms making this costly mistake. A mistake that causes them trouble with prospective clients, their state bar association, and trouble with search engines just to name a few. Just because your friend, your child or local computer geek knows how to build websites doesn’t mean they should build yours. Your website is the face of your law practice. It will be one of the most important sources of your new clients, referrals and how prospects will evaluate you prior to contact.
How much should I expect to pay someone who specializes in seo for personal injury lawyers. This is a question without merit. SEO is an ongoing process. There is no one time fee if you are serious about seo. Search engines are constantly changing and so your website must as well. SEO involves building on going content, sharing the content with others, revamping the html code, generating interest to your site from other related websites. These fees are a reflection in the amount of monthly work your firm can budget.
Our firm does specialize in seo for law firms of all sizes. About 95% of our clients are personal injury lawyers like you and we have plenty of results and client references for you to call. The bottom line is you can afford our services and you will find us to provide positive results in you law firm’s revenues and balance sheet. Call (769) 218-6099. We have worked with 8 of the 10 most trafficked legal sites on the Internet.
