It is important to understand the concept behind search engine optimization, aka SEO. Internet marketers help websites and the website’s inner pages more “search engine friendly.” This process includes creating an effective keyword and keyphrase list of well targeted and trafficked terms. Then SEO the next step utilizes fluid copywriting and keywords within the body of each piece of web page content so that it adds to the content’s continuity in a relevant way. SEO or search engine optimization also improve website’s structure for better indexing by major search engines.