Off page SEO encompasses all the things you can do to get your site a high PageRank once it has gone live. As the name indicates, off page SEO is done outside the actual pages of your site, and most off page SEO concerns building your link popularity. Backlinks are the backbone of your link popularity since the higher the link popularity, the higher the PageRank. Your goal will be to slowly but surely increase the number of high quality websites which link to your website.
This is not the same as reciprocal linking or link exchanging where you contact another webmaster and offer to link to their site if they will link to yours, but is rather gaining unilateral links—those quality sites which link to your site due only to the excellence of your site. The best way to garner unilateral links is to consistently offer unique, informative and quality content. You may be wondering just how to accomplish this through content alone.
Article Marketing
There are literally thousands of article directories on the Internet where you can submit your articles. Each article submission gains you a resource box where you are allowed to introduce yourself and—most importantly—share a link to your site. The problem here is making sure you only submit to high quality article directories which have high page ranking. Once your articles are accepted they will be included in the directory’s pages, in turn increasing your own PageRank. The more quality directories you submit your articles to, the more links to your website. Although it can sound daunting, there are article directory submission services, some which are relatively inexpensive. Make sure to include keywords and links within your articles to add additional SEO value to advertisers.
Unique Headlines and Clear, Direct Information
Try not to repeat your titles in your subtitles, and keep your articles between 400 and 800 words. Remember that for easy web readability, you need to use smaller chunks of text, divide into smaller paragraphs with headings, and use bulleted or numbered lists. Offer your visitors a read which is truly valuable and gives them much-needed information for the time involved. Work hard to ensure your titles are as unique as possible, then use your articles to contain links to promoted blog articles, as well as hosted content on social networking sites.
Try Triangular Linking Rather Than Reciprocal
Google is not always a fan of reciprocal linking, however you can get around this restriction a bit by trying triangular linking. To do this successfully, find two or more other webmasters who are amendable to linking with you—as well as the others—then you post a link to site B, B posts a link to site C, and so on. The principle is essentially the same as link exchanges, but the search engine spiders have not caught on to this technique just yet.
Social Bookmarking as SEO Tactic
Spreading the good word about your website as thoroughly as possible generally includes socializing your web content. Providing your site contents through RSS feeds, and establishing your site through the news and media brings additional links to your site. Social media sites which have high authority with the search engines are an excellent off-page SEO tactics. Once you post your site content on various social media sites through blog posting, quality backlinks will start coming your way. In order to garner deep, inbound links, your readers should be encouraged to use bookmarking websites throughout your site.
Off page SEO is critical to the ultimate success of your site, sending it up the page ranks. As long as you continually monitor and adjust your off page SEO tactics, your site can remain in an enviable position, leaving you a satisfied webmaster.
