In the popular book, “The Four Hour Workweek” Timothy Ferris makes the very impressive argument for outsourcing everything that can be done by someone else. He emphasizes the importance of delegating tasks to focus on the things that you do the best.
In summary- the most streamlined, effective, productive people are the ones who know how to delegate.
While most of us have no intention of trying to shave our workweek down to four hours, we do have the desire to focus on our energy and attention on what we do best. As a result, the other tasks on our lists may get delayed, avoided, or (hopefully) delegated.
Writing content should definitely be on your list to hire out on.
These are the top 7 reasons you should hire a content writer for your attorney website:
1. The web has become complicated. Now, you don’t just have to write intelligently to get your readers attention. Studies show the average reader on a website gets bored and clicks away from a website in about 10 second IF they don’t see what they want. You essentially have to reel in the reader into your copy when they find your web site. A content writer knows the methods to get people to stay.
2. Readers are smart and task oriented. They come to the Internet to find something. Unfortunately, most websites are not user friendly. An experienced content writer knows WHAT the reader is looking for and HOW to write it so the reader feels they have found what they wanted.
3. Search engines like Google and Bing send out “spiders” to search websites for original and helpful content. They look for “key words”- words that repeat themselves or “key” your website to people. There are specific methods to insert keywords into your content, causing the search engines to pick up on the specific words, increasing your rating on the search engine ladder.
4. Writing can be tedious. It typically takes hours to write content for an effective website.
5. Good marketers know that people make decisions from their heart, not their head. Your content writers must be aware of the needs people have when looking for a lawyer. These needs ultimately trump the logical decision making brain. This must be reflected in the website to secure leads.
6. Professional websites are different from other websites. It is essentially your business card and your first impression for your future customers. A professional content writer is aware of what the consumer is looking for in a professional attorney’s website and what they should find. He writes from the reader’s point of view.
7. Different perspectives. As a lawyer, you want to grow your business by helping people with your services. Your future clients want to achieve their goals (in a legal case, they need an attorney to reach those goals). The content writer writes with the client’s goals in mind.
Ultimately, the content writer for your attorney website creates a strong selling website by keeping your clients as their focus and your services as the benefit.
Could you learn all of these things? Of course you could! But I wouldn’t recommend it. Becoming an expert at internet marketing and copywriting would take hundreds of hours. These are hours that you could spend doing what you do best: practicing law and helping people.
Furthermore, at Lawyer Success we employ legal content writers who are lawyers and are familiar with not only the writing aspect of an attorney’s website, but the sensitive legal issues and state laws that you deal with and an understanding of legal consumer needs.
When we handle your content, you can be assured that not only are you getting quality content, but it is being handled in the most professional way possible.
For a free consultation concerning hiring a legal content writer for your website call us today at (769) 218-6099.
At Lawyer Success, “Your Success is Our Business.” Each new client is treated as if they were our only client and we understand that your success with our services is our responsibility and is critical to a long term client for our company. Lawyer Success, Inc. was founded by law firm marketing expert James Greenier. Over the past 11 years, Mr. Greenier has personally worked on, developed or consulted with 7 of the top 10 most trafficked legal websites on the Internet. He also served as the primary web marketing advisor for over 3,500 law firms. He will be your primary contact at all times and will develop the strategy for your project. He will also personally supervise and participate in your project to ensure that you receive the highest level of service, support and performance. For a free consultation concerning hiring a content writer for your web site call us today at (769) 218-6099.
