Many of our lawyer seo clients ask us how long they can expect to remain at the top of the natural search results. Their fear is losing this positioning after having us work very hard to get them placed so well.


The answer is simple. As long as you stick to these basic rules, you will continue to enjoy the high profits that come along with top positioning on all major search engines.

• Update existing content.Search engine robots are looking for content that is fresh. Update your inner pages every few months with new content, meta descriptions and header tags. 
• Add more content.It is always a good idea to make sure all of your pages have at least 400 words of content. Review your old pages and add content as needed.
• Add new pages.Content is still king. By adding landing pages, news, faqs, articles, a blog, newsletter archives, and site maps you will attract more traffic and search engine robot visits.
• Rename pages.Add keywords into your page names. Don’t just call your contact page “Contact.html”. Call it Contact_a_dallas_lawyer.htm.
• Rename images.Rename images to include your keywords. For example, don’t name an image gavel.jpg; instead, name it dallas_lawyer.jpg.
• Update alt tags. Add alt tags to your images. Make sure your keywords are included as part of the tag.
• Update meta tags.Replace irrelevant keywords in your description tag with target meta tag keywords used on the page. Refresh your description meta tags often.
• Update the page title. Update the title every few weeks or every other month. If you add another page by copying an existing page, make sure your page title and keywords coincide with the page content.
• Create Unique page titles. Using the same page titles throughout your website will hurt your rankings.

Lawyer Search engine optimization is an ongoing and tedious process that takes time, skill and patience. As long as you regularly update your website meta data and draft unique content, you should be able to hang on to your top position. If you’re having problems, consider contact us to be your SEO coach or SEO copywriter. We can be reached at (769) 218-6099