In today’s search engine crazed society there is an emerging trend that could seriously affect your law firm’s credibility and future revenues. As a law marketing trends expert, I have decided this new trend, that I am the first to report on, will now be known as the “Web Reputation.”
Like a credit check, a bad Web Reputation can and WILL hurt you!
People more than ever are beginning to research their lawyer’s Web Reputation. They are running searches on Google and other search engines for terms such as “Is Joe Bunch a good lawyer” or “Debra Johnson and GA and violations” or “jason gabel success rate michigan” just to name a few of the 100s of like keyphrases to hit our website every month.
The bottom line, your potential clients, referring attorneys and existing customers are constantly checking out your reputation and success online. As more and more attorney rankings and lawyer rating websites continue to gain popularity it will be harder and harder to control your law firm’s Web Reputation.
Just about any competitor or disgruntled ex-client or employee can tarnish your reputation onlone causing your serious losses in revenues. The every best way to protect your attorney Web Reputation is to work hard, stay ethical and join business organizations such as the BBB.
You must Google your name every now and then to see what websites online are saying about you. Be sure to ask any website that offers ratings or reviews about you if you are able to dispute or rebuttal any disparaging remarks about your firm.
Our company offers website seo, online marketing services far ahead of the curve. Call us for a marketing consultation today at 769-218-6099.
