Posts Tagged ‘lawyer ratings’

Attention Lawyers – Your Clients are Googling You and Your Web Reputation

Tuesday, October 14th, 2008

In today’s search engine crazed society there is an emerging trend that could seriously affect your law firm’s credibility and future revenues. As a law marketing trends expert, I have decided this new trend, that I am the first to report on, will now be known as the “Web Reputation.”


Like a credit check, a bad Web Reputation can and WILL hurt you!

People more than ever are beginning to research their lawyer’s Web Reputation. They are running searches on Google and other search engines for terms such as “Is Joe Bunch a good lawyer” or “Debra Johnson and GA and violations” or “jason gabel success rate michigan” just to name a few of the 100s of like keyphrases to hit our website every month.

The bottom line, your potential clients, referring attorneys and existing customers are constantly checking out your reputation and success online.  As more and more attorney rankings and lawyer rating websites continue to gain popularity it will be harder and harder to control your law firm’s Web Reputation.

Just about any competitor or disgruntled ex-client or employee can tarnish your reputation onlone causing your serious losses in revenues. The every best way to protect your attorney Web Reputation is to work hard, stay ethical and join business organizations such as the BBB.

You must Google your name every now and then to see what websites online are saying about you. Be sure to ask any website that offers ratings or reviews about you if you are able to dispute or rebuttal any disparaging remarks about your firm.

Our company offers website seo, online marketing services far ahead of the curve. Call us for a marketing consultation today at 769-218-6099.

 

SuperLawyers – New Jersey High Court Deadline Has Arrived (Super Lawyers)

Sunday, September 14th, 2008

Back in August, New Jersey high court has order all parties involved in the lawyer advertising dispute until September 15th of this year to file their responses to the special master’s report. After that the court will then hear arguments before making a ruling that could effect lawyers from using the “SuperLawyers” logo and claims on marketing and advertising materials.


“Super Lawyers” is a legal publication and website that has expanded their business model through the 50 Untied States. The issue that is being challenge and could potentially effect ethics rulings in other states, is the idea that a “Super Lawyer” or “SuperLawyer” rating implies that a lawyer with said designation would be superior amongst other New Jersey lawyers.

In previous challenges, the court said that a lawyer may use the “Super Lawyer” designation along with other rankings or ratings such as the Martindale Hubble Peer Review Ratings.  The pro-SuperLawyers side believes that the rating services provide the consumer with more information to make better choices about hiring a lawyer.

My opinion is that being a “Super Lawyer” is “super” misleading to consumers. The nomination process is flawed and you have to pay money to use the SuperLawyer designation. In my opinion, that alone loses it’s credibility.

Should an attorney decide to tout the “Super Lawyers” rating or award, they should do the right thing by explaining that they do pay a fee to belong to the organization.

James