Why do search engine optimization firms offer guaranteed seo results for lawyers and some state that it is impossible and not to trust any company that makes this offer?

Our firm does guarantee natural organic search engine placement. The reason is simple, we can make that claim because we have the skills, partnerships and 8 years of proven results to back our guarantee. We also honor our seo guarantee. 

If a company specializes in lawyer website search engine optimization, can prove results, and is willing to refund the money or not collect their fee until the website has acheived the desired rankings, then what is the problem with making the claim?

Just my thoughts on the issue.

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