Attorney Search engine optimization (SEO) is the process of programming a law firm’s website and inner web pages in order to increase it’s readability to the search engine robots while also improving the value of the web pages as calculated by the search engine algorithms.
By performing attorney search engine optimization, the volume and quality of traffic to a website from search engines through natural or organic (unpaid) search results. Search engine optimization or SEO, when prepared and maintained by an SEO expert can position a law firm website at or near the top of the search engine results page. The higher a website or web page is positioned or appears in the search results results, the more search engine visitors that website will receive from the search engine.
Attorney search engine optimization experts typically target several different types of search opportunities such as video search, image search, local search, and industry-specific vertical search engines. These techniques develop a law firm website’s web presence.
Highly trained legal SEO experts, such as James Greenier of LawyerSuccess.com, consider how search engines rank websites, how the work and what people search for. In order to properly optimize a legal website a SEO will edit the website’s content, HTML and associated coding to increase the website’s key phrase relevance to researched and targeted keywords. Also, an expert SEO will also remove any barriers to the indexing activities of search engines though the use of robot txt files and XML sitemaps.
Lawyer Success, Inc. offers search engine optimization for law firms as either a stand-alone service or as a part of a more comprehensive Internet marketing campaign. For effective and complete SEO our company requires that we work with clients that enable us to alter their current website design in order to make the proper SEO changes to the HTML source code, menus, content management systems, images, videos, shopping carts, meta data and other elements that have must be optimized for the purpose of greater search engine exposure.
Our firm does not employ black hat SEO or spamdexing as other less experienced or negligent SEO firms that we compete with. Other SEOs may use methods such as link farms, article spinning, blog spamming, and keyword stuffing in order to trick the search engines for short term gains. These tricks degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Call Lawyer Success, Inc today at (769) 218-6099 for a free SEO review of your attorney website. For more information about our experience please check out our About Us page.
