How often do you check your law firm’s rankings for your top key phrases?
Are you about to spot positioning issues in real time in order to take action?
Think of your top keyword phrases as stocks that you are invested in. These are your top money makers and should be watched closely like your investments. You should be able to track the positions of your law firm’s keywords and rankings in a simple one page program. Checking your lawyer website rankings the old fashion way by typing them into Google and then Yahoo and then Bing only to repeat the process 20 to 30 times is a complete waste of time.
Other problems are that law firms simply either don’t know what their best key phrases are to target and do not have the ability to watch their rankings in real time to spot any potential problems in advance of becoming a “page 2 website” or worse, becoming de-indexed from Google, Bing or Yahoo.
Another benefit for being able to track your positioning is to see if the search engine optimization techniques are working or ineffective to your legal website’s organic search positions. Maybe you added some content for a specific key phrase and it increased you position for a relevant key word term?
The bottom line is you should be aware of the best keywords to use for your law firm. Then you should track the positions of your website for these key phrases daily. Once you have accomplished these two goals, you will be able to make the right moves on the search engines to generate lots of new clients.
Our company Lawyer Success, Inc. does provide a service where we can 1) perform the keyword research, 2) monitor the keywords and positions for you and 3) provide you with a PDF summary every week, bi-weekly or monthly. Here is a demo of the report we could provide to you. Lawyer Success Ranking Trend Reports
Have a question? Need assistance? Call James Greenier with Lawyer Success, Inc. at (769) 218-6099 or click here to ask a law firm marketing expert.
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