Marketing has gotten to be a complicated beast. Just the idea of marketing sets non-marketing professionals running in terror.
Does this sound like you? How much time have you spent finding new clients and advertising your services in the last 6 months? Do you have a measurable way to evaluate the return on your marketing? Do you know exactly how much your advertising dollars and efforts have returned in investments?
It does not have to be like this.
In its simplest form, marketing is letting the right potential clients know that you are there in a way that they can hear and see you.
It is being at the right place (where your customer is) at the right time with right message.
However, there is so much marketing noise nowadays that the “hearing” part can be difficult.
Consider the myriad of marketing possibilities in front of you: blogs, articles, SEO, PPC, lead generation, pay per click, Google ad sense, pay per lead, attorney directories, driving traffic, advertising on legal websites, content writing. It goes on and on.
All of these marketing tools are covered under a big umbrella called internet marketing.
While traditional methods of marketing- advertising in newspapers, ads, phonebooks and billboards- still exists, most of today’s marketing goes online.
Why?
Because the internet is the place where people go to find information to solve their problems.
How easy are you to find on the Web?
If your law practice specializes in equipping start up businesses, do entrepreneurs and small business owners find you when they do a search on Bing or Google?
Why not?
Fortunately, there are ways to measure and evaluate what marketing tools work and what do not. Unfortunately, you can spend an awful lot of your valuable time and money into marketing methods that don’t provide you with the results that you want.
With the right tools, you can position yourself on the web to be seen by the right potential clientele. Resist the spam in your inbox promising the number one spot on Google. For a small fortune, many online marketers boast a magical system that boosts your ratings. At best you will feel good about the amount of money you spent on a marketing campaign that doesn’t have a methodical or logical approach. At worst, you could be kicked out of the search engine system for life if the marketer illegally attempts to boost your rating through bogus scams and “blasts” in an attempt to raise your rating.
To avoid that, it is best to consult with a marketing firm that specializes in your business. For lawyers, working with a lawyer driven marketing business will add extensive value to your company. You will be able to see their history and track record with other clients. You can look at their portfolio and see how they have helped other lawyers increase their online presence and business.
Marketers who specialize in specific fields are familiar with the specific needs you have:
· the laws and regulations that lawyers need to abide by
· legitimate and measurable ways to drive traffic and collect leads that can be followed up on
· lawyer “jargon” that needs to be broken down in a way the client can understand
In a highly competitive market, you have the ability to stand out through an effective marketing campaign. Remember, you don’t want to throw yourself at potential clients. Instead, you want to show what sets you apart and gather clients in.
How can you stand out in the crowd of other lawyers and attorney’s vying for your prospective client’s attention?
Make sure you use the right tools! Getting the help of a marketing consultant who is trained to market attorney’s services may be what you need to get the right clients and start the climb to the top of your niche.
Collaborating with the right people can be the difference maker in your business. It will also save you stress, anxiety and hours of valuable time that could be devoted to your business.
After all, when it comes down to the rubber hitting the road, marketing is about building relationships with your customers.
For a free consultation concerning the most effective marketing tools for your practice, call us today at (769) 218-6099.
At Lawyer Success, “Your Success is Our Business.” Each new client is treated as if they were our only client and we understand that your success with our services is our responsibility and is critical to a long term client for our company. Lawyer Success, Inc. was founded by law firm marketing expert James Greenier. Over the past 11 years, Mr. Greenier has personally worked on, developed or consulted with 7 of the top 10 most trafficked legal websites on the Internet. He also served as the primary web marketing advisor for over 3,500 law firms. He will be your primary contact at all times and will develop the strategy for for your project. He will also personally supervise and participate in your project to ensure that you receive the highest level of service, support and performance. For a free consultation concerning marketing for lawyers call us today at (769) 218-6099.
Tags: What Lawyers Need to Know about Marketing on the Intern
