In today’s economy, companies are desperate to generate revenues and are leaving their business ethics on the cutting room floor. A new emerging trend is emerging in advertising. Instead of promoting their product’s features and benefits, the latest strategy is to actually name and bash their competitor’s product.
The auto company which typically used comparative references are now on a full blown competitor assault. This new marketing strategy is now being used in many different business verticals and there is not limit to the amount of bashing and false claims being made especially in television advertisements.
For example, a well know state BAR prep study course suffered a major publicity blow when their competitor falsely stated that this company’s students had a lower success rate then what actual the case.
So what can you do if a competitor is making false claims about your company? How can you recover from the financial damage and tarnished reputation?
You hire an advertising lawyer.
At Lawyer Success, Inc., we strive to educate our clients concerning the latest types of litigation, emerging trends and proper marketing strategies in order to increase our clients’ success. Call us today at (769) 218-6099 for more information about our law firm marketing consulting services.
Tags: Trial Lawyers Spot Litigation Trends to Develop New Pra
