Countless websites took a heavy hit during Google’s latest algorithm, known as the Panda, and those which contained weak or “spammy” content probably took the hardest hit of all. The underlying message from the Panda is that every site on the web should be striving for the evolution of organic search quality. Another component of the algorithm determined the relative trustworthiness of each site, and part of this trust was determined by actual human analysis.

Ad-Stuffing, Content Value and Link Quality

Those real human beings had a list of specific questions which were designed to evaluate their overall comfort level with a website. Those sites which were over-stuffed with ads (especially ads above the fold) were rapped the hardest as it was felt these overabundant ads were a deterrent to trustworthiness. Further criteria for a slap on the wrist from the cuddly bear included content value and link quality. Fortunately, those who have continued to rely on tried and true link building strategies escaped the Panda’s displeasure. Traditional tactics can bring targeted and unique traffic to your site, and quality links provide solid click-through traffic.  So, just what are those “traditional” techniques you ask? Read on!

Partnerships and Networking

Establishing blog partnerships with a handful of highly relevant sites (no marginally relevant or totally irrelevant sites allowed) is an excellent way to develop your own Internet networking base. Start by making a list of all your real-life business contacts, then reach out to them. These days nearly all businesses have websites, so choose your business contacts which are within the same niche as you are, making sure their websites are trusted and well-ranked, although not directly competitive.  Choose a few of the very best ones then offer to mention their site on your blog if they will do the same for you. Convey a sense of enthusiasm for the project, and make a point of mentioning the mutual benefits for both parties. If the other webmaster is unsure of how to manage reciprocal links, send along an easy-to-understand, step-by-step flow chart to make it as easy as possible.

Offer to Guest Blog

In the same way you reach out to your business contacts to exchange links and create a network of online partners, you can also offer select sites your services as a guest blogger. Additionally you can find other sites within your industry who accept guest bloggers simply by typing into Google’s search bar an industry-relevant keyword along with “write for us.” This type of search should take you straight to the top-rated sites which continuously post fresh content into the world of blogs. Every time you post a guest blog, you garner a relevant backlink—or two. Take extra care to create a highly valuable and informative guest post, and you will see benefits in the form of increased traffic and deeper link authority.

Comment on Other Blog Sites

Although there are a certain amount of spammers who have discovered this formerly valuable link building technique, it is still quite valuable when used properly. It is very possible to not only build on your loyal fan base, but to increase your brand exponentially and generate highly targeted traffic through blog commenting. While this particular link strategy takes time and patience, just remember to employ creativity and value when adding comments—no sloppy “what a great posting” allowed. Give your readers valuable information and insight, and let your personality shine through. Don’t be afraid of a little controversy—after all, that’s what keeps the comments streaming in. If everyone is of the same opinion, there is little to interest readers. Google is still very happy with high-quality blog comments which link back to your site, so employ this strategy wisely and reap the rewards.

More Still-Respected Link Building Tips

If you have offered your skills or knowledge in some volunteer or charity manner, ask politely to have the favor returned through a text link from their blog to your website. Send out a press release for a charity event—not only will you be bringing in additional traffic, you are adding to your image in a trustworthy manner. The goal is to acquire high-quality, trustworthy, respectable and honest backlinks, and while this takes time, these strategies should allow you to remain safe from Google’s next update.