Having a website is imperative to remaining competitive in today’s marketplace. People turn to the internet to find what they are looking for.
A benefit of the internet is that your web page stays in the same spot (unlike business cards which have the unfortunate habit of ending up stuffed in a drawer or under the front seat of the car). Your clients can come back to your site again and again.
The appeal of your website to bring your customers back is caught up in the information and the look of your website.
I probably don’t have to sell you on the importance of a website. However, I want to persuade you on the importance of the design of your web pages.
While initial thought may be to create a website that can be described as “cool”, “trendy” or “award winning,” you want to stay away from that. Instead, build an info-filled website- a website filled with the information your potential clients are looking for.
What are Clients looking for?
The websites that have the most traffic are the websites that provide the most useful information and help to a client.
People are looking for answers to their questions and problems. The internet is the place where they search. Your web pages should be a place where you give.
The web page needs to have what the client is looking for immediately as they open the page.
The webpage can be as simple or complex as you want to make it. Just remember the wants of your clients as you create the design.
You want them to want to come back. You want your clients to think of you as a credible, helpful, knowledge-filled, problem-solving lawyer. You want your name to be who they think of first when they have a legal problem or are recommending legal services to someone.
Getting Outside Help- Web Designers and Consultants
You may decide to hire a web designer. Unless you are a whiz and enjoy computer programming and web design as a hobby, it is recommended to hire someone to put it together for you. You will save yourself a headache!
Even though the web designer will create the website and individual web pages, you will need to oversee the direction and “look” of the sight.
Remember- you know the clients you want to work for. You know their mind set, their fears and anxieties and needs. You know how you can help solve their legal problems whether it is getting a new S Corporation off the ground, putting together a living trust or getting answers for legal help with their taxes.
Because you have the knowledge of this vital information, you need to direct the web designer’s work.
Most Important of All
Your website should show your client that you have the solution to their problems.
They should know you are their answer in a matter of seconds.
Otherwise, their clicker-happy finger is bound to go to a different page.
The goal of each web page is to persuade the reader to TAKE ACTION!
Maybe the action is to submit their name and email to receive further information. Maybe the action is to finish reading the page and click on the next page.
Whatever the desired action is, persuade the client to take it.
For a free consultation concerning web page design call us today at (769) 218-6099.
At Lawyer Success, “Your Success is Our Business.” Each new client is treated as if they were our only client and we understand that your success with our services is our responsibility and is critical to a long term client for our company. Lawyer Success, Inc. was founded by law firm marketing expert James Greenier. Over the past 11 years, Mr. Greenier has personally worked on, developed or consulted with 7 of the top 10 most trafficked legal websites on the Internet. He also served as the primary web marketing advisor for over 3,500 law firms. He will be your primary contact at all times and will develop the strategy for for your project. He will also personally supervise and participate in your project to ensure that you receive the highest level of service, support and performance. For a free consultation concerning web page design call us today at (769) 218-6099.
