Blogging can be one of the very best ways to connect your online business with your online users. Promoting your business becomes much easier and more streamlined once you implement blogging, not to mention your traffic should grow significantly. If you are familiar with the basic SEO tactics used to increase PageRank and traffic to your website, then many of the same techniques can be applied to your blog. There are, however, specific strategies which can be applied to your blog in order to boost both your traffic and ranking.
Optimize Your Blog Post Titles
Search engine optimization can be increased through the use of your blog post titles. If you are an avid newspaper reader, then you are aware of how you scan each page, stopping to read any article whose title attracts you. When you provide an interesting, appealing and attractive post title, you will essentially be persuading your reader to read through the entire blog posting. For maximum search engine optimization you should also include your top-ranked keywords in your post titles so search engines will pick them up more quickly.
Incorporate Top-rated Keywords
As most of us know, keywords play a crucial role in SEO, therefore every blogger should ensure they have identified their keywords and used them in the very best way. Keywords should also be sprinkled throughout the blog posting without appearing obvious. If you use your keywords judiciously throughout the title and posting, then Google will retrieve the article quickly, boosting your rankings.
Build a Network for Optimal SEO
Building a network for your blog will include providing backlinks, commenting in related niche blogs and using social media in ways such as creating a Facebook fan page. Social media is truly one of your greatest assets when building your blog network, so use it to your advantage.
Post Quickly and Post Often
If your blog centers around a specific niche, and that particular industry changes rapidly, you will want to keep your blog readers informed and up-to-date—before other bloggers in your niche get the information out there first. You want to be known as the blogger who informed your readers first about the latest trend, so make sure you keep up-to-date, then post quickly before others have had the chance.
Make sure you post at a minimum of three times per week as well to increase your overall search engine optimization, rankings and reader satisfaction. It can be very disappointing for a reader to finally find a blog which fits his or her needs, but is not updated frequently, and can lead readers to believe you can’t be bothered to put in the time necessary to promote your blog. Even if you are tapped out and can’t think of anything clever to say, you can always find something clever on Google.
Content is the Backbone of Your SEO Strategy
The old adage is correct, and content truly is king. While it may take you a bit longer to reach the top using organic SEO, the results will be well worth it. When you consistently offer high-quality, informative blog postings, your readers will loyally stick with you, and will also share your blog postings with others. Sharing is a very important strategy when building networks, and writing persuasive, quality, helpful content will help you get quality backlinks.
Work on each of these tips for increasing your SEO through your blog, and you will see significant results in a relatively short amount of time.
