Today I spoke with a Portland, Oregon law firm that was who questioned me about whether or not it was ethical for a law firm to participate in online attorney directories. After quickly reviewing the Oregon State Bar Ethics rules posted on the state BAR website, I was amazed to see how little restrictions are placed on lawyer advertising in that state.

In fact, as long as you are not paying for referrals based on actually retaining the referral you are pretty much good to go. So Oregon attorneys can list on attorney directories as long as they are paying for the exposure.