I firmly believe having consulted with over 3,200 law firms throughout North America and Europe that the very best band for the buck in advertising is:
- Any service that offers residual client development growth
- Any advertising service for attorneys that is of the pay for performance model
So let’s review the whole pay per lead model. Is it ethical? Will it get you in trouble with your state bar?
At first you may think…”well of course paying for leads is buying clients.” But that is not the case as several pay per lead services are completely reliable and ethical. Let’s look at the largest pay per lead program available for lawyers – Google Adwords.
Google Adwords is, by far, the largest pay per lead program available to attorneys. The whole concept of buying clicks could easily be construed as unethical. However, it is not and I doubt very seriously that it will ever will be.
The only problem with the pay per click model is the expense involved. It used to only cost you 15 cents a click for terms such as lawyer or lawyers. Now you could be looking to spend several hundreds of dollars before you receive enough clicks to result in a lead for your law firm.
Several companies are moving in the direction of the pay per lead model. What they are doing is creating traffic to their website, offering a web form for potential clients to fill out and then sell those leads to law firms.
My though about that is that you need to take into consideration who you are doing business with. Their website may get your law firm in a lot of trouble. Many of these pay per lead for lawyers websites are a danger to your practice because they have very little experience with the attorney / client relationship.
Lawyer Success, Inc. for over 5 years has been experimenting and building high value relationships with legal partners. If you are interested in learning more about the companies we recommend in the pay per lead for attorneys space, please call us at (769) 218-6099.
