I spoke with an attorney in Minneapolis who is one of the most avid television advertisers in his market. Along with his law degree he has a marketing degree and several years of advertising experience under his belt. I decided to pick his brain about video commercials for lawyers.


The discussion was mostly around the dos and don’ts of creating an attorney television commercial. One thing he pointed out that I would like to share is that many of the lawyers in the lawyer web videos were wearing colored dress shirts.

He noted that this was a common mistake lawyers were making. That the idea is for the attorney to appear more friendly or appear to be the “working class” attorney, He stated that through his research this approach had the reverse effect.

He stated that it was critical whether in yellow page ads, website photos or television ads all of the attorneys should be wearing a white dress shirt. The white dress shirt builds confidence and gives off an air of credibility and success which are the principle determining factors on hiring an attorney over another.

Remember to wear white in your advertising. For more marketing tips or advice please drop us a line at 769-218-6099. We also offer experienced Lawyer Website consultation.