Business networking organizations such as BNI, BizNik or BabbleBee (none which I recommend) are fairly popular business networking groups that lawyers join to create new business leads for their law practice. They are relatively cheap in cost but require significant effort.
Pros:
- Low cost
- Produces some new business
- Excellent strategy for new lawyers or new office locations
- Great for all types of law firms – business, family law, personal injury
- Typically they reserve one member per industry. You will be the only lawyer member.
Cons:
- High maintenance – you have to attend all of the meeting, you have to produce leads for other companies
- Limited value – you will exhaust new business lead benefits within a month or two.
- You have to be a sales person for other companies
- You are depending on others for your success
- Builds no credibility – Unlike the local chamber or BBB, business network groups offer no endorsement value.
- Groups are small
Alternatives:
Join your local chamber of commerce. It’s much more flexible, very affordable and you may attend which ever events you wish to attend in order to network. You also might get a link to your website!
Need advice and strategy about lawyer networking groups that work, call us at (769) 218-6099 for solid marketing advise from a group that has shared ideas with over 3,200 law firms for over 8 years. We also offer Lawyer Website consultation.
