The debate about the importance of getting inbound links to your law firm website appears to be an ongoing debate. The truth is that you need quality and relevant one-way or inbound links with meta keyword phrases in the link for any effectiveness. Please note that link swapping software or link swapping is useless. Having a links page is useless.
When was the last time you ever did a search for anything on Google and came across a links page on a website. Never. These pages are counter productive to SEO and should be removed from your site. If you want to add links to your website for your visitors, then add relevant links to your website on your content pages. Keep in mind you may lose visitors through your text links to other websites. So make sure these links are not directories of other attorneys.
Are “Resource Links” pages helpful. No. Period. They are a complete waste of a navigation link or button on your home page and is often the least viewed web page on the website. I recommend to my attorney clients that they create a more helpful “Articles” or “FAQs” page instead. That content is much more valuable to your potential clients and will keep the visitors on your website without fear of losing a potential client.
If you need help with a lawyer link exchange or building or would like a free review of your website, call James Greenier at (769) 218-6099 or ask a question through our Ask a Law Firm Marketing Consultant page.
